For Your Own Good › Episode 43
Do This to Rank in Top 1% on LinkedIn with Courtney Johnson
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About this episode
Courtney Johnson, creator advocate and “anti-gatekeeper,” sits down with Kassidy Warren to talk about building a powerful personal brand, posting past the cringe, and using psychedelics, mindset and cycle-syncing to unlock next-level creativity and income. Learn Courtney’s step-by-step system for turning LinkedIn and short-form video into six-figure leverage, why opportunities flow to the most visible (not the most qualified), and how to delegate everything that drains your energy so you can thrive in your zone of genius. Kassidy https://www.instagram.com/kassidy.warren Courtney https://instagram.com/courtlynnjohnson
Key moments
- 0:00:00 “The person that posted 500 times in 1 year or the person that posted 10 times...”
- 0:18:34 “you feel like you want to be doing something, but you're not really doing anything and...”
- 0:25:14 “The only way to fail is to stop, right?”
- 0:26:04 “Let's say I have uh a thousand people on my email list and I know every...”
- 0:31:05 “that's Gary Gary V's thing like when he audits people's content he's like oh yeah you...”
- 0:35:21 “A lot of marketing professors have never actually had marketing experience.”
- 0:43:41 “Again, you can do it if you want to, but it's going to hold you back...”
- 0:47:03 “My dream is to actually live in a house with 10 of my best friends." I...”
Read the full transcript
Auto-generated from the episode captions; may contain small errors.
0:00:00One of my favorite content creator's,
0:00:01Courtney Johnson.
0:00:02The opportunities do not go to the most
0:00:04qualified. They do not go to the person
0:00:05that's the smartest. They go to the
0:00:07person that's the most visible.
0:00:09What does it take to be seen? Like who
0:00:10has better content? The person that
0:00:12posted 500 times in 1 year or the person
0:00:14that posted 10 times in a year? Because
0:00:15after 500 reps, it can't be bad anymore.
0:00:18I microdose mushrooms and LSD. I think
0:00:21psychedelics are
0:00:22the future. Let's get spicy.
0:00:26All right, everybody. Welcome back to
0:00:27For Your Own Good. I'm Cassidy Warren
0:00:30and I'm here with probably one of my
0:00:31favorite content creators on the
0:00:32internet right now.
0:00:34Courtney Johnson. We're in Austin,
0:00:36Texas. Thank you so much for being here.
0:00:39Thank you. A huge compliment. Wow. How
0:00:41do people become a thought leader? You
0:00:44become a thought leader by establishing
0:00:45top-of-mind awareness. So when somebody
0:00:47thinks of you know, maybe they think of
0:00:50flipping hotels, they think of you. You
0:00:51have the top-of-mind awareness. So when
0:00:53an opportunity, a deal, a person they
0:00:56might want to refer you to, an investor
0:00:57comes up, they're saying, "Oh, I'm
0:00:59referring to Cassidy, right?" Um that's
0:01:02top-of-mind awareness. And the the way
0:01:03we do that is through what I call dark
0:01:05arts of like propaganda, psychological
0:01:08manipulation, and a lot of that is just
0:01:09repetition. Repetition, repetition,
0:01:11repetition. So the more you put your
0:01:13name with your expertise, let's say you
0:01:15do graphic design for startups and your
0:01:17name is Sally. The more it's like Sally,
0:01:20graphic design for startups, tips for
0:01:21startups for their graphic design,
0:01:23here's how to brand your startup. The
0:01:24more that your audience's subconscious
0:01:27is associating. So when your audience
0:01:28comes to that buying or hiring or
0:01:31referring or investing decision, they're
0:01:33immediately going to gravitate towards
0:01:34you cuz psychologically that's the
0:01:36easiest, fastest path. So it's really a
0:01:38game of like psychological manipulation
0:01:40to stay top-of-mind. And there's a lot
0:01:42of data around this that we don't make
0:01:44purchasing decisions based on quality or
0:01:47based on the best branding or any of
0:01:50that. The number one indicator of
0:01:52purchasing behavior is repetition. So
0:01:54it's really just getting your reps in of
0:01:56getting visible online and that starts
0:01:58with creating content, posting,
0:02:00speaking. It could be a book. There's a
0:02:01lot of mediums you can do it, but you
0:02:03got to be consistent and you got to
0:02:06repetition, repetition, repetition,
0:02:08putting yourself out there in front of
0:02:09your target audience. Yeah, I think I've
0:02:11heard you say that top opportunities
0:02:13don't go to the most qualified. They go
0:02:15to the most seen. And so what does it
0:02:17take to be seen? That's super important.
0:02:19Yeah, the opportunities do not go to the
0:02:22most qualified. They do not go to the
0:02:23person that's the smartest or the most
0:02:25talented. They go to the person that's
0:02:27the most visible. So how to be seen,
0:02:30what it takes to be seen is overcoming
0:02:32the fear of being seen. Again, everyone
0:02:35knows this. If I said, "Okay, you need
0:02:36to go build your personal brand, come
0:02:38back in a year." You know you got to
0:02:39post every day or at least a few times a
0:02:41week. Like that's obvious. But we make
0:02:44up these excuses in our head. "Well, I
0:02:45can't because I don't have the right
0:02:46strategy yet." Or "I have to wait until
0:02:49I do my hair or I have this big rebrand
0:02:51or I finally finish my website or I
0:02:52finally put together my speaking reel."
0:02:55Those are all procrastination excuses.
0:02:58You have to start small. You have to
0:03:00build the habit. It's similar to being
0:03:02like, "All right, I want to tone up. I
0:03:03want to lose weight. I want to get fit."
0:03:05And I'm going to wait until my blood
0:03:07work comes back well. Right? You're not
0:03:09going to get your blood work to come
0:03:10back great unless you start slowly,
0:03:12unless you start walking every day, you
0:03:13start putting in the reps. So it's
0:03:15really about habit building and
0:03:16overcoming that fear of being seen by
0:03:18just dipping your toe in, slowly
0:03:20building that habit in a way that feels
0:03:21safe to you because it's so emotional.
0:03:24Yeah, I think all the things that you
0:03:25just described, you're right, it's
0:03:27procrastination. It's perfectionism in
0:03:29disguise as procrastination or vice
0:03:31versa. Uh and you're I love the gym
0:03:35analogy because the gym analogy it the
0:03:37equation is so simple. It's like eat
0:03:39right, go to the gym, and there's more
0:03:41you know, there's more specifics to
0:03:42that. And do that over a long period of
0:03:44time and you're going to get the body
0:03:45that you want or the results that you
0:03:47want, but it's like somebody saying,
0:03:49"I'm going to wait for that gym down the
0:03:50street to open next year before I start
0:03:52going and and get what I want, right?"
0:03:53It's all about the reps. So you talk
0:03:55about people needing to get over cringe
0:03:56mountain uh in terms of posting for
0:03:59personal brand posting on LinkedIn. What
0:04:01is cringe mountain and like what can I
0:04:03do to get over it? Yeah, cringe mountain
0:04:06is a concept created by this creator
0:04:08named Erica Mallett. And if you uh
0:04:10imagine a mountain in front of you.
0:04:13There's a valley on the left and a
0:04:14valley on the right. And the valley on
0:04:16the left is full of all these people
0:04:18that are going to say, "Who do you think
0:04:20you are? What is he doing posting? Oh,
0:04:23she's so cringe. He looks so douchey."
0:04:26Or whatever these uh things that are
0:04:29coming up. And you're climbing up the
0:04:30cringe mountain while all of these
0:04:32trolls or haters are seeing you and
0:04:35judging you. You're getting attacked by
0:04:36cringe monsters. And after you summit
0:04:39the mountain and get over the mountain,
0:04:41then you're in the land of cool. You're
0:04:43with all the other people that went
0:04:44through the cringe and arrived in the
0:04:47land of cool. So the land of cool is
0:04:49anyone that's succeeded in being seen.
0:04:51So the biggest podcaster in the world
0:04:53isn't going to [ __ ] on you for a bad
0:04:56first podcast episode where like the
0:04:58audio it sucks. No, they would say,
0:05:00"Great job. Keep going." The biggest you
0:05:03know, content creator in the world is
0:05:04not going to say, "Oh, your post sucks.
0:05:06You look cringey." No, they would be
0:05:08like, "That's how I started. The only
0:05:10people that are going to talk [ __ ] are
0:05:11the people that are way too afraid to
0:05:13even step a pinky toe on cringe
0:05:15mountain. I've noticed it in my journey,
0:05:18my my my little journey that I've been
0:05:20getting out on, people have been really
0:05:21um
0:05:22supportive in the momentum. And so
0:05:24that's that's the feedback that I give
0:05:25to people that are like afraid of
0:05:26posting or the excuses is like just
0:05:28start doing it, just keep doing it, and
0:05:30you'll see the people that really love
0:05:31you, really trust you, and are there for
0:05:32you. They will reach out and you'll see
0:05:33the momentum build. And I've been able
0:05:35to like that's been real motivation for
0:05:37me to keep going is like the people that
0:05:38are reaching out. Yeah, you'll you'll
0:05:40never get hate from someone doing better
0:05:42than you. Like it's the people that want
0:05:43to be where you're at that is going to
0:05:46be judging you. Yeah, and I think once
0:05:48people realize
0:05:50like cuz that's kind of how the world
0:05:51works. And until you step out on your
0:05:53own and do something for yourself,
0:05:56that's when you really start learning
0:05:57how the world works. And I think someone
0:06:00like you, you're an example of like
0:06:01pulling the curtain back.
0:06:03Uh
0:06:04you talk about everything is fake.
0:06:06Like your job is fake, the world is fake
0:06:08because you create your own way, right?
0:06:10It is. It is fake. It's an it's an
0:06:12agreement. Like it's not real say in the
0:06:14same way money's not real. It's an
0:06:16agreement. It's not like a real tangible
0:06:18thing. Yeah, and you can create your own
0:06:21reality. Um
0:06:23I
0:06:24I saw you mention something about
0:06:28mirroring the circles that you want
0:06:30to infiltrate.
0:06:32What do you mean by that? Yeah. So let's
0:06:35say you have a goal. Your goal is to um
0:06:38fundraise for an investment property,
0:06:41right? You don't want to go to spaces
0:06:43where people their goal is to fundraise
0:06:46for the first time. No, you want to be
0:06:47in circles where it's normalized. Where
0:06:50people have had a lot of projects under
0:06:51their belt. So you want to go where your
0:06:53goal is already normalized. In the gym
0:06:56scenario, you're not going to go to
0:06:57Planet Fitness where a lot of people are
0:07:00overweight and going to pizza Thursdays.
0:07:02You're going to go to like a [ __ ]
0:07:04Pilates studio where everyone is in
0:07:06shape and the goal is already
0:07:07normalized. Another thing that you can
0:07:09do to infiltrate these circles is to
0:07:11identify the qualities in yourself that
0:07:13you have that matches them. Are they
0:07:15really driven? Do you speak in a certain
0:07:18way? Do you have a certain interest that
0:07:19matches theirs? And kind of pull out
0:07:21those qualities of yourselves in those
0:07:23circles. So you don't want to like be
0:07:24fake or change who you are to fit in
0:07:26these circles, but you definitely want
0:07:28to identify what's similar and amplify
0:07:30that that part of yourself. Yeah,
0:07:32exactly. Like proximity is power. Like
0:07:34getting around the right people and and
0:07:37you don't want to like fake it. You
0:07:38don't want to be the person that's
0:07:39laughing at the joke that you don't
0:07:40understand, right? Don't do that, but
0:07:43like what are the success habits? What
0:07:44are the things that they're doing? Like
0:07:46learn the language is something that I
0:07:47say, right? The like the sooner that you
0:07:50can learn the language that everybody's
0:07:51speaking in the circles that you want to
0:07:52be in, the easier it's going to be for
0:07:54you to be able to continue to show up in
0:07:56those circles. Definitely. I think
0:07:57that's great. Can I tell you a really
0:07:59insane but effective exercise I did a
0:08:02few weeks ago? So the Miracle Morning
0:08:04author, I forget his name, but I was at
0:08:07a mastermind and he was there and he was
0:08:09like, "Everyone take out a piece of
0:08:10paper and write down your friends and
0:08:12how much they weigh and um the amount of
0:08:14money they make and then average it."
0:08:17And he's like, "Do you want to be in
0:08:18this physical shape and do you want to
0:08:20make this much money?" Because
0:08:21statistically that's going to be your
0:08:22outcome. So it was kind of a wake-up
0:08:24call for some people to be like, "Oh, I
0:08:25need to put myself in circles where
0:08:27people are challenging me, pushing me,
0:08:29um making me grow a little more." Yeah.
0:08:32So what was like what did you think
0:08:34about what you saw? Yeah, well the
0:08:36weight thing was silly because I have a
0:08:38lot of men in my life and I'm like
0:08:39that's unre- unrelated. Um but the money
0:08:42part definitely definitely contrasting
0:08:45because the money
0:08:47average of the people I spend the most
0:08:48time with was less money than I make. So
0:08:50I'm like, "Oh, statistically my income
0:08:52would go down if I don't surround myself
0:08:54with people that are making more money
0:08:56more often." Yeah, and so with the money
0:08:58cuz you've sort of recently not
0:09:00recently, but you've come into some
0:09:01success just with your content and your
0:09:03personal brand. I saw you post about
0:09:05kind of what you're making, which I love
0:09:06when people are transparent about that.
0:09:08Um
0:09:09there was a video that you watched that
0:09:11changed how you thought about this.
0:09:13There or there's been certain videos
0:09:15that you've watched. Like what is it
0:09:17over your journey
0:09:18that's allowed you to just kind of
0:09:20transition to this mode of like being
0:09:22the best version of yourself and like
0:09:24trying to make as much money as you can
0:09:25to help people as much as you can? The
0:09:27big aha moment for me was watching the
0:09:293-hour long Naval Ravikant how to get
0:09:32rich
0:09:33podcast on YouTube, which is essentially
0:09:36like and if you don't know Naval
0:09:37Ravikant, he's a really awesome
0:09:39investor, founder of AngelList. And he
0:09:41distills his entire money-making and
0:09:44investment thesis into 3 hours. And
0:09:46essentially the it boils down to
0:09:48leverage. Like getting more leverage, as
0:09:50much leverage as you possibly can. And
0:09:52that was the aha moment where I'm like,
0:09:53"Where can I find leverage in my
0:09:56business?" So obviously, biggest thing
0:09:58is my audience. The bigger the audience
0:10:00I have, the more top of funnel, the more
0:10:02the easier it's going to be for me to
0:10:04sell my programs or a product or
0:10:06coaching or whatever it is or just to
0:10:08get people to buy into what I'm
0:10:10passionate about and what I want to, you
0:10:13know, enroll them in.
0:10:15Um so, yeah, that was a huge turning
0:10:17point. So, if you haven't watched that
0:10:18video, I recommend every listener to
0:10:20watch it cuz it's it it made a lot of
0:10:22things click for me. Yeah, I just got
0:10:24through reading um
0:10:26the Almanac. Uh the Almanac of Naval and
0:10:29it was it was really insightful and and
0:10:30one of my coaches is Dan Martell. And as
0:10:33I'm going and reading more, I'm like
0:10:34seeing the threads of all the really
0:10:36successful people like and the things
0:10:38that they say and the common themes and
0:10:40and it's like
0:10:42if you're sitting somewhere wondering
0:10:44why you're not doing better or at a
0:10:46better place in your life, it's like you
0:10:48need to go like figure out what all the
0:10:49most successful people have done, right?
0:10:51Yeah. Um Dan Martell's great, too.
0:10:53That's awesome to have him as a mentor.
0:10:55He's been life-changing for me.
0:10:57Uh yeah, and you know, like up until
0:10:59that point uh before he became my coach,
0:11:01it was like lone wolf.
0:11:03Like thought I could do everything. I
0:11:04used to be an engineer and
0:11:07none of these gurus, quote-unquote
0:11:09gurus, were really resonating with me or
0:11:11I didn't see any value in them. And then
0:11:13Dan came along and I think for a lot of
0:11:15people, his story resonated and like who
0:11:17he is as a person. Like you can be good,
0:11:19you can be a good human and want to make
0:11:21a lot of money and help people and have
0:11:23fun and like all that stuff. Yeah.
0:11:25So. I think that's so important because
0:11:27I another one of the things that clicked
0:11:29in the video was
0:11:31I was really jealous and hating on
0:11:33people that had a lot of wealth. And I'm
0:11:34like, they must have done something bad.
0:11:36And my belief was like keeping me from
0:11:38that. And it is So, not only do you need
0:11:41to surround yourself with people that
0:11:42are making money, but ethical and have
0:11:44good hearts and are leading from the
0:11:46heart. Like that is super super
0:11:48important um and having examples of
0:11:50that. But I think Dan's a great example
0:11:52of that. Yeah. And so,
0:11:55is money good or evil? Yeah, I think
0:11:58money is neutral. It's just an
0:11:59amplifier. It amplifies what already is
0:12:02and it's it
0:12:03transmutes or transforms. It's like a
0:12:06matter of alchemy. You can take money
0:12:08and turn money into You can turn one
0:12:10thing into something else. Like that is
0:12:11how we use money. And I think it's
0:12:14neutral. I think when you see it as
0:12:15neutral and when it doesn't have such a
0:12:16charge for you, like negative or
0:12:18positive, it's a lot easier to work with
0:12:20it, to see it, to even just doing your
0:12:24personal finances, your business
0:12:25finances, it's so much easier to
0:12:27approach it from a level head if you see
0:12:29it as a neutral thing rather than a
0:12:31positive or negative thing. Yeah, I
0:12:33agree. It amplifies who you are as a
0:12:34person. And
0:12:36a lot of times you're not able to
0:12:37receive what you've been desiring until
0:12:39you become the version of yourself
0:12:41that's ready to receive that, right? And
0:12:44so,
0:12:45I wouldn't be able to receive the things
0:12:46that I'm receiving if I was the old
0:12:47version of myself or or it would be
0:12:49amplifying a a negative version of
0:12:51myself that and I would lose it all or
0:12:54something would happen, right? Because
0:12:55I'm not the best version of myself that
0:12:56I can be. Totally. It will trigger you
0:12:59and challenge you and challenge you to
0:13:02level up. Um that is yeah, that's so
0:13:05important. That's so cool. Yeah. I love
0:13:07it. Like basically
0:13:09uh the door's open when you're ready to
0:13:11walk through those doors. I love that
0:13:13you're talking about receiving, too. I
0:13:15got a great piece of advice recently
0:13:17from a friend that was like, Courtney,
0:13:19you are really bad at taking
0:13:20compliments. If you can't take
0:13:21compliments, how are you going to accept
0:13:22money? You need to work on taking
0:13:24compliments. So, next time someone says,
0:13:26"Hey, you look nice today." Don't be
0:13:27like, "No, well, my shirt's from Target
0:13:29and No, no, thank you.
0:13:32Thank you. Yes. Own own the compliment
0:13:34giving. I had This is one of the
0:13:36lightbulb moments for me like a long
0:13:37time ago.
0:13:38Uh I was hanging out with my mom and and
0:13:41some of her friends and
0:13:43they she was this one lady was doing
0:13:45something in the kitchen and I was like,
0:13:47"No, no, no, no, no, I'll do it. Do do
0:13:48do." And she stopped me and she's like,
0:13:51"Do you like doing things for the
0:13:52people?" I was like, "Yeah, I love doing
0:13:53things for other people." She's like,
0:13:55"Well, then you need to let other people
0:13:55do things for you. Like that's how
0:13:57they're showing you love. You need to be
0:13:58able to receive the love that they want
0:13:59to give you." And I was like, "Whoa, I
0:14:01had never thought about it like that
0:14:03before." And then that transitioned like
0:14:05being able to take compliments because
0:14:06we minimize ourselves.
0:14:08We minimize ourselves. Do you know Doja
0:14:11Cat? Yeah. Have you read The Artist's
0:14:13Way? Yeah. Have you? Yes. So good.
0:14:16And I I read it before I knew who Doja
0:14:17Cat was and then I saw that a lot of
0:14:19stuff's coming out about her reading
0:14:20that book and I'm not surprised at all.
0:14:23Um
0:14:23what was your take after reading The
0:14:25Artist's Way?
0:14:27When I was going through The Artist's
0:14:28Way, that was my most successful content
0:14:32few months of my life. It was like
0:14:35million view video after million view
0:14:37video. It was really crazy, which I
0:14:38probably would like to do it again. Um
0:14:42it really framed up I think it's great
0:14:43cuz it's very accessible, but it really
0:14:45frames up how entrepreneurship is art.
0:14:48It is a form of art. And if you're
0:14:50taking an artist's path to
0:14:51entrepreneurship where you're open and
0:14:53receptive to creativity and ideas,
0:14:57like that creativity is going to allow
0:15:00you to beat out everyone else. Not that
0:15:02it's a competition, but you do have
0:15:03competitors and your competitive
0:15:05advantage is creativity. It's being like
0:15:07tapped into whatever that creative field
0:15:10is. It's like tuning into a radio
0:15:12station. Yeah. And it's one of the
0:15:14reasons why I continue to read every
0:15:16single day is that book
0:15:19was really like, "Whoa, I am a creator.
0:15:21My art is design, real estate, sharing
0:15:24whatever." And
0:15:26like I have to think of myself as a
0:15:28content creator that's adding value into
0:15:29the world. And the more that I can tap
0:15:31into that and be attuned with that,
0:15:33the more that I'm going to live my most
0:15:35authentic life. And it's one of the
0:15:37books that I really recommend. And if
0:15:38you don't know Doja Cat's story,
0:15:40like she basically got fired, she uh
0:15:44said, "I'm going to just go create
0:15:45music."
0:15:47She read The Artist's Way. She was in a
0:15:48slump after that. I think she was on
0:15:50like her last dollar. She read The
0:15:51Artist's Way. She implemented everything
0:15:52in The Artist's Way. And then she kept
0:15:54getting featured and featured and
0:15:55featured on songs and songs. And then 5
0:15:57years later, she won the Grammy. In 5
0:15:59years, that's so such a short amount of
0:16:02time. To win a Grammy. To win a Grammy.
0:16:04her art is incredible. And then now
0:16:05people are rediscovering anxiety. Like
0:16:08that was something that happened during
0:16:09COVID that some people knew about, but
0:16:11then now that she's who she is and
0:16:12seeing it, it's really really
0:16:13incredible. Stories like that and people
0:16:15like that really um inspire me. Yeah, I
0:16:17actually think there's only three ways
0:16:19that people succeed. And one is they are
0:16:24born into it. That's a way. Two, they
0:16:27have wounds that actually help them
0:16:30succeed. Maybe they have like
0:16:30narcissistic personality traits. So,
0:16:32maybe they're not a good leader, but
0:16:33they're an effective leader. And that
0:16:36causes them to succeed. Although that
0:16:38usually causes harm to their team. And
0:16:40third is success through healing,
0:16:43self-development, and creativity, which
0:16:45is the path of people I want to be
0:16:47surrounding myself with and I feel like
0:16:49the path that that we're on. Yeah. And
0:16:52so, when you are now putting on your
0:16:54groups and you're bringing people into
0:16:55your world, like do you frame anything
0:16:57up in that way? Like on how to help
0:16:59people understanding like the three ways
0:17:02that we're successful? Definitely,
0:17:03because I share This is why other This
0:17:06is why you may have seen your friend or
0:17:09someone else go from zero to 100
0:17:11overnight. And it could be the three
0:17:13different avenues of success. Like that
0:17:15could be an option. It could be that
0:17:17there's a lot underground. There's this
0:17:19whole iceberg that you haven't seen of
0:17:21them putting the works in repp in. So,
0:17:22it seems like an overnight success, but
0:17:24it's not. Um but I do like to frame up
0:17:27the realisticness of it cuz I think a
0:17:29lot of people are like, "Oh, I'll just
0:17:31start posting today and I'll go viral
0:17:32tomorrow and then my business will take
0:17:33off." That's just not how it works.
0:17:35Again, going back to the fitness
0:17:37example, that's like very crash diet.
0:17:39Mhm. Yeah, very crash diet.
0:17:42So, let's get into LinkedIn a little
0:17:44bit. Uh
0:17:45like what is it about LinkedIn that you
0:17:48kind of honed in on and focused? Like
0:17:49what is it about LinkedIn that is so
0:17:51special? Yeah, LinkedIn is just easy to
0:17:53succeed on. It's a platform that there's
0:17:55a a billion users and these are the
0:17:57billion people that are look they're
0:17:59looking for you. They're looking for a
0:18:01CPA, an executive coach. They're looking
0:18:03for whatever it is that you're doing,
0:18:05actively searching for you. And it's
0:18:08boring. So, if you can just have like a
0:18:09single iota of personality, you're going
0:18:11to stand out. A billion users, less than
0:18:131% of them post regularly, meaning one
0:18:15time per week. So, if you can just start
0:18:17posting on LinkedIn one time per week,
0:18:19you'll rank in the top 1% of a billion
0:18:21users.
0:18:22Very low bar. And again, the content is
0:18:25boring. You just have to be a little
0:18:26interesting. And people are already
0:18:28searching for you. Like I especially if
0:18:31you have a 9-to-5 job, I know you're
0:18:33going on LinkedIn at like 4:00 p.m. cuz
0:18:34you feel like you want to be doing
0:18:36something, but you're not really doing
0:18:37anything and you want to feel
0:18:38productive. Yeah, I see you. And that's
0:18:41how most people spend time on LinkedIn.
0:18:42So, there there's there. There's eyes.
0:18:44They're looking for you. Yeah. It's
0:18:47funny cuz it is like the corporate
0:18:48social media. Yeah. But like to have it
0:18:51up at work is kind of taboo, you know?
0:18:54And so, like what what does posting on
0:18:56LinkedIn look like to be successful?
0:18:58Like you one once a week, but what am I
0:19:00What am I posting? Same thing as other
0:19:03platforms. You don't have to adjust it
0:19:04or change it for LinkedIn. In fact, it's
0:19:06better if you keep it the same. Just
0:19:08repurpose what you're putting on
0:19:09Instagram, blog, a talk, a podcast on
0:19:13LinkedIn.
0:19:14That's the best way. And LinkedIn is
0:19:16also great because it's People are going
0:19:18to do their due diligence when they're
0:19:19investing with you, hiring you, when
0:19:22they're, you know, taking you on as a
0:19:24client, whatever. And they're Googling
0:19:26you and the first thing that comes up is
0:19:27your LinkedIn. Like you got to have a
0:19:28strong LinkedIn profile. It's got to
0:19:30instill trust. People are going to look
0:19:32at your LinkedIn profile for half of a
0:19:33second and their subconscious biases are
0:19:36going to kick in. So, you want to make
0:19:37sure that you're triggering their
0:19:39positive subconscious biases just based
0:19:41on your profile. Yeah, we're looking for
0:19:43a media director right now and uh people
0:19:46submitted their resumes through
0:19:48LinkedIn.
0:19:49And almost none of them included any of
0:19:52their work. And like editing work,
0:19:55reels, like I'm like one person did
0:19:58so far and it was pretty hilarious
0:20:00actually how bad it was. But I was like
0:20:01at least he put a link to his work on
0:20:04there. Like I don't really care about
0:20:05the rest of it, especially with creative
0:20:06roles. Like yes, you know, it's great if
0:20:09you did all this other stuff and you've
0:20:10done things. I don't need you to be
0:20:12actively like creating something right
0:20:14now, but have you created anything and
0:20:16can you provide me any examples of your
0:20:17work, right? We're very visual people.
0:20:19So Yeah, LinkedIn becomes like a living
0:20:21portfolio. So every speaking
0:20:23opportunity, every single webinar you've
0:20:26hosted, everything you've created.
0:20:28Obviously, maybe not everything, but the
0:20:30highlights, post them on your LinkedIn.
0:20:31So if you are applying to that role, you
0:20:33can easily scroll through and get a vibe
0:20:35of like, yeah, I align with this. This
0:20:36is really similar what I'm needing or
0:20:38maybe it's not. But most people just
0:20:39don't have anything on their LinkedIn
0:20:41and it's putting them at such a
0:20:42disadvantage for jobs and gigs and
0:20:44clients. Yeah, cuz I've seen the
0:20:47testimonials and I've been in the group,
0:20:48the Sunrise Content Challenge, but I've
0:20:50seen testimonials of
0:20:51everything that you've done for people
0:20:53and just by posting more, showing up on
0:20:55LinkedIn, the the promotions, the
0:20:57raises, the the speaking gigs, all that.
0:21:00Like so, you know, when you talk about
0:21:02being a thought leader and posting on
0:21:04LinkedIn, like
0:21:06if you have a regular job, well a
0:21:08quote-unquote regular job, you're making
0:21:1130, 50,000 dollars a year, like what is
0:21:14someone How does someone change their
0:21:16mindset or like what is someone supposed
0:21:17to do to go get their first six-figure
0:21:19job? Yeah, easiest way is posting on
0:21:23optimizing your LinkedIn profile, just
0:21:25making it look good, making sure you
0:21:26have every feature built out, and
0:21:27posting one time per week. It doesn't
0:21:29even have to be good because you're
0:21:31going to stand out. The fact that you're
0:21:33going above and beyond and that you have
0:21:35content. Um I would definitely recommend
0:21:38if you're desiring to get your first
0:21:39six-figure job, like got to have the
0:21:41LinkedIn personal brand. Start applying
0:21:44for jobs in places with more of a
0:21:46delusional take on money. So you might
0:21:47want to apply for remote jobs where the
0:21:49HQ is in like SF or New York or, you
0:21:52know, more expensive places. And you
0:21:54want to find a throughline between
0:21:56whatever you're doing now and what
0:21:58you're about to do. For example, I had
0:21:59someone who he was making 40,000
0:22:03dollars, I think, um operating drones
0:22:06for fun, uh doing like uh GIS stuff. And
0:22:10he was posting about it. He was like, I
0:22:11don't think anyone's going to care about
0:22:12this, but ended up getting hired by
0:22:14Amazon and got his first six-figure job
0:22:16just by posting about drones. Like it
0:22:19can seem like something completely
0:22:21unrelated, but again, you don't even
0:22:23have to be doing anything mind-blowing,
0:22:25just post about what you're doing.
0:22:26Somebody is seeking that. Yeah, I think
0:22:28we
0:22:30we forget that what we're doing, like we
0:22:32can share about it and other people care
0:22:33about it.
0:22:34And even if you're not an expert, let's
0:22:35say you want to be an engineer, you just
0:22:37did your coding boot camp, you just
0:22:39finished, you haven't worked a single
0:22:41day. You can learn in public. If you are
0:22:43sharing what you're learning, sharing
0:22:44the YouTube videos that are helping you
0:22:46learn, the book that you're reading,
0:22:48like that is enough. You don't even have
0:22:49to be an expert, you just have to build
0:22:51in public or learn in public.
0:22:53And do you think they should share video
0:22:54or writing or Video is being prioritized
0:22:57right now, but anything, something is
0:22:59better than nothing. Like writing still,
0:23:01if you just want to do text-based posts,
0:23:03great. Like put out something. You want
0:23:06something for people to be able to
0:23:07scroll through uh when they're
0:23:09considering hiring you, working with
0:23:11you, or they're just researching you.
0:23:13Should we be using AI to create these
0:23:16posts or just
0:23:19you know, free wheeling and the free
0:23:20wheeling Yeah, it it definitely I
0:23:22recommend using AI to help you on your
0:23:24content. Um you got to be good at
0:23:26prompting or post edit. Definitely not
0:23:29like a boring write me a LinkedIn post
0:23:31about like don't use a prompt like that.
0:23:33What I like to do is I like to find
0:23:35examples of I pull a couple of examples.
0:23:38I I like Claude over ChatGPT for
0:23:40writing, but put it into GPT, put into
0:23:42Claude, whatever, and say, can you write
0:23:44me a post about this topic? I have these
0:23:47notes and here are some examples. If you
0:23:48give it examples, like that's going to
0:23:50make you great LinkedIn content. Yeah,
0:23:52do you repurpose content? Oh, all the
0:23:55time. If I have a video or a post or a
0:23:57blog that performs well, I will
0:23:59literally schedule it out every quarter
0:24:01for two years. And then I will re-film
0:24:03the same thing just with a little better
0:24:05lighting or maybe a different outfit.
0:24:07And then I will do multiple versions of
0:24:08it. Like I just say the same thing over
0:24:10and over and over. Yeah, but that gets
0:24:12back to your first point of being a
0:24:14thought leader and like associating
0:24:16yourself with like whatever it is that
0:24:17you're trying to be a thought leader on.
0:24:19Yeah, totally. And it's interesting cuz
0:24:21a lot of people will start and be like,
0:24:22okay, I got to pick my niche, but I
0:24:24actually don't think that's how it
0:24:25works. I think that your niche almost
0:24:27chooses you. You start by posting about
0:24:29a lot of different things. You post
0:24:31about, you know, your dog and you post
0:24:33about the books you're reading and your
0:24:35workout and how you like to cook and
0:24:36you're also posting about graphic design
0:24:38and you're posting about psychology and
0:24:40leadership, right? Things are naturally
0:24:43going to emerge. You're naturally going
0:24:44to see patterns and you're naturally
0:24:45going to see, oh, interesting. People
0:24:47love when I talk about leadership and
0:24:49psychology. So now you identified that
0:24:51those are your top performing you're
0:24:53going to post a little bit more about
0:24:54that. Huh, the intersection of
0:24:56leadership and psychology is what people
0:24:57really like. Now I'm going to really
0:24:58hone it hone into that. Now I'm going to
0:25:01post about it more and more and it
0:25:02creates this positive feedback loop
0:25:03where you're looking at your data,
0:25:05seeing what's performing, posting more
0:25:06of that, and re-evaluating. And that's
0:25:08how you find your niche. Like
0:25:10your audience will tell you. What do you
0:25:11say to the people that are listening to
0:25:13what you're saying and like, oh my gosh,
0:25:14this is too much. This is overwhelming.
0:25:16Yeah, I mean, it is over well it is a
0:25:18life change. Like it is a life change
0:25:20and a commitment if you want to step
0:25:22into content creation. And it's not for
0:25:24everyone. Not everybody is interested in
0:25:26it. Not everyone is called to do it. Um
0:25:29but it's risk first reward. Like what's
0:25:32the downside of posting? You don't like
0:25:34it, you outsource it. Okay, great. You
0:25:37fail at it. The only way to fail is to
0:25:39stop, right? You don't have to do it,
0:25:41you can outsource it. Um and the upside,
0:25:43you grow a huge platform. Maybe even not
0:25:46a huge platform, but a really engaged
0:25:47platform of your target audience that
0:25:49you hold their attention. You're able to
0:25:51sell more. You're able to get better
0:25:53partnerships. You're able to have better
0:25:54opportunities. Like that's the upside.
0:25:56When you compare, it's like no question.
0:25:58Yeah, can you talk more about that? Like
0:26:00cuz you I believe, you know, attention
0:26:02is the new currency
0:26:04and having an audience is leverage.
0:26:07And I talk a lot about leverage in real
0:26:09estate as like the
0:26:12like number one benefit of being able to
0:26:13buy an entire asset for a fraction of
0:26:16the price, right? And so
0:26:18how is an audience leverage and how have
0:26:21you used your audience to leverage what
0:26:23you want in life? Yeah, I'll give an
0:26:25example of like email marketing. Let's
0:26:27say I have uh a thousand people on my
0:26:30email list and I know every time I put
0:26:32out an offer,
0:26:3410% are going to convert. Um great. I
0:26:37know that my offer costs X amount of
0:26:38money, so I'm I can easily predict every
0:26:40time I put out an offer, I'm going to
0:26:42make I don't know, a thousand dollars.
0:26:44Now I grew my email list from a thousand
0:26:46people to 10,000 people. I put in no
0:26:48extra effort, no extra push. I just put
0:26:52out the same email, right? That's
0:26:5410X-ing my revenue and it's predictable.
0:26:58So this is true for your social media
0:27:00account. Maybe on LinkedIn you have
0:27:0210,000 connections. Every time you put
0:27:04out an offer, you know 1% are going to
0:27:07convert. When you go from 10,000 to
0:27:08100,000 or 1,000 to 10,000, that's no
0:27:11extra effort and you're getting more
0:27:13sales, more opportunities, more whatever
0:27:15it is that you're seeking um
0:27:17without lifting a finger. Do you make
0:27:19money if you go viral? Yeah, you can. I
0:27:22definitely have made money from going
0:27:24viral, but I don't make the majority of
0:27:26my money from going viral. Going viral,
0:27:28I might get a bonus from the platform
0:27:30and make a few hundred or a few thousand
0:27:31dollars, but the
0:27:33I make the most money on super ultra
0:27:36niche posts that don't even get that
0:27:37many views or likes or comments where
0:27:39I'm calling out a specific pain point
0:27:41and presenting my solution to solve it.
0:27:43I love your videos
0:27:45because they're so
0:27:48I don't know, they're so direct and all
0:27:50it is a lot of your videos are just like
0:27:53you on your on your floor somewhere or
0:27:56you have a screen cap of your notes file
0:27:57behind you. You're green screening with
0:28:00I think you pioneered the micro the
0:28:03spatula microphone or like the varying
0:28:05Like did you get that from somebody or I
0:28:07think you were the one that like really
0:28:08pioneered it and made it stick out.
0:28:09I I didn't get it from anyone. I was
0:28:11just like, what if I start clipping
0:28:12weird things to my microphone? Yeah, I
0:28:14have a one video where I have a piece of
0:28:16garlic Uh-huh.
0:28:17on it.
0:28:18Yeah, there's a paintbrush.
0:28:19Paintbrush and some crazy things.
0:28:21Spatulas. Spatula, a knife. A knife. I'm
0:28:23serious. I think I think you literally
0:28:25pioneered it cuz everyone else started
0:28:26doing it. Yeah, cuz no one wanted to put
0:28:28the mic on their shirt and then they so
0:28:31they just figured I think even your
0:28:33microphone
0:28:35sometimes has like hair on it and like
0:28:37your like So like tell me about that.
0:28:39Tell me about your approach to creating
0:28:41content like that. Yeah, these are
0:28:43visual hooks. They're things that people
0:28:45are seeing that are going to make people
0:28:46comment and that's boosting my video. So
0:28:48that could be my microphone has
0:28:50something weird on it. That could be
0:28:51wearing like a sports hat. I could wear
0:28:53like a cowboy's hat and I know
0:28:55just by wearing a cowboy's hat, people
0:28:57are going to be in my comments being
0:28:58like, you suck, right? Great, thank you.
0:29:00a Dallas Cowboys.
0:29:01Yeah.
0:29:01Yeah, yeah, yeah, yeah.
0:29:02Um I could have maybe a picture behind
0:29:05me of my dog and it's a really cute
0:29:08picture and I know people are going to
0:29:09comment cute dog. I could have something
0:29:11really weird. Like I could be wearing I
0:29:12could be missing an earring. I know
0:29:14people are going to comment be like, did
0:29:15you not put on the other earring this
0:29:16morning? These are all visual cues that
0:29:18boost up your video via the trolls. Like
0:29:21you can use the trolls as tools and like
0:29:23farm them and farm their attention. Farm
0:29:26their negativity into your positivity,
0:29:28into your money. But how do you how do
0:29:31you think of it? Like how do you know or
0:29:33how do you say, oh, this earring trick
0:29:35or the spatula trick or whatever is is
0:29:37going to work? Yeah, I mean, usually I
0:29:40just preemptively think about what the
0:29:42trolls could be upset about and then I
0:29:45lean harder into that. So will the
0:29:47trolls be upset that maybe they say
0:29:49something about like "Oh, easy for you
0:29:51to say. You're like a young woman."
0:29:53Okay, I'm going to doll myself up for
0:29:55this video. Or, you know,
0:29:58you easy for you to say or like you suck
0:30:01because you again like
0:30:03uh you suck because you don't know
0:30:04anything. Again, me wearing a Dallas
0:30:05Cowboys hat, maybe that would lean into
0:30:07that because they would be like you suck
0:30:08even more. So, it's just thinking about
0:30:10what people are going to get upset about
0:30:11and then leaning more into that. Or,
0:30:13it's just trying weird things. I just
0:30:14look around and I'm like what do I have
0:30:15around me? This is a weird bull statue.
0:30:18Can I put that behind me?
0:30:20a It is a weird bull statue.
0:30:22But, I think like even for me and and
0:30:25this happens I think a lot in real
0:30:26estate, the real estate influencers or
0:30:27people that are trying to be a real
0:30:28estate influencer are like how does that
0:30:32apply to my business? How does that even
0:30:34Where's the line between what you're
0:30:36doing and what you're selling? Mhm.
0:30:40Yeah, it doesn't it doesn't apply to
0:30:41your business. That to me that's to
0:30:44boost Well, I guess it indirectly. It's
0:30:46to boost the video so more of my
0:30:48audience will see it. Like I boost it
0:30:50with people who are not in my audience
0:30:52who I know are going to
0:30:55elevate it in the algorithm. Um
0:30:57and then that
0:30:59sees gets more eyes on my offer, on my
0:31:01profile, grows my top of funnel, which
0:31:03is my follower count, which gives me
0:31:05more leverage. Should everyone starting
0:31:08out be thinking like that, like top of
0:31:10funnel, eyeballs, I have a product to
0:31:13sell? Like if they're starting a
0:31:14personal brand? Actually, no. I think
0:31:17when you're starting out you should just
0:31:18think about the habit. Just think about
0:31:19building the habit. You don't have to
0:31:21implement any tricks. You don't have to
0:31:23be crazy. You don't have to have a
0:31:24microphone. You don't have to do any of
0:31:25it. You just have to build the habit and
0:31:27slowly you're going to improve over
0:31:28time. Like who has better content? The
0:31:30person that posted 500 times in 1 year
0:31:32or the person that posted 10 times in a
0:31:34year? The person that posted 500 times
0:31:36because after 500 reps it can't be bad
0:31:38anymore.
0:31:40I hope so. I hope I wouldn't be Yeah,
0:31:42yeah. I think that's Gary Gary V's thing
0:31:44like when he audits people's content
0:31:45he's like oh yeah you posted 500 times
0:31:47maybe you should try
0:31:48try something else. But, yeah there's
0:31:50that study I think it was at Stanford
0:31:52maybe. It was a photography professor
0:31:55who did a study on his students that
0:31:57said okay half of you are going to go
0:31:58take
0:31:59as make the make the perfect photo.
0:32:02You have 500 chances. The other half
0:32:05make the perfect photo, go take the
0:32:07perfect photo, but you only have one
0:32:09chance, right? And then they're all
0:32:10going to get graded on that perfect
0:32:12photo. Guess who got the higher grades,
0:32:14right? The the ones with more reps,
0:32:16right? More reps. So,
0:32:19All right. So, let me ask you selfishly,
0:32:21if you were trying to grow a podcast,
0:32:24what are the things that you would do
0:32:26to help grow that podcast? Mhm.
0:32:29So, clips definitely. That's an easy
0:32:32one, but we're already on video. So, um
0:32:34I'll give you a cheat code that I
0:32:36haven't done, but I've been on a lot of
0:32:37podcasts that do it. We record the
0:32:39podcast and then they have a producer in
0:32:41the corner that's writing down bits and
0:32:43then after we record bits that are a
0:32:46little bit more optimized to the
0:32:47algorithm. And then
0:32:49and then they use that to tease the show
0:32:51rather than the organic clips. And I see
0:32:53that work really well.
0:32:55Maybe I'll start trying that. I'll let
0:32:57you know how that goes. Um and then
0:32:59constantly re-stimulating old episodes.
0:33:03So, maybe doing a week where you're like
0:33:05"This week on my Instagram all I'm
0:33:06talking about is
0:33:08um fundraising. And here's actually this
0:33:11great these two podcast episodes I did
0:33:13about fundraising." And sharing out
0:33:14those clips and be like this is all
0:33:15about fundraising. So, bringing up old
0:33:17episodes can be really helpful. And then
0:33:20finding great guests. And finding great
0:33:22guests. Yeah, which is what I'm trying
0:33:23to do. I'm trying to raise the bar every
0:33:24single time and and set the standard for
0:33:27the next group of guests. Do you know
0:33:28the podcast ladder?
0:33:30No.
0:33:30Oh. Oh, I got to tell you the podcast
0:33:32ladder? So, the podcast ladder is either
0:33:34as a guest or as a host. So, as a host
0:33:37you're bringing on people. Um say So,
0:33:40you're bringing on me on my podcast.
0:33:41I've got like roughly half a million
0:33:43followers across social and you're going
0:33:46to the next person with maybe 750,000
0:33:49followers across social and you say
0:33:51"Hey, I just had Courtney Johnson on."
0:33:53Right? And they're like "Oh, awesome. I
0:33:54know Courtney. Right, we're like in
0:33:56similar I'm a little bit bigger than
0:33:57her, but she's legit enough that I'll
0:33:58come on." Great. And then Sally Sue. She
0:34:01She has 750,000 and then you go "Oh, to
0:34:04the next person. I just had Sally Sue
0:34:06on." To the million person. Then you go
0:34:07to the five million person. And you're
0:34:08slowly climbing the ladder by getting
0:34:10people a little bit bigger and a little
0:34:12bit bigger and using the name
0:34:13recognition of the previous person to
0:34:14get the next biggest person on your
0:34:16podcast. What do colleges and uh
0:34:21traditional marketing agencies not
0:34:23understand about social media?
0:34:26Yeah, colleges, universities, academia,
0:34:28traditional marketing agencies just
0:34:30don't understand human psychology. They
0:34:32don't understand behavior. Like I've
0:34:34worked with so many especially B2B
0:34:36brands where they create an asset for me
0:34:40to post on social and I turn it back to
0:34:42them. I say would you watch this? Would
0:34:44you stop your scrolling to watch this?
0:34:46And they've never even thought about
0:34:48that before. I think that the best
0:34:50content creators, the best marketers are
0:34:51ones that are conscious of their own
0:34:53consumption, how they're being fed. A
0:34:55lot of people are like advertising
0:34:56doesn't work on me. I would never fall
0:34:59for something. Like people have kind of
0:35:00have that mindset ingrained even if they
0:35:02don't know it. So, they're like oh I I
0:35:04don't want to be sold something, right?
0:35:06But, we do want to be sold. We do want
0:35:08our problems to be solved. So, when you
0:35:09bring that to consciousness in yourself,
0:35:11you can implement that in your own
0:35:13content, in your own strategy. And I
0:35:15just think marketing
0:35:17academia and agencies don't do that. And
0:35:20academia is especially worse because
0:35:21they kind of sit around theorizing about
0:35:24marketing rather than actually doing it
0:35:25and trying it and testing it. A lot of
0:35:27marketing professors have never actually
0:35:29had marketing experience. They're just
0:35:31teaching marketing theory. Yeah, cuz
0:35:33this was your background before you
0:35:35started your personal brand, right?
0:35:36Yeah, agencies. And I went to school for
0:35:39like PR, marketing and I didn't learn
0:35:41[ __ ]
0:35:43Except what you don't like. Except what
0:35:45I don't like. I always talk about
0:35:48if you're 18 like go get an
0:35:50apprenticeship. Especially like if you
0:35:51like the trades and you like working
0:35:52with your hands like go get an
0:35:53apprenticeship.
0:35:54But, if you are an entrepreneur or you
0:35:58want to make money and you don't know
0:36:00how, but you're willing to try anything,
0:36:02like spend those four years
0:36:04going and working for people,
0:36:06interning, free work, and like creating
0:36:09a podcast, like creating content, like
0:36:12starting a sales business, like whatever
0:36:13it is like go do that you will learn so
0:36:15much faster. You could go through
0:36:1810 college educations in four years if
0:36:20you like find the right people and the
0:36:22right thing that you're that you're
0:36:23into. Yeah. Yeah, like Gary V always
0:36:26says like if you're young, if you just
0:36:27finished high school go intern for
0:36:29someone for free. And I used to really
0:36:31hate on that. I was like that's such a
0:36:33privileged take because not everyone can
0:36:34work for free. But, now I'm like Gary V
0:36:36you were right. You were right. Like
0:36:38that is like I don't care work night go
0:36:40bartend at night in order to work for
0:36:42someone for free. Now I see all these
0:36:44people I admire and I'm like oh I would
0:36:46pay to work for some people. Yeah.
0:36:48Like I would pay just to be in their
0:36:51circle. Like I wish I would have done
0:36:53that. Yeah. And so, let's talk about the
0:36:55difference between men and women a
0:36:56little bit. Maybe it will get a little
0:36:57heated.
0:36:58Let's get Let's get spicy. Yeah, yeah,
0:37:00yeah. So,
0:37:01what is the difference between men and
0:37:03women in a corporate environment or like
0:37:06what what do women need to think about
0:37:07specifically when they're creating their
0:37:10personal brand or like putting
0:37:11themselves out there?
0:37:12Yeah, a mistake that a lot of women
0:37:15especially young women make in their
0:37:16career is that we see this corporate
0:37:19world that's created by men and we have
0:37:21a lot of men surrounding us giving us
0:37:23advice and not all of that advice works
0:37:26for women.
0:37:27Our hormones are different. Like you
0:37:28guys wake up every day and you can do
0:37:30the same thing every day and be on the
0:37:31same routine and that's how you thrive.
0:37:33Like you can show up and grind. We
0:37:35literally have different hormonal
0:37:38balances every single week of the month.
0:37:41And so, I encourage women to tap into
0:37:43their own unique gifts and cycle sync
0:37:47their work. You know, maybe
0:37:49instead of beating yourself up because
0:37:50you're like oh I'm on my period why do I
0:37:52feel like [ __ ] I'm not working as well
0:37:54as my coworkers. It's like yeah, no
0:37:55[ __ ] Like your body is literally
0:37:57designed to shut down right now. And you
0:38:00know, in your like when you're ovulating
0:38:01your body is designed to like grind and
0:38:03go and be social and be out there. So, I
0:38:05really encourage women to like work with
0:38:07their cycles rather than grinding away
0:38:09like a man. Like you can
0:38:13be as good and you can beat out men, but
0:38:16you can't do it like a man. You can do
0:38:18that like a woman. And that was a huge
0:38:21shift in my business. Like massive
0:38:23massive massive. Took me from like
0:38:26really grinding away to like
0:38:28effortlessly effortlessly making money.
0:38:31That's when I started cycle syncing and
0:38:33realizing that I work different than men
0:38:35and I was going to stop taking advice
0:38:36from every single man around me. Okay.
0:38:38So, what is cycle syncing or how does
0:38:40someone cycle sync? Yeah, it's
0:38:42understanding your cycle, your period,
0:38:44and then understanding your energy
0:38:46levels at each area and designing your
0:38:49work and social life around that. So, it
0:38:52can be as simple as this is That's also
0:38:55getting in tune with your body. Like
0:38:56noticing your body, noticing when you
0:38:59feel energized, when you don't. Like as
0:39:01women we have so much intuitive power.
0:39:04Um and also we have so much of a easier
0:39:07access to that ideas ether than men do.
0:39:11Like we're we got portal in our bodies
0:39:14where men it takes a lot more discipline
0:39:17and work and meditation and whatever to
0:39:18get like women we're already tapped in
0:39:20most of the time. So, it's also like
0:39:22being able to receive that creative
0:39:25those creative sparks, being able to do
0:39:26things that maybe don't seem logical and
0:39:28we're executing on them because we feel
0:39:30the intuitive pull, the emotional
0:39:32intelligence. Like all of these are
0:39:34gifts of women, but if we keep working
0:39:35like men we're going to end up like sick
0:39:37and exhausted and miserable. I think
0:39:39it's a superpower. Yeah. So, how can
0:39:41women tap into their emotional
0:39:43intelligence even more? I would
0:39:44recommend to stop taking advice from men
0:39:48temporarily. A lot of men have great
0:39:49advice, but if you I realized that I had
0:39:51only taken business advice from men. I
0:39:53was only reading productivity books
0:39:55written by men. I opened the first page,
0:39:58it's like, "To my wife, thank you for
0:39:59taking care of the kids, doing the
0:40:00dishes, like cleaning the house." And
0:40:02it's a productivity book. And I'm like,
0:40:04"Oh, okay. So, we're starting there.
0:40:06We're starting with no domestic
0:40:08responsibilities. Great. Okay." That's
0:40:11not where I'm coming from, right? So, I
0:40:13would recommend taking time off from
0:40:15reading books written by men and getting
0:40:17advice from men. Get advice from women,
0:40:18and then integrate what feels right from
0:40:20you. There's going We all have masculine
0:40:22and feminine energies inside of us, and
0:40:24we can lean into whatever based on what
0:40:26we're doing, but take take a little
0:40:28break. Go get Go get advice from from
0:40:30women, from successful women. Yeah. And
0:40:32how do you get more attuned with your
0:40:34body? Awareness, meditation, slowing
0:40:37down.
0:40:38Like
0:40:39I highly recommend slowing down in
0:40:42between meetings, slowing down, taking
0:40:44time for yourself. It's going to seem
0:40:45selfish at first, but that is how you
0:40:48regain your energy. Um that is how you
0:40:51can like show up fully if we're taking
0:40:53care of ourselves. There's this like old
0:40:54adage that says um the spiritual path of
0:40:57a woman is to um
0:41:00is to like find herself, and the
0:41:01spiritual path of a man is to lose
0:41:02himself. Like men need to learn how to
0:41:04be more selfless, women need to learn
0:41:06how to be more selfish. So, I encourage
0:41:08you, be more selfish. And learn
0:41:11Oh my gosh. You must learn to delegate.
0:41:13We have more culturally we have more
0:41:15responsibilities, so more things to
0:41:17delegate. So, learning the skill of
0:41:20delegation, because it is a skill, it's
0:41:21not something you're good at bad or bad
0:41:23at, is something I would recommend like
0:41:25really really leaning into. What's like
0:41:28the first thing women should delegate?
0:41:30Cleaning. Like stop cleaning up after
0:41:33your man.
0:41:36I mean, I still do it sometimes. I still
0:41:37do it sometimes. I got to admit. But I
0:41:41have domestic responsibilities. Like we
0:41:43carry that weight. Even if you're like,
0:41:44"Oh, I'm in a partnership, 50/50." Like,
0:41:46no, you don't need to be deep cleaning
0:41:48the house every week. Also, I see a lot
0:41:50of women clean procrastinate. Oh, well,
0:41:52I I have to clean the house first. I
0:41:54have to do the laundry first, and then I
0:41:56can work on it. No. If Let somebody else
0:41:58do it. Also, "Oh, I don't have the money
0:42:00to do that." Yes, you do. Let's just
0:42:01start with $20 finding somebody for $20
0:42:03an hour, 5 hours a month. That's 100
0:42:05bucks. Anybody listening to this can
0:42:09try that. Can start there, right? And if
0:42:11you want to go even cheaper, find
0:42:13someone in the Philippines for $5 an
0:42:15hour, 5 hours a month. Great, that's 25
0:42:18bucks for digital tasks. Like you can
0:42:20You can do that. Yeah. But it's it's
0:42:22hard. It's hard to separate yourself
0:42:23from these tasks. We feel like
0:42:26we have the responsibility, but you got
0:42:28to be a little selfish. Be like, "I'm
0:42:29not doing that."
0:42:31Cause some fights.
0:42:33Yeah. I'm looking over my wife.
0:42:38Yeah, cuz like why why does anyone
0:42:42have to do those responsibilities? I
0:42:44think
0:42:44Unless you like it. Some people really
0:42:46like it, and it calms them. I think you
0:42:47need to really think about whether you
0:42:49like it or not. I think uh Dan Martell
0:42:51has a story about his dad liking mowing
0:42:53the lawn, right? The this the man chore
0:42:56of like going and mowing the lawn, and
0:42:57asked asked his dad one time, "Well, if
0:42:59you like it so much, why don't you go do
0:43:01the neighbor's yard, right?" Well, no, I
0:43:03don't really want to do it. I don't like
0:43:04it that much. Yeah, cuz you don't
0:43:05actually like it. It's just society has
0:43:07ingrained in us these these roles that
0:43:10we have to play. And I think this
0:43:13We were talking about a little bit of
0:43:14beforehand, but this American dream idea
0:43:17I think permeates into the roles that we
0:43:20all play in the household.
0:43:22And that we feel like we have to
0:43:24actually do the things of cleaning and
0:43:27cooking and grocery shopping and and
0:43:30like What do you think it is that people
0:43:32just can't let go of this stuff?
0:43:36I think that there's also a perception
0:43:39of like people that delegate this stuff
0:43:41are like hoity-toity. These You know, we
0:43:43have the negative money stories starting
0:43:46to come in. Um at least that happened
0:43:48for me. I'm like, "Oh, who am I to be
0:43:50paying someone to do the dishes? Like
0:43:52I'm not this whatever. I feel pride in
0:43:54my physical labor." And great, that's
0:43:57awesome. Again, you can do it if you
0:43:59want to, but it's going to hold you back
0:44:00from Like that's time you could be
0:44:02spending elsewhere, or time you could be
0:44:04rejuvenating yourself. I recommend
0:44:07figuring out what your hourly rate is.
0:44:09Like about how much do you make per
0:44:11hour? Is that $100? Is that $500? Is
0:44:13that $1,000? Delegate anything below
0:44:16that hourly rate, because you are losing
0:44:18money when you are not doing that. Yeah,
0:44:20I think once you understand that that
0:44:22you're losing money, and it's not just
0:44:24losing money, you're also losing time
0:44:26and you're losing energy. I think
0:44:28like when I talk about all this stuff, I
0:44:30I like to talk about it in terms of
0:44:31energy, because we hired a a meal
0:44:34prepper.
0:44:35Honestly, when we started sharing my
0:44:36wife and I started sharing that we hired
0:44:37a meal prepper, that was some of the
0:44:38most engaging content that people People
0:44:41were so curious about a meal prepper.
0:44:43And it it's really funny is like people
0:44:45would message me like, "Oh, yeah, I
0:44:46wanted to I've always wanted to hire a
0:44:48chef." I'm like,
0:44:50you don't It's not a private chef. Like
0:44:52that was a big actually mindset shift
0:44:53was like, "We're not hiring a private
0:44:55chef. We just need someone to go cook
0:44:56our food for us. We need someone to pick
0:44:57up the groceries or order the groceries
0:44:59through the apps, and cook our food for
0:45:01us, and just have it ready so I can
0:45:02microwave it every single day." And
0:45:04whenever when like you remove that thing
0:45:06of like having a private chef in the
0:45:08house, like it sounds so hoity-toity,
0:45:10but no. I need to protect my energy.
0:45:13Every morning I make this little rice
0:45:14cake with peanut butter and jam on it.
0:45:16And it only takes about 5 minutes.
0:45:19But that's a long time. And actually, I
0:45:20got to get three things out. I'm
0:45:22cleaning the spoon. I'm doing all this
0:45:23stuff, and I'm just trying to get out
0:45:24the door to go work out. And I was
0:45:25realizing how frustrated I was getting
0:45:28just to make this one little thing. So,
0:45:30then to now pay somebody to do it all in
0:45:31advance, and I can just grab it, and I
0:45:34can say hi to my wife, I can kiss her,
0:45:35we can go in the car, we can have a nice
0:45:37conversation. Like
0:45:38it changes my energy.
0:45:40And my positive Like everything turns to
0:45:42the positive
0:45:44when you have other people that are
0:45:45doing these things that are better at
0:45:48them than you are, even. So. Yeah, and
0:45:51and that's the thing they're passionate
0:45:52about and excited about. I truly believe
0:45:55in this idea of this dream-based
0:45:58business model, where you are hiring
0:46:00people who are so fired up about that
0:46:02thing that they do, that thing that
0:46:04they're obsessed with. And I do believe
0:46:07there is like an economy where this all
0:46:09settles in this perfect web of living in
0:46:12our zone of genius. That's so funny that
0:46:14you say that, cuz I I 100% like
0:46:17subscribe to that. That
0:46:20if everybody just focused on the thing
0:46:22that gave them the most energy, that lit
0:46:24them up the most, they quit doing things
0:46:25that they didn't like doing, they they
0:46:27were in attuned with their body. And I'm
0:46:29not You don't have to do all these
0:46:30things, but I'm just saying like if I
0:46:32only did the podcast, or if I only did
0:46:35Boutique Hotels, and I paid and
0:46:38delegated everybody else to do
0:46:39everything else for us in our lives, and
0:46:40they were the best in the world at what
0:46:42they did, and that was true for
0:46:44everybody. I mean,
0:46:46I think anger and frustration would go
0:46:48down. I think satisfaction would go up.
0:46:50There would be less divorce. There'd be
0:46:52happier kids. Like if we all just did
0:46:55the thing that we were meant to do, I
0:46:57think it would change everything.
0:46:59Absolutely everything. I totally agree.
0:47:01I think there's a
0:47:03like This is This is stretching it, but
0:47:05I think there's also like an unlimited
0:47:07abundance aspect to that, too. Where if
0:47:10we are really mindful about what our
0:47:12true desires are, not what the world is
0:47:14putting on us, but what we actually
0:47:16want, and we're not in a gluttonous
0:47:18state of consumption, but a really like
0:47:20tailored state of I really know what I
0:47:22like. I really know my tastes. I really
0:47:23know what brings me energy, then I
0:47:25believe there can be an infinite
0:47:27abundance around that. Like sure, you
0:47:29can have all the houses you want, cuz
0:47:31like it takes a lot to maintain a house.
0:47:33It's kind of annoying. Like do Like,
0:47:35"Oh, if if I had unlimited money, I
0:47:36would have 10 billion houses." Would you
0:47:38really? No, you'd probably have like one
0:47:40house and like an apartment or
0:47:41something, right? Like when we And then
0:47:43there's some people who's like, "My
0:47:44dream is not to have a house. My dream
0:47:45is to actually live in a house with 10
0:47:48of my best friends." I believe that it
0:47:50would it would pan out in a perfect web
0:47:53from an abundance standpoint, too. And
0:47:55like desires and material desires. I
0:47:57agree with you. Yeah, and so that kind
0:47:59of plays into the capitalist That's
0:48:00interesting. Yeah.
0:48:02And so how does someone find
0:48:04their true purpose? Oh, I love this
0:48:07question. You can find your true purpose
0:48:09by dreaming without limitations. So, I
0:48:12could ask you, what would you do if I
0:48:14gave you a billion dollars every day
0:48:16that you had to spend? The laws of
0:48:18physics didn't exist. You had access to
0:48:20any person alive or dead you wanted
0:48:23access to. You had unlimited power,
0:48:24unlimited resources. You can space
0:48:27travel. You can do whatever you want.
0:48:29What would your life look like? And most
0:48:31people have never even considered. But
0:48:33when we remove all limitations, that's
0:48:35where your purpose really comes up.
0:48:37That's where you're like, "Oh, well,
0:48:39I would travel more. I would do this. I
0:48:42would start this business. I would
0:48:44rescue dogs." Like whatever you would do
0:48:46without limitations is usually your true
0:48:49path or purpose or North Star. But we're
0:48:52so scared to dream that big. I think
0:48:54Like what do you say to people that are
0:48:56like,
0:48:56"I can't dream that big." I I would ask
0:48:59them just suspend your belief just for
0:49:01the exercise. Just for the Just for fun.
0:49:04Just to try it. Um and then once you
0:49:06have the dream, again, we're suspending
0:49:08our belief where if this is an imaginary
0:49:11world, once you have that dream, maybe
0:49:13you're vision boarding it, you're
0:49:14journaling it, you're writing it down,
0:49:16ask yourself what's stopping you from
0:49:18stepping into that dream tomorrow. Those
0:49:20are your limiting beliefs that are going
0:49:21to come up, and that's what you need to
0:49:22work on. You're going to say, "Oh, I I I
0:49:24don't have enough money, and I'm afraid
0:49:25what my family would think, and I'm
0:49:27afraid to quit my job." All right,
0:49:28money, family, um afraid of quitting
0:49:30job. Go do whatever self-development
0:49:33modality around those three intentions,
0:49:35and you'll be one step closer to your
0:49:36dream.
0:49:37How old are you, Courtney? 29. How do
0:49:39you know all this stuff?
0:49:41I don't know. I've been reading a lot.
0:49:45Yeah, cuz I'm I'm almost 10 years older
0:49:47than you, and it took me till this to
0:49:50like learn and understand all this
0:49:51stuff. Yeah, I don't know. I've done a
0:49:53lot of drugs.
0:49:55That helps.
0:49:57Do you do the drugs and then read also?
0:49:59Um yeah, do drugs, read Oh, I've done a
0:50:02lot of like psychedelics that I feel
0:50:03like give me good um
0:50:06you know, downloads, aha moments. Can
0:50:08you
0:50:09elaborate on any of that at all? Yeah, I
0:50:12Oh, I microdose, which is definitely
0:50:14very helpful for creativity. I microdose
0:50:17mushrooms and LSD depending on the vibe.
0:50:22Um I've done a lot of like mushroom
0:50:24ceremonies, LSD ceremonies, like MDMA,
0:50:28like intentional ceremonies, and it this
0:50:30is where it Austin gets crazy. I've done
0:50:31a lot of intentional psychedelic
0:50:34ceremonies around my business, which is
0:50:36really fun. And especially there's like
0:50:38this secret underground community where
0:50:40there's like business masterminds where
0:50:42you can break, you know, you it breaks
0:50:44down your ego, it puts you into a state
0:50:47of possibilities, and you can really
0:50:48problem-solve and think. I think
0:50:50psychedelics are the future.
0:50:53Okay, so tell me more about the business
0:50:55journey, the psychedelic business
0:50:57journey.
0:50:58Yeah, very similar to the
0:51:00what I told you about dreaming. When
0:51:02you're in that state, you can dream for
0:51:04your business. Um you could dream for
0:51:06your business
0:51:07in a way where you're dropped in and
0:51:10the stories, the societal limitations
0:51:12are off you, and you can really be
0:51:15honest. Like you drop into truth. What's
0:51:17coming through if I'm telling you my
0:51:19dream and I'm like on mushrooms is
0:51:22truth. Like I can't hide. I don't have
0:51:24these um societal stories on me. So I
0:51:27can be really authentic.
0:51:29Um and then there are modalities where
0:51:32And then again, you identify your
0:51:33limiting beliefs, and then there's
0:51:34modalities where you can overcome those
0:51:36limiting beliefs. So that might be
0:51:38breathwork, that might be sound, that
0:51:39might be meditation, that might be like
0:51:41NLP. Um that might be hypnotherapy.
0:51:45Um and then, you know, in these
0:51:47masterminds, you overcome those things.
0:51:50So you So again, you're one step closer
0:51:52to your dream. It's this dream um
0:51:56dream activation model. It's really
0:51:58cool. And so what was your truth?
0:52:01My truth was that I also just the act of
0:52:04speaking your desires in front of other
0:52:07people will get you 40% of the way
0:52:10there. Just saying
0:52:12Oh my god, I desire to be on a massive
0:52:15stage speaking and inspiring young
0:52:17women. Like saying that out loud First
0:52:19time I said that out loud, I was like,
0:52:21do I deserve that? Like Like oh my god,
0:52:23what other people are going to judge me?
0:52:24What do they think about me? Right? Just
0:52:26saying it out loud is is activating
0:52:28that. But what what was on my dream um
0:52:31what has been on my dream is Yeah, it's
0:52:32speaking, inspiring people, especially
0:52:34young women, um writing books, creating
0:52:37content. I'm kind of living my dream,
0:52:39honestly. I was going to I mean, that
0:52:41was going to be my next question is cuz
0:52:42I and I want I do want to hear more
0:52:44about the the ceremony and but you I
0:52:48watched you just recently get done with
0:52:49South by Southwest, which inspired me to
0:52:52put down on my dream, my goal. I saw
0:52:54that they had the Box Media stage, and
0:52:56I'm like, I'm going to be on that stage
0:52:57next year. Yes. Uh you know, I might not
0:52:59be sponsoring it, but I'll be on it. Um
0:53:01but yeah, I've been kind of watching. It
0:53:03seems like you're really living your
0:53:05authentic life in in your zone of
0:53:07genius. What was South by Southwest like
0:53:09for you?
0:53:10South by Southwest the biggest takeaway
0:53:13I had was that you have to pay money to
0:53:16be in these secret spaces, these private
0:53:19masterminds, these groups. This was the
0:53:20first year that I tapped into that
0:53:23world, the one layer deeper, a little
0:53:26bit more underground. These are kind of
0:53:28if you know, you know, invite-only
0:53:31mastermind, workshop, dinner, stuff like
0:53:34that. That I found so much in just
0:53:37meeting people, talking to people.
0:53:38Again, being in the rooms where people
0:53:40have already accomplished my goal, and
0:53:42now I'm like all eyes and ears to
0:53:46you know, pay to do this. Just as you're
0:53:48saying with the masterminds, like it
0:53:49really does work.
0:53:50Yeah, and so what were some of the
0:53:52takeaways that you got from doing that?
0:53:55Yeah, um
0:53:56you know,
0:53:57from the masterminds, no big aha moments
0:54:00in my business, more of like I know that
0:54:02I'm on the right track. It was very much
0:54:03a validation I'm on the right track. Um
0:54:06it was more of a feeling of I have
0:54:09permission to be more audacious because
0:54:11I see everyone around me being more
0:54:13audacious. So, you know, I did learn
0:54:15some things about the creator economy is
0:54:18the future, blah blah blah, stuff like
0:54:20that. But truly, just being surrounded
0:54:22by other people's energies where again,
0:54:24it was normalized to have their level of
0:54:26success, like that's And I I saw so many
0:54:29examples of heart-centered
0:54:30entrepreneurs, and that was really
0:54:32incredible, too. Um I haven't
0:54:35We have a really great community in
0:54:36Austin of like really conscious
0:54:37heart-centered entrepreneurs. Um and not
0:54:39in the way of like
0:54:41you know, you could be a heart-centered
0:54:42entrepreneur, like you got like a booth
0:54:43at the farmers market with like your
0:54:45soaps. Like no, I want to be around
0:54:46people that are like really getting
0:54:47their bag and making massive changes in
0:54:49the world. And yeah, it just affirmed to
0:54:52me that I could be in those spaces.
0:54:54Yeah, I
0:54:56I'm glad you brought this up because I
0:54:57did want to ask you about
0:55:00real estate influencers. The thing that
0:55:01I look at with real estate influencers
0:55:03is a lot of them are so money-focused,
0:55:05and I have a hard time. Like I talk
0:55:06about money and like that kind of brings
0:55:08people in, you know, but
0:55:11like I could probably count all of the
0:55:13top real estate influencers on one hand,
0:55:15and there's probably hundreds of
0:55:16thousands of others trying to do it. But
0:55:18like how do you
0:55:20become a heart-centered real estate
0:55:22influencer or wealth
0:55:25like influencer or person that wants to
0:55:27be in that space? Mhm.
0:55:29Yeah, it's it's leading
0:55:32leading in win-win. Like leading in a
0:55:34way that's going to make everybody
0:55:36win-win-win all across the board. Um and
0:55:39I believe it's tapping into your desires
0:55:41and your dreams. There's a lot of ways
0:55:42to make money. Sure, you can make money
0:55:44doing X thing because the numbers are
0:55:46right, great. But are you actually
0:55:48excited about it? Are you passionate
0:55:49about it? And maybe you're not, but
0:55:51you're really passionate about the
0:55:52outcome it's going to bring you or the
0:55:53community it's going to bring together
0:55:54or some skill you're going to learn from
0:55:56it. But I think we get in this trap,
0:55:58which is very much like
0:56:00I don't know, we get in this trap of
0:56:02like this is a predicted form of
0:56:05revenue, so I'm going to do it just
0:56:06because it brings in money rather than
0:56:08it's something I'm excited about or
0:56:09passionate about. People can feel it.
0:56:11Especially something like a hotel or
0:56:13restaurant, maybe you're buying like
0:56:14small businesses, people can feel if you
0:56:16don't really give a [ __ ] They can feel.
0:56:19They They can feel that energy. Yeah.
0:56:21Yeah, and I've been talking a lot about
0:56:23I don't want to just collect boxes
0:56:25anymore, right? So we bought a lot of
0:56:27houses, and ultimately they're just
0:56:29boxes, and we've figured out how to make
0:56:31money on them. We've done a lot with the
0:56:33design, and I love the design aspect,
0:56:34and now I'm like, I don't want to just
0:56:36collect boxes. I want to go create art
0:56:38and nature. And when I talk about that,
0:56:40I get really passionate. I've I've had
0:56:42the the chance to be in some really
0:56:44incredible places and be inspired by
0:56:46different things,
0:56:47and I feel called to go create that for
0:56:50other people. My desire is to connect
0:56:53people with themselves more than they've
0:56:55ever been connected with themselves
0:56:57before, and connect them with nature
0:56:59more than they've ever connected with
0:57:01nature before. It's amazing.
0:57:02Yeah, so like And when I say that, like
0:57:04yeah, I get I get that reaction, but I I
0:57:06feel that like legit because I didn't
0:57:09realize how little people have
0:57:11experienced nature. Like there's a house
0:57:13that we've stayed at in Joshua Tree.
0:57:15It's called the Boulder House.
0:57:17There was one night, there's a big,
0:57:18amazing window. I love this place cuz
0:57:20you're right up against the rocks.
0:57:22Amazing window, the moon was out, so
0:57:23there was just enough light,
0:57:25and we were laying in bed, and a coyote,
0:57:28like a ghost, walked right by. And it
0:57:30was just a silent, gray ghost of a
0:57:32coyote, and I just absolutely loved it.
0:57:35Um and I love seeing the way that nature
0:57:36interacts, but I I realized I could tell
0:57:38people that story, they'd be like, oh, a
0:57:40coyote. And you know, we're in Tucson,
0:57:44and there's been coyotes in the
0:57:45neighborhood, and there's been these
0:57:47javelinas in the neighborhood, and I
0:57:48love having animals like just roaming
0:57:51around the neighborhood in a city even.
0:57:55Um and so I'm really passionate about
0:57:58like bringing people more connected with
0:58:00themselves, and I think actually
0:58:03boutique hotels or hotels in general
0:58:05that are designed really well
0:58:07are some of the last places that you can
0:58:09go to kind of be outside of yourself and
0:58:13feel that design and feel the care that
0:58:15people put into it. Um and so that's
0:58:17that's sort of what I'm really
0:58:18passionate about. But how do I
0:58:20how do I get that out into my content?
0:58:23How do I
0:58:25like create something that people are
0:58:27interested in, especially when these
0:58:29hotels, they're kind of long cycle. So
0:58:31I'm I'm asking you for consulting advice
0:58:32right now.
0:58:34Like how do I find my voice, and how do
0:58:37I
0:58:38get that out there, and how do I balance
0:58:40the podcast with the real estate stuff
0:58:42and all of that?
0:58:43Yeah, as far as how to
0:58:45get more excitement with the hotel,
0:58:48something I do with my Airbnb is just
0:58:50anytime somebody has an experience that
0:58:52I'm really excited about, I just talk
0:58:54about that experience. Oh my gosh, this
0:58:56is so special. This couple is
0:58:58celebrating their anniversary here. Like
0:59:00I don't even have to post about them. I
0:59:01I just see the message and I make a
0:59:02video. I'm so honored. Like you can get
0:59:06the intel from your manager or whatever,
0:59:08be like, hey, what's going on? Fill me
0:59:09in. And be like, wow, like there is this
0:59:11family that came and they were so
0:59:12excited. Like little personal touches.
0:59:14Do you have a guest book? You should
0:59:15have a guest book.
0:59:16Yeah, yeah, we do. Okay. So bring out
0:59:17stories from the guest book. Like I know
0:59:19that doesn't have anything to do with
0:59:21like
0:59:22the maintenance or the investment or
0:59:24whatever, but it does with the story
0:59:26around it and in in the excitement and
0:59:27the good that you're creating. Like it's
0:59:29so cool because just think of all of the
0:59:32experiences people have had in these
0:59:34play in your homes, too. Like, that you
0:59:37facilitate. Like, that's really
0:59:38incredible. I love it. I love it. Yeah.
0:59:40I just I look at the other influencers
0:59:42that are out there on the real estate
0:59:44side and I'm like, it just for me it
0:59:45doesn't quite resonate. Like, I I look
0:59:47up to them and they've done a lot of
0:59:48really great stuff, but it's it's hard
0:59:50for me to connect the dots to like what
0:59:51I'm doing, what I'm feeling
0:59:53to what what everyone else is doing.
0:59:55Yeah, I would also encourage you just to
0:59:56post about the things you're obsessed
0:59:58with at the moment, even if they're
0:59:59completely unrelated to real estate. I
1:00:01have a client that um is a real estate
1:00:03investor and we really worked on his
1:00:06social of talking more about him just
1:00:08being at the pool with his friends and
1:00:10him like going out to dinner and that's
1:00:12what got people Those are the posts that
1:00:14got people to really trust him and give
1:00:16him $50,000, $100,000
1:00:19um because he's a normal dude, right?
1:00:21He's just talking about things he loves.
1:00:22So, I'd also encourage you post a
1:00:24picture of that
1:00:26coyote or javelina or whatever or share
1:00:29your travels. Like, share and share your
1:00:31your failures, too. Like, share when
1:00:33you're frustrated. When you're sharing
1:00:35the full spectrum of experience, that's
1:00:36when people are really going to trust
1:00:38you and when you have the leverage of an
1:00:40audience but an audience that trusts
1:00:42you, like, that is power. Yeah, I agree
1:00:45with you and I think that gets to like,
1:00:47you don't need the numbers. It's more
1:00:48about the core trust and I feel it if no
1:00:51one's following me on my stories, I post
1:00:53a lot of my stories and um I get a lot
1:00:55of engagement. I just haven't been able
1:00:56to translate that quite to like growth
1:00:59and and all that. So, um but I'm
1:01:01excited. I love doing the podcast. So,
1:01:03Courtney, what's next for you? Cuz like,
1:01:05I was asking about South by Southwest
1:01:07and I saw you speaking on stage. I can
1:01:10kind of feel there's this big momentum
1:01:12and with everything that you're saying,
1:01:13I honestly feel like
1:01:15it's just a matter of time before you're
1:01:16kind of like at the top. Honestly, like,
1:01:19you're going to be household name uh for
1:01:21people, I think. So, what's what's next?
1:01:24Yeah, I'm working on a book right now.
1:01:25It is Oh, I can't say what it's called.
1:01:28But, it my manuscript is due June 1st
1:01:30and it'll be out next um next spring.
1:01:33Very excited about that. It's with a
1:01:35major publisher. It's going to be great.
1:01:37It is more
1:01:38introductory career, really targeted
1:01:40towards Gen Z new grads. Um and then my
1:01:43sunrise content club. So, I actually
1:01:46turned the challenge into a membership.
1:01:48It's $99 a month. We meet every single
1:01:50day on Zoom from 8:00 to 9:00 a.m. I
1:01:52give you a prompt. We work on it
1:01:54together. You post it. So, if you are
1:01:56curious about building the habit of
1:01:57content creation, that's a great place
1:01:59to start. It was extremely valuable. I
1:02:01didn't stop doing it because of anything
1:02:04you did. It was just I wanted to learn
1:02:05and see and it was extremely valuable.
1:02:08Also,
1:02:09uh it inspired me to go create a similar
1:02:11product. Uh I haven't released it yet,
1:02:14but uh there's I'm building it and
1:02:16Co-work something co-working? Uh yeah,
1:02:18basically like a boot camp style like
1:02:21you know, instead of doing a year-long
1:02:23membership or year-long mastermind
1:02:25thing, like, how can we teach you as
1:02:26much as possible in like 2 weeks to go
1:02:28to to go buy uh a boutique hotel, right?
1:02:31That's so cool.
1:02:32Yeah, and then the other thing I'm going
1:02:33to take away from that is your uh your
1:02:35DJ sessions
1:02:37before the
1:02:38uh before the course. Yes. Yeah, I put
1:02:41on music as people are kind of in the
1:02:43waiting room and I think it just sets
1:02:45the tone. It's It's It lifts a little
1:02:47bit, makes a little vibe. It's fun.
1:02:48Yeah. I mean, instead of just having a
1:02:50black blank screen or no cameras off,
1:02:52you are sharing YouTube video of someone
1:02:54DJing in the middle of, you know, a
1:02:55remote location. So, this is why I love
1:02:59meeting people and talking to people
1:03:00like you. Like, you just learn and gain
1:03:01so much stuff that you can implement and
1:03:03apply. Um
1:03:05yeah, and so, Courtney, I thank you so
1:03:07much for being here. This has been like
1:03:08so fantastic. Um I really appreciate you
1:03:11saying yes and sharing all this with
1:03:13everybody. Where can they get a hold of
1:03:14you? I know you mentioned the sunrise
1:03:15content challenge, you're writing your
1:03:16book, but where do you want them to
1:03:18connect with you? Yeah, you can find me
1:03:19on Instagram. Instagram handle is
1:03:21courtlinjohnson
1:03:23and my TikTok is courtney.johnson.
1:03:26My LinkedIn is Courtney Johnson. If you
1:03:28just Google Courtney Johnson social
1:03:30media or personal brand, you'll find all
1:03:32my pages. Courtney Johnson.
1:03:34Courtney Johnson.
1:03:35Yeah. All right, as always everybody, I
1:03:37appreciate you. I love you. This has
1:03:38been for your own good. Peace.
The systems behind these conversations — the deal underwriting, the tax strategy, the operators doing it live — are in Escape Velocity.