Make Your Brand Addictive: Lessons from Wayfair Pro’s Amanda Evans

About this episode

This episode is packed with branding gold. I’m joined by Amanda Evans, the creative force behind Wayfair Professional’s brand strategy, and we’re diving deep into what actually makes a brand stick (hint: it’s not your logo). Whether you’re a business owner, interior designer, or obsessed with marketing , you’ll want to hear: The Wayfair Pro hack that gives you free design help, delivery, AND installation Why Taylor Swift is Amanda’s marketing muse—and how we channeled her vibe into a post that hit 30,000 likes. The secret to creating a brand that feels addictive—and why it all comes down to emotion . The “Goldfish Rule” for content: hook people in 5 seconds or lose them for good. Amanda’s honest breakdown of why most ads flop (and how to fix yours today). We also get into a little brand tea—ranting about Walmart’s rebrand, why CVS beats Walgreens, and the magic behind Wayfair’s Tastemaker Program. You’ll leave with at least 3 actionable takeaways to elevate your brand, save time, and stretch your marketing dollars. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-o Watch YouTube to catch the video versions: https://www.youtube.com/@KassidyWarren Socials: Kassidy - https://www.instagram.com/kassidy.warren Amanda Evans https://www.linkedin.com/in/amandasiriannievans/ Wayfair Pro https://www.instagram.com/wayfairprofessional #ForYourOwnGood #KassidyWarren #FYOG