Framework for Wealth & Influence (Beyond Just Money)- Ryan Pineda

Episode 96 · Jan 15, 2026 · 1h 21m

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About this episode

Ryan Pineda sits down to talk about failure, comeback, and the ethics of influence. We cover why making millions is only half the story, how he survived a year-and-a-half where “a lot went wrong,” the idea of launching a Christian collectible to fund nonprofits, and why he thinks influence should be handled responsibly. Expect blunt answers, practical frameworks, and a few surprising takeaways. #KassidyWarren https://www.instagram.com/kassidy.warren https://www.linkedin.com/in/kassidywarren #RyanPineda https://www.instagram.com/ryanpineda/ Watch #ForYourOwnGood on YouTube: https://www.youtube.com/@KassidyWarren

Key moments

0:03:24 “because you didn't actually in the grand scheme of things produce what you were hoping to...”
0:05:54 “the last couple of years I tried to only focus on real estate because before I...”
0:10:06 “I would say, you know, from 31, 35, 30 to 35, you know, I'm really like...”
0:18:45 “99.9% of people can't even speak in front of two people, let alone million.”
0:34:53 “when I when I had flipped 20 houses, I had a proven system at that point...”
0:38:55 “I want to challenge myself like if I'm going to do this golf thing, I want...”
0:42:16 “it doesn't even have to be the effort or the the work or the long hours,...”
0:45:37 “I remember when I first started real estate investing, I had to max out my credit...”

Read the full transcript

Auto-generated from the episode captions; may contain small errors.

0:00:00You've made millions, you've lost

0:00:01millions. Making millions is one thing.

0:00:03Keeping millions is another thing.

0:00:05You're never as good as your peaks and

0:00:07you're never as bad as your valleys. You

0:00:08got to just be able to like maintain

0:00:10that cool and steadiness throughout

0:00:12whatever's happening. From 20 to 25, I

0:00:15was just a baseball player. About 25, I

0:00:17realized it's probably not going to

0:00:18happen. I get married. I get into real

0:00:20estate investing. I start flipping

0:00:21houses. Then I flipped hundreds of homes

0:00:22and like like I became a millionaire. My

0:00:24wife and I were like literally we are

0:00:26really rich. The business fuels what I

0:00:29want. And what I want at this point in

0:00:31my life is to hang out with my family

0:00:32and kids, talk about my faith, and go

0:00:34serve people, to go play a lot of golf.

0:00:36I might be known for golf in the next 5

0:00:38years. I do education. I do podcasting,

0:00:41social media. I started a real estate

0:00:42brokerage, tax firm. Everything I touch

0:00:44turned to gold.

0:00:45>> What's the best business mod you've ever

0:00:47made?

0:00:47>> Social media. I've achieved essentially

0:00:49all my goals in content. It made money.

0:00:52I met people. I can get in rooms. I got

0:00:54a billion views online. What else is

0:00:56there?

0:00:57>> You pulled your kids out of public

0:00:59school.

0:00:59>> Yeah.

0:01:00>> Why did you pull your kids out of public

0:01:01school? How much have you invested in

0:01:02coaches and mentors?

0:01:03>> If I'm going to do something, I want to

0:01:05reach the potential of whatever it is.

0:01:08>> What does it mean to you to not waste

0:01:09your potential?

0:01:10>> I think it's a biblical principle to

0:01:12maximize what you've been given. I'll

0:01:13never retire. It's not biblical. There's

0:01:16nobody that retired in the Bible.

0:01:17>> Does God want you to be broke?

0:01:20>> You've made millions. I've heard you say

0:01:22you've lost some money.

0:01:24>> Yeah. Millions. You've been criticized

0:01:27online. You've been praised online. And

0:01:30what I've seen recently is you've come

0:01:32out the other side calmer, stronger,

0:01:35more grounded.

0:01:37>> What is it that people don't understand

0:01:40about success and running businesses

0:01:43that you you've learned over your years?

0:01:45>> Yeah. I think early on in my career,

0:01:48everything I touch turned to gold. And

0:01:50so, you don't really learn a lot of

0:01:51lessons when you're successful. You

0:01:53think you do because you like are doing

0:01:54things that work, but it's only when

0:01:56things stop working that you start to

0:01:59realize what actually works. Making

0:02:01millions is one thing. Keeping millions

0:02:03is another thing. You know, keeping it

0:02:05has to do with a lot of things. Not

0:02:07losing it and things that don't work. Um

0:02:10taxes, lifestyle, you know, all those

0:02:13things. Keeping millions is the hard

0:02:14part. And so, um I've learned a lot of

0:02:17lessons along the way. And uh I would

0:02:19say yeah definitely much more calm and

0:02:22uh I think objective would be the right

0:02:26word now that I've seen both sides. Like

0:02:28on one hand it's so easy to tell people

0:02:30what to do when you you know everything

0:02:31you're doing is right and works and then

0:02:34you feel like a complete loser on the

0:02:36other side when everything you're doing

0:02:37is not working and failing. And so it

0:02:40gives you like this sense of

0:02:42objectiveness. And so I think um you're

0:02:45never as good as your peaks and you're

0:02:47never as bad as your valleys. Um you got

0:02:49to just be able to like maintain that,

0:02:52you know, cool and steadiness throughout

0:02:54whatever's happening.

0:02:56>> And so you had created some public posts

0:02:58about you hitting some hard times or

0:03:02running into issues with your business.

0:03:03What like what exactly happened because

0:03:05you've been open about sharing which I

0:03:07think is really useful for people.

0:03:09>> Yeah.

0:03:09>> Right. And so like what what happened

0:03:12when you hit that wall or what was it

0:03:13that you learned from that?

0:03:14>> Well, I think I just ran into multiple

0:03:17things at once and I actually shared

0:03:19this with our company um last year. It's

0:03:22interesting because like I started out

0:03:24as a baseball player and all I ever

0:03:25wanted to do is play baseball, right?

0:03:27And so I do that for a really long time

0:03:29and uh it actually doesn't end up

0:03:30working out. You know, I don't make it

0:03:32to the big leagues. I spend eight years

0:03:34pursuing this dream, making $6,000 a

0:03:36year and it's like it didn't work. And a

0:03:39lot of people would consider that a

0:03:40failure, right? Like because you didn't

0:03:41actually in the grand scheme of things

0:03:43produce what you were hoping to produce

0:03:45or you know, you spend many years at it,

0:03:47but you know, I looked at it as a

0:03:48success. I did more than most, right?

0:03:50And you know, I get into real estate,

0:03:52never wanted to do real estate. I just

0:03:54happened to be good at it and it, you

0:03:55know, does really well for a long time.

0:03:57Um, then I start other businesses and

0:03:59they do really well. I do education, I

0:04:01do podcasting, social media, I start a

0:04:03real estate brokerage, a tax firm. Um,

0:04:06and literally every single one of them

0:04:08just crushes. Um, then I start trying

0:04:12every other business because you start

0:04:13to believe you're hype. You're like, I'm

0:04:14going to try this. I'm going to try

0:04:15that. And so, you know, I try an

0:04:16e-commerce thing. Um, I do NFTTS. I um

0:04:20do social media coaching. I do an

0:04:21agency. I do um what else do I can't

0:04:24even remember all the things I've done,

0:04:25you know, like I've got a golf business

0:04:27right now. And so, like I I've done so

0:04:30many things and um I had a lot of them

0:04:33go wrong at once. Um, e-commerce didn't

0:04:36work out. Uh, NFTTS worked until they

0:04:38didn't for everyone. Um, you know, the

0:04:41real estate market, which had been my

0:04:43bread and butter forever, you know,

0:04:46crashes when uh rates double and triple

0:04:48and so like I lose money on all these

0:04:50flips. Um, the education market starts

0:04:53to soften. Like this all literally

0:04:55happened within a year and a half. And

0:04:58it's like most people who had one

0:05:00business in that industry failed. You

0:05:04know, most I know a lot of house

0:05:05slippers who when things turned, they're

0:05:07out, right? You know them, too. You're

0:05:08shaking your head, right? Most guys who

0:05:10had crypto and stuff, they're out. You

0:05:12know, the e-commerce thing, they're out.

0:05:14Um, a lot of coaches and educators when

0:05:17things got soft, they're out. And so, I

0:05:21kind of looked at it having made it

0:05:22through the other side and I was like,

0:05:23"Wow, like clearly that was not me."

0:05:27like

0:05:28being able to do that on my own will to

0:05:30survive four different problems, let

0:05:33alone one, because most people can't

0:05:35survive one. And so, um, I just realized

0:05:38like, man, I'm just so grateful, um, to

0:05:43have figured out how to get through it.

0:05:45And by no means was anything perfect or

0:05:48it wasn't hard or any of those things,

0:05:50but like I just wanted people to know

0:05:51like the truth. And I'm like, look,

0:05:53here's mistakes I made. Here's things

0:05:54how I got through it. there's good

0:05:56things I did along the way and it's like

0:05:58um now you come out the other side and

0:06:00like you said there'll be people who

0:06:02always criticize you for your past

0:06:03mistakes. There will be people who um

0:06:06love you for your your best things and

0:06:09um the truth is somewhere in between

0:06:12>> you know like we're we're all flawed

0:06:14people who are uh trying to figure it

0:06:16out.

0:06:17>> And so what's something that you really

0:06:18learned from that season of difficulty?

0:06:21Right. I heard you say well I started

0:06:22you know 10 businesses basically.

0:06:25You know what's ironic in hindsight is

0:06:28uh you know the most money I ever made

0:06:30was when I had lots of things going on.

0:06:33Um the last couple of years I tried to

0:06:35only focus on real estate because before

0:06:38I was just like an opportunist. I'll be

0:06:40like let me try this and try this and

0:06:41try this and um you know if they work

0:06:43great, if they don't then we'll just

0:06:44move on. And um that's what I did. And

0:06:47then you know when they don't work

0:06:49you're like oh crap maybe I should stick

0:06:50to what I know. And so um for a couple

0:06:52of years all I did was focus on real

0:06:54estate. And um I found and and even me

0:06:58focusing on real estate still like

0:06:59multiple things within real estate,

0:07:01right? But what I found was it was

0:07:03unfulfilling. Um I'm just too creative

0:07:08to just do one thing over and over

0:07:11again. Um I found that uh I made less

0:07:14money. I also found that um my current

0:07:18business structure doesn't even work for

0:07:19it. And the reason it doesn't work for

0:07:21it is because, you know, I got this big

0:07:23parent company and all this stuff and

0:07:24really talented people and I don't need

0:07:26all that to run one business right now.

0:07:29I need it when I'm running lots of

0:07:31things. And so I'm like built for a

0:07:33different type of business because

0:07:34that's what we were. And uh you know, it

0:07:37actually took starting my golf business

0:07:39M19 about five months ago to see like,

0:07:42oh snap. Like we're at our best when

0:07:44we're experimenting, trying new things,

0:07:47and having fun in the process. And um

0:07:50you know that ended up being so

0:07:51successful and it it branched off

0:07:54multiple other things that I'm now doing

0:07:55that are also now really successful and

0:07:57a lot of people they're behind the

0:07:58scenes. People don't even know they're

0:07:59happening. And now like as we go into 26

0:08:03I'm like okay I'm launching like at

0:08:05least five new things. Some I'll be the

0:08:08face stuff of some people have no idea

0:08:09I'm involved with because I enjoy it.

0:08:12It's what we're built for. Um, and I

0:08:15don't want to do just one thing. And

0:08:19that's the biggest thing I learned is

0:08:20like everyone's different, dude. Some

0:08:23people would go crazy running multiple

0:08:25things. They will fail and they should

0:08:26not do that. And uh, a lot of people,

0:08:29the advice you see on social media is

0:08:31just do one thing, go deeper on one

0:08:32thing. And it's like, it's true,

0:08:34especially if you're just starting out,

0:08:35you have no success. You have to like

0:08:38master one thing when you're not

0:08:40successful.

0:08:41But if you've had a level of success,

0:08:44some people are really good at doing

0:08:45different things.

0:08:46>> With you, looking back from

0:08:50playing baseball to when you first

0:08:53started to now, like who did you have to

0:08:56become along the way? What were like the

0:08:59things

0:09:00>> and and the transformations that you

0:09:02made? And I'm sure it was more than one,

0:09:04but like who did you have to become

0:09:05along the way?

0:09:06>> Dude, this is a great question. Um, and

0:09:08I agree. podcasting. I've been doing it

0:09:10now for five years. Smartest, one of the

0:09:13smartest decisions I ever made. Gotten

0:09:15to be with Gary Vee and all these guys

0:09:17and like didn't have to pay anything to

0:09:19do it. It's crazy. Um, and now many of

0:09:21them are friends.

0:09:23>> But if I don't have a following and I'm

0:09:24a good business guy, we're never

0:09:26friends. It's crazy. Um, but yeah, I

0:09:29think my life has evolved in many

0:09:31different ways. It's it's funny. I was

0:09:33thinking about this this morning, but my

0:09:35my life has really been chunks of five

0:09:37years. So from 20 adult life from 20 to

0:09:4125 I was just a baseball player. Was it

0:09:44I had no businesses really just focused

0:09:47solely on becoming a big leager. About

0:09:4925 I realized it's probably not going to

0:09:51happen. I ended up playing a couple more

0:09:52years but like around 25 I get married

0:09:55like okay I got to provide. I got to

0:09:57figure this out. So I I get into real

0:09:59estate investing. I start flipping

0:10:00houses. And so from about 26 to 30 I'm

0:10:04literally just a house flipper. That's

0:10:06it. I'm not on social media. I'm not

0:10:09starting lots of businesses. I was just

0:10:11honing my craft as a house flipper and I

0:10:13flipped hundreds of homes and like I

0:10:14became a millionaire and like got really

0:10:16good at it.

0:10:18Then um COVID hits, you know, in 2020,

0:10:21I'm 30 31 years old and I go, "Dude, I

0:10:24think this social media thing's like

0:10:25probably pretty important." And sure

0:10:28enough, I start making Tik Toks, they

0:10:30start making YouTubes and everything

0:10:32else and it just explodes. And um I

0:10:35would say, you know, from 31, 35, 30 to

0:10:3835, you know, I'm really like uh I don't

0:10:41even know what you call it, a content

0:10:42creator, an influencer, whatever, right?

0:10:45And yeah, I I run lots of businesses.

0:10:48I'm just, you know, now funneling people

0:10:50to all these different businesses like

0:10:51we talked about from social media. But

0:10:53if I was to be like, hey, what was my

0:10:54main focus those years? It was being a

0:10:56great content creator because that was

0:10:59always the top of funnel for everything

0:11:01else. And so, you know, I had to change

0:11:04my identity there. And I've been

0:11:06thinking because I'm 36 now and I'm

0:11:08like, "Huh, I do shift. I I sense a

0:11:11shift in myself not caring as much about

0:11:14content." Like, I feel like I reached my

0:11:17goal of becoming known and get access to

0:11:20the people that you're talk. Like, I've

0:11:21achieved essentially all my goals in

0:11:24content. It made money. I met people. I

0:11:28can get in rooms. Like, what else is

0:11:30there? Yeah, I could go get million. I

0:11:33got a billion views online. Like what

0:11:35else is there? You can get more, but I

0:11:38felt like I I accomplished it. So, I've

0:11:39been thinking like what is 36 to 40 look

0:11:41like? Like, what is going to be my

0:11:43thing? And I don't have like an agenda.

0:11:46It's just I'm wondering what it's going

0:11:48to be because I think my paths can go in

0:11:49lots of different ways at this point. At

0:11:51first I thought, well, maybe, you know,

0:11:54as I've become more um open about my

0:11:57faith, maybe it's going to be in that

0:11:59realm, you know, in the Christian space.

0:12:02Or maybe that's going to be later,

0:12:03right? I don't know, right? Or maybe

0:12:04it's just an always thing, but you know,

0:12:06it's just going no matter whatever else

0:12:08I'm doing. Then I thought, well, maybe

0:12:10it's going to be exiting a business and,

0:12:13you know, getting that big exit and

0:12:15focusing on that, right?

0:12:17Maybe I wouldn't have thought this until

0:12:20recently. Maybe it's going to be known

0:12:21for golf.

0:12:24That's not out of the realm of

0:12:26possibility that I might be known for

0:12:28golf in the next five years and and

0:12:31building a big golf brand and exiting

0:12:33and doing things in the golf world. Like

0:12:35I don't know, right?

0:12:38And then I also thought about um this

0:12:41year in 26, one of our strategies is

0:12:43that um I'm going to be doing a lot more

0:12:47political content. And so I've been

0:12:49talking a lot more politics

0:12:52um and every like because that's been

0:12:54the last thing that I haven't talked

0:12:55about yet. Like I've came into this

0:12:57talking about business. I've always

0:12:58incorporated my faith, my family. The

0:13:01only piece that I haven't really

0:13:02discussed is politics. And it's not that

0:13:05I've never been scared. It's just like

0:13:06it never really

0:13:08I don't know. I just didn't really care.

0:13:10But I think since the Charlie Kirk

0:13:12thing, I've kind of like started to care

0:13:14a lot more and um I've been talking

0:13:16about it anyways. And so now like uh I'm

0:13:19going to start talking a lot more about

0:13:22politics. And so maybe that's a thing.

0:13:23Like I don't know what the next five

0:13:24years look like, but that is the

0:13:26evolution of like my life is constantly

0:13:29changing and evolving um based on

0:13:34I guess what God's called me to do at

0:13:36that time.

0:13:36>> So what shifted with Charlie Kirk? Then

0:13:39>> I saw a guy who is very much like me. I

0:13:43mean, I saw a guy, a Christian dude

0:13:45who's in the public eye, um, who's

0:13:47saying things that are truth, and he was

0:13:51killed for it. He's got young kids, a

0:13:53wife, all this stuff. And I was like,

0:13:55"Wow,

0:13:57that's crazy." Like, I I personally

0:13:59relate to that. Um, because I have said

0:14:02things about people and spoken up about

0:14:05um, false religions or woke bull crap or

0:14:10whatever. Like I'll talk about I don't

0:14:11talk about as much as him. I don't make

0:14:12a living debating people and you know

0:14:14all the stuff, but like I've talked

0:14:16about it and I've got four kids, you

0:14:18know, I've got a wife of 12 years and

0:14:21I've got businesses and I'm in the

0:14:22public eye. Like all it takes is one

0:14:24crazy person to to change everything. I

0:14:27was like, dude, that really is crazy. Um

0:14:30that this guy just disagreed with his

0:14:31opinion and killed him. And it made me

0:14:36start to really think. And then the

0:14:38bigger problem I saw was not just that,

0:14:40but I saw the reaction

0:14:43um from those who didn't like him. And

0:14:46it was just so terrible. I mean, to see

0:14:49people celebrating, to see people um

0:14:52just saying all the things he said about

0:14:54him and his wife and uh all this stuff

0:14:56and I'm just like, dude, this is like

0:15:00insane. Um,

0:15:02and so it really like made me mad and

0:15:05convicted of like, okay, speaking the

0:15:08truth is really important. Like, if you

0:15:10have influence, speaking the truth is

0:15:11really important. Like, it used to be,

0:15:13if I'm being honest, getting influence

0:15:16and and social media and stuff was a way

0:15:18to market for my business. That was the

0:15:21core reason I started social media. I'm

0:15:24like, I think this is a great marketing

0:15:25tool. I think it's going to lead to lots

0:15:26of opportunities. I think it's going to

0:15:26be great for business. and it has been.

0:15:30But then now I'm like, okay, if you have

0:15:33influence and uh thousands of people are

0:15:35going to watch and listen to what you

0:15:37say, what you say matters. And so how do

0:15:39you actually make impact in people's

0:15:41lives beyond what you can sell them? You

0:15:43know, it's like, well, first off,

0:15:45salvation, number one, faith matters

0:15:47more than anything. Okay. And then what

0:15:49about these other issues? Well, man, we

0:15:52live in such a controversial world now.

0:15:54It's like um

0:15:56you got to be able to defend what you

0:15:58believe.

0:16:00>> I'm going to ask you a question. I don't

0:16:02normally ask about politics. Charlie was

0:16:03shot a while ago now, a few months

0:16:06>> and his wife Erica has gone on this

0:16:10tour, right? How do you feel about like

0:16:13what are your thoughts on watching that?

0:16:15>> You know, it's interesting, right?

0:16:16Because I watch both sides and I see

0:16:18like all the criticism she gets. I see

0:16:20Candace Owens going nuts. I see

0:16:22freaking, you know, everybody like

0:16:25thinking she's an Israel puppet. Like,

0:16:28dude, like I've seen every uh negative

0:16:31thing you could see. And then I'm like,

0:16:33okay, so like what are the positives of

0:16:34this? And it's like, well, number one,

0:16:38um she's stepping up to just lead this

0:16:40organization that that was void of a

0:16:43leader um in a face and everything else.

0:16:46And

0:16:47clearly she's a go-getter, you know,

0:16:49like she's not um your typical just uh

0:16:53let's just say stay-at-home mom who's

0:16:55just like not able to do this. Like

0:16:58she's clearly able and she's doing it.

0:17:00Um and you know, I didn't know much

0:17:03about her until, you know, after all

0:17:04this, but like clearly she she was a

0:17:06career woman. She's like was doing

0:17:08things like this all the time before she

0:17:10met Charlie. And so it's like not

0:17:13surprising in that sense. It's like,

0:17:14okay, like she is wired different. Um,

0:17:18now like should she be grieving? Should

0:17:21she not? Should be she just be out of

0:17:23the limelight saying nothing? Like

0:17:26once again, I I don't think it's

0:17:28anyone's like choice to decide how she's

0:17:31supposed to do whatever. Like I've

0:17:33thought about this before. I'm like,

0:17:34look, if if something catastrophic

0:17:36happened to me or to my wife or, you

0:17:39know, anything, I'm like, at least for

0:17:41me anyways, I would be like a guy who's

0:17:43quick to solve problems. That's who I

0:17:45am, you know? So, if something bad

0:17:47happens, I'm like, how do we solve this

0:17:49as fast as possible? How do we move on

0:17:51from this? And like, you know, whatever

0:17:53else. And I think the typical worldview

0:17:55of things is like they don't move on.

0:17:57You know, people when they have

0:17:59something happen in their life, a loss

0:18:00or whatever, it's like years of mourning

0:18:04and everything else and it's like

0:18:06I'm not wired like that. I'm like, dude,

0:18:08like I'll reflect on stuff and like it's

0:18:11great. I'm like, how do we move forward

0:18:14because this has happened and we can't

0:18:15change that. How do we move forward?

0:18:18whether you agree with it or not and

0:18:20let's say

0:18:22like well I mean we can say you know

0:18:24she's not involved or whatever but

0:18:26>> I think

0:18:29this gets back to some questions that

0:18:30I'm asking about too related to men and

0:18:32society and belief and purpose I don't

0:18:35think a lot of people have ever believed

0:18:36in anything so much that they're willing

0:18:38to go to the lengths for that purpose

0:18:42right because let's let's say let's say

0:18:45no invol she's got no involvement She uh

0:18:49it was the guy the whoever he was on the

0:18:51shooter on the roof, whatever. She went

0:18:53to TPUSA and was like, I'm going to lead

0:18:57this because this is so important. And I

0:18:59think it's really hard for people that

0:19:01don't have a purpose or have never

0:19:03believed anything strong enough to

0:19:04understand the conviction that it takes

0:19:06to go do something like that.

0:19:08>> Yeah.

0:19:08>> Well, and you know, she forgave the guy.

0:19:11People are criticizing her for saying

0:19:13it's fake. I'm like, you can't even like

0:19:17even if you're the one criticizing, do

0:19:19you think you could go in front of

0:19:21millions of people and publicly forgive

0:19:23the person who killed your spouse?

0:19:27>> No. 99.9% of people do not have that

0:19:30capability. 99.9% of people can't even

0:19:32speak in front of two people, let alone

0:19:35million. like it's just so anyways um

0:19:38yeah I mean most of the people

0:19:39criticizing others in the world are just

0:19:40not doing anything themselves and

0:19:42therefore their opinion is invalidated

0:19:45um and so you just kind of got to ignore

0:19:48losers I mean that's just what it comes

0:19:50down to

0:19:51>> and so how do you make that decision to

0:19:53like invest the money or go all in or

0:19:57you know go and do five things

0:19:59>> it's a good question because right now

0:20:00I'm evaluating lots of different

0:20:01opportunities I'll give you an example

0:20:03I'm looking at

0:20:05launching this collectible toy brand.

0:20:07Totally nothing to do with anything I

0:20:10currently do, right? And um I really

0:20:13feel passionate about it. I'm actually

0:20:15looking at it as a way to fund our

0:20:16nonprofit with tent makers. Um

0:20:20actually, I'll just say partly what it

0:20:21is like um it it would be this

0:20:24collectible Christian toy brand. And the

0:20:26reason that I'm thinking of doing it is

0:20:27because there just are no good ones.

0:20:29>> Literally, it doesn't exist. like

0:20:32there's all these laboo, there's these

0:20:33funco pops, there's all these different

0:20:35things for all the other things of the

0:20:38world, but there's literally no good

0:20:39Christian collectibles. I'm like, this

0:20:41is clearly a massive opportunity. Um,

0:20:44now what should I do with this

0:20:46opportunity? It's like, all right, you

0:20:48know, well, the reason I'm even thinking

0:20:49about it, it's because I'm looking for

0:20:50ways to fund our nonprofit. So, what if

0:20:52this funds the nonprofit? The success of

0:20:54this business does that. And so, it's

0:20:55like, okay, let's do that. And then, you

0:20:57know, I'm looking at the startup cost

0:20:58and unlike a lot of the other businesses

0:21:01where it's like a digital product, so

0:21:02the startup cost is very minimal. This

0:21:04is like now hundreds and hundreds of

0:21:06thousands because we need molds, we need

0:21:08inventory, we need manufacturing.

0:21:10There's a lot that we need. And so I'm

0:21:12like, okay, do I want to pursue this

0:21:14opportunity right this second? Because I

0:21:16got other things that we're currently

0:21:17working on. We're doing stuff with

0:21:19insurance. you know, I just uh bought a

0:21:21title company and so you know, where

0:21:24does the priorities lie in all these

0:21:27different ideas and um I mean just to

0:21:30discern right now the title company's

0:21:32easily like the the number one priority

0:21:35of all those because it's so easy to do

0:21:37for us anyways. It's like I have

0:21:39thousands of students if they just use

0:21:41the title company it'll crush nothing

0:21:43else really needs to be done. It's a

0:21:45commodity and even if I just put my own

0:21:48business in it, it will already be

0:21:50profitable and make money. So, I kind of

0:21:53look at it like lowest hanging fruit

0:21:55sometimes.

0:21:56>> And so, with the product based business

0:21:58though,

0:21:58>> you are investing money up front. Like,

0:22:01are these conversations that you have

0:22:02with your wife or is this strictly like

0:22:05the business is its own container

0:22:07>> and these are not relationship

0:22:09conversations?

0:22:10>> You know what's interesting is we used

0:22:12to not really talk about them too much.

0:22:14Um, she just was like, "Dude, do

0:22:17whatever you want." And like, you know,

0:22:18because every, like I said, everything I

0:22:20touched turned to gold. She's like, "Oh,

0:22:21you got a new idea? Great. This is gonna

0:22:23be great for everyone." And then when

0:22:25ideas don't go great, um, that's when we

0:22:27started talking about them because, um,

0:22:29like I said, going through that hard

0:22:30time also impacts your marriage. I mean,

0:22:33uh, financial difficulty is like the

0:22:35number one cause of divorce. And by no

0:22:37means were we ever close to divorce or

0:22:39anything like that, but like we were

0:22:41definitely like going through a more

0:22:43difficult time than we ever had before

0:22:44because of everything that was

0:22:46happening. And um so now we do talk

0:22:49about it and you know I I told her about

0:22:52the Christian idea. She's like this is

0:22:54amazing you know because she's she's

0:22:55passionate about the nonprofit. Um then

0:22:58I tell her the title company idea and

0:22:59she's like okay whatever. you know, um

0:23:02the golf idea was actually her idea. And

0:23:06so now she can't be mad that I go and

0:23:08travel the world and golf. Um because it

0:23:10was her idea.

0:23:11>> Yeah.

0:23:12>> It's funny. LA this year, well, I guess

0:23:14last year 25, we uh you know, I've been

0:23:16golfing and doing random things in golf,

0:23:18so it's not like it's new, but um I was

0:23:22just talking to her at dinner. I was

0:23:23like, you know, how do I get around

0:23:25higher level people? Like I want higher

0:23:27level clients and people because right

0:23:30now like we we help a lot of people who

0:23:32are usually just starting their business

0:23:34and I love it but like I would also like

0:23:37to have both. I would like to have them

0:23:39where we're helping the new entrepreneur

0:23:40or the new real estate investor but also

0:23:42the established seven eight nine figure

0:23:44person. I go how would I attract that

0:23:46person because they sometimes come to

0:23:48our events and everything else but that

0:23:49person's like busy. They're hard to like

0:23:52really attract. And she goes, "Don't you

0:23:54meet a lot of those people when you play

0:23:55golf?" And I was like, "Yeah, that's

0:23:59usually where like the highest richest

0:24:01people I know are." He's like, "Why

0:24:04don't you just like do that more?" And

0:24:06I, you know, from a business

0:24:07perspective, I was like, "I mean, when

0:24:09am I going to run ads to for people to

0:24:11come golf with me and like, you know,

0:24:14how many trips could we even do?" And

0:24:15like, even if we did a trip, it's like

0:24:17it's not going to be that profitable to

0:24:19be like worth it. Um but then I was like

0:24:23you know what let me think about like a

0:24:25model that would work like a membership

0:24:27model and everything else and I came up

0:24:29with the idea uh of a scalable

0:24:31membership model um that wasn't

0:24:33dependent on you know how many people

0:24:35could go to an event and uh we launched

0:24:37it and it just murdered it just

0:24:40>> fastest growing business tonight or

0:24:42seven figures and it's crazy.

0:24:44>> It seems like you're really fulfilled by

0:24:45it too.

0:24:46>> Yeah. I mean dude what else would you

0:24:48want? you get to hang out with high

0:24:50level people in golf and make a lot of

0:24:52money.

0:24:52>> Yeah.

0:24:53>> Yeah.

0:24:53>> And what do you want?

0:24:54>> I I asked myself a similar question with

0:24:57the podcast, too. So, I I had I had a

0:24:59big run this last year. I I went all in.

0:25:01I'm like, I'm not looking back. I'm

0:25:02doing everything I can. And then just

0:25:05last week, I was like, "Okay, what do I

0:25:07need to do? Who do I need to become

0:25:09>> to attract Gary Vee or these other

0:25:11people?" Right? cuz it's having a

0:25:14podcast is a hack and like I deserve to

0:25:15be in rooms with people like you and all

0:25:17these other people and I feel like I can

0:25:20add a ton of value and give back and so

0:25:22how do how do I do that? I need to

0:25:23become essentially a different person or

0:25:24do different things.

0:25:25>> Yeah.

0:25:26>> And so yeah, you said one time or you

0:25:28probably said it more than one time but

0:25:30you said that most men aren't mentally,

0:25:32emotionally, physically or spiritually

0:25:34ready to run a large business.

0:25:36>> Yeah.

0:25:36>> What do you mean by that?

0:25:37>> My friend Darius Daniels, he's a pastor.

0:25:39He was on my show and uh he's spoken at

0:25:41my events before and he calls it the

0:25:43backside of a blessing. And so it's

0:25:45like, man, you know, I want this, I want

0:25:47that. And it's like, okay, cool. You got

0:25:48it. Now you get what also comes with it.

0:25:51That's called the backside of it. And

0:25:53it's like, oh, you want to be on social

0:25:55media. Guess what? Cool. You're famous.

0:25:57Okay, what's the what's the backside of

0:25:58that? You got haters. You lose your

0:26:01privacy. You got to come up with

0:26:03creating content. You got to pay a team.

0:26:05There's all these things that come with

0:26:06it. And so, be prepared. Hey, I want a

0:26:09big business. I want to make millions of

0:26:11dollars. Okay, you want a big business.

0:26:13Guess what? You got to hire employees.

0:26:15You got overhead. You got staff. If the

0:26:17business doesn't make money, you still

0:26:19got to cover it and keep moving. You

0:26:21make no money. You know, you're liable

0:26:23for all the lawsuits, the losses because

0:26:25you're the front, you're the face,

0:26:26you're the owner. It's not your

0:26:27employees, it's you. It's like, oh man,

0:26:30I don't know if I want all that. And um

0:26:32that's just the reality of it is like

0:26:34people want all of these things, but

0:26:36they don't want to pay the price. And

0:26:38it's like there's there's not only a

0:26:40price to get there, but there's a price

0:26:42to stay there. And um you know, the

0:26:46price in in a lot of people's minds is

0:26:50just work and effort. And it's like,

0:26:52sure, there's work and effort. And a lot

0:26:54of people think the price is solely like

0:26:5660 to 80 hour work weeks. I don't think

0:26:58that that's true. I haven't I haven't

0:26:59had to do it. But um the the emotional

0:27:03price, the spiritual price, the health

0:27:05price. I can't tell you how many

0:27:06entrepreneurs I've seen with bad health.

0:27:08Like over and over again, even perfectly

0:27:10fit guys. Like how are you in the

0:27:12hospital with a heart problem because

0:27:14their stress levels, their everything is

0:27:16so through the roof, right? Um but yeah,

0:27:19can you emotionally deal with what

0:27:21happens every day running a big

0:27:24business? If you can't, well then you

0:27:27probably shouldn't do it. You shouldn't

0:27:29complain that you don't have it.

0:27:30um because it's not for everyone.

0:27:33>> What do they really want? Do you think

0:27:35do you think they really want a big

0:27:36business and a hundred million dollar

0:27:38company or is it something else?

0:27:40>> I think people just value like uh things

0:27:44they don't have. It's like, oh dude, I

0:27:46want more money. You know, he he looks

0:27:47like his life is great. I I want what he

0:27:50has. Oh, I want a big business. That

0:27:52will validate me. That will make, you

0:27:54know, people respect me. Um, you know, I

0:27:57posted on Instagram the other day, I

0:27:58don't like the underdog mentality. So,

0:28:01the underdog mentality is that nobody

0:28:05believes in me. Um, I'm the underdog.

0:28:08I'm slighted. I'm always going to grind

0:28:10and like come out on top, right? And

0:28:13it's like, great. You can have that

0:28:14mentality, but dude, it just means that

0:28:16you're never going to be fulfilled

0:28:17because you're always slighted. You're

0:28:19always the underdog.

0:28:20>> Victim.

0:28:21>> Yeah. You're a victim. And it's like

0:28:22nobody believes in you or trusts you or

0:28:24whatever, right? um no matter how much

0:28:26success you have, you'll never be happy.

0:28:28That's kind of like people live with

0:28:30that mentality. And you know, a lot of

0:28:32people have grown up that way. So, it's

0:28:34like they they developed this mentality

0:28:35without realizing it. Maybe they're

0:28:37trying to impress people when they were

0:28:38a young age. Maybe um they didn't have

0:28:40their father around or they could never

0:28:42make their parents happy or whatever,

0:28:43right? So, they're just always in this

0:28:45mentality of I got to prove it. I got to

0:28:47make people believe. Um, but I can tell

0:28:50you like for me, and I'm grateful

0:28:52because I did nothing to earn this. You

0:28:54know, my dad and my mom, they're still

0:28:56together. They raised me um without that

0:28:58mentality. Like my dad was never like,

0:29:00"Bro, no one believes in you. Like, you

0:29:02got to My dad's like, "Bro, you're the

0:29:04best. We love you. You're great. You

0:29:07know, even if it doesn't work out,

0:29:08things are going to be good. You know,

0:29:10you got Jesus." Like, that's how I was

0:29:12raised. And that's literally what I grew

0:29:14up believing. like I I grew up that hey,

0:29:17even if it fails, I'm gonna be all

0:29:18right. That was always my mindset. And

0:29:21then even as I had success, then it

0:29:23started to be uh not this underdog

0:29:25mentality. It was like, no, I'm the top

0:29:27dog. Like everybody's got to come and

0:29:29deal with me in this situation. You

0:29:31know, back then it was in sports, but

0:29:33even today in business and life, it's

0:29:35like I don't come into anything thinking

0:29:37I'm the underdog. Like I walk in like

0:29:40yo, like so not not that everyone's here

0:29:43for me or anything, but I'm just like if

0:29:45if I walk in a room with Gary Vee or

0:29:47whoever else, these guys are clearly

0:29:49better than me at business and

0:29:51everything else, but I don't walk around

0:29:52like one day be like Gary Vee, one day,

0:29:56you know, they'll respect me. Like these

0:29:59guys are my peers right now today. Like

0:30:04there's they they're just peers.

0:30:05>> You have selfworth. Yeah.

0:30:07>> You have selfworth and that came from

0:30:09how you were raised.

0:30:10>> Yeah, for sure.

0:30:11>> Yeah. I uh I saw that post. I was going

0:30:14to ask you about it. I saw that post.

0:30:15Yeah. No, because

0:30:17>> this last year

0:30:20there like the story of me doing this

0:30:22podcast is it's not really an underdog

0:30:24story, but it's like, you know, quitting

0:30:25corporate and going all in that sort of

0:30:26thing.

0:30:26>> I love it.

0:30:27>> Yeah. But I was like I saw that post and

0:30:29I was going through the like what do I

0:30:30have to be to be like, you know, to

0:30:31attract Gary Vee and I was like I there

0:30:33needs to be a shift. I can't always be

0:30:36like that sort of thing. It's not that I

0:30:39like am like, "Oh, I made it." It's not

0:30:41that, but it's like, okay, there's a

0:30:43next level of like seriousness. I can

0:30:46still be playful and stuff, but like

0:30:47there's a next level of like taking this

0:30:48seriously and making money and going all

0:30:50in and like it can't just be this fun

0:30:53flighty thing. Yeah.

0:30:54>> That I'm doing, right?

0:30:55>> I think it's just Yeah, self-worth is a

0:30:58good word. Um, I I think back to

0:31:00multiple times in my life where I was

0:31:02clearly like not as good as this person.

0:31:06And um I remember the first time it kind

0:31:08of happened in business was uh I just

0:31:10started flipping houses. I had flipped

0:31:12like 20 houses my second year, which in

0:31:14my mind I'm like, bro, I'm a G. Like I

0:31:17have flipped more houses than almost

0:31:20people in their life, right? So like my

0:31:22self-worth is like very high for

0:31:24flipping 20 houses. I made 200 grand. my

0:31:26my wife um or I bought 20 houses that

0:31:29year. I don't know how many we sold, but

0:31:30we made 200 grand. And it was the most

0:31:31money I ever made in my life. I thought

0:31:33I was rich and balling. My wife and I

0:31:36felt the same way. And um what a lot of

0:31:39people get is like comparison syndrome,

0:31:41right? They meet somebody who's doing it

0:31:42better and so they're like, "Crap, dude.

0:31:43I thought I was doing good until I met

0:31:45this guy." Um, and I remember um I met a

0:31:48flipper in Vegas and he had done like a

0:31:49hundred and uh he came in um and and he

0:31:53had kind of an arrogant attitude and uh

0:31:56you know he's just like talking about

0:31:57how good he is and all the stuff and I'm

0:31:59just asking him about the business and I

0:32:02don't know in my mind I think humble but

0:32:04probably my mannerisms and everything

0:32:06else are not. I'm probably like thinking

0:32:08I'm top dog. And uh you know, I just

0:32:11remember him saying like uh you know, I

0:32:14told him my plans. I was like, "Yeah,

0:32:15you know, I did 20 last year. I did five

0:32:17the year before. You know, I'm going to

0:32:18do probably 50 this year." He's like,

0:32:21"50?" Like, you know, and I could have

0:32:23taken it as a slight because he was

0:32:24like, "Okay, dude, whatever." Because

0:32:27that's really what the attitude was. Um

0:32:30but I was like, "No, I'm yeah, I'm going

0:32:31to do 50." Like it just pretty basic

0:32:34math. Um,

0:32:37like we did 20. I was playing baseball,

0:32:39not even really trying. Like 50 is

0:32:42pretty simple. And you know, some people

0:32:44take that as arrogance. To me, it's just

0:32:46like, no, this is just literally what

0:32:47we're going to do. Um, and I did. And

0:32:50then the next year I did 150. And um,

0:32:54even then I set the goal and I said, I'm

0:32:56gonna do this. And you know, it's the

0:32:57same thing like other I'm like, yeah,

0:32:58I'm gonna start like I just said, hey,

0:33:00I'm gonna start this Christian

0:33:01collectibles company. I'm gonna start

0:33:02this golf company. I'm gonna do this

0:33:03title company. Like to some that might

0:33:04seem like this guy's just full of crap

0:33:06or whatever. Like no, these are just

0:33:08like I am going to do these things. And

0:33:11>> where does that come from?

0:33:13>> I don't like I just am going to do them.

0:33:15Like I don't know to me it's not

0:33:17confidence. It's just like I'm going to

0:33:19do them now how successful they are in

0:33:21the long like I don't know. And I'm okay

0:33:23with either outcome. I'm not over here

0:33:25like and this is where a lot of people

0:33:27screw up. I'm not over here like, "Dude,

0:33:28I'm gonna build this collectibles

0:33:30company that's like worth a hundred

0:33:31million dollars." Like that part I don't

0:33:34like. Um

0:33:36all I like I just say things I know that

0:33:39are going to hap like I'm gonna start

0:33:41it. I'm going to do this. I'm going to

0:33:43do that.

0:33:45And it's just it's going to happen. So I

0:33:48don't know that it's comes from

0:33:50anywhere. Like I just know it's going to

0:33:52happen. So, what do you say to the

0:33:54people that can't even figure out how to

0:33:55flip one house or they stick or like sit

0:33:59on their idea for years and they never

0:34:01get started or they're trying a hundred

0:34:02things but they're never they're not

0:34:04like really trying. Like I I see that

0:34:06out there all the time.

0:34:07>> Yeah. Yeah.

0:34:08>> Like what do you say to those people?

0:34:09>> I don't know. Like they're just saying

0:34:12things that uh they either don't believe

0:34:15or they're trying to like manifest it

0:34:17into the world or what. Like once again,

0:34:20I don't manifest anything. Like if I say

0:34:23I'm going to do something, like I I

0:34:24haven't ever I haven't said I'm going to

0:34:26do this Christian collectibles thing

0:34:27anywhere online because I've been

0:34:29messing with it for like the last bunch

0:34:31of months just debating whether or not

0:34:34I'm going to do it, whether it's

0:34:35worthwhile and the cost and the timing

0:34:37and all this stuff. And um I'm now

0:34:39confident enough after all this

0:34:41preparation and research to say, "Yeah,

0:34:43I'm actually this is going to happen."

0:34:44Now, is it going to be the first thing I

0:34:46do? No, the title company is.

0:34:48it is definitely going to happen. Um,

0:34:51and so I think it comes from preparation

0:34:53of just knowing what the outcome is

0:34:55going to be. Like when I when I had

0:34:57flipped 20 houses, I had a proven system

0:34:59at that point of what got me 20. And I

0:35:01knew that by doing just more of the

0:35:06system like I was going to do double.

0:35:08Like it just was um

0:35:12it's like social media too. Like last

0:35:15year on social media, um we had our

0:35:17worst year on in terms of like watch

0:35:20time on YouTube and everything else. Um

0:35:23we like this downward trend. It would be

0:35:25easy to be like, dude, like I don't know

0:35:27what's going to happen next year. How

0:35:29are we going to fix this? To me, it was

0:35:30very simple. I just looked at the math

0:35:32and I looked at the data and I said,

0:35:35this year we posted half the amount of

0:35:38videos than we did at our peak. You want

0:35:41to know what our watch time was? Half.

0:35:46>> This isn't rocket science, boys.

0:35:50Post twice as much. Like, this isn't I'm

0:35:52pretty certain we're going to get back

0:35:53to where we were.

0:35:54>> Yeah.

0:35:55>> If we just post twice as much. I know.

0:35:57I'm willing to film the videos. So, I

0:36:00just need you guys to edit it. Like,

0:36:02there's not there's a very

0:36:04straightforward path to getting there.

0:36:06Um, so yeah, I think once you figure

0:36:08something out, it's like things are

0:36:10pretty straightforward for the most

0:36:12part. It doesn't mean there's not bumps

0:36:13along the way and figuring out details

0:36:15of it, but the big picture of it is

0:36:17pretty straightforward. Um, and so I

0:36:20think most people that fail, uh, they

0:36:21don't have a plan. They have no

0:36:22preparation. They just have ambition.

0:36:24Ambition gets you nowhere. Like it's,

0:36:28uh, good fuel. Like, dude, I want to be

0:36:30successful. I want to be this. I'll be

0:36:31like, I don't care what you want to be.

0:36:33Tell me what you're doing right now.

0:36:37You know, I make fun of my friends who

0:36:38are bad golfers. You know, they they

0:36:40play with me all the time and I'm just

0:36:42like, "Why do I keep playing with you

0:36:43guys? You guys are lucky you're fun."

0:36:44But they're like, "Yeah, dude. Like, I'm

0:36:46going to get better at golf this year

0:36:47and blah blah blah." I go, "So, what are

0:36:49you going to do?" "Well, I'm going play

0:36:50more." Like, "No, no, no. That will not

0:36:53work. You suck. Like, you're you

0:36:56continuing to do bad things, playing

0:36:58more will not help you." Like, if you

0:37:00want to actually get better, you get a

0:37:02coach. It's the practice in between

0:37:04playing. You're going to have to

0:37:05practice three, four times a week. Work

0:37:08on your skills, work on the swing, and

0:37:10then you'll play. And guess what? You'll

0:37:12play better

0:37:13>> and you'll get better scores and

0:37:14everything else. But if you're telling

0:37:15me your current plan is just it will

0:37:18change because I'm going to just play

0:37:19more. It won't.

0:37:21>> That's right. If I want to build muscle,

0:37:24right, and I'm on this journey of like

0:37:25growing and building to a certain point,

0:37:27>> do you think I can just say that I'm

0:37:29going to do it even if I just go to the

0:37:30gym? Oh, I'm going to go to the gym

0:37:31every day.

0:37:32>> It ain't going to work.

0:37:33>> No. Right. Or do I get a coach? Do I eat

0:37:35the right macros? Do I have a

0:37:37hypertrophy plan? Am I measuring

0:37:39everything? Am I sending check-ins with

0:37:42my coach? Am I Whenever I travel, I have

0:37:44meal prep. Like, who do I need to become

0:37:47to be a bodybuilder? Or who do I need to

0:37:49become to be a pro golfer or whatever it

0:37:51is? What do the pros do?

0:37:53>> And then go do that. It's not enough to

0:37:55just say it out into the ether.

0:37:57>> Yeah. Like I had said one thing. I said,

0:37:58"Hey, um, I want to be the best YouTube

0:38:04golfer, like in terms of skill." Now, I

0:38:07I said it with a caveat. I said, "Look,

0:38:10any anybody who was a pro does not

0:38:12count."

0:38:13>> Yeah.

0:38:13>> Okay. Because they're clearly I'm not

0:38:15going to beat Bryson. I'm not going to

0:38:17beat, you know, any of these guys who've

0:38:19been professionals before and now

0:38:20they're just being YouTubers for fun. I

0:38:22want to be like the best amateur

0:38:24YouTuber who's never been pro. like

0:38:27that's my goal and like I know who some

0:38:29of the top guys are and different things

0:38:31and I know how good they are and and by

0:38:33no means is it an easy goal and I said

0:38:35for me to achieve that what must change

0:38:38about where I'm currently at to where I

0:38:39got to be

0:38:41and it first starts with coaching and

0:38:43practice and playing more and all like

0:38:45all those things matter but the very

0:38:47first thing I did was I hired the best

0:38:49coach in Las Vegas and he coaches PGA

0:38:53tour guys he's he's one of the top co

0:38:55he's literally named the top coach in

0:38:56Las Vegas. And uh it's not cheap, you

0:38:59know, I'm going to spend tens of

0:39:02thousands a year to get good. And um in

0:39:08the end, do I have to do that? No. Like

0:39:11is being like it's is probably not going

0:39:13to change my business or my life or

0:39:14anything else. But I want to challenge

0:39:16myself like if I'm going to do this golf

0:39:17thing, I want to be the best I could

0:39:20possibly be. I want to reach my

0:39:21potential. I don't want to just do it

0:39:23for fun. Like my mind doesn't operate

0:39:25like that. Like I just if I'm going to

0:39:27do something, I want to reach the

0:39:29potential of whatever it is. And when

0:39:32I'm out of answers, I'll I'll have known

0:39:34I gave it my all because that's how it

0:39:35was in baseball. I mean, I went eight

0:39:36years, dude. I didn't make it. I I did

0:39:40not um I exhausted every possible thing

0:39:44you could try and I was not good enough.

0:39:46And I can go to sleep every night

0:39:48knowing I gave it my all. I wasn't like

0:39:50some of these guys who had all the

0:39:52natural talent in the world, but they

0:39:53partied, they're chasing girls, they're

0:39:55doing all this crap, and they just were

0:39:57a waste of potential. There's a lot of

0:39:59people who are a waste of potential

0:40:00right now.

0:40:01>> What does it mean to you to not waste

0:40:03your potential?

0:40:03>> I think it's a biblical principle.

0:40:05There's a parable that Jesus tells

0:40:06called the parable of the talents where

0:40:08essentially um the the parable is this

0:40:10like God gave each of us talent and and

0:40:13the parable it's talking about money but

0:40:15you can also talk about just your

0:40:17resources the natural abilities that you

0:40:19have everything right and clearly he's

0:40:21like I gave some people more talent than

0:40:23others u but God is pleased when

0:40:26somebody utilizes the talent to the best

0:40:28of their ability so he's like man this

0:40:30guy gave a lot of talent he doubled what

0:40:32I gave him awesome this guy gave a

0:40:34little bit less. He doubled what he had.

0:40:36Even though it was less, he doubled what

0:40:37he had. Like that's amazing. And then

0:40:40there are people who are given even

0:40:42smaller talent or even bigger talent.

0:40:43And they they do nothing with it. They

0:40:45don't double it. They don't maximize it.

0:40:47He's displeased. And so I think it's a

0:40:49biblical principle um to maximize what

0:40:52you've been given. If you don't, in my

0:40:56mind, it it it's disobedience and it's

0:40:58bad stewardship. You know, because

0:41:00people ask me that too. They're like,

0:41:01"So when's enough enough?" You know,

0:41:03when are you going to quit? when are you

0:41:04going to retire? Well, you know,

0:41:05whatever, right? I'm like, first off, I

0:41:07have not made anything close to what I

0:41:10need to make to retire the way I would

0:41:12retire if I was going to. But number

0:41:14two, I'll never retire. It's not

0:41:16biblical. There's nobody that retired in

0:41:19the Bible. Um, idleness is actually what

0:41:22leads to most of the problems in your

0:41:24life. It leads to sin. It leads to, you

0:41:26know, temptations. It leads to all these

0:41:28things. Idleness is bad. So, I'll never

0:41:30retire from that standpoint. I'll do

0:41:31different things. Um, I may coach, I

0:41:34may, you know, be with my kids and, you

0:41:37know, whatever, right? That could

0:41:38change. But like, um, I'll never retire,

0:41:40but I just think, um, you have to

0:41:43maximize your potential. I think it's

0:41:45like your obligation, especially if

0:41:49you're a Christian. Um, and I think the

0:41:52ultimate regret that people have in life

0:41:53is when they don't. You know, I don't

0:41:56think anyone regrets when they tried it

0:41:57all and they did everything they could

0:41:59and they couldn't come out on top. Like

0:42:00people are like, "Dude, I I gave him my

0:42:02all, man. Like sucks. It didn't work

0:42:05out, but I I know I did everything I

0:42:06could." Then you take the other person

0:42:08who's like, "Yeah, dude. I like kind of

0:42:10screwed around." Like, "I did not do

0:42:12what I was supposed to do."

0:42:13>> If they even can admit that.

0:42:14>> Yeah. Most of them probably can't admit

0:42:16it.

0:42:16>> Because what I what I've seen is a lot

0:42:19of people have never seen what full

0:42:21potential looks like. have never seen an

0:42:23example of what going all out, not

0:42:27stopping, finding every avenue, picking

0:42:29up the phone, late nights, whatever that

0:42:31looks like. And it doesn't even have to

0:42:32be the effort or the the work or the

0:42:35long hours, but like I don't think

0:42:38people have an example of what 100% or

0:42:41maximize your potential looks like.

0:42:43>> Yeah. I mean, theoretically, right, you

0:42:45would never know what your potential is

0:42:48because there's more in the tank, right?

0:42:50Ed Mylet who's a buddy of mine would

0:42:52once again crazy that these guys are

0:42:54friends just because of a podcast. Yeah.

0:42:56Um but he talks he's spoken at a few of

0:42:58my events and he talks about it. He's

0:43:00like man you know one day when I die I

0:43:01want to be in heaven and God shows me uh

0:43:06you know the guy that was like my

0:43:08maximum potential and that you know the

0:43:10guy I am when I get to heaven is like

0:43:12the same guy you know and he does it in

0:43:15a much better way than I just did.

0:43:17>> It's pretty Yeah, it's pretty great.

0:43:18Yeah.

0:43:18>> Yeah. But it's it's it's the right idea,

0:43:20right? Because the worst thing would be

0:43:22you meet this guy who's like so far

0:43:24above beyond who you are and you're just

0:43:26like, "Dang, dude." Like that's what it

0:43:29could have been.

0:43:30>> Yeah. That I mean that's essentially

0:43:31what I thought of was like I I know

0:43:33there's more. I know I'm wasting. I was

0:43:36in this mode of like everything felt too

0:43:39hard, you know, and I just didn't know

0:43:42what to do. I didn't have examples and I

0:43:44I ended up having to invest not having

0:43:46to like deciding to invest in coaches

0:43:47and mentorships and that

0:43:49>> that took everything off that

0:43:51skyrocketed everything because it opened

0:43:52up a new door of like possibilities

0:43:54coming from the corporate world.

0:43:55>> Yeah. How long did you quit the

0:43:56corporate world?

0:43:57>> Um well I was still consulting and so it

0:44:00was 11 months ago.

0:44:02>> Okay.

0:44:03>> Yeah. 11.

0:44:03>> And when did you like start the business

0:44:05side of things buying real estate?

0:44:06>> Yeah. Buying real estate was in that

0:44:08time. And it was basically I had quit my

0:44:10actual corporate job uh for like two and

0:44:13a half years, three years I consulted

0:44:15and in that time just went ham on

0:44:17Airbnbs and then buying hotels and

0:44:19stuff. Yeah.

0:44:19>> But consulting was kind of like that's

0:44:21your business, right?

0:44:22>> That's right. Yeah. But I it was still

0:44:23like a solarreneur.

0:44:24>> Yeah. Yeah.

0:44:24>> You know, but Yes. Yeah.

0:44:26>> Yeah. But you you know got off the

0:44:28salary, the golden handcuffs and

0:44:30>> Yep.

0:44:30>> You know, you went three years of just

0:44:34relying on yourself to find business,

0:44:36sell.

0:44:37>> Yeah. Yeah. Yeah. And that was still a

0:44:39big gap of mine was selling. Yeah. And

0:44:41then now now I've got the community and

0:44:43doing the podcast and everything, but I

0:44:46was just thinking like and envisioning

0:44:48my 80-year-old self and, you know, like

0:44:52I I've heard so much and like I still

0:44:54feel like I'm 22 in my mind. Like my

0:44:56mind still feels like I'm

0:44:57>> How old are you now?

0:44:58>> I'm 39. Okay.

0:44:59>> Yeah. So

0:45:00>> I I'm like that's going to continue. I'm

0:45:02going to be 80 and I'm still going to

0:45:03feel like young Cassidy, right? And I

0:45:07don't want my mind to be full of regret.

0:45:09>> Yeah.

0:45:10>> And like that I'd never even tried. And

0:45:13you start looking around and like you

0:45:14see what people have done. And you

0:45:17realize like they just made the decision

0:45:18to do it.

0:45:19>> Like they just literally made the

0:45:21decision to do it. We've all got fears.

0:45:23Some of us more or less than others.

0:45:25We've all got talents. Some of us more

0:45:26or less than others. And you literally

0:45:28have to build yourself into this new

0:45:29version. Then that's what maximizing

0:45:32your potential is. It's also maximizing

0:45:33like who you actually are and becoming

0:45:36that person.

0:45:37>> Yeah. And I think one thing you did a

0:45:39very good thing that maybe people

0:45:41missed, but you you started to

0:45:43visualize, you know, out in the future.

0:45:44You're like, hey, what did my

0:45:4680-year-old self think of this? Right.

0:45:48So, in every risk I've ever taken, I've

0:45:50always analyzed what's the worst thing

0:45:51that could happen. And I remember when I

0:45:54first started real estate investing, I

0:45:56had to max out my credit cards for

0:45:58$50,000, get a hard money loan, buy a

0:46:00house. And I said, man, like what's the

0:46:03worst thing that could happen? The worst

0:46:05case is it doesn't work. I just lose it

0:46:08all. You know, 50K in debt. And I I

0:46:11literally put myself in that position. I

0:46:13said, "All right, I'm in this position

0:46:15now. What would I do?" I was like, "I

0:46:16don't know. Maybe I'd go bankrupt. Like,

0:46:18I don't know." I go, "What would happen

0:46:20if I went bankrupt?" Well, it'd get

0:46:23wiped out and like I' I'd be fine. I was

0:46:27like, "Okay." And then like, "How would

0:46:29I make money?" At that time, I was

0:46:30flipping couches still. I was like,

0:46:32"Yeah, I would just keep flipping

0:46:33couches. I don't need credit to flip

0:46:35couches. Like, I would still just be

0:46:36fine. I'd rent a house. Like, it

0:46:38wouldn't be a big deal." I was like,

0:46:39"Huh?"

0:46:41So, that's my worst case. All right.

0:46:42What's my best case? I was like, best

0:46:45case, I would have never dreamed my best

0:46:47case is what it is today. Yeah.

0:46:48>> I wasn't even thinking like that. I was

0:46:49like,

0:46:50>> yeah, I don't know. Best case I make six

0:46:52figures. Like, this could be crazy if

0:46:53like it makes six figures, maybe even

0:46:55multiple, you know, like that was my

0:46:57mindset. and, you know, worked um and

0:47:01helped me get over the hump. And you

0:47:02know, even now with starting new

0:47:04businesses, right? Like I'm I I'm a lot

0:47:06more discerned about what kind of

0:47:08businesses to start because now I've

0:47:09been through the ringer on ones that

0:47:11didn't work out. But like, you know, I

0:47:14thought to myself, I'm like, you know,

0:47:15what's the the worst thing that happens

0:47:16if I fail or we lose money or this

0:47:20happens? thoughts that come through my

0:47:21mind now are like, "Well, dude, like

0:47:23you've already had way more public

0:47:25failure than any of these things that

0:47:27you're thinking about starting and

0:47:28failing at. Like, you already know what

0:47:30happens." I was like, "Oh, yeah. Like,

0:47:32I've already it's it's all good." Um,

0:47:36and so it makes you like just putting

0:47:39yourself in the worst case scenario

0:47:42like it'll actually help you not worry

0:47:45because you're like, "Yeah, that's

0:47:47really not that." Like nobody's wor

0:47:48unless you're dying from this endeavor.

0:47:51Like I don't nothing's really that bad.

0:47:54>> It comes from a lack of trust in

0:47:55themselves, right? Because the worst

0:47:57case scenario, they've got they they

0:47:58they have kids and they think they're

0:48:00going to lose the house and and they see

0:48:02the imminent like crumbling of their

0:48:05life. That's what they see. That's what

0:48:06they envision. But like when I was in

0:48:09corporate, I was like, "What's my worst

0:48:11case scenario?" Oh, I'll go back and get

0:48:13my job, my same job or a different job.

0:48:14I'll

0:48:14>> come back. Yeah. If this doesn't work,

0:48:15I'll come back.

0:48:16>> And what does that mean? And that means

0:48:17my worst case scenario is what I'm

0:48:18living in right now. Yeah.

0:48:19>> I'm literally in my worst case scenario.

0:48:21Yep.

0:48:21>> But I'm too afraid to take the leap to

0:48:23it. Like that that mindset was like,

0:48:25"Holy shit." Like that really

0:48:27>> Yeah. That's how I thought about the

0:48:28couch flipping. I was like, "Yeah, I

0:48:29mean I just go back to flipping

0:48:31couches." And I was like, "So I already

0:48:32do that."

0:48:33>> Yeah.

0:48:34>> I mean, yeah. My worst case.

0:48:35>> Exactly.

0:48:35>> I didn't put it like that in my mind,

0:48:37but like I was like, "Yeah, I just do

0:48:39what I'm doing now."

0:48:40>> Yeah.

0:48:40>> So I have nothing to lose.

0:48:41>> That's right. Exactly. I feel like I've

0:48:43noticed you've been more open about your

0:48:44faith. um and your relationship and you

0:48:47don't work on the weekends, right? Yeah.

0:48:50>> I think most entrepreneurs think that

0:48:51they have to live this 70 80 90 hour

0:48:55week or that's all that they've been

0:48:56living. Like

0:48:57>> how have you been able to design this

0:48:59life where it doesn't just feel like

0:49:02chaos and you're working all the time

0:49:03and you've been able to make the money

0:49:04that you've been able to make?

0:49:05>> I think it starts with living within

0:49:06your means no matter where you're at.

0:49:08Like that's a skill in itself. And um

0:49:12you know like this this whole working on

0:49:14the week or not working on the weekends

0:49:15thing like wasn't like this thing I was

0:49:18ever trying to be known for. Once again

0:49:20it just was and you know when I first

0:49:23started flipping couches um we didn't

0:49:26have kids or anything and so like you

0:49:28know I'm like yeah you know I just flip

0:49:30couches while I'm waiting for the

0:49:31baseball season to start. It's pretty

0:49:33easy and whatever else and like it's all

0:49:35good and didn't really ever do anything

0:49:37on the weekend. Like it literally took

0:49:38me like three hours a day. It was

0:49:39nothing and I made good money. Um, then

0:49:42I started flipping houses and you know,

0:49:45once again, I was like, "Yeah, I mean,

0:49:46I'm just gonna flip houses." Like, I'm

0:49:48not fixing up a house, you know, I'm

0:49:50just going to find deals and whatever

0:49:51else. And like, um, you know, I didn't

0:49:54have an office or anything else. So,

0:49:55it's like, you know, would I have been

0:49:57working on the weekends? Yeah. I mean,

0:49:58if somebody texts me and like whatever,

0:50:00then sure. But like, not really. Like,

0:50:02Sundays I never ever did anything. We

0:50:03always went to church and just hung out.

0:50:05Um, and then when I finally in my mind

0:50:08got legit and got an office and staff

0:50:10and had to like put people accountable

0:50:12to hours and all this stuff, I always

0:50:15made it. I'm like, "Yeah, you know, our

0:50:16hours back then were 10 to 5 Monday to

0:50:18Friday." They're like, "Why do we start

0:50:20at 10?" I'm like, "Cuz I got to work out

0:50:21and stuff, so like 10's good."

0:50:23>> That was it. That was the reasoning.

0:50:25>> I'm like, "I don't want to wake up an

0:50:27hour earlier. Like, I want to

0:50:28>> I remember that. I remember you posting

0:50:30and talking about that." I was like,

0:50:31"Yeah, that's right." Yeah. Like you

0:50:32don't need to be in at 8:00 if you're

0:50:33going to miss your workout.

0:50:35>> Yeah. So I'm like we'll just get in at

0:50:3610:00. Everyone can get in at 10. And

0:50:38then one day I was like this is kind of

0:50:39dumb. I'll just we should do 9 to5.

0:50:41>> Yeah. Yeah.

0:50:42>> Um literally I mean this was like seven,

0:50:44eight years ago before social media and

0:50:46a business. Like I was like yeah it's

0:50:48just it's 10 to 5. We're going to flip a

0:50:50bunch of houses, make money. It's going

0:50:51to be great. And I always just hired

0:50:53people. And I think what got me in the

0:50:55right mindset initially was because I

0:50:57had to because I was leaving six months

0:51:00a year to play baseball. And so the

0:51:02option was quit the business for 6

0:51:05months, play, come back, start again

0:51:09because I'm the guy who does everything.

0:51:11I was like, well, that's not going to

0:51:12work. I I need money

0:51:14>> and I'm not going to quit baseball. So I

0:51:16literally started hiring people very

0:51:18quickly. Like, okay, I need contractors.

0:51:20Okay, I'm going to leave. I need

0:51:21somebody to go watch the houses and

0:51:23project manage and go look at deals when

0:51:25I'm out playing. And so I hired people

0:51:27to do that and it worked. And then by

0:51:30the time I retired, I just started

0:51:32hiring salespeople and different people.

0:51:33And I was like, "Yeah, cool." Um yeah,

0:51:36because even my first two years, 2017,

0:51:392018, I actually coached high school

0:51:40baseball. Like I was pretty much done

0:51:42playing. I was like, "Yeah, you know

0:51:43what? I want to like coach because I'm

0:51:45bored."

0:51:46So, I would leave the office every day

0:51:49at one o'clock.

0:51:51I worked nine to one

0:51:53>> because I coached high school baseball

0:51:55every day um because I just wanted to.

0:51:58And then I had kids and that made me

0:52:00even more not wanting to work the

0:52:02weekends because I want to be with them.

0:52:04And it's just been what it has been ever

0:52:07since. Um and I have no temptation to

0:52:10work the weekends. I don't want to. I'm

0:52:11not gonna. Um,

0:52:14and basically my point of view is that

0:52:16whatever I make, I make. I already make

0:52:18enough. Why would I need to work the

0:52:20weekends? Like I was talking to uh Tommy

0:52:22Melo.

0:52:23>> Yeah.

0:52:24>> And you know, he sold his company. He's

0:52:26a billionaire and uh he's not even 40.

0:52:28>> Yeah.

0:52:29>> Um A1 Garage Door. He's he's a good

0:52:31buddy of mine. And him and I were

0:52:32talking about this backstage one day. He

0:52:34was speaking at Wealthcon. Um

0:52:37and he's like, "Dude, I like what you're

0:52:38doing with the golf thing. So smart." I

0:52:40was like, "Coming from you. Thank you.

0:52:42Um, and he goes, "Dude, I'm gonna really

0:52:45start golfing more." I was like, "Why

0:52:48don't you just golf now?" And he's like,

0:52:50"Well, you know, I'm too busy. Like, I

0:52:51got this." I go, "Tommy, you're a

0:52:54billionaire.

0:52:55What do you mean? Like, you should be

0:52:59able to just do whatever you want.

0:53:03You You've already

0:53:05do what you want

0:53:07>> at this point in your life. You can do

0:53:08what you want way before that. I I do

0:53:10what I want, you know, like and I ain't

0:53:12even anything close to that. And it like

0:53:15it it kind of even hit him. He was like,

0:53:18yeah, it didn't even occur to me like

0:53:21that that was even a choice because for

0:53:24him like he's so focused on the target,

0:53:26which is why they're worth a billion

0:53:27dollars. And you know, so my mindset's

0:53:30clearly not got me there at his age. Um,

0:53:33but he's like, "That's interesting to

0:53:34think about because he's like, you know,

0:53:35he was getting engaged and uh now he

0:53:38wants to go like relax and enjoy some of

0:53:40the fruits of his labor and all this

0:53:41stuff." I'm like, "You could just do it

0:53:43now." And he's like, "Yeah, in my mind I

0:53:47thought, you know, once we hit these

0:53:48targets, then I'll do it." But every

0:53:50entrepreneur falls in that trap. They

0:53:51just It's never enough.

0:53:53>> I think a lot of where it comes from is

0:53:54like a lot of us came from nothing.

0:53:56>> Yeah.

0:53:56>> And that's what you had to do in the

0:53:58beginning, and that like never leaves

0:53:59us. And then you know it's the it's the

0:54:02side hustle solopreneur

0:54:05that next hurdle is really challenging

0:54:07for people but you did it because you

0:54:09had the baseball.

0:54:10>> I had to

0:54:11>> and it's such a clear target of like

0:54:13this is obviously so much more important

0:54:14because it's what I'm trying to do

0:54:15>> what I want to do.

0:54:16>> But if entrepreneurs solarreneurs just

0:54:18sat and said what do I really want to be

0:54:20doing every single day that makes

0:54:22decision- making a lot easier to say oh

0:54:24I get to delegate this stuff out but

0:54:26then they're like oh I don't have enough

0:54:27money. Well then you need to look at

0:54:29your business. You need a better

0:54:30business. I tell people that all the

0:54:31time. They're like, "I don't have

0:54:31margin." I go, "Well, your business

0:54:32sucks."

0:54:33>> People, they don't think about that.

0:54:35Yeah. You're You don't have a good

0:54:37business if you can't afford to hire

0:54:38people.

0:54:38>> Yeah. Your business is terrible. So, you

0:54:41have a job.

0:54:42>> And what I what I tell people is uh like

0:54:46even back to me, I only started a

0:54:49business so that I could do what I

0:54:51wanted. I just wanted to keep playing

0:54:53baseball. So, I said, "How can I do

0:54:56something that gives me what I want? All

0:54:58I want to do is play baseball. I'll flip

0:55:00couches. This is the only thing I could

0:55:02figure out that fits the hours I want to

0:55:04work so I can still practice and train

0:55:05and do the things I got to do and just

0:55:07go leave for 6 months. And so I flip

0:55:10couches and I'm making eight grand a

0:55:12month flipping couches. And by the way,

0:55:13it's only for six months. So I made, you

0:55:15know, uh 50K and that was enough. I got

0:55:18to go play my dream, have enough, and I

0:55:20was good on 50k. Right?

0:55:23Then like I was saying, you know, I I

0:55:25had my first six figure year. I think I

0:55:27was 27 years old for the when I made six

0:55:29figures for the first time, you know. So

0:55:31it's like my 20s I didn't you know make

0:55:33a ton of money and um my wife and I were

0:55:36like literally we are rich. This is we

0:55:39thought we were rich flipping couches.

0:55:40And so by the time I did that I was like

0:55:42this is insane. What are we going to do

0:55:43with all this money babe? Literally. And

0:55:46so we were already rich and I was like

0:55:48we could do whatever we want. And so I

0:55:50did.

0:55:51>> Mhm.

0:55:51>> We did whatever we wanted with like 200k

0:55:54of like what we wanted. Then I remember

0:55:56the first time I made a million dollars.

0:55:57I was like,

0:56:00I I don't even know what to do with like

0:56:01this is crazy. I don't know what to do.

0:56:03Like I've officially made it again. Um

0:56:06and I'm going still just do whatever I

0:56:08want. And literally I don't the the

0:56:11amount of money we've made has changed

0:56:12all throughout the years. Lost money,

0:56:15made money, you know, did these

0:56:16different things, but it's like I still

0:56:18just want to do whatever I want. That's

0:56:20all I care about. the business fuels

0:56:23what I want, not the other way around. I

0:56:26don't find my purpose or my uh goals and

0:56:29all these stuff based on the business's

0:56:31success. As long as the business gives

0:56:32me what I want, that's all I care about.

0:56:34And what I want at this point in my life

0:56:35is to hang out with my family and kids,

0:56:37to uh talk about my faith and go serve

0:56:40people, to go play a lot of golf, and

0:56:43that's about it.

0:56:44>> And that's great.

0:56:45>> Yeah. As long as I can do that, I'm

0:56:47square. And then at the same time, your

0:56:49businesses are providing a valuable

0:56:50service to people. They are helping

0:56:52people.

0:56:52>> Yeah. And that's like that part to me is

0:56:54like the given. It's like you can't make

0:56:56money long term with a bad business. You

0:56:57can make money short term. Like there's

0:56:59plenty of people who have had a bad

0:57:00business and after just a while you get

0:57:02exposed and you cannot keep making

0:57:04money, right? The only reason that I've

0:57:05been able to continue to make money even

0:57:08with business failure is because we put

0:57:10out a good product. I tell this to

0:57:12people all the time. I'm like, people

0:57:13can say whatever they want about me or

0:57:15anyone else if they're in business for a

0:57:18long period of time. It can't be fake.

0:57:21It cannot be. It's literally impossible

0:57:24to stay in business that long with

0:57:26terrible products.

0:57:27>> So, how do you know if you have a good

0:57:28product or not?

0:57:30>> Um, typically people keep buying from

0:57:31you again. And so like even for me what

0:57:34would happen is uh I started a lot of

0:57:36different businesses because people

0:57:38loved our product so much they they

0:57:40bought the next product and the next

0:57:42product and the next thing. You know the

0:57:43amount of people who cross by the

0:57:45different things I've ever started is

0:57:47massive.

0:57:48>> Nobody's doing that if you have crappy

0:57:51product because they would only say hey

0:57:53you know what dude like I really got

0:57:55value out of what I just got here then

0:57:57go buy that. And you know what's crazy

0:57:58too is even in the business failures

0:58:00when people bought those and it didn't

0:58:01necessarily work out there are still so

0:58:04many people that have bought things

0:58:06after that even after it didn't work out

0:58:07because they're like look I get it not

0:58:10everything works out the way you think

0:58:11it is what it is but I do respect how

0:58:13you handled the situation

0:58:15>> therefore I'm going to keep rolling with

0:58:17you.

0:58:18>> Yeah. And that's also a factor of you

0:58:20putting out content value and like

0:58:22>> Yeah.

0:58:22>> Yeah. staying top of mind like it works.

0:58:24>> Yeah. You pulled your kids out of public

0:58:27school.

0:58:28>> Yeah.

0:58:28>> Why did you pull your kids out of public

0:58:29school?

0:58:30>> Well, I guess they were never in it. Uh

0:58:31my my oldest is now about to be seven.

0:58:34My daughter just turned five. So, um my

0:58:37oldest has special needs, so he has

0:58:38autism. And uh really what ended up

0:58:41happening was uh my wife and I came out

0:58:44of the public school system here in Las

0:58:46Vegas. Uh my wife was a public school

0:58:48teacher actually for three or four years

0:58:50in the inner cities. Um doing eighth

0:58:52grade English to a bunch of kids who

0:58:54didn't speak English. Um and so like you

0:58:57know we have a heart for schooling and

0:58:59everything. I mean my biggest business

0:59:00is teaching people how to do real

0:59:02estate. So um you know we've always

0:59:06enjoyed the the element of teaching as a

0:59:09family. And

0:59:11what really changed my mindset was a

0:59:14couple of things. One was I was always

0:59:16anti-homeschool and everything else

0:59:18because I grew up just fine public. If I

0:59:20could grow up just fine, then you know

0:59:22everyone else can too. Well, I didn't

0:59:24grow up uh with a famous dad who's got

0:59:27money and all this other stuff. So, it's

0:59:28a little different situation. Um so, I

0:59:32was like, "Okay, then we probably got to

0:59:34send our kids to private schools just

0:59:35being higher profile." And I'm not even

0:59:38like that big, but just like more

0:59:40high-profile than most. So then um we

0:59:44start doing this and I tell my wife one

0:59:45day, this was a couple years ago, I go,

0:59:46"Honestly, we probably might want to

0:59:49homeschool." She's like, "What?" And two

0:59:52things collided to make this happen. One

0:59:55was

0:59:56um I actually don't know if I ever said

0:59:58this, but it was actually Cardone. Um

1:00:00Cardone was in my office and him and I

1:00:03are buddies and he's come a few times to

1:00:05my office. Once again, just social

1:00:07media. and he brought his daughter. And

1:00:09so we're all just hanging out and he's

1:00:10like, "Yeah, you know, she comes with me

1:00:12to all these different things and it's

1:00:13awesome and she's homeschooled and

1:00:15perfectly like great, socially smart,

1:00:18all the things." And I was like, "Yeah,

1:00:20I mean, if if my path looks like it

1:00:23might be like his path where we're

1:00:26traveling, doing all these things, I'm

1:00:28not going to like leave my kids in

1:00:30school, like this just not going to

1:00:31work. And if we're going to go on these

1:00:32vacations and everything, like it's

1:00:34literally not going to work, not even in

1:00:35private school." And so that was the

1:00:37first thing I told my wife. I'm like

1:00:38flexibility-wise, we don't like people

1:00:40telling us what we got to do anyways. So

1:00:43like homeschool solves that. She's like,

1:00:45"Okay, that makes sense." The second

1:00:48part, actually there's three parts. The

1:00:49second part that happened was my son,

1:00:51like I said, who has special needs and

1:00:53autism,

1:00:54they would not even let him in private

1:00:56school

1:00:57>> because of his disabilities. And so we

1:01:01literally could not even find a school

1:01:03for him. And that did not make us happy.

1:01:06Um because they would literally reject

1:01:07him. So um that was number two. And then

1:01:12the third thing that happened was just

1:01:13all this woke bull crap. So like you

1:01:15know you just seen all this stuff and

1:01:17everything else and you're like all

1:01:19right dude I am definitely not having

1:01:21teachers

1:01:23you know say all this crazy stuff to my

1:01:26kids and telling them they can go be a

1:01:28girl if they feel like it and you know

1:01:29all this stuff. Like no we ain't dealing

1:01:31with that. So anyways, um long story

1:01:34short, all those factors played into it.

1:01:36So like, yeah, we're homeschooling. So

1:01:38anyways, it started in my house. Um and

1:01:42I hired a teacher. They were going to do

1:01:43it just for us. And then I mean we got

1:01:45this teacher on salary and we're just

1:01:46like we might as well like bless these

1:01:48other families and like we can

1:01:51definitely and we and we want our kids

1:01:52to be around other kids too and like

1:01:54have social lives and all that stuff.

1:01:55And so we took some kids from our um

1:01:58staff um who wanted to do it and you

1:02:00know our Bible studies and stuff like

1:02:02that. And so we had like eight kids in

1:02:03my house every day, well three days a

1:02:06week. And so like my whole downstairs

1:02:08turned into a school. And so we

1:02:10experimented with it for like a few

1:02:12months. It was great. And then all these

1:02:14other kids wanted to join. Well, the

1:02:16parents, they're like, "Dude, do you

1:02:17have a spot?" And I'm like, "Dude, my

1:02:18house is not going to have like 20 kids

1:02:20every day." Like

1:02:21>> sounds like a good business you can

1:02:22start.

1:02:22>> I know. So then um I looked at our

1:02:25office and we have uh this whole

1:02:27training area for like 150 people and

1:02:30I'm like we literally don't use this at

1:02:32all unless there's like an event. And so

1:02:34I said we could just clear it out and

1:02:37really go all in and turn some of the

1:02:39things into classrooms and this middle

1:02:41area is like play area and all this

1:02:44stuff. And so we just did it. Um now we

1:02:47have like 16 uh kids. It's going to

1:02:50expand. Uh, we just we're gonna hire a

1:02:52third teacher now to have like 24.

1:02:54>> Wait, so you literally created a school?

1:02:57>> Not legally.

1:02:58>> Not legally. Okay. It's home.

1:03:00>> It's a home school co-op. It is not a

1:03:01school. Don't Don't get it twisted.

1:03:03>> It's not a school, but you converted a

1:03:05space and you're supporting your

1:03:07community.

1:03:08>> Yeah. Yeah. And um it loses money every

1:03:11month. Um it's it's uh but yeah, no,

1:03:15it's great. And uh the kids love it.

1:03:17It's awesome. I do think that that will

1:03:19be something though in the future that

1:03:21we'll end up solving. You know, right

1:03:23now I think homeschool's on the rise and

1:03:26uh obviously with the internet and

1:03:27everything else, kids can get plenty of

1:03:29social interaction without like it used

1:03:32to be, dude, the homeschool kid.

1:03:34Freaking weirdo. Uh this dude's never

1:03:36seen a person. It's not the case today.

1:03:39You know, kids talk online, they do all

1:03:41this stuff and it's like, well, now I

1:03:43mean we literally have 16 kids in there.

1:03:44I mean, it ain't no different than a

1:03:46normal school environment.

1:03:48>> Yeah.

1:03:48>> Except that I control who the kids are

1:03:51and the parents and who they're around.

1:03:54It's exactly what you want.

1:03:56>> And so, yeah, I think what will end up

1:03:59happening is for the next couple of

1:04:01years, maybe sooner, we'll continue to

1:04:04perfect the model and then we'll we'll

1:04:07launch it out for other parents and

1:04:08it'll be all part of our nonprofit. It

1:04:10won't be a business in that way. Yeah.

1:04:13It'll be a service for others.

1:04:15>> Yeah. Amazing. And so, how important

1:04:18>> is it to have the right circle of

1:04:19friends in your marriage?

1:04:21>> Oh my gosh, it's so important. My wife

1:04:22talks about it all the time. You know,

1:04:24she has a man, we do a lot of stuff at

1:04:27her house and I'm thinking about this.

1:04:28So, she has a Bible study at her house

1:04:29every Thursday. There's literally like

1:04:3225 girls that come over every Thursday

1:04:36night. I got three of my kids with me,

1:04:40you know, in the room just while they're

1:04:41doing their thing. and they they

1:04:43literally go like four or five hours

1:04:46just hanging, talking, praying, reading,

1:04:50like they just every Thursday night we

1:04:52call it Bible party. It's not a Bible

1:04:54study. It's a Bible party. and um you

1:04:57know she she talks to the girls and

1:04:59different things and a lot of the the

1:05:00women are wives of my friends and um

1:05:06what what's interesting is you know that

1:05:09I don't know who said it but you know

1:05:11you're like the closest of the five

1:05:12people that you associate with right and

1:05:14it's true right you just start to think

1:05:16like they think act like they act you

1:05:18know adopt their habits their mannerisms

1:05:20like you just do that's what a culture

1:05:23is I mean when you really think about

1:05:24why uh this type of people speak this

1:05:27kind of way. I mean it's culture when

1:05:29everyone speaks that way and everyone

1:05:30acts that that that's just what it is.

1:05:31That's the culture. So you you have to

1:05:34create this culture. And so for me um we

1:05:37think like what kind of culture do we

1:05:38want our kids to grow up in um our

1:05:41friends to be like and all these things

1:05:43and it's like so so important. Um,

1:05:47you know, I was at the golf course the

1:05:48other day and the starter, the guy who

1:05:52sends you out, you know, he's just like

1:05:54a typical

1:05:56old guy. He like, you don't know what I

1:05:57believe, but he's just like, "Yeah, you

1:05:59know, I'm out here away from the wife

1:06:00and you know, it's great. Uh, I I was

1:06:03retired. She was driving me crazy and uh

1:06:06so you know, I got this job and it's

1:06:08awesome and it's just I get to be away

1:06:09from her for like eight hours and you

1:06:11know, whatever, right?" and uh he thinks

1:06:13he's being cool. And there's a lot of

1:06:14people who hang out, people like that.

1:06:16They trash their wives or husbands and

1:06:17all this stuff. Uh I literally like

1:06:20looked at him, I'm like, I actually like

1:06:22my wife, dude. I I golf with my wife.

1:06:24Like I I like her. So I, you know, I

1:06:26feel bad that you don't, but you know,

1:06:29hopefully your life gets better. And

1:06:30that was it. You know, like

1:06:32>> I don't I don't understand that that

1:06:34mentality or that like and I think some

1:06:37people that's what they think is the

1:06:39right thing to say.

1:06:40>> Yeah. They're trying to be cool. They're

1:06:41trying to be cool or whatever, but

1:06:43>> I love spending time with my wife. Yeah.

1:06:45>> Like two peas in a pot. Yeah. And do we

1:06:46get to go do things on our own and with

1:06:48our other course? Yeah. But like

1:06:50>> I don't like my wife that much when I'm

1:06:52with her 24/7. Okay. I love my wife.

1:06:55>> Yeah.

1:06:55>> Um and she don't want to hang with me

1:06:5624/7 either. But maybe like uh 187, you

1:07:00know. Um but anyways, like the other

1:07:03part too, you know, she back to her

1:07:06Bible study and stuff. It's like women

1:07:07are worse than men about gossiping and

1:07:10everything else. It's just what it is.

1:07:12And so, uh, a lot of women like to

1:07:13complain about their husbands to women

1:07:15and it like it just is a thing. And so,

1:07:17she's constantly like reminding those

1:07:19girls like, you know, uh, the Bible

1:07:21tells us that the tongue can speak

1:07:23either life or death. And, uh, you

1:07:25choose. You're either uplifting your

1:07:28husband and your marriage and your kids

1:07:29and everything else or you're speaking

1:07:30death over it. the moment you,

1:07:33you know, start to complain about him,

1:07:35complain about your kids, talk about the

1:07:37stick, is like, you know, complaining

1:07:39and everything else can just creep in

1:07:41without you noticing.

1:07:42>> Yeah. I think actually it's one of the

1:07:43things that can steal your happiness and

1:07:45steal your fulfillment is complaining.

1:07:47And people don't even know what

1:07:48complaints look like, but it's

1:07:49essentially even if you're commenting or

1:07:51I'm not judging, I just noticed, I'm

1:07:53noticing it's all it's complaining. It's

1:07:55complaining. Yeah. What you focus on

1:07:56expands.

1:07:57>> I was uh golfing yesterday by myself.

1:08:00Um, I bring my son out uh on Sundays and

1:08:02we'll go just play however many holes we

1:08:04can get in and I'm I'm playing by myself

1:08:07and I hit like a bad shot and I'm like,

1:08:10"Dang it, do this stupid." Then I had

1:08:12another bad shot and I literally like

1:08:16never cuss. I'll never I never cuss in

1:08:19public or any of these things. And I'm

1:08:20just like cussing myself out by myself.

1:08:23I'm like, "What am I doing?"

1:08:26Um,

1:08:28I'm out on the golf course with my son

1:08:32at this prestigious course enjoying a

1:08:35Sunday afternoon and I'm over here

1:08:37telling myself how bad of a golfer I am

1:08:41because I hit two bad shots. And I just

1:08:44was thinking I'm like, how stupid is

1:08:47that? You know, somebody else would be

1:08:48watching me like look at this guy's

1:08:50life. You know, he doesn't have to work

1:08:51on a Sunday. He's out at this beautiful

1:08:53course. He gets to take his son.

1:08:55got it all going. He's just cussing

1:08:57himself out because he hit two bad

1:08:59shots. Like, it's those types of things

1:09:01that you don't really catch yourself

1:09:02doing and it makes you realize that

1:09:05you're just ungrateful for what you do

1:09:08have.

1:09:09>> Yeah. I've learned I think gratitude is

1:09:11a a big unlock for having fulfilled life

1:09:15and even just getting through whatever

1:09:17you're going through. if you're having a

1:09:18hard time growing your business or

1:09:19whatever it is like having immense

1:09:21gratitude for whatever it is the

1:09:23smallest things can literally bring you

1:09:25right back.

1:09:26>> Yeah. I mean I kind of looked at that

1:09:27too like you know when I was going

1:09:29through the storm we were talking about

1:09:31um earlier you know people would be

1:09:33making videos and stuff and hating and

1:09:35whatever else and you know one frame is

1:09:38like oh this isn't true you know screw

1:09:41this guy blah blah blah let me respond

1:09:43back whatever right I didn't do any of

1:09:45that. The other frame is twofold. Wow.

1:09:49Like

1:09:51I'm like I'm that big that people feel

1:09:53the need to like make videos about me

1:09:54and you know it's like that's pretty

1:09:56cool that like uh I'm worth talking

1:09:58about and like lots of people are

1:10:00interested. Right. The other frame is

1:10:03that man like this person for them to

1:10:07make such a hateful video like what is

1:10:10going on in their life where like

1:10:13that's that's what they feel like I

1:10:14don't even know this person. They've

1:10:15never even bought anything from me yet.

1:10:16They they feel the need to hate and do

1:10:18all this stuff and like, man, they got

1:10:21to be going through a lot.

1:10:22>> Yeah. When you start doing something for

1:10:25yourself and you are consistent and

1:10:27you're serious about it and then you

1:10:29start getting opinions or there's

1:10:30silence from friends and family or like

1:10:32you really start seeing that there are

1:10:34kind of two types of people, right? It's

1:10:35a blanket statement, but like there are

1:10:38people that are willing to go to the

1:10:40ends of the earth for themselves and

1:10:42their families and like not worry about

1:10:44what other people think of them. And

1:10:45then there's everyone else that has an

1:10:48opinion or hasn't done what it takes to

1:10:53really fulfill their dreams or do what

1:10:55they want for themselves. And that can

1:10:56show up in hate or criticism or

1:10:58complaining or whatever.

1:11:02And it's just it's just really

1:11:03interesting to to see that come through.

1:11:05So,

1:11:05>> well, it makes sense when you really

1:11:06think about it logically. It's like if

1:11:08you're out doing a lot of things, you

1:11:09don't even have time to worry about

1:11:11>> what other people are doing. You're just

1:11:12like doing stuff.

1:11:13>> They have a small life.

1:11:15>> Yeah. And then other people um

1:11:18>> they have nothing going on, so they just

1:11:19watch other people and crit, you know,

1:11:21it's just what they do. It's like, you

1:11:22know, I used to obviously I came up as

1:11:24an athlete like

1:11:25>> I would watch every single game and all

1:11:27this stuff because you're you're

1:11:28watching these other people like go to

1:11:30battle and do their thing and like I now

1:11:32I don't have time. I'm like, "Bro, I got

1:11:33like all these kids and like I'll watch

1:11:35stuff in the background, but I'm not

1:11:36watching every Laker game. I'm not

1:11:38watching every, you know, this game."

1:11:40It's funny. Even my friend, my buddy,

1:11:43I'm not going to say his name, but um he

1:11:46got popped for real estate stuff and he

1:11:48just uh got indicted. Um and you know,

1:11:53him and I talk once a month. We've been

1:11:54talking since all this happened a couple

1:11:57years ago. And uh I've just been

1:11:59encouraging him and you know walking him

1:12:01through just drama and you know

1:12:03different things. He's facing far worse

1:12:04things that I've ever had to face. You

1:12:06know we had we just had our most recent

1:12:07call every we do it on a Saturday

1:12:09morning once a month and uh he goes yeah

1:12:12well I mean I'm sure you saw the news

1:12:13but like this happened. I'm like I

1:12:15actually didn't like I'm like what

1:12:17happened and you know he got sentenced

1:12:18and all this stuff and I'm like

1:12:20>> dang like I don't even know my friend

1:12:23cuz I'm just like not in the gossip like

1:12:25t like I have no idea what's happening

1:12:27in that world. I'm just like oh snap. So

1:12:29like what what was the result and he's

1:12:30like you know I got to go this and this.

1:12:32I'm like okay well you know then

1:12:35figuring it out. But yeah, I think

1:12:36that's a great point of like just being

1:12:38focused on your own business, your own

1:12:39life, your own family, like not

1:12:41complaining, having gratitude. Like

1:12:42these are really simple things that you

1:12:44can implement to just live a really

1:12:46fulfilled, happy, successful life,

1:12:48>> right? Everybody's got so many problems

1:12:49in their life. Like I don't have time to

1:12:51worry about anyone else's problems.

1:12:53>> Yeah.

1:12:54>> Like I got all my own and then like but

1:12:56I guess you know looking at other

1:12:58people's problems makes people feel less

1:13:01bad.

1:13:01>> That's what it is.

1:13:02>> Yeah.

1:13:02>> So Ryan, I could talk to you forever.

1:13:03This has been great. I have some rapid

1:13:05fire if you don't mind going through the

1:13:07rapid fire.

1:13:07>> Okay.

1:13:08>> All right. Fastest way to make money in

1:13:09real estate.

1:13:10>> Wholesaling. Not even close. You gotta

1:13:12go get a contract, get paid in 30 days.

1:13:14Like I love all the forms. I've done it

1:13:16all. Like done Airbnb, flipping houses,

1:13:18apartments. Yeah, wholesaling is easily

1:13:20the fastest.

1:13:21>> Cash flow or appreciation?

1:13:23>> Appreciation. I think cash flow is a

1:13:25myth. I've been on the cash flow is a

1:13:26myth bandwagon for a few years now. And

1:13:29like when I say it's a myth, clearly you

1:13:31can get it. Like there are people doing

1:13:33it. Uh there are people finding untapped

1:13:36markets with Airbnb. There are people

1:13:38you know doing co-living and section and

1:13:40you know random things but um the

1:13:43reality is today 80% of properties you

1:13:46look at will not cash flow and maybe

1:13:47more. If you're in a major market and

1:13:49you just try to rent the property you

1:13:50will not cash flow. It will not work. Um

1:13:53so those dreams are dead of what people

1:13:55used to think was possible. Just buy a

1:13:57property and rent it out and you're

1:13:58square. Like it doesn't work. But

1:14:00appreciation does work and that's really

1:14:02where all your money's made anyways.

1:14:03>> That's right. You you I try to This is

1:14:05what I teach people like add up your

1:14:07cash flow, add up the appreciation and

1:14:08tell me which one you want more. Right.

1:14:10Yeah.

1:14:10>> It's not even close.

1:14:11>> Yeah. Not even close. Uh does

1:14:12manifesting work?

1:14:14>> Depends how you define it. I am

1:14:16obviously not a believer in like the

1:14:18secret and law of attraction and these

1:14:20things. I think they're demonic. Um, but

1:14:23I do think that uh visualization can

1:14:26help you plan and prep and, you know,

1:14:29come up with a way to go do what you

1:14:31want to do. For sure.

1:14:32>> What's the worst business move you ever

1:14:33made?

1:14:34>> Man, there's too many to count. If I If

1:14:36I was to like just say what the worst

1:14:39would be, it was in picking the wrong

1:14:42partners.

1:14:44>> Anytime you pick the wrong partner,

1:14:46it's bad news. It's like a divorce. you

1:14:48you have to deal with so much fallout

1:14:51from it.

1:14:51>> What's the one or two traits that like

1:14:54will immediately disqualify someone in

1:14:55being a partner?

1:14:56>> I think today, for me anyways, at this

1:14:59point in my life, I have to have control

1:15:00no matter what. So, I have to have the

1:15:02full decision-making ability no matter

1:15:04the percentages. So, if somebody's like,

1:15:05"No, no, no, we're equal." I ain't doing

1:15:07it. I don't care.

1:15:09>> Um because stalemates and everything

1:15:11else are not good. So, I would say

1:15:14control matters. Um, second one would be

1:15:18there has to be an equal exchange of

1:15:21value. So like what a lot of people do

1:15:24is they they start a business together

1:15:25like let's just be partners and it's

1:15:27like okay and then down the road you

1:15:29find out years later that somebody's

1:15:30providing significantly more value than

1:15:33the other and so you end up with drama.

1:15:36So I think you got to really look at

1:15:39objectively the value being brought to

1:15:41the table.

1:15:42>> What's the best business move you've

1:15:43ever made?

1:15:44>> Social media. It's not even close. I

1:15:46mean, hopefully golf will will end up

1:15:50being the one and that'll be the the

1:15:52super cool one, but uh yeah, I mean,

1:15:53social media's allowed golf to be what

1:15:55it is and real estate and everything.

1:15:57It's not even close.

1:15:58>> What's your favorite Bible verse?

1:15:59>> Man, I have so many. Um the verse I

1:16:02always grew up on was Galatians 6:9 and

1:16:04I still like like it today for uh pretty

1:16:09much any situation, but um basically

1:16:11it's let us not become weary and doing

1:16:13good for at the proper time we will reap

1:16:16a harvest if we do not give up. And I

1:16:19think that um and I've been weary many

1:16:22times. Um but you know Paul says don't

1:16:25be weary and doing good. Like at the

1:16:26proper time you will reap. And um you

1:16:31know, it could be here on Earth. It

1:16:32could be when we're dead, but either

1:16:34way, you'll get a harvest for the work.

1:16:36>> Owning real estate or owning a business.

1:16:38>> Dude, this is the big mind shift for me.

1:16:40Um obviously I'm known as a real estate

1:16:42guy. Um but the truth of the matter is

1:16:46owning a business is far more valuable.

1:16:48So I mean really what I teach people now

1:16:51is like, hey, you know what? It's like

1:16:52great to own rental properties and

1:16:53stuff. And look, I I I I do think

1:16:55everyone's situation is different. And

1:16:56if you're a corporate America guy, you

1:16:58don't want to own a business, you don't

1:16:59want to deal with this stuff, all right,

1:17:01go buy rentals, work your job, it's all

1:17:03good. But if you want to make as much

1:17:06money as fast as possible and everything

1:17:07else, owning a business, hands down,

1:17:10will make you significantly more, way

1:17:12quicker, it's not even close.

1:17:14>> Yeah. And it's value based off of the

1:17:15cash flow.

1:17:16>> Yeah. Lifting weights or cardio,

1:17:18>> bro. I don't do no cardio. All I've ever

1:17:20done is lift weights.

1:17:21>> Yeah. I just started doing like 15

1:17:23minutes of incline walk on the

1:17:26treadmill. That's the extent of my

1:17:28cardio.

1:17:28>> Yeah. And you golf and you're flexible

1:17:31and like you don't get injured. And

1:17:33>> you know, I learned this from Dr. um

1:17:35Gabrielle Lion, friend of mine. She's

1:17:36been on the podcast. She said the

1:17:38healthiest people in the world aren't

1:17:40like the marathon runners and all this

1:17:42stuff. The number one thing that makes

1:17:44you healthy is muscle. And I was like,

1:17:46that makes sense. And she's like, "Even

1:17:48when you get older, you know, the reason

1:17:49people break hips and all this stuff is

1:17:51because they're on muscle." I was like,

1:17:52"That makes perfect sense." So, yeah,

1:17:54muscle.

1:17:55>> When I switched to lifting and heavy and

1:17:58like built like with a focus on

1:17:59building,

1:18:00>> all of my health, like any health issues

1:18:02I had kind of went away,

1:18:03>> like my my life has drastically

1:18:05improved. My mind, my health, everything

1:18:08health-wise has improved on the backside

1:18:10of just lifting heavy weights.

1:18:12>> Yeah. I mean, in baseball, we don't do

1:18:14cardio, at least position players,

1:18:16because it's it's pointless. We play a

1:18:17sport that doesn't require cardio. Like,

1:18:19we just we hit a ball and we stand in

1:18:22the same spot all day waiting for the

1:18:24ball. Um, and so I never grew up on

1:18:26cardio. And then when I retired, I just

1:18:28kept lifting heavy weights because we

1:18:30trained for one explosive action at a

1:18:33time. And I feel great.

1:18:35>> How much have you invested in coaches

1:18:36and mentors?

1:18:37>> Oh, hundreds of thousands. Hundreds of

1:18:39thousands. All types of things. I mean,

1:18:41like I got a golf coach right now. I've

1:18:43got health coaches. Um I hired uh last

1:18:46year I hired Tony Robbins events person

1:18:49um because I want to learn how to throw

1:18:50events and that was six figures. Um

1:18:52hired sales coaches, marketing people.

1:18:54Like I don't even know the number.

1:18:56>> Sounds like

1:18:57>> it's a lot.

1:18:58>> Millions.

1:18:59>> Uh I wouldn't say it's millions. You

1:19:01know what I will say? This is another

1:19:02one too. like in terms of value I've

1:19:05been given by people for sure millions

1:19:06but like uh the podcast for example back

1:19:09to why social is the best investment

1:19:11like

1:19:12you know what would it cost to be

1:19:15coached by any of these guys one-on-one

1:19:17right and to have their number and to be

1:19:20able to ask them a question that's you

1:19:22know very specific to your business and

1:19:23it's like it's a lot right and be only

1:19:27because of social media I I got to meet

1:19:30all these guys like uh you a good

1:19:32example, I had Russell Brunson at my

1:19:34office uh year ago and he he literally

1:19:38flew down himself to hang with me

1:19:41>> and we just spent nine hours together

1:19:43and he's like, "I want to learn how you

1:19:45do social." I'm like, "Great. I want to

1:19:46learn literally everything else that you

1:19:48know."

1:19:48>> Yeah.

1:19:49>> And we literally just sat there for and

1:19:50I go, you know, what would Russell

1:19:51charge for that? I mean, he runs a

1:19:53hundreds of million dollar company. And

1:19:54then same thing, Grant came to my

1:19:56office. You know, when Horoszi was

1:19:58coming up, him and Ila came to my

1:20:00office. Then they spoke at my event for

1:20:01free and all these things. Dan Martell

1:20:04>> been in my office multiple times. Like

1:20:08if I was to go hire all of them because

1:20:10I have no presence, it would have cost

1:20:12me I don't even know.

1:20:14>> That's pretty wild actually because

1:20:16that's the that's the goal too is like I

1:20:17have a studio back in Seattle. It's hard

1:20:19to get people to come out to Seattle.

1:20:20Number one. Yeah. Vegas is easier.

1:20:21>> Yeah. Vegas is easier. But to to have

1:20:24the recognition, the brand presence,

1:20:27>> they come to you.

1:20:27>> They come to me. Yeah. And in like a

1:20:29really like collaborative way, not like

1:20:31>> Yeah. They're not like, "Oh, I can't

1:20:33wait to freaking go collab with Ryan."

1:20:35No, it's like they're already in Vegas

1:20:37anyways. It's like,

1:20:39>> you know, okay, cool. We'll go stop by

1:20:41and see Ryan. So,

1:20:43>> all right. Does God want you to be

1:20:45broke?

1:20:46>> No. I think the poverty gospel, you

1:20:50know, a lot of people think about the

1:20:51prosperity gospel and also like they're

1:20:54both two ends of the spectrum that

1:20:56aren't necessarily true. Um the truth is

1:20:58once again somewhere in between. But um

1:21:00no I mean you just constantly read the

1:21:02Bible and it's like God's people

1:21:04prosper. Now what does that mean? Does

1:21:05it mean everyone gets rich? No. Does it

1:21:06mean you you'll never get sick or

1:21:08anything? No. But um this idea that

1:21:11somehow

1:21:13being broke is like you're holier than

1:21:17somebody else is just so false. I mean I

1:21:20could go on and on about it.

1:21:21>> Well Ryan, thanks dude. This has been

1:21:23incredible. Appreciate it. Where can

1:21:24everyone get a hold of you, find you,

1:21:25all that? Um, yeah. I mean, you can go

1:21:27to Ryan Penade on any of the socials and

1:21:29uh go hit me up.

1:21:30>> That's right. Thank you for being here.

1:21:32>> Thanks for having me.

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