Dan Martell - How to Become a Millionaire with AI in 2025

Episode 76 · Aug 28, 2025 · 1h 17m

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About this episode

Dan Martell joins the podcast to unpack AI, ChatGPT, prompt engineering and how founders can start making money with ChatGPT — from daily AI habits to real business use cases. We dive into Zuckerberg’s AI hiring blitz, the “92% by AI” rule, building an AI-first venture studio (Martell Ventures), and advanced hacks like the Book Architect and system prompts. If you’re a CEO, founder or creator who wants to future-proof your business, boost AI productivity, and learn prompt engineering to monetize AI, this episode is for you. Connect with Kassidy: https://www.instagram.com/kassidy.warren https://www.linkedin.com/in/kassidywarren Connect with Dan https://www.instagram.com/danmartell/ https://www.youtube.com/@danmartell/ Listen to For Your Own Good on Apple Podcast https://podcasts.apple.com/us/podcast/for-your-o Watch on YouTube: https://www.youtube.com/@KassidyWarren

Key moments

0:00:00 “The truth is is your system prompts, your AI prompts is your new intellectual property.”
0:06:52 “The truth is is your system prompts, your AI prompts is your new intellectual property.”
0:10:16 “it doesn't matter if you want to like build websites for people, AI automations, or whatever...”
0:16:10 “I probably put 20 to 25% of my time talking, interacting, learning, monitoring to keep up...”
0:29:45 “The truth is is most people haven't even gotten to the realization that they are not...”
0:33:59 “I went to my team about six weeks ago and I informed everybody that they have...”
0:34:49 “8% is your magic, 8% is your fingerprint, 8% is your art.”
0:45:56 “that didn't take 25% of his time.”

Read the full transcript

Auto-generated from the episode captions; may contain small errors.

0:00:00The reason why I'm scared for people is

0:00:02I don't think people are ready. AI can

0:00:04write code better than a junior

0:00:06programmer. The middleman is done. Dan,

0:00:09what do we do? Who are we if robots are

0:00:12doing everything? Worst thing you could

0:00:13possibly do now is start a business to

0:00:15be disrupted in 6 months. This is

0:00:17controversial. Most people don't like to

0:00:18hear this. I went to my team about 6

0:00:21weeks ago and I informed everybody that

0:00:23they have to get to 92% of all their

0:00:25work done by AI.

0:00:27>> I was debating going here. Humans don't

0:00:29give a [ __ ] Mark knows it. Elon knows

0:00:31it. Don't bet against Elon, man. Just

0:00:33pick a good market that's growing.

0:00:35Because if you suck, you'll be good. But

0:00:36if you're good, you'll be great. The

0:00:38truth is is your system prompts, your AI

0:00:40prompts is your new intellectual

0:00:41property. Do you know how much money was

0:00:43spent on data centers in the last 3

0:00:46months amongst the top seven AI

0:00:48companies? $100 billion.

0:00:50>> What does it take to go make a million

0:00:52dollars or more in this year using AI? I

0:00:55heard the whispers. #TV. You want to

0:00:57talk about learning on God mode? What

0:01:00I'm going to share, I've never shared

0:01:01publicly. There's only four ways to

0:01:03create leverage. I call these the master

0:01:05skills.

0:01:07The most dangerous thing in the world

0:01:09isn't AI.

0:01:11It's being average in a world that is

0:01:13changing fast.

0:01:16Why does AI make being so average so

0:01:19dangerous today?

0:01:21>> Oo, that's a good one.

0:01:26I'm just going to share some stats.

0:01:29Chad GBT only launched 32 months ago.

0:01:32Today, 700 million people use it every

0:01:34week. It was the fastest growing

0:01:36adoption of any technology, more than

0:01:38Facebook and any other viral app ever.

0:01:41And it's the only technology that the

0:01:44more everybody uses it, the better it

0:01:46gets. Electricity doesn't get better

0:01:48electricity. The more we use

0:01:49electricity, the more we use AI, it gets

0:01:52better. Here's a big quote. Guy named

0:01:55Kevin Kelly said this a while ago. Even

0:01:57before AI, he said, "Everything that's

0:01:59electrified will be cognified." The

0:02:02challenge is that people are using kind

0:02:04of a linear thought process to this

0:02:06exponential technology.

0:02:09And most humans don't have the mental

0:02:11capacity to actually predict how big of

0:02:13a disruption this is going to be. And

0:02:16sure, you could say like 300 years ago,

0:02:1990% of the population were farmers.

0:02:21Today it's less than 2%. That's a lot of

0:02:23change. We've kind of figured it out.

0:02:26The part that scares me is still today,

0:02:31this room, you guys are in it. You're in

0:02:33the bubble. You guys know you're in a

0:02:34bubble. Okay? Go to the Midwest. Go to a

0:02:37small town. You know, I had dinner the

0:02:39other week with my wife's friend's

0:02:42husband who's a home builder. He's 48.

0:02:45This is a couple weeks ago. And he says

0:02:46to me, "I'm good." What do you mean

0:02:50you're good? that AI thing not for me,

0:02:53you know?

0:02:56Well, I don't think you make that call.

0:02:58You know what I'm saying? Like, you

0:03:00don't decide if it's for you. And I kind

0:03:03of I walked him through a simple use

0:03:04case. He had a bunch of properties he

0:03:07was listing and he was still writing up

0:03:08the listings.

0:03:10Uh I go here here's the challenge. When

0:03:12you have PhD level intelligence in all

0:03:15human domains,

0:03:17you're not going to compete against the

0:03:19other person that might be starting

0:03:20today with one property that's using AI.

0:03:24It's impossible. Intellectually, it's

0:03:26not

0:03:28the right bet to be made. If you hope

0:03:30that other people are going to solve

0:03:33this for you, nobody's coming to save

0:03:35you.

0:03:37like zero other person in this world is

0:03:39gonna come to try to make it okay for

0:03:42you. I really hope people don't

0:03:48miss the massive opportunity to and and

0:03:51honestly change your life. That's the

0:03:52cool part. I'm a very optimistic person.

0:03:55I see all the possibilities.

0:03:57But hey, does everybody remember the

0:04:00newspaper industry, the magazine

0:04:01industry? This city was known for it.

0:04:03Was there a lot of pain in the internet

0:04:06coming along and kind of getting rid of

0:04:08paper? Yep. Paper mill shut down. People

0:04:11lost their jobs. So, what do people do

0:04:14to implement habits into their life?

0:04:16Let's say they don't have any tech

0:04:17experience. They're they've been in real

0:04:19estate for 20 years. They're used to

0:04:21writing, literally writing up the

0:04:22listings, maybe they type them up. What

0:04:25can people do right now to implement

0:04:29habits into their life?

0:04:30>> Dude, I'm I'm just going to say this. I

0:04:32can't fix stupid.

0:04:35Can't fix stupid. And some of you guys

0:04:37think you're really smart. Most people

0:04:40think they're the main character, but

0:04:42they're NPCs.

0:04:43That's an interesting one. If you think

0:04:45about like everybody's walking around,

0:04:46I'm the main character. Well, if they're

0:04:48all main characters, who's the NPC? And

0:04:50if you don't know what that means,

0:04:52Google it or hashtaggbt.

0:04:55Guy asked me that yesterday on a

0:04:56podcast. He said, 'What's the one thing

0:04:59that people can do today that will have

0:05:02a profound impact on their life,

0:05:05especially business, that would get them

0:05:08like a result with AI that would finally

0:05:11make it stick? And all I did was said,

0:05:15"Hey, there's this app called Chad GPT.

0:05:17It's free." Do you guys know? First time

0:05:19I showed this to my dad, he was blown

0:05:21away. First question, how much is it?

0:05:26Dad, it's free. There's no way it's

0:05:28free. We pay million dollars at our

0:05:31company for that. I said, I know. You

0:05:33hit this little black, you see this

0:05:35little black circle? Some of you guys

0:05:36think you use it, you don't use it. So,

0:05:38I literally, the guy asked me this

0:05:39question on a podcast. I click the

0:05:40button. Hey, how are you doing? I'm here

0:05:42with my buddy Cassidy. I'm doing a

0:05:44podcast with him and he's asking me,

0:05:45"What's the thing that people could do

0:05:48to take advantage of AI to improve their

0:05:50life? What's the one thing you'd

0:05:52recommend?"

0:05:54>> Hey there, I'm doing great. And that

0:05:57sounds like a fun podcast. Honestly, one

0:05:59of the best things people can do with AI

0:06:01right now to improve their life is to

0:06:04start using AI as a personal assistant

0:06:06for organizing their tasks and goals.

0:06:09It's a simple entry point.

0:06:12>> If you came to any of my companies and

0:06:15asked my team, "What does Dan think of

0:06:16AI?" They'll all say the same answer. If

0:06:20you have a question, idea, a thought, a

0:06:22problem, and you don't default first.

0:06:24First, not second, not third, not after

0:06:25a conversation, first

0:06:28to going to AI, you will be asked or

0:06:30removed from the team.

0:06:32There's zero place where you think if

0:06:35you're arrogant enough Cassidy to think

0:06:37that you're smarter than the world's

0:06:40information distilled into something

0:06:43that can give you any answer in real

0:06:45time that's based on literally every

0:06:49genius person on a domain that has

0:06:52studied the thing for 25 years distilled

0:06:54into a 14se second answer. You're just

0:06:56silly. And that's like I don't want to

0:06:58work on a team where people feel that

0:07:00way.

0:07:01So, I always tell people it's the same

0:07:03thing. Build the habit. Build the habit.

0:07:05Build the habit. Some of you guys think

0:07:07I use AI all the time. Look at my

0:07:09history. No, no. Show me your custom

0:07:10GPT. Show me your master prompt. Show me

0:07:12your system prompts. The truth is is

0:07:15your system prompts, your AI prompts is

0:07:17your new intellectual property.

0:07:21You guys are building systems and

0:07:22processes and repeatable this and that.

0:07:25No, no, no. Your prompts are your

0:07:27intellectual property.

0:07:29And it starts by just making it a

0:07:31default response. I'll give you a short

0:07:34story. I was walking down the hall and I

0:07:36noticed eight people from the revenue

0:07:37team having a conversation. And I was

0:07:40listening and they were debating some

0:07:41kind of change in the sales process. And

0:07:44as they were debating, I could tell by

0:07:46the conversation, the questions that

0:07:48none of them had asked Chad GPT or AI

0:07:52before the meeting their thoughts on the

0:07:54problem. And I asked them, "How many of

0:07:56you guys before you came to this meeting

0:07:58knowing what the topic was about, did

0:07:59you ask AI to give you some insights?"

0:08:02No hands went up. Please go back to your

0:08:04desks. Never do that again.

0:08:07It doesn't It literally doesn't make

0:08:09sense to me. So like, I don't know how

0:08:12much clearer I can be, but that's where

0:08:15we're at. There's no debating. And And

0:08:17if people are like, "Oh, I wish it

0:08:18wasn't happening." Then go sell your

0:08:20phone.

0:08:23Like humans have a gear. It's called

0:08:25better. Okay. The new iPhone, the new

0:08:28like go live in the woods. If you truly

0:08:30are like, I don't want to do this.

0:08:32Disconnect. But to me, it's like it's

0:08:35coming. Let's let's learn how to dance.

0:08:37>> So, what does it take to then become a

0:08:39millionaire, to start a business, to

0:08:42create value using AI? As a founder, as

0:08:45as a regular person, what does it take

0:08:47to go make a million dollars or more in

0:08:50this year?

0:08:51I heard the whispers. Hashgbd.

0:08:56That's the right answer.

0:08:59But this is the way I think about it

0:09:01because like I'm a I'm a mental model

0:09:03principle guy first before we get to

0:09:05tactics. The shift that's changed that

0:09:08everyone probably feels but they

0:09:11probably can't describe it is this shift

0:09:14between the doer and the director.

0:09:17So prior even to this year, most of the

0:09:21doing was done by the individuals on

0:09:23your team. It's why if you think about

0:09:25like recent grads or like interns, a big

0:09:29part of like an assistant or like an

0:09:31like a parallegal, it was the execution

0:09:34part of the craft. So the directing the

0:09:37creativity part was done by the person

0:09:39and then the doing was done by a team

0:09:41member. In the last two years that

0:09:43shifted, right? It's why entry-level

0:09:46programming jobs are long no longer

0:09:47needed because the AI can write code

0:09:49better than a junior programmer.

0:09:52So the way to think about it is the art

0:09:55of creativity and directing is actually

0:09:58the skill set. And that's you know

0:10:01sometimes I I I see these interns

0:10:03execute and I'm just like holy they need

0:10:05to live a bit more life. I don't know if

0:10:06you guys know these young people.

0:10:07They're the light switches are not on.

0:10:10I'm like somebody please just flick it.

0:10:14And the truth is is like they don't have

0:10:16enough experience of trying and failing,

0:10:18trying and failing to even get a sense

0:10:20of like how to use AI to avoid mistakes.

0:10:23But to me that's if I want to make a

0:10:26million dollars a year, first off, I

0:10:28have to disconnect from any of the

0:10:30doing. So it doesn't matter if you want

0:10:31to like build websites for people, AI

0:10:34automations, or whatever business you

0:10:35want to get into. You almost got to

0:10:37start with the premise of I'm not going

0:10:39to be doing the thing I sell. I'm gonna

0:10:41set up the machine or the agent to do

0:10:44the fulfillment, the delivery side, and

0:10:46then my job is to build the machine that

0:10:48runs the machine. That's a big idea. And

0:10:51if you listen to anything Elon talks

0:10:52about, he talks about this all the time.

0:10:54Elon Musk says building the prototype is

0:10:56easy. Building the factory is is a I

0:10:59mean, he said a thousand times order

0:11:01magnitude harder because it's truly the

0:11:04mental model of building the factory

0:11:06that's a hard part. That's the director.

0:11:08So the folks that decide from day one,

0:11:10I'm going to build a million- dollar

0:11:11company, but I'm going to design and

0:11:13direct the agents to do that. You're

0:11:15going to be competitive long term. The

0:11:17worst thing you could possibly do now is

0:11:18start a business to be disrupted in six

0:11:21months.

0:11:22And that's the world we live in. That's

0:11:24the wild part.

0:11:25>> That's the question. I think that's what

0:11:27we've heard.

0:11:27>> What do I do to make sure I don't waste

0:11:29my time and energy?

0:11:30>> Yeah.

0:11:30>> You want my answer?

0:11:31>> Yes.

0:11:32>> I don't know.

0:11:33>> Yeah.

0:11:33>> I'll tell you this, okay? And this is

0:11:35controversial. Most people won't like to

0:11:36hear this.

0:11:38One of my good buddies has a hundred

0:11:41plus million dollar a year mortgage

0:11:43business. He has a bunch of people

0:11:45selling mortgages. My other friend, same

0:11:48deal. Real estate.

0:11:51The middleman is done.

0:11:56just like there's no world where you're

0:11:59going to be able to collect, process,

0:12:02route information and stay involved in

0:12:04that transaction and get a piece of that

0:12:07when the AI can do it with perfect

0:12:09information 24 hours a day faster,

0:12:13smarter, more detailed. I mean, I'm

0:12:16seeing it left, right, and center. My

0:12:17other friend, you know, he's the CEO of

0:12:19a big company. He gets those uh dumb

0:12:21patent troll letters in the mail all the

0:12:23time about, you know, IP this and that

0:12:25and you got to pay us 1,500 bucks. And

0:12:27he's gotten to the point where he's

0:12:28automated the whole process, goes into

0:12:30Chad GPT, gives a response letter with

0:12:33case law references that he used to pay

0:12:35his lawyer 5 800 bucks a time to do that

0:12:39automated. Now there's no longer that

0:12:41transaction in the middle. So, like

0:12:45I've always said this that like I had a

0:12:47mentor a long time ago say to me, he

0:12:48goes

0:12:50just pick a good market that's growing

0:12:53because if you suck, you'll be good, but

0:12:54if you're good, you'll be great just by

0:12:56the fact that the market's growing. So,

0:12:59everybody in this room, you guys are in

0:13:01the right place. You came hopefully to

0:13:03learn kind of where the future's going.

0:13:06And as long as you continue that

0:13:08curiosity and willingness to like learn

0:13:10and unlearn and relearn, that's the only

0:13:12competitive advantage. Whether your AI

0:13:15automation company is still relevant in

0:13:1716 months because GPT6 launches built-in

0:13:21automations, so there's no concept of an

0:13:23agent anymore. I don't know. But if

0:13:26you're the person that knows how to talk

0:13:28and speak AI, that's really competitive.

0:13:31Here's a here's a wild data pointer kind

0:13:34of thing to consider.

0:13:36Artificial intelligence is the only

0:13:38programming language in the history of

0:13:39mankind that's programmed in English.

0:13:42I started coding when I was 17 in Java.

0:13:46Prior to that, people use Pearl and PHP

0:13:48and all this and they still do PHP, but

0:13:50like this is the first time in history

0:13:53where the programming language of the

0:13:55tool is English, which means every human

0:13:59on earth that doesn't know how to

0:14:01program knows how to program. you guys

0:14:03are doing it every day by the fact that

0:14:05you use chat GPT. It's kind of wild. So

0:14:09I just think like the idea of studying

0:14:11prompt engineering very valuable long

0:14:14term. I think being in AI any industry

0:14:17that's decided like your business pretty

0:14:19much your business should pivot and say

0:14:21I used to be this now I'm an AI first

0:14:23this.

0:14:25Does that make sense? Like whatever

0:14:26business you're in even real estate I

0:14:28used to be a real estate agent now I'm

0:14:30an AI first real estate agent. So what

0:14:32changes? Well, the whole conversation,

0:14:34the whole process, the whole

0:14:35deliverables has to be processed through

0:14:37AI first. That way, if it gets

0:14:39disrupted, you'll at least be at the

0:14:41forefront. And that's that's the best

0:14:42answer I can get. I have Martell

0:14:43Ventures, which builds literally a new

0:14:46company every month. We're an AI venture

0:14:47studio.

0:14:49I know 50% when we modeled out the

0:14:51business model, 50% of the companies

0:14:53won't work in three years.

0:14:55I can't tell you which 50%. There's just

0:14:58no world where the thing I build doesn't

0:15:01get disrupted by the language models.

0:15:03>> Isn't it the same problem I guess that

0:15:05we always face as entrepreneurs is you

0:15:07have to pick something and just go do

0:15:08it.

0:15:09>> Dude, think about real estate. I mean,

0:15:11you know, people were doing like single

0:15:13family homes and they're like, "Oh, I'm

0:15:14getting into short-term rentals and then

0:15:16Airbnb and they rode this wave and all

0:15:18of a sudden the laws changed and now

0:15:20short-term rentals aren't cool. Now it's

0:15:22MTR midterm rentals and boutique

0:15:24hotels." So, like being in real estate,

0:15:27good move. People need a place to sleep.

0:15:29That has not changed. How that changes

0:15:33is what the entrepreneurial journey is

0:15:35about. I find it fascinating when I talk

0:15:36to a CEO and they didn't realize that

0:15:38their job was to look around the corner.

0:15:41Like, I find it funny where they're

0:15:42like, "Yeah, it wasn't my fault COVID

0:15:43happened and this." I'm like, "I'm

0:15:45sorry. When was it not your job to have

0:15:48a vision about the future and pivot your

0:15:49business model around it?" Like, that's

0:15:51that is the role of a CEO. How do you

0:15:54focus on AI first

0:15:57without it just being a distraction

0:16:00>> to running your business?

0:16:01>> Now we're talking.

0:16:02>> I just met with Gary B and for a long

0:16:05time if you guys follow his stuff and I

0:16:08mean he's been first to a lot of things

0:16:10he'll always say you have to be willing

0:16:12to invest the 50 to 100 hours to go

0:16:14deep. The podcast, the books, the

0:16:17experts, the networking, the events.

0:16:18Like if you're not willing to go through

0:16:21that learning journey, then don't be

0:16:24upset if it comes and it absolutely

0:16:26takes you out of the game. And when I

0:16:29think of like what is the role of a CEO

0:16:33to ensure that they don't get disrupted

0:16:35with the technology and the like the

0:16:38innovation is being just absolutely

0:16:41literally I I'm doing a keynote in two

0:16:43days for Tony Robbins group business

0:16:45mastery and I had to redo it three times

0:16:47in the last four weeks because of that

0:16:49much change in the industry around

0:16:51robotics and and language models.

0:16:54Here's all I know. I probably put 20 to

0:16:5725% of my time talking, interacting,

0:17:00learning, monitoring to keep up to date

0:17:04and then 75% executing what I can

0:17:07control today.

0:17:0925% let me tell you what that looks

0:17:11like. It's using my social media feed to

0:17:13feed my mind. So I actually went in and

0:17:16you guys can all do this if you didn't

0:17:17know this. Have you ever noticed like I

0:17:19want this is like a big idea but it's

0:17:21relevant to AI. Do you know that your

0:17:24social media feed is a reflection of

0:17:25you? Okay, cool. So, don't be upset with

0:17:29it. It's not brain rot. It just turns

0:17:31out you like brain rot. Does that make

0:17:33sense?

0:17:35So, if you go to your search bar and you

0:17:38search AI real estate,

0:17:41okay, and then you get all the results

0:17:43and then you go to the first video and

0:17:45you go to the comment and you watch it

0:17:47and you say, "That's and you just write

0:17:49FYP

0:17:51for you page. That just told the

0:17:53algorithm that you like that kind of

0:17:56content. Do that on 10 videos per topic

0:17:59around AI and I will tell you what your

0:18:01feed will look like in a few days. All

0:18:03that. So yeah, I spend two or three

0:18:05hours a day on TikTok. My wife is like,

0:18:08"Do you even work?"

0:18:11My feed is all about content, media or

0:18:14AI because to me that's the most

0:18:16defensible thing I can do. Reputation

0:18:19and understanding what the innovation I

0:18:20don't have enough time to read as much

0:18:22stuff that's coming out. So I have to

0:18:24get it processed through other really

0:18:25smart people I trust and luckily they're

0:18:28publishing content.

0:18:29>> So you wrote buy back your time before

0:18:32AI really before what we know AI to be

0:18:35today.

0:18:36>> Yeah. And the fundamentals of that book

0:18:38are to avoid creating a business that

0:18:40you grow to hate, buying back your time

0:18:42literally by hiring people to and

0:18:44delegating um your lower level tasks and

0:18:47transformational leadership. If you were

0:18:49to write buy back your time today or

0:18:52let's say in two years with the

0:18:54knowledge of AI,

0:18:57how does that change your philosophy

0:18:58around buying back your time?

0:19:00>> It would literally be called buy back

0:19:02your time with AI.

0:19:05and I'll unpack it. What I'm going to

0:19:07share, I've never shared publicly and

0:19:09it's not in my book. There's only four

0:19:12ways to create leverage. Okay? I call

0:19:14these the master skills. Capital with

0:19:17money, you can get massive leverage. If

0:19:19you own a home, you understand that

0:19:21concept. Um, content, we're seeing it

0:19:24right now. I can be on this podcast with

0:19:27Cassidy. It could be seen by 100 million

0:19:29people. It changes nothing in my life.

0:19:31You can create a standard operating

0:19:32procedure that teaches somebody how to

0:19:33do something. and they follow that that

0:19:35could be used to train a million people

0:19:37changes nothing in your life other than

0:19:38the effort to do the one. The other area

0:19:41is collaboration, which is the biggest

0:19:43theme in my book was like, how do you

0:19:45collaborate with other people, right?

0:19:47So, collaboration, massive leverage.

0:19:49It's always been a labor arbitrage.

0:19:51That's what it's called. Like, I've got

0:19:52labor dollars. I hire people. I got to

0:19:55get better at being a trader. I call it

0:19:57a time trader in my book. The fourth

0:19:59area is code. And for a long time, that

0:20:03was the area that I excelled in. And I

0:20:07said it was code because when you

0:20:08invested software into your business

0:20:10either to operate the business or a

0:20:12department, it came with best practices,

0:20:15right? And most people just don't know

0:20:17the blueprint of building the business

0:20:18they're in. So if they buy the software

0:20:19that specializes in that industry, they

0:20:22get the best practices that they don't

0:20:23even realize it's just baked into the

0:20:25software. Does that does that make

0:20:26sense? I don't have a sales CRM. I buy

0:20:29CRM software. Now it forces me to create

0:20:31lead scoring. good thing to have

0:20:33software code

0:20:35today. The code is AI and that's the

0:20:39part that's wild because the AI spans

0:20:41across almost all four, right? And when

0:20:44I when I think of the the the capital

0:20:46side, if you've never use AI to analyze

0:20:50your financials, personal, professional,

0:20:51or to give you ideas on how you can make

0:20:53more money, you're just missing it's

0:20:55right there. And it's, you know, I have

0:20:58all my investments have a folder so I

0:21:00can analyze all the investor updates

0:21:01I've ever gotten, all the PDFs they've

0:21:03ever sent me, all the financial and

0:21:04dude, I was in a board meeting the other

0:21:06day. I may not have had the time to

0:21:08review the board deck before the

0:21:09meeting.

0:21:11And while I'm on the call, you know, and

0:21:13the they're all doing their thing and

0:21:14the opening and the voting and all that

0:21:16weird stuff they do. I'm literally

0:21:19asking in Chad Gibbdia as a project for

0:21:22this company loaded all the stuff they

0:21:24sent in the email and said as an

0:21:25investor what are the five questions I

0:21:26should be asking right now enter

0:21:29let everybody do their thing you know

0:21:31hey we got to motion this we got to do

0:21:32that anybody have any questions yeah

0:21:33well I got a question you know for Matt

0:21:35the CEO on page 67 of the financial

0:21:38report you mentioned that there's a

0:21:39compression in the gross margin in

0:21:41regards to the CAC payback period of the

0:21:42Facebook ads what do you see that trend

0:21:44looking like in the future he's like how

0:21:46do you know that.

0:21:49See what I'm saying? Like

0:21:52I just can't see a better use of trading

0:21:56time for tool. And that's how it's

0:21:58always been. Humans have always been

0:22:00human plus tool beats human. Okay? I

0:22:02don't know a lot about calculus, but I

0:22:04know there's a calculator. And if I knew

0:22:05calculus, a human plus a calculator is

0:22:07going to be able to build buildings.

0:22:09Does that make sense? And that's that's

0:22:11the world we live in right now. And if I

0:22:14had to rewrite that book, it would be

0:22:16taking every chapter and showing how to

0:22:19use AI

0:22:21to do that. The reason why people won't

0:22:23do it is because they're human.

0:22:26See, that's why like I still am very

0:22:28bullish on opportunities in the world

0:22:31because as long as there's a human

0:22:33interfacing with the technology, humans

0:22:35will always bring their feelings to the

0:22:37conversation.

0:22:39They'll always bring their insecurities,

0:22:41their fears, their concerns, their

0:22:43shortcomings. They'll always I call it

0:22:45neural transformation until

0:22:48the human no longer is involved in the

0:22:51execution, which could come. And it's

0:22:53almost like airdrop execution, right?

0:22:56Like when my assistant processes my

0:22:57inbox, she has zero emotion to the fact

0:23:00that that guy said this thing to me

0:23:02three years ago and I don't know if I

0:23:04want to reply to his email. She just

0:23:05replies. You see what I'm saying? So

0:23:07like that's where there's still going to

0:23:09be opportunities in the world because

0:23:10humans are still on the receiving end of

0:23:12the instructions if that makes sense.

0:23:15But hey man, we might be two or three

0:23:17years away from like robotics with AI

0:23:20which if you haven't checked out Figure,

0:23:22it's an AI robotics company in the US.

0:23:24They have a robot called Figure 2.

0:23:25Figure 3 is coming out. But even figure

0:23:27two today, this robot can it's already

0:23:31deployed in UPS uh packing facilities to

0:23:34process and flatten out packages for it

0:23:36to be scanned. A job that nobody wants.

0:23:39Like

0:23:40Brett Adcock, the CEO, he says, "We sell

0:23:43work."

0:23:45And we sell work that nobody wants. The

0:23:47dirty, dull, and dangerous. Call them

0:23:48the 3Ds. And nobody's fighting us for

0:23:50that work. Same robots in a BMW plant

0:23:53taking steel parts that are sharp and

0:23:56dangerous and moving them from one mold

0:23:58to another. That same robot though, they

0:24:01have videos of it putting groceries

0:24:03away,

0:24:04doing laundry

0:24:06with 40 hours of watching somebody do it

0:24:09to train it. That's today. And guess

0:24:11what happens every night? The robots

0:24:14update everything they learn throughout

0:24:16the day.

0:24:19I was debating going going here because

0:24:22we're we're here with some AI founders,

0:24:24but what you're talking about is really

0:24:26like a path to a post scarcity world

0:24:28where money could not exist. And this is

0:24:30where people's minds go is Dan, what do

0:24:33we do with our days? Who are we if

0:24:38robots are doing everything? I know

0:24:40there's people in this room that that's

0:24:43what they help people figure out. I've

0:24:45se I see you. Just so you know, I know

0:24:47you're here. It's awesome

0:24:50because

0:24:52that is actually what the human

0:24:53existence is about.

0:24:56We come in as babies and we kind of have

0:24:58this innate knowingness about like what

0:25:01it's all about, but then we get exposed

0:25:03to the world and we build these mask and

0:25:06these these these stories of our

0:25:08existence. And it's almost like if

0:25:11you're lucky enough to get to a place or

0:25:13you're exposed to somebody or a process

0:25:15that allows you to

0:25:18show you or teach you what it's all

0:25:21about and then you go, "Oh." Then you go

0:25:24on this journey of almost remembering.

0:25:32The reason why I'm scared for people is

0:25:34I don't think people are ready to have

0:25:36to do that work. And they don't realize

0:25:40how much the construct of this world we

0:25:42live in has allowed us to avoid having

0:25:45to even confront that question.

0:25:48Most people say, "Well, I don't love my

0:25:50job. I like my job. I don't love my

0:25:53country. I like my country." Like,

0:25:54they'll say whatever, but they don't

0:25:55realize a lot of their existence isn't

0:25:57under their decision. It's a byproduct

0:26:01of this structure we live in. When all

0:26:04of a sudden

0:26:06transportation is no longer has any

0:26:09cost, food scarcity has no longer cost.

0:26:14Shelter no longer has cost. And you

0:26:16truly can exist. Maybe the quality of

0:26:18your life is depending. You know what I

0:26:19mean? But you don't have to work and you

0:26:22can sustain. You're gonna be confronted

0:26:25with that. What does this all mean? Why

0:26:29am I here? There's a part of me that's

0:26:31excited about that because I think

0:26:32that's the natural conclusion for a lot

0:26:34of people that have the blessing of

0:26:36getting to a place where they go, I've

0:26:38been chasing this white rabbit around

0:26:39this track

0:26:41like a greyhound and I finally got it.

0:26:44Turned out that white rabbit wasn't

0:26:45real.

0:26:47But then you got to figure out now what

0:26:48do I do if I'm not chasing something?

0:26:51>> There was a moment I was on the jet with

0:26:52you a year ago and you got a text from

0:26:55Ed Mlet. He was your coach at the time.

0:26:57I don't know if he's still your coach.

0:26:58>> He's my homie.

0:26:59>> And he invited you to Hope Island, which

0:27:01is his private island. And it was to do

0:27:04a podcast. And you were the first, maybe

0:27:06only person that he's invited out there

0:27:07to do that. And you were sitting there

0:27:10excited and you were also sort of

0:27:12talking out in the air and saying, "I've

0:27:14done everything that Ed's asked me to do

0:27:15over the past 5 years. I've done this. I

0:27:18went all in on content. I built my

0:27:19business. I got rid of everything else.

0:27:21Everything that you've done and more."

0:27:23or you were saying this sort of out loud

0:27:24and I was just sitting there listening

0:27:26and and experiencing it. And I left that

0:27:29conversation at that time thinking, "Oh,

0:27:32it's the white rabbit. It's this circle

0:27:34of I'm never going to catch it. I'm

0:27:36never going to catch it." There's even

0:27:38Dan Martell. While I'm sitting on his

0:27:40private jet, he is still chasing someone

0:27:43else's approval. That's what I at the

0:27:45moment, that's what I felt. And then

0:27:46later, after sort of integrating the

0:27:49whole experience, I realized what you

0:27:51were telling me in that moment. You were

0:27:52speaking to me, whether you knew it or

0:27:54not. You were speaking to me and saying,

0:27:55"Cassidy,

0:27:57you want things. You have desires in

0:28:00your life.

0:28:01I've shown you the way. I've talked to

0:28:03you about it. I've told you everything

0:28:04you need to do, but you have not done

0:28:05it. You have not done the things that

0:28:07I've asked you to do. And so, you can't

0:28:09even begin to really experience the life

0:28:12that you've asked for." And so, that

0:28:14after I realized that, that's when I

0:28:15turned pro. That's when I decided to

0:28:17release everything from my life. That's

0:28:18when I decided to start the podcast.

0:28:20That's when I went all in and I said,

0:28:21"Let me go just try to experience my

0:28:23life."

0:28:25But what do people do when they don't

0:28:29know what to do? And AI has solved all

0:28:31their mundane tasks. AI has taken away

0:28:34everything that they thought they needed

0:28:36to do. They're confronted with

0:28:39their daily scrolling habits. They're

0:28:41confronted with the fact that they might

0:28:43not even have to go to work in the

0:28:44future. They're confronted with the

0:28:47people that they thought they loved but

0:28:49don't really know, right? And I'm sort

0:28:52of painting this picture that I don't

0:28:54know if everyone's thought about, but

0:28:55this is sometimes where my mind goes.

0:28:57And so, what do people do when they

0:29:01haven't even thought about what they

0:29:02really want to do?

0:29:05There's two things I want to share.

0:29:10Most people I can tell you what that's

0:29:12going to look like by the fact of what

0:29:15you do on the weekend.

0:29:18So when people are like, "What's the

0:29:20world going to look like?" Look at what

0:29:22people do on the weekend. And when you

0:29:24don't have to work, guess what? Those

0:29:26people will do that.

0:29:30And and some people are like, "Okay,

0:29:31good. I'm good." You know, I wake up

0:29:33early. I go to the gym on the weekend,

0:29:35you know? But some people don't, man.

0:29:37And it's kind of like that's where I'm

0:29:39like I hope those people wake up to the

0:29:42potential and possibility. Then I think

0:29:45of like the other side of it. One of the

0:29:48things I've learned over the last decade

0:29:50is when the world gets loud and there's

0:29:52like a lot of pressure like noise

0:29:54decisions. I don't know what to do.

0:29:55That's when I go inward the most. And

0:29:58it's interesting because I used to be

0:29:59that when when when there's a lot of

0:30:00pressure I almost felt like I had to

0:30:02fight. Now when it comes in I get quiet.

0:30:07That's my recommendation. The truth is

0:30:09is most people haven't even gotten to

0:30:11the realization that they are not their

0:30:13thoughts. Like that's a big idea. I

0:30:16remember I was hanging out with my buddy

0:30:17Johnny and he's at my house and we're

0:30:19just hanging out in the backyard and I I

0:30:22said, "Isn't it crazy that we have two

0:30:24voices?" He goes, "What do you mean?" I

0:30:27go, "Well, there's the voice talking and

0:30:28there's the one that hears it." I was

0:30:30like, "Shit, you nobody's ever told you

0:30:31this?" He's like, "That's Oh, there I

0:30:34like he's he's he's having the

0:30:35conversation."

0:30:37And it's like, if you've never thought

0:30:40of that, you've never thought that when

0:30:42you meditate and you create the

0:30:44opportunity to be the observer and truly

0:30:48be curious about this [ __ ] like, do

0:30:51you know if somebody talked to your

0:30:54friend the way you talk to yourself, you

0:30:57would punch them in the [ __ ] face?

0:31:00Like if you could just create some

0:31:02separation of that, I would say that's a

0:31:05cool place to start. Then you go further

0:31:08back and realize that you are the you're

0:31:09the projection of the existence. Not

0:31:12even, you know, I'm just going to open

0:31:14up some worms and some cans and you guys

0:31:16can figure out which ones you want to

0:31:17pull on. I don't know. Just that the

0:31:20ones that are open to it, that's what

0:31:23they will do. the ones that are addicted

0:31:26to the dopamine hits and the devices and

0:31:28the virtual worlds and the social media

0:31:30and the brain rot. Unfortunately,

0:31:34there's a history of what they typically

0:31:37will do. But we kind of deal with that

0:31:39today with addiction. You know what I

0:31:40mean? Like some people, you know, a lot

0:31:43of people that are not participating in

0:31:45this economy, right? The ones that are

0:31:46in the street, like they they've just

0:31:48said like, "Look, I don't want to live

0:31:50that life, you know?" And the ones that

0:31:52have, you know, challenges,

0:31:55it's just I I really hope people go on

0:31:58to some journey.

0:32:01Yeah. Call it enlightenment, call it

0:32:03connection to spirit, God, whatever it

0:32:05is. It's just it's what it's what you

0:32:08will

0:32:09it's where you're going to have a hard

0:32:10time if you didn't have to work. That is

0:32:13why most wealthy people get to that

0:32:15place because if they're lucky enough to

0:32:17get to a place where money is no longer

0:32:20a desire

0:32:22if they don't turn to drugs and

0:32:25self-medication and soothing the pain

0:32:29then they go on a journey of you know

0:32:32self-realization of like what does this

0:32:34all mean? That's and that's why that's

0:32:36why you see a lot of people Steve Jobs

0:32:38did it a lot of people did it. They're

0:32:39like, "Hey, what is you know?" And I

0:32:41think that's what AI, my buddy, he calls

0:32:45it, he calls the

0:32:47the the natural soul or the synthetic

0:32:49soul. The problem is a lot of people are

0:32:52going towards a synthetic soul.

0:32:54I like that kind of concept of like

0:32:57let's go back to the nature and the soul

0:32:59of who you are. Don't confuse the

0:33:02synthetic world of AI and virtual worlds

0:33:05and you know VRs and all that stuff. And

0:33:08so you mentioned doers and directors,

0:33:10basically two camps. How wide is that

0:33:13gap of doers and directors? And are the

0:33:16doers who you just described, you know,

0:33:19on the streets, not participating,

0:33:21sucked into a a screen, or is there a

0:33:24third category of people? I I kind of

0:33:28like I think everybody is on a spectrum

0:33:32and like I'm still stuck in certain

0:33:34doing that. just h you know I always ask

0:33:36people what are you pretending not to

0:33:38know okay when AI can solve every

0:33:41problem that's a problem that you think

0:33:42is a problem you no longer have a

0:33:43problem think about this you think you

0:33:46have a problem I know AI can solve the

0:33:48problem so the problem isn't a problem

0:33:51but you're pretending not to know that

0:33:53AI can solve the problem that is the

0:33:56that and I asked myself Dan what are you

0:33:59pretending not to know well I'm

0:34:00pretending that this is a problem I just

0:34:02need to go talk to the AI I get some

0:34:04perspective, make a decision. Why am I

0:34:06scared to make that decision? Because

0:34:07that's those are all these really

0:34:09beautiful questions. If you do enough

0:34:10selfdevelopment is, you know, you've

0:34:13heard me share this with coaching

0:34:15clients. You know, if somebody bought

0:34:16your business tomorrow, what's the first

0:34:17thing they would change? And why have

0:34:19you not made that decision? The why

0:34:21behind the not making the decision is

0:34:22actually where you got to go do the

0:34:24work. The world will show you where

0:34:25you're not free. So for me, when I think

0:34:28of directors and doers, the everybody's

0:34:32got a spectrum of how much they're still

0:34:33doing that they should pivot to

0:34:34directors. But I'll give you something

0:34:36really tangible. I went to my team about

0:34:39six weeks ago and I informed everybody

0:34:42that they have to get to 92% of all

0:34:44their work done by AI. Some of them I

0:34:47gave them two weeks. Other ones I gave

0:34:49them seven days, other ones I say you

0:34:50got three months.

0:34:53That's where we're at. I said 92% done

0:34:56by AI, 8% is you. 8% is your magic, 8%

0:35:00is your fingerprint, 8% is your art. But

0:35:02there's no world that if you don't get

0:35:04it to 92% that you're going to be

0:35:07competitive in the future when the other

0:35:09people are using it and you know, I

0:35:13remember sitting down with my content

0:35:14team and they're like, I use AI, but

0:35:17it's like 30% good. Have you guys ever

0:35:19tried to do a prompt and it kind of is

0:35:20like it's I get it but it's not it's not

0:35:23what I do. Facebook ads are kind of good

0:35:25but they're not great. That's cuz they

0:35:27don't know what a system prompt is.

0:35:29Okay. So, I'm going to encourage you

0:35:31guys all if you actually if you want

0:35:32I'll give it to you. Just find me on

0:35:34Instagram, message me AI prompt and I'll

0:35:36send you my internal prompt document. In

0:35:38that document, I will link to a GitHub

0:35:43repository of 13 of the world's AI app

0:35:49building companies, their prompts. So,

0:35:51if you've ever heard of Replet, Lovable,

0:35:54uh, Copilot, etc.,

0:35:56They have system prompts they've

0:35:58designed that execute. When you type in

0:36:02build me a mobile app that is a Tik Tok

0:36:04game, it executes the system prompt

0:36:07before it builds your app. Once you see

0:36:10this, you'll understand that you've been

0:36:13playing prompt engineering on like

0:36:16kindergarten, you know, you know,

0:36:17kindergarten mode. There's levels to the

0:36:20game. When I said that English is a

0:36:22programming language, when you see these

0:36:23things, and trust me, those prompt

0:36:25engineers pack it full. They have a

0:36:27context window of whatever it was and

0:36:29now it's bigger. They they've used every

0:36:31character.

0:36:33And that's where when I show a team that

0:36:35they're like, you know, it does it only

0:36:37does 30% of what I need it to do. And I

0:36:39show them the system prompt engineering.

0:36:41And then they play with it and play with

0:36:43it and play with it and then get it to

0:36:45that 92%. Now, here's you guys want the

0:36:47cheat code.

0:36:49Once you get it to an output you want,

0:36:52literally ask AI, write me the system

0:36:55prompt that would have generated this

0:36:56output. Enter.

0:36:59Let me give you an example. I have a

0:37:02custom GBT I created called book

0:37:04architect. The book architect, it took

0:37:06me probably two hours to design this

0:37:08prompt. Have I ever showed you this?

0:37:09>> No.

0:37:10>> The book architect, all I do is give it

0:37:12a name of a person and a topic and it

0:37:16writes me a book by them on the topic.

0:37:19You want to talk about learning on God

0:37:21mode? I can literally if I want a book

0:37:24by Steve Jobs on parenting, probably not

0:37:26one I want to read, but you know, Elon

0:37:28Musk on parenting. Uh, yes, have as many

0:37:32babies as you can. Um, it'll it'll

0:37:35literally what it does. Okay. And and if

0:37:38I showed you the pro I think I've got a

0:37:39video. Where's Sam? When's that video

0:37:42coming out?

0:37:44I've got a YouTube video where I un like

0:37:46I literally because I keep doing this

0:37:48and like have I show it to you and

0:37:49you're like so I just I did a video

0:37:50where I unlock literally seven of my

0:37:52most advanced prompts kind of stuff and

0:37:55I think we give away the system prompt

0:37:56for the book architect, right? Yeah. So

0:37:58I'll give it to you in that video. It's

0:38:00in the description. You don't even do

0:38:01nothing. But anyways,

0:38:03like most people just are not

0:38:08it can do everything.

0:38:10What are you pretending not to know? Are

0:38:13you pretending not to know that it can

0:38:14do your job and that would hurt your

0:38:16feelings? So, you're going to pretend

0:38:16that it can't and you hope nobody

0:38:18figures it out. And then one day you get

0:38:19called to the office and you're asked to

0:38:21move on because they bought some

0:38:22software that does what you do. But you

0:38:24could have did it yourself. I sat down

0:38:26with my head of finance and I had the

0:38:27same conversation with him. Bro, you

0:38:29don't got to go anywhere. You just need

0:38:32to stop hiring people to do things that

0:38:33AI should be doing. You stay director

0:38:37doers. They should be if they're on the

0:38:40team, upscale them like upgrade them,

0:38:41teach them new stuff. Let's let's put

0:38:43them some I don't because the culture

0:38:44and the emotional intelligence I need

0:38:46and they have

0:38:48but not if you don't empower them to use

0:38:52the tools.

0:38:53>> How do you how do you measure that? Like

0:38:5592% Dan. That's a weird number, right?

0:38:57>> I know. I like it. It's like why not 93?

0:38:59I don't know. 92 sounded fun. It's like

0:39:0092 because it's like it allows the

0:39:03artist to still create art but in the

0:39:06thing that they do, right? So, when I

0:39:07wrote the book, I talk about Andy

0:39:08Warhol, which is a famous, you know,

0:39:10artist from New York City. And he had

0:39:11this thing called the factory. And a lot

0:39:13of people that are creatives, okay? And

0:39:15I'm a creative. We're very romantic

0:39:18about the art and the process. And if

0:39:21you look at my feed, it's pretty much AI

0:39:24or music producers. I'm a big fan of

0:39:27studying artists and people that create

0:39:29music and connect to their creator and

0:39:31transmit and like you know you watch

0:39:32these stories from CIA to dance monkey

0:39:35the song to like these you know even to

0:39:37Taylor Swift what do you whatever you

0:39:38think about her like sometimes these

0:39:41songs are able to transmit an emotion

0:39:43that is you know it's it's it's cellular

0:39:45almost right and don't take that part

0:39:49away from the art but doing research

0:39:54like the book architect it didn't write

0:39:56the book. It gave me a book outlined

0:39:59that somebody could go in fill in the

0:40:01blank like but it gives you all the

0:40:02stories. It gives you all the quotes. It

0:40:03gives you big ideas. Like it gives you

0:40:05essentially a lot but somebody can still

0:40:08go I don't know if I agree with that

0:40:10chapter. You know what I mean? It's kind

0:40:12of like I like to be the editor, not the

0:40:14author. And that's true in my life. Like

0:40:17if you come to me with a blank piece of

0:40:18paper and say create, I don't like that

0:40:21as much. You come to me with some

0:40:23thoughts. Okay, let's play with that

0:40:25that that co-creation. And and again,

0:40:28you you watch a lot of these music

0:40:29producers, you know, uh master class

0:40:31with Timberland, the beat creator, and

0:40:34he's got his his buddies, man. He's got

0:40:36his guy to his left. He's got his his

0:40:38his sound engineer in front of him. And

0:40:39it's almost like they're speaking

0:40:40another language and and they're nah,

0:40:43you didn't get it, Tim. It's like, okay,

0:40:45you know, and it's like watching that

0:40:48and realizing like, does he need to, you

0:40:52know, sit there and code the add-ons for

0:40:56power, whatever the app is to do like a

0:40:58autotune type of No, he just uses those

0:41:00tools. He's still the final the taste

0:41:03maker, right? Like I tell my team,

0:41:06vision, that's you. You need to know

0:41:08what the future should look like and

0:41:10that it doesn't exist, but it should.

0:41:12That's vision. taste and creativity.

0:41:14That's still you. It can generate 25

0:41:16Facebook ads, but you still should be

0:41:18able to look at those 25 and go, "These

0:41:20two I I'll bet on." Right? And then the

0:41:23other one is the emotional side, which

0:41:25is like any part that interacts with

0:41:27people, which is why I'm very bullish on

0:41:29AI creating the space for us to do more

0:41:31of this. I think humans are craving

0:41:34community in person connectivity and oh

0:41:38no, it gave me back 20 hours of my week.

0:41:40I wish I had to work more.

0:41:44How about no? How about get paid the

0:41:46same, work 20 hours less, and come to

0:41:48cool events like this?

0:41:49>> Yeah, I believe it, too. That's why I'm

0:41:50doing this is because I think this is

0:41:52the future, and we're going to crave it

0:41:53more and more. So,

0:41:56how much time should every CEO or

0:41:57business owner, how much time should

0:41:59every business owner spend using AI

0:42:01every single day?

0:42:02>> First off, the habit. Okay, I call it

0:42:04habit stacking. Find something you do

0:42:06today that you can tag this on to. So,

0:42:09for example, I sit in the same chair

0:42:10every morning. It's where I do my

0:42:11meditation. It's where I read. It's

0:42:12where I create from. And what I did is I

0:42:15stacked onto that habit the prompting 30

0:42:1931 months ago. Okay? And made it a habit

0:42:23to rewire my brain that when I had

0:42:25questions, I defaulted to chat GPT. Not

0:42:28Google, not not asking, not pretending

0:42:30not to know. Okay?

0:42:33Then it's not about like how many hours.

0:42:35It's can you can you program your mind

0:42:38to default to AI? Okay. And at first

0:42:41it'll feel clunky, but set up the

0:42:42hotkey. You know, you can you can you

0:42:45can set up the quick key or whatever it

0:42:46is on the side where it default opens in

0:42:48voice mode. You can you can set it up

0:42:49where it's almost like as fast as like

0:42:51doing Google search or asking a friend.

0:42:54And then I would say it's not about how

0:42:55much time you spend learning, it's how

0:42:57you learn. So two a year and a half ago,

0:43:00I started a thing called AI expert

0:43:02roundts. And the philosophy is this

0:43:04because I've been doing this for a long

0:43:05time kind of innovation in software 28

0:43:07years. I know I'm not that smart. Okay,

0:43:10if you ever hear of the concept of a 10x

0:43:12programmer, a 10x engineer, if you meet

0:43:15one, you'll know that's not like I know

0:43:17I'm not you may be in this room. And if

0:43:19you want an example, go watch the coding

0:43:22conversation between the CEO of was it

0:43:26co-pilot on the latest GPT5 release? It

0:43:29was like Brett, I think it was the

0:43:31president of Chad GBT, you know, on top.

0:43:33Those two guys brains work way different

0:43:35than mine. Like that's like you can just

0:43:38tell, okay, let's let them build the

0:43:41language models cuz my brain could never

0:43:43figure out the math. So, but what I'm a

0:43:45big fan of is finding those people and

0:43:48bringing them into my life. The AI

0:43:50expert roundtables lunch, which I do I

0:43:52did them sometimes doing two a week, but

0:43:54I've been doing one a week for sure. And

0:43:55it's five other people. Guess where I

0:43:58find these people to invite to jump on a

0:44:00Zoom call to teach me about their world.

0:44:02>> Guess social media.

0:44:04>> What a crazy idea.

0:44:05social media. While I'm scrolling the

0:44:08feed, brain rotting, I'm finding the

0:44:11experts and literally I just grab the

0:44:14link to the person, text my assistant,

0:44:15text my and like I do three or four a

0:44:17day and she would just email them. 90%

0:44:19of the people are like, "That sounds

0:44:20like fun." And I'd be like, "Teach me

0:44:22about your robotics world. Teach me

0:44:24about um what you're learning in the

0:44:26medical space. Teach me about, you know,

0:44:27the data center side. Teach me about the

0:44:29power side. teach me about like so see

0:44:32how it's not about how much time it's

0:44:34about what you do with that that one

0:44:36hour conversation I have every week

0:44:38allows me to filter through all the

0:44:41noise of what is actually today versus 6

0:44:44months versus 12 and I I'm very clear

0:44:46when I ask questions I go I need you to

0:44:48respond with like what's the timeline

0:44:50because that's another mistake you might

0:44:51hear somebody make a claim but without

0:44:53the timeline it's hard to calibrate so

0:44:56but I would say like I said earlier 25%

0:44:58of your time should be spent towards

0:45:00learning about AI and disruption in your

0:45:03world. Okay, two days ago I was with my

0:45:06best friend Nick. He has a sign company.

0:45:07We're in Seattle and we're talking about

0:45:09AI because I, you know, I can't shut the

0:45:11[ __ ] up about it. It's actually a funny.

0:45:13You ever hear that? Like, how do you

0:45:14know somebody's a vegan or does CrossFit

0:45:16>> because they'll tell you?

0:45:17>> They don't shut up about it.

0:45:19>> The people not laughing are either

0:45:20vegans or crossfit. Um,

0:45:23but he's like, "Well, how does this

0:45:25apply to my my sign company?" And I

0:45:28said, 'Well, first off, Nick, you have

0:45:30to ask yourself, how do you become an AI

0:45:32first sign company? He goes, what does

0:45:35that mean? I said, 'You tell me, but I

0:45:37know who has the answer. So pulled out

0:45:39his phone, hey ChBT, what is an AI first

0:45:42sign company? And he was worried, well,

0:45:44in a world that digitized and not like

0:45:47maybe there's not going to be a need for

0:45:48signage, but he discovered talking to AI

0:45:51that what happens is the desire to get

0:45:52together is still going to be a huge

0:45:54demand and people to get together need

0:45:56signage. So actually his world might

0:45:57actually get better. Gave him

0:45:58excitement. It did tell him that if he

0:46:01wasn't looking at robotics, he's

0:46:02probably going to get left behind

0:46:03because the people that leverage

0:46:04robotics to build the signs are going to

0:46:06have a better cost structure than him.

0:46:08So like that didn't take 25% of his

0:46:11time. It took him talking to somebody

0:46:13like me who's filtered all the

0:46:15information that spends a lot of time on

0:46:16it to tell him how to think about the

0:46:18problem. So that's that's why I tell

0:46:21people it's really like

0:46:24what are you doing to learn? But I would

0:46:27just say my mentor a long time ago, he

0:46:29told me this when I moved to San

0:46:29Francisco from Canada. He said, "Find

0:46:31the smartest people you can. Spend as

0:46:34much time as you can with them without

0:46:35being a creep." That's literally what he

0:46:38said. And I met almost the first week at

0:46:41a co-working space, this is 2008, this

0:46:43guy named Otavio. Good. Otavio built an

0:46:47app on his laptop that he was demoing on

0:46:49his phone that you put it in front of

0:46:51any sign and it translated whatever was

0:46:55there in Spanish or English and it

0:46:58overlaid it on the object through the

0:47:00camera app. Okay, like I said, 10x

0:47:03programmer, he was like a 25x

0:47:05programmer. My brain could not even

0:47:06compute how he did that OCR and then

0:47:09just all the stuff. And this is how

0:47:11smart he is. And I want to encourage you

0:47:13to get around people like this cuz this

0:47:14is what he said to me. I said, "Well,

0:47:16why don't you build the app?" He goes,

0:47:17"I need to wait two more iPhone

0:47:19generations for the CPU to be fast

0:47:21enough to run my software."

0:47:25Checkers and chess, bro. You see what

0:47:26I'm saying? He's playing chess. I'm

0:47:29sitting there playing checkers. He's

0:47:31playing 40 chess. Like, he's And some of

0:47:33the stuff we're building at Martell

0:47:34Ventures, that's what we're doing. We've

0:47:36built technology that's not ready until

0:47:38the language model gets a little bit

0:47:39better. while you guys are trying to

0:47:42learn the current thing, we're building

0:47:44stuff that doesn't work yet until it

0:47:47gets better.

0:47:48That's what I would tell people to like

0:47:51where in your business

0:47:53like not what you can do today. What

0:47:55could it do and can you get ready to

0:47:58receive that when it's ready because it

0:47:59will show up.

0:48:00>> Mark Zuckerberg just hired his team,

0:48:03poached his team of

0:48:05>> spent a lot of money is what he did.

0:48:07>> 100 million each per year.

0:48:08>> Yep.

0:48:09>> So 1.4 four billion in a year just on AI

0:48:12employees.

0:48:14You're building Martell Ventures. What

0:48:17are you taking from what Zuck is doing

0:48:18and what others are doing and

0:48:19implementing it into your venture

0:48:21studio?

0:48:21>> Well, first off, I'm all in. Martell

0:48:24Ventures will build a billion dollars

0:48:26worth of enterprise value in the next 32

0:48:28months. We're already on track and we've

0:48:29been around for eight months. It's wild.

0:48:33But you got to go all in. And Zuckerberg

0:48:35has done this twice. This is the second

0:48:37time I've seen it, but the first time

0:48:38was with mobile. I don't know if you

0:48:40guys remember the HTML 5 app of

0:48:42Facebook. Yeah. And Zuckerberg realized

0:48:44his team wasn't taking mobile as

0:48:46serious. And then Instagram came out and

0:48:48he literally, this is what he did, just

0:48:49so you understand what like real

0:48:50leadership looks like. He took his whole

0:48:52organization, put them in a parking lot,

0:48:55got on a stage and informed everybody

0:48:57that through now on the Wi-Fi at work,

0:49:00you cannot get to facebook.com

0:49:03on a browser and you have to use the

0:49:05mobile app.

0:49:06And the new native mobile app was

0:49:10launched literally five or six months

0:49:11later. Like everybody got the message.

0:49:13This isn't a trend. HTML 5 is not the

0:49:16bet we need to make. We got to go

0:49:17native. He did it again with AI.

0:49:22Okay, but here's to calibrate things.

0:49:24Most people don't know this. Do you know

0:49:26how much money was spent on data centers

0:49:29in the last three months amongst the top

0:49:31seven AI companies? A hundred billion

0:49:34dollars.

0:49:36three months, not planned,

0:49:40removed from bank accounts and given to

0:49:43people that have hardware, real estate,

0:49:46power centers, $100 billion.

0:49:50What percentage of market share does

0:49:52Google have in search?

0:49:55This is a winner take all thing. And

0:49:59Mark knows it. Elon knows it. That's why

0:50:01Grock is like literally what he's built

0:50:03in the last 16 months is wild. That's

0:50:05why I say like don't bet against Elon,

0:50:07man. Like you imagine being AT&T and

0:50:10like talking [ __ ] about Elon. He's like,

0:50:11I'm going to launch the phone and good

0:50:13luck. Right? So that's all Mark did is

0:50:17Mark said,

0:50:19"I need to create

0:50:22essentially the best team to have a

0:50:24chance for general intelligence, super

0:50:26intelligence, because if I don't, then

0:50:29essentially everything he's built is

0:50:31going to go to zero." And that and

0:50:32that's just the fact. It's like

0:50:35and and I honestly I think it's pretty

0:50:37cool that we all have access to the same

0:50:41technology that they now this is

0:50:42actually the rumor is that people are a

0:50:44little underwhelmed GTP5 like they're

0:50:47like oh it wasn't a lot better than I

0:50:48thought. The rumor is is they actually

0:50:49have better but they don't want

0:50:50everybody else to get it yet. Think

0:50:53about that. They actually have better

0:50:54technology but they're using it

0:50:56internally to program their own AI so

0:50:58they haven't made it public yet.

0:51:01So, I think Zuckerberg knows a lot and I

0:51:03think, you know, I've always been

0:51:05inspired by his and if you haven't like

0:51:08gone down the rabbit hole, one thing he

0:51:10does is he literally has a WhatsApp

0:51:12group with a list of every PhD

0:51:16prompt engineer AI person and he

0:51:18personally wakes up every day, reads

0:51:21their research papers, reaches out to

0:51:23them, congratulates them, asks them

0:51:25question like he's recruiting like a

0:51:28early stage founder recruits.

0:51:30Adam, one of the most valuable

0:51:32technology companies in the world and

0:51:34some of you can't even afford to pay

0:51:37somebody to help you with recruiting. I

0:51:38mean, come on. Like, that's the

0:51:41difference. So, that's what I take away

0:51:42from that is just like,

0:51:45if you don't have it on your horizon to

0:51:47have a full-time AI automation person on

0:51:49staff, you're missing the boat. Every

0:51:51one of my companies has that. We used to

0:51:52call them RevOps. It's not a RevOps

0:51:54anymore. It's an AI automation person

0:51:56dedicated to your team full-time looking

0:51:58at all your business system, all your

0:51:59workflows, unbottlenecking, automating,

0:52:02supporting your team, teaching them how

0:52:04to write prompts. That is a must to be

0:52:06competitive in the business landscape.

0:52:08>> That's something that I learned being

0:52:09around you and other people in in the

0:52:12business world is you don't wait for

0:52:15permission. You I think a lot of CEOs

0:52:18and founders, we're like waiting for

0:52:19someone else to give us permission to go

0:52:21do something. But you holding your staff

0:52:23to 92% of your work is is AI. Zuckerberg

0:52:26with a PhD WhatsApp call uh WhatsApp

0:52:29group. We can all do this stuff. We can

0:52:31all do this. We don't have to wait for

0:52:33anyone to give us permission to go do

0:52:35these things. We can start now. We can

0:52:36build now. We can create something that

0:52:38doesn't exist yet. So I um I want people

0:52:40to walk away with that. That they can go

0:52:43build whatever they want to build. Most

0:52:45people have the intuition that that's

0:52:47what they should do. They just don't

0:52:48listen.

0:52:50You know what sentence I've never said

0:52:51out loud? I wish I wouldn't have

0:52:54listened to my gut.

0:52:57It's kind of wow. I literally think when

0:53:00you talk about like what are we supposed

0:53:01to do on earth? I think we're just

0:53:02supposed to listen. Like I I I honestly

0:53:05believe most of us have the answer to

0:53:07live our life, but it's clouded with the

0:53:08fears and the judgments and the scarcity

0:53:10and all that stuff. But we actually know

0:53:12inherently what we should be doing next.

0:53:14is just we just and luckily I've done

0:53:16enough work to just be like look I'd

0:53:18rather be wrong and aligned with my

0:53:21intent

0:53:22than not and live a life for somebody

0:53:25else's approval.

0:53:28I don't know. I can live with I made

0:53:30this decision because I thought it was

0:53:32right, but I would have a hard time

0:53:33living with I made this decision because

0:53:35I thought you thought it was right.

0:53:37>> All right, let's go to the final

0:53:38question because I want to make sure

0:53:39that all these people get a chance to

0:53:41ask their own questions. You sign every

0:53:43single one of your books with no small

0:53:45plans. You also say that your purpose,

0:53:49everyone's purpose

0:53:51sits right next to the thing that hurt

0:53:54them the most with regards to AI and

0:53:58everything that you're taking on. What

0:54:00is your purpose? Why are you doing this?

0:54:02>> I know my life's purpose is to help

0:54:05young men not feel broken. That's why I

0:54:07do what I do. That's why if you watch my

0:54:09social media and you see me interact

0:54:11with young men, women, they show up too

0:54:13and I love it. But I don't know what

0:54:15it's like to be a young lady. I always

0:54:16tell them that. Um, but like that's

0:54:20always been my purpose.

0:54:23I believe God introduced me to software

0:54:26and programming and kind of

0:54:30nudge me because like it's kind I do

0:54:32have a systems brain like when people

0:54:35read my book and they try to because

0:54:36like people try to unpack like where did

0:54:38you learn that that's why if I didn't

0:54:40tell you about like learning how to code

0:54:42in rehab you'd be like oh you Dan's

0:54:44special no I just started early and I

0:54:47fell in love with it and the reason why

0:54:50is

0:54:52the time that I was coding and I was in

0:54:55flow because that's what it was. I

0:54:56didn't have language for it was my

0:54:58meditation. Still to today when I create

0:55:01that's my that is my happy place. It's

0:55:05where I create connected to my creator.

0:55:07I feel like I have the opportunity to

0:55:09like if you want to use a language like

0:55:12transmit or download or express.

0:55:16And to me, the AI and Martell ventures

0:55:19and creating wealth is to be an example

0:55:24of what's possible.

0:55:26And whether I like it or not, the the

0:55:29world I live in today lives under this

0:55:33who are you and what have you done? And

0:55:35if it's and then from that I'll decide

0:55:38if I listen and I'm okay with that. I

0:55:41can play that game.

0:55:44But the cool part is is when you get

0:55:45close enough,

0:55:47the thing I'm most proud of, and Gary

0:55:49actually said this when we were hanging

0:55:50out, he goes, "The people that know me

0:55:52best have the most respect for me."

0:55:54Like, like people that have actually

0:55:57been around me are like, I like being

0:56:01with Dan. I want to be around him. And I

0:56:03think that's the coolest thing. So like

0:56:05all the AI and the business stuff is

0:56:08almost like to create opportunity for

0:56:09more people to be around, if that makes

0:56:11sense, right? to create a place where my

0:56:15team like the media stuff I don't have a

0:56:18desire to be famous bro like I I I I'm

0:56:20I'm not awkward about it but it's it's

0:56:23not a desire and what I do have a desire

0:56:27for is to teach and nobody you know as

0:56:31far as I'm aware like who wrote the book

0:56:32is a question people usually ask you

0:56:34know so it's like there's you need to

0:56:37know the person behind the content so

0:56:39that goes hand inand and I do have a

0:56:41deep desire to impact young And I used

0:56:43to complain about the [ __ ] that they

0:56:44were consuming from crappy people and

0:56:46and how can I complain about that if I

0:56:48don't give them a better option. But

0:56:51that's my purpose, man. It's like the

0:56:53bigger the empire and I use that

0:56:57language specifically, but don't take me

0:56:59like I don't give a [ __ ] but I do. It's

0:57:01kind of weird, you know? It's it's Ram

0:57:03Doss has this great quote. He says

0:57:05involved and attached.

0:57:08That's like when I use Empire, I don't

0:57:10care how big it is. I just care that I'm

0:57:13creating and that's the purpose. It's

0:57:16like AI to me, I've been in technology

0:57:19for 28 years. It's something that I've

0:57:22been involved in. I invested in my first

0:57:23AI company almost a decade ago. And it's

0:57:27funny because I didn't, as you saw, if

0:57:28you look at my content, I didn't really

0:57:29talk about AI that much. Yet, I was

0:57:31spending all my time. I spend 90 my

0:57:33media stuff is three hours a week. I

0:57:35spend the rest of my time building AI

0:57:38companies, investing in AI companies. So

0:57:41like if I can use that to guide people

0:57:45to buy back their time, to be more

0:57:48productive and more importantly have the

0:57:51time to ask themselves those deep

0:57:53questions,

0:57:55game on. That's actually why I'm here.

0:57:57The AI stuff is just what God said. Hey,

0:57:59you've got a skill. you know, you

0:58:02understand this stuff, but that's not

0:58:04that's not the purpose.

0:58:06>> Does that make sense?

0:58:07>> That's what I felt for the past two

0:58:08years.

0:58:09>> Let's go.

0:58:09>> That's why we're sitting here.

0:58:10>> Thanks, brother.

0:58:11>> Everything you've ever wanted for

0:58:12everyone in this room, everything you've

0:58:14ever wanted is on the other side of your

0:58:15reach and your reputation. If you want

0:58:17to make a difference in this world, if

0:58:18you want to build something huge, nobody

0:58:20knows who you are right now. Dan is

0:58:22proof that if you just decide to share

0:58:25your gift with the world, share what

0:58:27you're doing, people need to know who

0:58:29you are, and they will feel it and that

0:58:31you will attract them into your world,

0:58:32and you will change their lives with

0:58:33whatever it is that you're building. So,

0:58:35Dan, thank you so much. Thanks, Cassie.

0:58:38>> Yeah,

0:58:40[Applause]

0:58:45>> I'm always asking Chad to be first, just

0:58:48like you recommend. Sometimes I I ask it

0:58:50before I ask my wife honestly. Um, but

0:58:54how do you ensure that you're really

0:58:56trusting your gut? Just like you were

0:58:57saying earlier when you may be getting

0:58:58all these opposing views with AI or Chad

0:59:01G.

0:59:01>> It's a great question, Lorenzo. It's

0:59:03funny that you brought up even before

0:59:05you asked your wife. The other day my

0:59:07wife and I were having a debate about

0:59:08something with our kids and she's like,

0:59:11"You don't trust my opinion." It's like,

0:59:13I don't, it's not that I don't trust

0:59:14your opinion. I just like another person

0:59:16involved in our conversation to help

0:59:17guide the opinions. And she goes, "Why

0:59:20don't we use chat GBT?" And we sat there

0:59:23and we pulled up the voice, little blue

0:59:26dot, and talked to it. And here's the

0:59:28thing, it gave us options. And then we

0:59:31inherently said, "Oh, I never thought

0:59:33about that. Let's let's read that book

0:59:35together. Let's call this person. Let's

0:59:37you know what I mean?" So like the idea

0:59:40of having conflicting advice has always

0:59:42been present. You know how many of you

0:59:44guys have like multiple mentors and you

0:59:46know they one told me to do this, the

0:59:47other one told me to do this, my dad

0:59:49said I should do this. Well, you still

0:59:50got to pick. That's where you still have

0:59:53to go inside and say like

0:59:56is it a [ __ ] yeah or it's a h that

1:00:00that's a calibration. And I think what

1:00:02happens is some of us we're told to like

1:00:06not think through that way because like

1:00:07we're trying to be people pleasers or

1:00:09we're trying to be agreeable. But it's

1:00:11like my wife and I for a long time when

1:00:13we make decisions, it's through that

1:00:15lens of is this a [ __ ] yeah. If it's

1:00:17not, it's a hell no because it at least

1:00:19creates a space for us to make a

1:00:20different decision when we get another

1:00:23option, but it's always through our gut.

1:00:25Does that make sense, Lorenzo? Cool.

1:00:27Awesome question, man. Thanks for that.

1:00:29>> I'm Kevin.

1:00:30>> Hey, Kevin.

1:00:30>> I'm the founder of an AI inbox uh tool.

1:00:33Your team actually uses it. So, that's

1:00:35that's awesome.

1:00:36>> And uh

1:00:37>> what's it called? Tell everybody.

1:00:38>> It's inboxapp.com. There we go.

1:00:40>> Yeah. So, yeah, I had a question for

1:00:43you. You talked a lot about how you

1:00:45should use AI for things. Uh, but you

1:00:47haven't told us about what we shouldn't

1:00:50use AI for. Nobody's ever asked that

1:00:52question. Isn't that wild? That's a

1:00:53great question. What should I not use AI

1:00:56for?

1:00:58I mean, I don't think you should default

1:01:01do whatever it tells you to do. Here's

1:01:04Okay, so like AI is nothing but a fancy

1:01:08autocomplete.

1:01:10And as an AI founder, you know that when

1:01:12you actually understand how the neural

1:01:14net works, it distills words into tokens

1:01:18and it predicts what it does. It can

1:01:21only do that based on the history of

1:01:24what it learned of what we've done. So I

1:01:29can't use it to make a decision about

1:01:32creating a future because it's only

1:01:34going to give me the options that it

1:01:37knows. How many of you guys have been

1:01:39driving at the gym in the shower and all

1:01:41of a sudden had an idea that came out of

1:01:43nowhere?

1:01:46AI is not going to do that for you. So

1:01:49to me, that is that is the spiritual

1:01:53experience that you have as a person

1:01:55with the creation of of what you could

1:01:58do. I'll use AI. Like I said, I want to

1:02:01be an editor, not an author. Hey, if you

1:02:03want to give me some options, I'll

1:02:04consider them. But at the same time, if

1:02:06I have something on my heart that is

1:02:07completely left field that you didn't

1:02:09even consider, I will probably decide on

1:02:12that. So, I would just say like AI

1:02:14should not be used to tell you what to

1:02:17do. It should be used to guide you as an

1:02:21input source. No different than a book's

1:02:22an input source. A song's an input

1:02:24source. A web page is. That's all it is.

1:02:27Make sense? Awesome questions. Good to

1:02:29see you.

1:02:30>> Hi, Dan. Sophia, nice to see you.

1:02:32>> How you doing?

1:02:32>> Nice to see you in life. Um, okay. So, I

1:02:35run the AI company for construction and

1:02:37I have a question. What's something you

1:02:39have unlearned recently that had a

1:02:41bigger impact on your success than

1:02:43anything else you've learned?

1:02:44>> Something I've unlearned.

1:02:45>> Yes.

1:02:46>> Oh, this is a good one.

1:02:50You know, one of the things about Dan is

1:02:52he likes building these little boxes of

1:02:55efficiency. Okay. If if you get to know

1:02:57people and you actually think to

1:02:59yourself, everybody's running an

1:03:00optimization routine. The nerds in the

1:03:02room are like, "Oh, I like this guy."

1:03:04Because like that's the language, right?

1:03:05Like some people will call it a primary

1:03:07question. Other people will call it

1:03:08their divine assignment. I don't know

1:03:09what it is, but like every human is

1:03:12operating this like thing they're trying

1:03:15to fix. I like to create little boxes,

1:03:17these black boxes of getting [ __ ] done,

1:03:19okay? It's my happy place. It's why I

1:03:21love software. It's why I create

1:03:22systems.

1:03:23What I had to unlearn is the belief that

1:03:26each box should stand alone because my

1:03:29life recently got really complex because

1:03:31I had all these separate boxes

1:03:34businesses that the moment I realized

1:03:37that I should collapse them and put them

1:03:40under one organizational structure which

1:03:43I got from my coach which I also got

1:03:45from AI which I also got on my heart

1:03:47which I also got from my assistant an

1:03:49you know and I decided to rejig thing.

1:03:53Holy [ __ ]

1:03:55Like there was no need for it. I just

1:03:57got in this head space of like, well, I

1:03:59built a business to be sellable, so it

1:04:01has to be a separate entity with a

1:04:02separate corporation with a separate

1:04:03Slack channel, a separate CRM, with a

1:04:04separate and then I'm like, that's so

1:04:07dumb because they're all the same people

1:04:08and they all work with me and I'm I'm

1:04:09interacting with them. Why don't I just

1:04:11get them together? Because that's how I

1:04:12do it with my clients. What a crazy

1:04:13idea. So, that was a big one. It's just

1:04:15like sometimes we get too fancy and then

1:04:19you create

1:04:21it's almost like too much structure

1:04:23which is kind of wild for Dan to say out

1:04:24loud. Think about that. Too much

1:04:26structure that you lose the uh the

1:04:29essence of the dance right now with a

1:04:32flatter organization everybody on the

1:04:33same team and shared resources. It's

1:04:35like so much more fun. So that was a big

1:04:38one that kind of came up in the last six

1:04:40months.

1:04:41>> Hi Ding. Hi everyone. So my name is

1:04:44Pika. You can write

1:04:46>> Pika. Pikachu without

1:04:48>> I got you.

1:04:49>> Yes. Yes. I have a two question. And the

1:04:52second question is very deep. So I want

1:04:54to give you a little bit to prepare.

1:04:56>> That's a good open hook.

1:04:57>> Okay. My first question is as investor

1:05:01and as founder, how do you pitch the AI

1:05:05idea to investor without sounds like oh

1:05:08you're just another AI startup? What

1:05:11I've discovered is it's kind of like

1:05:14pitching to an investor or pitching to a

1:05:16customer is the customer doesn't have a

1:05:18desire to buy AI. Like nobody wakes up

1:05:21and they're like I need to buy AI. It's

1:05:23just they and they also don't say I need

1:05:25to buy an inbox software and they don't

1:05:26say I got to wake up and buy a CRM. They

1:05:28want the problem solved. So when I pitch

1:05:32to investors, I pitch the market size. I

1:05:35pitch the team. I pitch the pain. I

1:05:39pitch the progress. I don't pitch the

1:05:42AI. If it happens to have the word AI in

1:05:46it, and it should, that's a bonus and

1:05:48secondary. It's almost like a checkbox

1:05:50they need to hear, but that's not what

1:05:52they're going to invested because it's

1:05:53almost like table stake. It's like back

1:05:55in the day, I mean, I've se just because

1:05:56I've been doing this for 28 years, it

1:05:58was like internet, then it was web 2.

1:06:01Then it was mobile first, then it was

1:06:02blockchain, then it was, and now it's

1:06:04AI. See what I'm saying? And

1:06:08you know at the end of the day what is

1:06:10always an investable vehicle is a great

1:06:13team with a strong domain experience

1:06:15around the product and traction and if

1:06:18AI supports that cool but the investor

1:06:21won't care if you have the other parts

1:06:23at a 10 out of 10 level. It'll just be

1:06:26it'll almost be like expected because

1:06:28why would you not leverage AI in today's

1:06:31world? Like there's just no world where

1:06:33there's software being built that

1:06:34doesn't have AI. But like there's only a

1:06:37handful of frontier models that are

1:06:38going to be category winners. And and

1:06:41Sam Alman said this. He's like, don't

1:06:43build a tool that takes AI and then

1:06:46builds a separate use case to solve a

1:06:48problem. He said build the tool that the

1:06:50tool can get better as the AI gets

1:06:52better. Do you guys see the difference?

1:06:54And he uses an example of the education

1:06:56system. It's like, you know, building an

1:06:57AI that specializes in, you know,

1:07:00history and it's just the best history,

1:07:03PhD history. Well, AI eventually will

1:07:06just get good enough to teach history.

1:07:07So, you want to build an education

1:07:08platform, not a history AI tool. See the

1:07:11difference? So, that's what I would say

1:07:13in regards to pitch.

1:07:14>> So, my second question is how to make

1:07:16sure we are our own main character in

1:07:20our own world, but not NPC.

1:07:23>> How, Pika? That's a great question. How

1:07:25do you know you're the main character?

1:07:27If you live your existence without the

1:07:30fear or need of approval of anybody

1:07:32else, that's what's I know that's what

1:07:35it is. And to give you guys some grace

1:07:38because that's big.

1:07:41You can come in and out of it. The human

1:07:43existence is meant to be experienced. So

1:07:47you can be in it and at the same time

1:07:49come out of it. Just know you're out of

1:07:51it. If that makes sense.

1:07:54Like it's kind of it's a weird thing if

1:07:55you don't really understand what it

1:07:57feels like to to be one

1:08:00because you're supposed to experience

1:08:02it. Like it's not like you're not

1:08:04supposed to be a monk that goes lays on

1:08:05a beach and [ __ ] meditates for the

1:08:07rest of your life. Like that's that's

1:08:09not what I'm saying. So yeah, when and

1:08:12you you've had these moments, Pa. You've

1:08:14had these moments where you've just felt

1:08:16empowered and in your power and you

1:08:19weren't concerned about other people's

1:08:20opinion. you just felt like it was like

1:08:22easy and beautiful, you know what I

1:08:24mean? And powerful all in the same

1:08:26thing. That's when you know you're in

1:08:28it. It's just that's main character. Try

1:08:30to stay in it as much as you can.

1:08:34>> Cool.

1:08:34>> Hi, my name is Tova. Thank you so much

1:08:36for Yes. Hebrew.

1:08:39>> Uh, thank you for the opportunity for in

1:08:40person. I think that's amazing. And

1:08:42that's part of my question. I think

1:08:43we're in an interesting time where a

1:08:45hybrid world of the digital and the

1:08:46human and you touched upon this so

1:08:49often. And I see founders, they don't

1:08:50consider the human factor. So they have

1:08:52the great solutions, but then it's

1:08:54clumsy to use. It's hard to use. It

1:08:56doesn't integrate seamlessly. Now with

1:08:58AI, how do you factor the human

1:09:00component at the other end of these

1:09:02tools or these whatever you're building

1:09:04or is there a process or framework that

1:09:06you consider?

1:09:07>> Yeah, the cool part is is I'm not a

1:09:10great engineer. If I'm anything, I'm a

1:09:12real big product guy. So I I do care a

1:09:16lot about pixels. I mean on content like

1:09:18I don't know anything about sound design

1:09:20but I know sound design exists you know

1:09:22so it means I know a little bit and I

1:09:24may have watched every video of Mr.

1:09:26beast he's done and his editor Dan Mace

1:09:29like I'm a bit of a nerd. So when it

1:09:33comes to the user experience,

1:09:35to me it's a first principle. At the end

1:09:37of the day, having a feature that

1:09:38accomplishes something that the user

1:09:39never discovers or knows how to complete

1:09:41is not a feature. And that's a problem

1:09:44with a lot of these tech engineers.

1:09:45They're like, hey, it does that. It's

1:09:46like look at a histogram of the usage of

1:09:48the users that are using that feature,

1:09:51right? So the discoverability, how it's

1:09:53coded. I'll tell you the solution to

1:09:55that is asking the AI to design an

1:09:59interface to solve a UX problem. the

1:10:01user experience problem leveraging the

1:10:04best practices as if it was designed by

1:10:06Apple Airbnb like choose your company to

1:10:09give it some direction for it to

1:10:11wireframe the solution before AI you

1:10:14know how I did this very advanced very

1:10:17expensive most of you could not have

1:10:19done this is I just went and looked at

1:10:21how Apple solved anything I had a

1:10:23problem with it's like I need an

1:10:24advanced search feature how should I

1:10:26design it well let's go into the finder

1:10:28you know or go into iTunes like that's

1:10:32you can't go wrong if you start there.

1:10:34But some of these interaction designs

1:10:36are kind of like leading edge. I

1:10:39remember when the the swipe came in on a

1:10:41mobile experience that was a big

1:10:42interaction design. So that's how I

1:10:45would do it is, you know, and I think

1:10:46Figma, there's a lot of these AI tools.

1:10:48Cap cuts now adding some stuff. Um just

1:10:51you got to give them direction and give

1:10:53them some guidance. And for what it's

1:10:55worth, and I this is a use case I do

1:10:57quite a bit. I screenshot the crap out

1:10:59of stuff and then upload it to GPT and

1:11:02just tell it to use. And I'm talking

1:11:03like copy designs, models, photo, like I

1:11:07give it some direction because it

1:11:08actually can take that photo and go,

1:11:11"Oh, this is how you like the white

1:11:14space and the interaction." You know

1:11:15what I mean? You could literally grab a

1:11:17product and you're like, "Oo, I like the

1:11:18way they did that. Screenshot.

1:11:19Screenshot. Screenshot." And then when

1:11:21you're designing your next thing, you

1:11:22just give them those examples and then

1:11:24it can use that as a as some as some a

1:11:28guide. But yeah, I'm a big fan of like

1:11:32instrumenting the metric of usage before

1:11:34you deploy the feature and measuring

1:11:36after you deploy to see if anybody's

1:11:38using it. And if they're not, call them

1:11:40up. So look at the people that started

1:11:42the flow that didn't finish the task.

1:11:44Call them with a phone. Okay? Stop

1:11:48hiding behind your keyboard, you nerds.

1:11:50and say, "Hey, I saw that you clicked

1:11:52this screen, but you didn't run the

1:11:53report. I'm curious why." "Oh, yeah. I

1:11:55was a little confused. Do you mind if I

1:11:57get on a Zoom call and you can go

1:11:58through it and just talk out loud?" You

1:12:00got to you got to talk to the people to

1:12:01figure out why they stopped, right? So,

1:12:03that's I'm getting really deep in the

1:12:05software stuff. But that that's like

1:12:07that's where I love spending a lot of

1:12:09time because why spend all this time

1:12:11engineering a feature that nobody ever

1:12:13uses?

1:12:14So, that's how I use AI to design the

1:12:16interfaces a lot faster. Actually on

1:12:18that, the biggest problem right now with

1:12:20software development is the product

1:12:22management side because the engineers

1:12:23can build features too fast that the

1:12:25product managers cannot keep up. Wild.

1:12:29Never in the history of mankind has that

1:12:31ever been the case. The bottleneck has

1:12:33always been the engineers. Now the

1:12:35bottleneck is the product management.

1:12:37And yes, the Dan, you can automate

1:12:39product management with the PRD

1:12:40documents and AI automation and the

1:12:42agent. I know. But still there's taste

1:12:45involved.

1:12:45>> Hey Dan, uh my name's Hull. Thanks for

1:12:48the the talk.

1:12:48>> H O L E H A L L.

1:12:51>> It's funny timing actually after that

1:12:52last question because my company is

1:12:54building human AI, uh interactive

1:12:57avatars of influencers, celebrities that

1:12:59act and behave like the real person. Um

1:13:01but I'm curious what your perspective is

1:13:04on the future of social media as someone

1:13:06who's in that space and also on the AI

1:13:09side as well. Like how are you using it

1:13:11and what are your thoughts for, you

1:13:12know, five years from now as to what

1:13:14will happen? I'm going to make you guys

1:13:16all feel really good about yourself,

1:13:17okay? I'm not that smart.

1:13:20>> Three months ago, if you would have

1:13:22asked me this question, I would have

1:13:23argued with you blue in the face that

1:13:26the content and like the AI a like

1:13:30people want authenticity. People want

1:13:32you, they want me. If they think it's

1:13:34not real, they're going to stop

1:13:36following. They're not going to pay

1:13:37attention.

1:13:39Seven weeks ago, I'm on one of these AI

1:13:42expert roundts and one of the guys asked

1:13:44me a similar question and I give him

1:13:46that answer. The artistry, the purity,

1:13:49the authenticity, I just don't see it. I

1:13:51know other people are saying AI avatars,

1:13:53blah blah blah blah blah. And he goes,

1:13:56"Well, that's funny, Dan, because you

1:13:58invited me because you came across my

1:13:59content." And I said, "Yeah." He goes,

1:14:01"That's not me.

1:14:06The other guy on the call." Yeah, Dan,

1:14:08that's not me either.

1:14:11This guy from India, million followers,

1:14:13AI top guy, he goes, "Hey, Dan, yeah,

1:14:17that wasn't me either."

1:14:19And I'm like blown away. I'm like, "Shut

1:14:21the [ __ ] up."

1:14:24I literally ran up to Sam. I said, "Sam,

1:14:26look at these profiles.

1:14:28I thought it was real and they're not.

1:14:31What are we How are we thinking about

1:14:33this [ __ ] team?" Again, 92%

1:14:38They've shown me what they can do. Bro,

1:14:40I may not have a job in eight months.

1:14:43And here's where I've gotten to.

1:14:48Did you watch cartoons as a kid?

1:14:50>> Yep.

1:14:51>> There you go.

1:14:53Did you care that they weren't real? Did

1:14:54you know they weren't real?

1:14:56>> What was it? Paw Patrol. What' you

1:14:57watch?

1:14:57>> Dragon Ball Z.

1:14:58>> There. Did you know Dragon Ball Z wasn't

1:15:00real? Like it was a cartoon

1:15:01>> or

1:15:02>> humans don't give a [ __ ]

1:15:05They care about story. They care about

1:15:07story line. They care about density of

1:15:09information. They care about their own

1:15:10self-interest. They care about learning.

1:15:11They care about being entertained. At

1:15:13the end of the day, if an AI avatar can

1:15:15do a better job at doing those things,

1:15:16so be it. Oh no, Dan bought back all of

1:15:19his time. I would love to hopefully

1:15:22still have a place and I think I will,

1:15:25but I'm not a romantic about it that if

1:15:27for whatever reason the team can execute

1:15:29and deliver more value to the world with

1:15:32me not involved, I'm not going to stop

1:15:34that. I'd be the massive hypocrite. So

1:15:38that's that's where I'm at today. And we

1:15:41did do an Instagram reel maybe a week

1:15:43ago that demonstrate kind of like we're

1:15:45playing around with it, but that's not

1:15:47even that impressive considering we've

1:15:51built some real technology at Martell

1:15:52Media obviously through Martell

1:15:54Ventures, you know, like we built Turbo

1:15:56B-roll. We we have an internal Totally

1:15:58forgot to show Gary. We should I'll

1:16:00Okay, so we one of the things that is

1:16:02really hard if you have a lot of uh

1:16:04video footage. So, we have 60 terabytes

1:16:06of video footage

1:16:08is finding the B-roll for the clips. So,

1:16:11we built our own tool that indexes and

1:16:14looks at scenes and allows you to search

1:16:17Dan and Renee hugging.

1:16:19So, now the team gets to save, I think

1:16:21Sam said on average about 15 hours a

1:16:24week per editor.

1:16:27So, like, do you think they care that

1:16:28they don't have to search for B-roll?

1:16:30No. AI is going to come for that part.

1:16:32They're still involved in the final

1:16:33edits. So when you think about like

1:16:35generative, if you haven't seen Genie 3,

1:16:37just got announced last week, it's AI

1:16:40scene creation in real time. You add

1:16:43that with a the well, you would know

1:16:45this, the AI avatar with like a, you

1:16:47know, a V3 like it's you're getting to a

1:16:50place where it's realistic and it won't

1:16:54be a person doing it and it'll probably

1:16:58be better because guess what? If I

1:17:00mispronounce what's some of these words

1:17:02I can't pronounce, Sam, that you always

1:17:03make fun of me about

1:17:05regularly.

1:17:08There's a [ __ ] clip they put

1:17:09together. It's like 1700 tots I tried to

1:17:12say regularlessly. So, they'll just be

1:17:16able to just make me say this thing. And

1:17:19and the neat part is we also built this

1:17:21other thing called Neo, which is

1:17:22essentially my brain. It's everything

1:17:24I've ever said index. It's like, you

1:17:26know, it's what everybody hopes that

1:17:27they have, but it's internal. So it's

1:17:28it's only learned off the things I've

1:17:30actually said. So you pair that

1:17:32essentially the AI version, as you know,

1:17:34you're probably doing this with your

1:17:35clients. It's it's going to be me. It's

1:17:37like my books. I speak my books. I don't

1:17:39write my books. I edit my books. I speak

1:17:42my book. My writing partner puts it into

1:17:44words and then I edit afterwards. That's

1:17:47my happy place. I just talk and talk and

1:17:49talk. They take the ideas, transcribe

1:17:50it, put it into the structure, and then

1:17:52I edit. And I just think that'll

1:17:54probably be the next level for

1:17:56uh AI content or or kind of AI avatars.

1:18:00It'll generate and I'll still be able to

1:18:02play and edit and add Dan's little 8%

1:18:05and then eventually it'll learn and just

1:18:08get better.

1:18:09>> Dan, thank you so much.

1:18:11>> Thanks, Kathy.

1:18:12[Applause]

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Dan Martell - How to Become a Millionaire with AI in 2025 ​

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Dan Martell - How to Become a Millionaire with AI in 2025