How Uber Beat Lyft (And What Founders Can Learn) | Bradley Jacobs

About this episode

Bradley Jacobs was one of Uber's earliest employees — and in this episode he breaks down the whole story. From the Wild West days of launching cities, crushing Lyft with 90% market share, to launching Uber Eats in Miami in record time and building Uber Freight to a $1 billion valuation. If you've ever wondered what really went on inside Uber, this is the episode. Topics covered: How Uber got 90% market share against Lyft The backpack full of iPhones story Launching Uber Eats Miami in 6 weeks Uber Freight's rise to $1 billion The ruthless culture of winning at all costs Sixth Summit: Join the waitlist at ⁠sixthsummit.io/hackathon⁠ and use the code FYOG Lodgify: Offering 20% off any of there yearly or bi-yearly plans until the end of July, using the code FYOG20 ⁠here⁠ #KassidyWarren https://www.instagram.com/kassidy.warren https://www.linkedin.com/in/kassidywarren #BradleyJacobs https://www.linkedin.com/in/bradley-r-jacobs/ Watch #ForYourOwnGood on YouTube: https://www.youtube.com/@KassidyWarren

Chapters

1. 00:00 How Uber Got 90% Market Share Against Lyft
2. 03:46 The Playbook Uber Used in Every Single Market
3. 06:12 Drivers Were Lining Up Outside the Door
4. 12:02 He Answered 500 Driver Emails a Week
5. 14:48 6 Weeks to Launch Uber Eats Miami
6. 19:45 No Task Is Too Small
7. 23:34 Own It Like It's Yours
8. 27:23 Uber Had Food in Drivers' Cars
9. 30:38 Backpack Full of iPhones & $500 Cash
10. 38:22 Launching Uber Eats in Europe at 26
11. 47:47 I Wish I Had More Fun
12. 51:59 What Happened with Uber Freight
13. 01:04:49 Making More Than Uber & Still Terrified
14. 01:11:32 Goals Are 2%. Process Is 98%.