Building Confidence Through Identity And Faith- Omar Eltakrori

Episode 98 · Jan 29, 2026 · 1h 21m

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About this episode

Posting more isn’t the answer, building trust is. Omar breaks down how creators and entrepreneurs can use infinite content to grow a personal brand, create real opportunities, and lower marketing costs. Learn why raw beats polished, how to stay consistent without burnout, and the habits that compound over time. #KassidyWarren https://www.instagram.com/kassidy.warren https://www.linkedin.com/in/kassidywarren #OmarEltakrori https://www.instagram.com/omareltakrori Watch For Your Own Good Podcast on Spotify https://open.spotify.com/show/1UfWzqSpuL685ReFGn Watch #ForYourOwnGood on YouTube: https://www.youtube.com/@KassidyWarren Listen to #ForYourOwnGood Podcast on Apple Podcast https://podcasts.apple.com/us/podcast/for-your-o keywords: infinite content, personal branding, authenticity is the new oil, content strategy 2026, repurpose content

Key moments

0:02:36 “We were doing a live event together and he said, "With AI, attention used to be...”
0:06:59 “if I know my creator and I know who I am and I know what he's...”
0:11:18 “when I fast forward and I've heard the stories the the physical things will never make...”
0:13:51 “the the clip that hit me was him is”
0:21:26 “a lot of men are just I think they're scared.”
0:31:37 “then when I was 20 years old, I uh made Jesus Lord and Savior of my...”
0:41:40 “You should always be preparing.”
0:45:54 “because the scholastic educational system rewards memory.”

Read the full transcript

Auto-generated from the episode captions; may contain small errors.

0:00:00I don't go to concerts. I don't sit in

0:00:01[music] the crowd. I'm building stages.

0:00:04I have a relationship with my God. I

0:00:06know who I am because I know who's I am.

0:00:09Social media looks completely different.

0:00:12Things are changing. Nobody knows what

0:00:14to do. How is the average person

0:00:15supposed to keep up?

0:00:16>> You actually don't keep up. You kind of

0:00:17just find your way of showing up. We're

0:00:19on a pursuit for our entire life to find

0:00:22the meaning of why we exist. People want

0:00:25somebody who is stewarding their [music]

0:00:26gifts really well. I made the decision

0:00:29to take my personal brand very serious.

0:00:32You could make so much money in the next

0:00:35five years in tandem while building your

0:00:37personal brand.

0:00:38>> Jobs won't exist in the way that they do

0:00:41today. Your personal brand will be the

0:00:43[music] way that you get jobs.

0:00:44Essentially, everyone will be a

0:00:46freelancer. Now, with AI, authenticity

0:00:49is the new oil. What are people saying

0:00:51when you're not in the room? That's a

0:00:53personal brand.

0:00:55Omar, social media looks completely

0:00:59different than it did three years ago, 5

0:01:02years ago, 10 years ago. Things are

0:01:04changing. Nobody knows what to do. It

0:01:07seems like Hermosi is putting out 500

0:01:09pieces of content a week. What is the

0:01:12average person supposed to do to keep up

0:01:15with that level of content production?

0:01:17The average person doesn't compare

0:01:19themselves to Alex or Mosie. My

0:01:22formula for getting people to unlock

0:01:24what I like to call infinite content is

0:01:28actually finding your way of showing up

0:01:30consistently. I I like to call my

0:01:33content strategy, which I would love

0:01:34people to tap into. It's kind of like

0:01:36the Adele and Kendrick Lamar strategy.

0:01:39They release something and then they

0:01:42they kind of create space for the

0:01:44something they just released to be

0:01:46consumed and devoured and repeated and

0:01:49consumed and consumed. I'd rather have

0:01:51people watch my stuff over and over than

0:01:54have me having to keep up. So I say find

0:01:58your flow based on platform. Your flow

0:02:00might be in your car. Uh your flow might

0:02:03be have a conversation and film it.

0:02:05Maybe it's just one angle. Your flow

0:02:07might be no cameras,

0:02:09all audio. Turn that into carousel

0:02:13iPhone image posts. So, how does

0:02:15somebody keep up? You actually don't

0:02:17keep up. You kind of just find your way

0:02:19of showing up. And that would be what I

0:02:21would tell somebody who's starting out

0:02:22brand new 2026.

0:02:24>> Okay. And so, what's the thing that

0:02:25stops people from even getting started?

0:02:27>> The biggest thing that stops people from

0:02:29getting started posting content is

0:02:33perfection paralysis. It's it's not even

0:02:36overthinking.

0:02:37It's thinking that the way to do

0:02:40something right out the gate that in

0:02:43your mind and it's a very internal

0:02:45projection we often do when we're trying

0:02:47to do something that's resonating with

0:02:49us like, "Oh man, I have a dream to do

0:02:51this. I have a dream to build an online

0:02:52business. I have a dream to build an

0:02:54audience and help this demographic of

0:02:56human beings excel in this area or

0:02:59shorten the path of success here." You

0:03:02know, the algorithms aren't even

0:03:03rewarding

0:03:05perfectionism. My business coach, Myron

0:03:07Golden, he said something so brilliant a

0:03:10few weeks ago. We were doing a live

0:03:12event together and he said, "With AI,

0:03:17attention used to be

0:03:20the new oil." That's what Alex Herozi

0:03:22would have said

0:03:23>> without AI. Now with AI, authenticity

0:03:28is the new oil. So the goal is actually

0:03:31how do you find ways to show up more

0:03:33you? And sometimes not editing it is

0:03:37more you. Sometimes doing the lunch and

0:03:40learn in your local city and having four

0:03:43people show up and you teaching

0:03:45something just human to human like and

0:03:49then you make sure that gets captured

0:03:50and that with a smartphone and that kind

0:03:53of con it's like whoa this person's

0:03:54really connecting you know. Um, I'm

0:03:57doing a live you you do live podcasting.

0:04:00Um, Caleb Rston, a friend of mine who

0:04:02used to work for Alex,

0:04:04you remember him saying this line. He he

0:04:06said, "The future of online courses is

0:04:09in-person workshops."

0:04:10>> Mhm.

0:04:10>> It's like, but it's true.

0:04:13>> Yeah.

0:04:13>> If you can have a repeatable way of

0:04:15delivering information or a framework or

0:04:18a a curriculum, just do it in person.

0:04:21Because with information being so

0:04:24devalued, the goal is to be authentic

0:04:27and

0:04:29that like so so if you think an edited

0:04:31version of you is a more perfect way of

0:04:34showing up, I would argue you're just

0:04:36going to find yourself creating an

0:04:38expectation for an audience that isn't

0:04:42getting the real you to begin with. And

0:04:44so I'd rather start off raw than start

0:04:47off polished. And so my approach with

0:04:51our podcast has always been, let's not

0:04:53put the subscribe buttons and the and

0:04:55the title screens and the this and the

0:04:57that. Let's just literally have a good

0:05:01quality video and audio setup and just

0:05:03switch back and forth between who's

0:05:04talking.

0:05:05>> So like my podcast really, bro, is it is

0:05:07not heavily edited. Uh there are very

0:05:10few times where we'll do those like

0:05:11cinematic intros like you did on this

0:05:13podcast. Um, but as far as when the

0:05:16conversation starts, there's there's not

0:05:18really much manipulation here. It's just

0:05:20let it flow. Um, and [clears throat] I

0:05:22I'm a fan of that. I want people to know

0:05:24me from my essence. The biggest mistake

0:05:26new people make when creating content

0:05:28online is creating content with an

0:05:32expectation that they have to keep up

0:05:34with. Every eight seconds got

0:05:37something's got to change on screen or

0:05:39not. Or you can get so good at

0:05:42communicating and articulating your

0:05:44expertise where you can grab people in

0:05:47and make people wonder, "Wow, this

0:05:48person's obsessed with the thing I have

0:05:50a problem with."

0:05:51>> So, how did you get so good at doing

0:05:54exactly what you just said, articulating

0:05:56your ideas, focusing on your purpose,

0:05:59being authentic? because I just watched

0:06:02your video of you 13 years ago when you

0:06:04started in your car

0:06:06>> of you talking to the camera and you

0:06:07look and it was 13 years ago so you're

0:06:09going to look different but

0:06:11>> the way you speak the confidence who you

0:06:14are completely different

0:06:17>> and going through my own journey I know

0:06:20that it's not just you grew up so like

0:06:23what did it take from you to become this

0:06:25version of yourself that you are today

0:06:27in clarity in purpose in authenticity

0:06:30Man, what a what a question. The

0:06:34simple answer

0:06:36is I have a relationship with my God.

0:06:41This is like I know who I am because I

0:06:45know who's I am. And when you know who

0:06:48you are,

0:06:50[snorts] fear, it's called the fear of

0:06:52man. the fear to perform or the the or

0:06:55the uh the desire to to prove yourself.

0:06:59I I don't I'm not trying there's no one

0:07:01to prove I actually lost my father last

0:07:03year unexpectingly

0:07:05and for a manto man we are looking for a

0:07:08man to prove oursel to and sometimes

0:07:12that's an audience sometimes that's

0:07:13actual fathers or a father figure but

0:07:16when you

0:07:18um and this conversation could go there

0:07:20I'm down to go there but when you when

0:07:22you find your identity and who God says

0:07:24you are and you find your identity in

0:07:26Christ they say

0:07:29confidence comes from competence. Well,

0:07:31if I know my creator and I know who I am

0:07:34and I know what he's called me to do,

0:07:36then I'm going to start operating in

0:07:38confidence because I have no one else to

0:07:40prove. I've already been accepted. I've

0:07:43already been loved. And and so that's

0:07:44kind of my that's that's probably why

0:07:46you know what people are seeing is

0:07:48they're seeing fruit of a daily walk

0:07:52with God spending 15 minutes a day in

0:07:54the scriptures u prioritizing my

0:07:57marriage over any other relationship and

0:08:01uh we I got married young that grows you

0:08:02up quick. Um but [clears throat]

0:08:05the what people are seeing is just

0:08:07simply an an obedient human being to his

0:08:11creator.

0:08:12And um over time

0:08:15it just it starts to look very

0:08:19um it starts to look very

0:08:22attractive.

0:08:24You know it people want somebody who's

0:08:26secure in who they are. People want

0:08:28somebody who is stewarding their gifts

0:08:30really well. people. This is what we get

0:08:32the thought uh we get the the concept of

0:08:35a thought leader. Somebody who who

0:08:37actually carries out in thought before

0:08:39you do, you know, and um [clears throat]

0:08:42and so yeah, that I'm just a product of

0:08:44somebody stewarding what God's given me

0:08:45and what he's called me to do. And if if

0:08:49God's given you something and your

0:08:52inability to communicate the gift God's

0:08:54given you is standing in the way, then

0:08:57I've got to do whatever I can to get

0:09:00really good at communicating. And you

0:09:02know, I've been in uh attending church.

0:09:05I' I've been a church builder um for 13

0:09:09years, 14 years. And sitting under great

0:09:12communication on a week- toeek basis,

0:09:14you only get good just by as a byproduct

0:09:16of that. And then you can ask anybody

0:09:19who's in the realm of communication that

0:09:22no one is a naturally born good

0:09:25communicator. It is a skill that must be

0:09:27developed. And when you start to open

0:09:30yourself up to the art and science of

0:09:32communication, you realize that it's not

0:09:34just what you're saying, it's how you're

0:09:36saying it. It's having pauses.

0:09:39It's letting people lean in and it's

0:09:42changing your inflection.

0:09:44Um, yeah. I mean, but I I'm a

0:09:46professional yapper, bro. Um, but yeah,

0:09:49I just I I feel like God's just given

0:09:52and been really good to me, so I give

0:09:54him the glory for that.

0:09:55>> Was there a moment in the 13 years where

0:09:59this is like God is speaking to me and

0:10:02and are you okay speaking on like

0:10:04>> I'm okay with doing whatever you want to

0:10:05do, bro.

0:10:06>> Yeah. And just like, you know, because

0:10:07there's people and I like, you know, I

0:10:10don't believe in God, but like

0:10:11something's out there like I'm I'm

0:10:12feeling called to a higher power for

0:10:14sure in this. And I know that like some

0:10:16people out there like, "Yeah, Cassidy,

0:10:17you just are on a podcast and you're got

0:10:19a microphone." But truly,

0:10:20>> no. Something in inside of you that is

0:10:23unexplainable.

0:10:24>> Isn't it funny that there's literally a

0:10:26scripture that says God has woven

0:10:29eternity in our hearts? We've all heard

0:10:31the story of the people that have

0:10:33accomplished everything in life and have

0:10:35still felt empty. So, we're on a pursuit

0:10:38for our entire life to find the meaning

0:10:42of why we exist cuz because our creator

0:10:45put it inside of us. That's why there's

0:10:48actually no actual tangible thing that

0:10:50will fulfill you because you'll find

0:10:51that out. It's just it's momentary. If

0:10:54you do anything that they call missing

0:10:56the mark, like they call it sinning in

0:10:57the Bible, but if you miss the mark, it

0:10:59feels good in the moment, but you you

0:11:01have that that regret and that remorse

0:11:03that that's because we're spiritual

0:11:04being beings. But yeah, dude, I'm down

0:11:06to unpack whatever you want. I fast

0:11:08forwarded my life, living the path that

0:11:11I was living and was going to regret not

0:11:16having pursued this. And actually it was

0:11:18it was Dan Martell that like planted

0:11:21this thought in my head or this feeling

0:11:23of like

0:11:25your desire was placed there for you,

0:11:28right? My desire to do this was I didn't

0:11:31just come up with it on my own. I not

0:11:34everybody wants to do what I'm doing.

0:11:35Everybody has a unique purpose in this

0:11:37world,

0:11:37>> right?

0:11:38>> And when I fast forward and I've heard

0:11:39the stories the the physical things will

0:11:42never make you happy. The so it's like

0:11:44you hear these things like okay there's

0:11:45something to this. I have to believe

0:11:46this. And so what does that mean? It

0:11:48means that I have to live out my true

0:11:50purpose.

0:11:50>> That's what that means. Because only

0:11:52then will I be fulfilled. Only then will

0:11:54I feel like I've given the world and

0:11:56myself the gift that I've been given and

0:11:58that I'm meant to give to the world.

0:12:00>> Yeah,

0:12:00>> dude. Perfectly articulated.

0:12:02>> Thank you. [laughter]

0:12:03>> Uh I would say most people probably

0:12:06listening or watching this feel that

0:12:08that's why they consume content like

0:12:10ours is because they know there's

0:12:11something more out there. Um,

0:12:15I would argue to any theologian

0:12:20that if you have a desire in your heart

0:12:23that exceeds the impact on just you, it

0:12:27goes beyond you, I would actually say

0:12:30that came from God. [clears throat]

0:12:32>> Cuz why would the devil want you to do

0:12:36something good and put out great

0:12:38information?

0:12:40Like I I I would just say that might be

0:12:42a God desire now. Uh everyone's on a

0:12:46journey and everyone kind of you you see

0:12:50your life. I was at a I had a dinner

0:12:52with um a brilliant communicator. His

0:12:54name is Irwin Mcmanis and my friend Neil

0:12:57Dingra and we were having dinner and

0:12:58Neil, he's been coming to church and I

0:13:01I've been praying for him and I've been

0:13:02a a friend over the years. He's been a

0:13:04really good friend to me. Uh we're

0:13:06partners in business. Um, but I remember

0:13:09him asking, he's like, "Hey,

0:13:11your guy says like what you guys believe

0:13:13because uh Irwin's a pastor follower of

0:13:16Jesus,

0:13:17with what you guys believe, is that like

0:13:19a moment thing or is that an overtime

0:13:22thing?" And I was like, "Whoa."

0:13:25>> Me and him looked at each other like,

0:13:27"Who's going to take this one? you you

0:13:28know you're and um

0:13:32I said

0:13:34it there is a moment in time where you

0:13:36need to make a decision but when that

0:13:39decision's made what happens is the Holy

0:13:41Spirit just will reveal all this this

0:13:43whole time God has had his hand on your

0:13:45life this entire time

0:13:48>> and if if um if there's been something

0:13:51good placed in your heart

0:13:55to impact people's lives I would just do

0:13:58like just do it.

0:13:59>> It's it's so it's it will be it's not

0:14:03just good for you

0:14:04>> but if you don't do it you not only rob

0:14:07yourself from experiencing the

0:14:09fulfillment that will happen by helping

0:14:11people but you rob the potential

0:14:14thousands millions of people that could

0:14:16be exposed to the way you help people.

0:14:19This last Christmas, I was scrolling,

0:14:22doom scrolling as we all do, you know,

0:14:24when the part when the presents are

0:14:25open, and I found this guy on my

0:14:27Instagram feed, and his name is Tired

0:14:30Dad.

0:14:31And the the clip that hit me was him is

0:14:37a video of him watching his kids on his

0:14:39phone. He just filmed his phone filming

0:14:40him watching his kids opening up

0:14:41presents. And it says, "The internal

0:14:45struggles every man, every father has

0:14:47during Christmas." And then it cuts to

0:14:49him at night standing in front of the

0:14:51Christmas tree of like the the the way

0:14:54we carry the weight of our families and

0:14:56providing and gifting and like we do all

0:14:58this stuff for our family to smile and

0:15:00our kids to smile. Man, like that clip

0:15:02went crazy viral and I think he grew by

0:15:04a couple hundred thousand followers in

0:15:07one day.

0:15:09Uh, but I say all this to say if if this

0:15:12guy felt a way about posting and like

0:15:16wanted to make it perfect, then like

0:15:18that piece of content wouldn't resonate

0:15:19and then I wouldn't follow hit the

0:15:21follow button and then realize he has a

0:15:23podcast and see that like I have a lot

0:15:25of my dad friends in business that

0:15:26follow him. Like I mean I'm just

0:15:28thinking about if you don't do the thing

0:15:30that God's put inside of you to do.

0:15:34I It'll feel like a curse. I'm not

0:15:36saying God's going to curse you. It'll

0:15:38just feel like you'll you'll start to

0:15:40get resentment for other people doing

0:15:41the thing that you're supposed to do.

0:15:43You'll see other people in the lane like

0:15:45taking up the audience that you're

0:15:47called to to to lead. And so just it's

0:15:50like a get over yourself like like

0:15:54insecurity is an obsession of self.

0:15:58And the reason why people don't take

0:15:59action is because you're so obsessed

0:16:01with yourself. I found that overthinking

0:16:04is actually underthinking the payoff.

0:16:07Because when I just asked you how has

0:16:09your life changed a year after having a

0:16:11podcast and it's just boom ba boom boom

0:16:15when you were overthinking starting your

0:16:17podcast were any of those thoughts a

0:16:19part of it or like was that those

0:16:21outcomes in your overthinking?

0:16:23>> This is really funny that you asked this

0:16:24cuz yeah I don't think you know this

0:16:26about me but I I spent two days I bought

0:16:28all the equipment. It was like in my

0:16:30basement.

0:16:31>> Okay. So, being here with you and Ryan

0:16:34and Dan and Thatch and Mikey and Ray,

0:16:36all these people that I've had on a

0:16:37year, less than a year later,

0:16:38>> crazy.

0:16:39>> In my basement,

0:16:41my wife was away for the weekend. I had

0:16:44no more excuses and I was like on the

0:16:47ground in like physical resistance to

0:16:50being able to turn the camera on and sit

0:16:51and talk to the camera. I spent two days

0:16:54like that basically, you know, leaving

0:16:56the room, coming back, leaving the on

0:16:58the ground, literally like making noises

0:16:59because I'm just like in physical

0:17:01resistance,

0:17:03but because I felt so called and what

0:17:07exactly what you describe, watching

0:17:08other people and having criticism

0:17:11>> or like I was commenting and I was tr

0:17:14like tricking myself that I wasn't

0:17:16jealous or I wasn't resentful or I

0:17:17wasn't those feelings and like, oh, I

0:17:20can do that. And then it took two days

0:17:22of me resisting. I I record I finally

0:17:25recorded one episode and the next day I

0:17:26recorded five solo episodes. And then

0:17:29from there all in.

0:17:30>> Yeah.

0:17:30>> All in. And now we're sitting here.

0:17:32>> And just can and for your audience, can

0:17:33you tell them some of the things that

0:17:35have happened in the year of you taking

0:17:36action just so that they can be

0:17:38encouraged? the genuine relationships

0:17:41that I've created with the guests

0:17:44like even just you and I connecting

0:17:46everyone that I've had genuine

0:17:47relationships the events that I've

0:17:50created the response the lives that I've

0:17:52changed the leadership program that I

0:17:54went through I would not have gone

0:17:55through uh my ability to articulate I

0:17:58feel more love now not from adoration

0:18:01and fans or anything like that but

0:18:04actually my capacity to love and be

0:18:06loved and to truly understand what it

0:18:08means to give

0:18:10>> and that that's my purpose. I wouldn't

0:18:12have discovered this feeling and I would

0:18:15have been in

0:18:16resentment and I I call it purgatory.

0:18:19>> Yeah.

0:18:20>> I would have been in purgatory because I

0:18:22had this knowing but I couldn't take

0:18:24action on it and it was the fears and

0:18:26the insecurities and it was the focus on

0:18:27self. And now I get to sit here and I

0:18:29get to give you a platform to spread all

0:18:31this amazing information and and good

0:18:33word to people. Long-term consistency

0:18:36leads to indirect opportunity.

0:18:40You actually can't quantify or fathom

0:18:43the result or the effect of the doing

0:18:47the thing that you're supposed to do. Um

0:18:50it's so linear in our brains because

0:18:52that's just the finite place in our

0:18:55brains. But like you didn't have that on

0:18:58paper to be in relationship with people.

0:19:00you had in your mind that it would be

0:19:01really cool to have a conversation with

0:19:02them, but in your mind you thought it

0:19:03was going to end with a conversation and

0:19:05not going to bleed into their team and

0:19:07building relationships with Dan's video

0:19:09guy and then having him and then Dan's

0:19:11video guys on a journey trying to I when

0:19:14you when you just start like backing up

0:19:15you're like wow I could not have fathom

0:19:18this. So like that's why I say

0:19:20overthinking is actually undervaluing

0:19:23the outcome of what you're overthinking

0:19:24about

0:19:25>> because you have no idea what's going to

0:19:26happen which is why you don't do it. You

0:19:29You have to do it for yourself,

0:19:31>> bro. My My podcast strategy is is just

0:19:34this.

0:19:36I'm going to post a conversation every

0:19:38week until Jesus comes back.

0:19:41>> There you go.

0:19:42>> There you That's the podcast strategy.

0:19:43>> There you go.

0:19:44>> So, well, what Hey,

0:19:47yeah, that's it. So, here we go. I got

0:19:50to show up. I got to post a video on New

0:19:52Year's Eve and on Christmas Eve. And uh

0:19:56I got I got to post the podcast. the the

0:19:58Wednesday after my father passes away.

0:20:01Like I it's it is making a promise to

0:20:04yourself um to show up and again I can't

0:20:08I you you cannot quantify the uh impact

0:20:11and effect that you're I like to call it

0:20:13obedience. You you you reacted to a draw

0:20:18and you you just simply said yes. That's

0:20:21that's when I when I I have a

0:20:23seven-year-old daughter and a

0:20:23two-year-old son, I'm like I want them

0:20:26to do two things. Listen and obey.

0:20:30>> Like everything's good, Ruby, if you

0:20:33just listen and obey. You know,

0:20:36>> you don't think they're going to

0:20:37representing you for that?

0:20:38>> No, because what I want for them, they

0:20:41could not fathom the protection that I

0:20:44see that they can't they won't they'll

0:20:47never know. So in in many cases, that's

0:20:50why I love being a father because it

0:20:52teaches me so much about the heart of

0:20:53God. We think God is this, you know, guy

0:20:56with like a thunderbolt. We think he's

0:20:58Zeus and he's not. Uh we God is loving.

0:21:03Uh the Bible, Jesus says, "If your

0:21:05father on earth gives good gifts, how

0:21:09much more would the God of heaven give

0:21:12you

0:21:13>> with his infinite surplus of resource?"

0:21:16He he Jesus actually in comparison to a

0:21:18good father

0:21:20compared to God the father is evil in in

0:21:24comparison there's just you you can't so

0:21:26so every many things that I experienced

0:21:28as a dad it is just a it's a glimpse of

0:21:30the heart of God and and yeah so I mean

0:21:33everything that you're saying is like

0:21:35the message that I'm preaching and I'm

0:21:36I'm a lived experience of a lot of it

0:21:39and the resistance and like the clarity

0:21:41and a little bit of delusion of where I

0:21:42was when I started about how I was

0:21:44showing up how I is being perceived my

0:21:47true values like all that and then

0:21:49everything through this journey is like

0:21:50really shifted and I'm very aware of

0:21:52>> it feels like where people get stuck and

0:21:55in particular maybe men get stuck. Where

0:21:57do you think men and fathers are in

0:22:01terms of because you mentioned the tired

0:22:04dad wanting to be a provider. I think a

0:22:06lot of men are just

0:22:08I think they're scared. I think they're

0:22:09sad. I think they're disappointed. And I

0:22:13think that's where a lot of the the

0:22:14stuckness comes from.

0:22:17>> Where are you feeling or what are you

0:22:18observing in men today?

0:22:20>> I'm finding that men

0:22:23need to hear certain things to keep

0:22:26going. Uh you know

0:22:31the way God orchestrated humanity is it

0:22:35started with man and then out of the man

0:22:38came the woman. And in many cases, men

0:22:42are the leaders of the homes. That's why

0:22:45there's always like back and forth when

0:22:46like the wife wants to start a business

0:22:49and it's like the the man feels like he

0:22:51needs to provide and you can't have a

0:22:52woman, you can't have the wife like make

0:22:54more than you can figure all that stuff

0:22:56out, but like the way it's been ordained

0:22:59is that the leader of a home is the man.

0:23:01Well, if that's the case, then who does

0:23:03men run to to get the things we need to

0:23:06hear? And I'll tell you what a man needs

0:23:08to hear from another man. Men need to

0:23:11hear I'm proud of you from another man.

0:23:14Which is like I uh the crazy thing is if

0:23:18it comes from your earthly father, so

0:23:21good. God bless you. You're you're you

0:23:24hit the lotto. Well, you hit the lottery

0:23:26>> with a dad that says I

0:23:28>> um like even even like Art, my

0:23:31shredditor, he he'll be on the phone

0:23:32with his dad on speaker phone and his

0:23:34his dad will say he'll call him son.

0:23:37>> Like he doesn't call him Art.

0:23:39>> And and because my dad didn't

0:23:41necessarily call me son, he called me

0:23:42Omi. Omarski. Now Myrain calls me Omari

0:23:45now. Um

0:23:47>> uh and and but I'm it it trigger and he

0:23:50and then when he gets off the phone, his

0:23:52dad says, "Love you, son." And I know

0:23:54it's like for art it's just like but I

0:23:57hear it and it triggers something and

0:23:59I'm like um I had a friend of mine I

0:24:02told him this recently but three years

0:24:04ago he just saw like the kind of growth

0:24:06in my my life and all those things um

0:24:09and he's just like bro I don't know if

0:24:10you've ever heard this manto man bro I'm

0:24:13proud of you like not in a sunning way

0:24:16but like manto man I'm seeing the way

0:24:19you lead your home the way you lead your

0:24:21family the way you lead spiritually the

0:24:22way you lead in church, the way you lead

0:24:24your with and steward your um authority

0:24:28and audience.

0:24:30Just want to say I'm proud of you. I I

0:24:32just recently told him a few months ago

0:24:34like that made me tear. He didn't know

0:24:36though

0:24:37>> cuz I just I just

0:24:38>> cuz I didn't realize I needed to hear

0:24:39that from another man.

0:24:42>> And

0:24:43>> I I I I think so. So So where does that

0:24:45come from? That comes from being in

0:24:47community with the right men, with men

0:24:50who've gone first. One of my favorite

0:24:52things about the local church is that

0:24:55with the shared

0:24:58faith system, the shared belief, you get

0:25:02access to men who've been there, done

0:25:04that, and they know exactly what you're

0:25:07going through and know exactly what

0:25:08you're about to experience and know

0:25:10they've they've they're in their second

0:25:12marriage or they're or they've been

0:25:13married for 58 years. Like, so being

0:25:16able to tap into men who've gone before

0:25:19us is so key. Um, this is kind of beyond

0:25:23content, but I feel like content is such

0:25:25a reflection of self. So, if you don't

0:25:27get this stuff right, then your content

0:25:29is always going to be off. But one of my

0:25:31favorite things about

0:25:33relationships is the three relationships

0:25:35you should fight for in every season.

0:25:38Every season of life, you should fight

0:25:40for a relationship where you are pulling

0:25:43somebody up.

0:25:45you've you've lived life long enough

0:25:47where there is someone

0:25:49or some group of people that you can

0:25:51pull up. Um you know in many cases I

0:25:54think of my business as a way of doing

0:25:56that. I hire young people. I want to

0:25:57pull them up. Um every conversation is

0:26:00trying to break limiting beliefs and

0:26:02call in and saying what's on their life

0:26:03and like giving them opportunity um even

0:26:06in the form of like youth ministry and

0:26:08things like that just pulling people. So

0:26:09fighting for like who in your life

0:26:13they would consider you a voice in their

0:26:16life. They would consider to you the man

0:26:18that speaks into their life. Right? So

0:26:20then that's the pulling up relationship.

0:26:22Then you have the relationships where

0:26:23you are, you know, you guys are at the

0:26:25same level, maybe same age, same season

0:26:27in life, same season in building what

0:26:29you're building and there's there's like

0:26:31that shared uh

0:26:34these are the people that you can really

0:26:36process things with and um you're doing

0:26:39life with these people and then you

0:26:41fight for the relationship of who's

0:26:43pulling you up, which I found most

0:26:46people aren't going to do that for you.

0:26:49you actually have to knock on the door

0:26:50and say, "Hey, can we grab coffee once a

0:26:53month and be a good student, be a good

0:26:56mentee like that? Don't don't ask

0:26:58somebody for help. Get the help. Do

0:27:00nothing with the help and then ask for

0:27:02more help." Dude,

0:27:06speaking of friends that are like doing

0:27:08life with me, uh obviously in many cases

0:27:11people will see what I'm doing and what

0:27:12I'm helping people do and they're like,

0:27:13"Dude, Omar, can you can I grab a

0:27:15coffee?" It's like, "Okay." And uh these

0:27:18friends of mine who I'm so open-handedly

0:27:21willing to give them any information

0:27:23that I can help them with

0:27:26typically are the ones that don't

0:27:27implement the things I give them because

0:27:29I'm Omar. I'm familiar. They've seen me

0:27:31grow, right? Or they've seen the person

0:27:33I was and like who I am and they've seen

0:27:35the process. So it's kind of like when

0:27:36you have a kid, you don't really see

0:27:38their growth until you look at an old

0:27:39photo or old old picture.

0:27:42But I remember asking my own family. I

0:27:45said, "Just ask me." Well, I don't want

0:27:49to waste your time.

0:27:52You asking me is not wasting my time.

0:27:56You not doing what you asked me for is

0:28:00what's wasting my time. And so, what

0:28:03tends to happen is I tend to have the

0:28:04same conversations with the closest

0:28:06people in my life every year. It's like,

0:28:09"Weren't we here last year? Like,

0:28:11weren't you overthinking this last

0:28:13year?" Um, but this is why I believe in

0:28:15the principle of paying to pay

0:28:18attention. Uh, not saying, "Hey, hey,

0:28:21Nicole and my brother and my cousins and

0:28:23my friends pay me." Like, I'm not saying

0:28:25that, but the reason why they're not

0:28:27paying attention is because there's no

0:28:29cost to the information to receive it.

0:28:31Even like that's what's so funny about

0:28:32the podcast. I have no gatekeeping. I

0:28:34don't gatekeep. I don't gatekeep because

0:28:36the context of consumption

0:28:40is free. So, people aren't valuing this

0:28:43conversation at the level they could be,

0:28:46but you post this behind a payw wall. Oh

0:28:48my goodness. But million-dollar ideas,

0:28:51the craziest unlocks they've been

0:28:52waiting on. So, that that's the the you

0:28:56know, I don't even know where I was

0:28:58going with the answer to that question,

0:28:59but that I would say fight for those

0:29:00three relationships and you will feel

0:29:02fulfilled in your life. Real talk.

0:29:05>> I sent a I'm proud of you text this

0:29:08morning. It was just on my heart and it

0:29:09was more than just I'm proud of you. you

0:29:10know, had had some context to it, but

0:29:12>> I know it's with a relationship that

0:29:14I'm,

0:29:15>> you know, I see him,

0:29:16>> he's 23 [clears throat] years old. I see

0:29:18him as me 20 years ago, but he's really

0:29:20fortunate to have gone through some

0:29:22things that will build him into a better

0:29:24man that I wish I would have been able

0:29:25to go through

0:29:26>> at that point. But I feel called to

0:29:28bring as many people up as I can. But

0:29:31like you said, a lot of times or many

0:29:33times like people have to pay. Like my

0:29:36family, similar story and people closest

0:29:39to me, I don't really hear from them.

0:29:42Like the people that I knew pre this and

0:29:44pre-real estate and all that, I don't

0:29:47really hear from them too much. They

0:29:49don't like my post. They don't share it.

0:29:51They don't say, "I see you." I don't get

0:29:52any of that. And I don't know if it's

0:29:55because they see the old me or they

0:29:57don't get it or I don't know what it is.

0:29:58But

0:29:59>> I mean, yeah, I would just I wouldn't

0:30:01overthink that part. I would just say

0:30:02familiarity breeds contempt.

0:30:04>> You know, that's all it's not even a

0:30:06character flaw. It's just a byproduct of

0:30:09knowing you.

0:30:10>> And I would argue

0:30:12>> that it's healthy to be familiar to

0:30:13people because you don't want your head

0:30:15to get too big. And like there's there's

0:30:17a reality like people people tend to ask

0:30:20me like how do you stay so grounded?

0:30:22Dude, I mean, I live seven minutes from

0:30:23my studio. I hire family family and

0:30:26friends. Uh, I go to church every

0:30:29Sunday. Um, I'm involved in my

0:30:31community. I like it's it's going to be

0:30:34really hard for me to get arrogant

0:30:36because my world and the people who see

0:30:38me consistently. I don't want to be Omar

0:30:42Alakori at my church. I don't I don't

0:30:45No, I'm I'm I'm just Pastor O,

0:30:47>> you know, like let's grab coffee.

0:30:49>> That's right. Um,

0:30:50>> it's like the Matthew McConnA effect,

0:30:52you know,

0:30:52>> which is what I don't even know.

0:30:54>> Incredible celebrity, like one of the

0:30:55biggest in the world, but he can be

0:30:56walking around Austin and he's not going

0:30:58to cause a whole scene because he's just

0:30:59like,

0:30:59>> "Oh, dude, I stay in the Matthew McConnA

0:31:01effect then."

0:31:01>> Yeah,

0:31:02>> dude. I stay over farming in Las Vegas.

0:31:05You know, I'm just [laughter] out here

0:31:05chilling at the golf course, bro. No,

0:31:07no, it's it's real. Now, I would say

0:31:10that there very interesting uh situation

0:31:14happened recently about family and

0:31:15content, and

0:31:18that's how they're seeing you

0:31:20consistently, right? They're seeing you

0:31:23postp polished videos or clips that add

0:31:26value. They know you. They knew who you

0:31:29were before this year you just had. uh

0:31:33transfer. I've I've learned that a

0:31:34transformation could take place and if

0:31:36you weren't a part of the process of

0:31:37that transformation, you it'll be too

0:31:40hard to comprehend who I am. Like it's

0:31:42that that's just wait a second. Those

0:31:44are my parents. My parents raised us.

0:31:46And then when I was 20 years old, I uh

0:31:49made Jesus Lord and Savior of my life.

0:31:51And then my my priorities changed, my

0:31:53relationships changed, my everything

0:31:56changed, my future decisions changed,

0:31:58and they couldn't comprehend what just

0:32:00took place. Well, I became a new person

0:32:03and like now now in the last three and

0:32:05so years, people have seen a big

0:32:07transformation between who I was the

0:32:09tech YouTuber Omar, you know, and now

0:32:12I'm like business coach Omar. And if you

0:32:15weren't a part of seeing me evolve, then

0:32:18you're going to have a hard time

0:32:21comparing. And and so yeah, dude, I I

0:32:25had a post that I put out recently and

0:32:28uh my uh my parents-in-law, both of them

0:32:31disagreed with it in the comments.

0:32:34>> Like, y'all never comment on this stuff.

0:32:36Y'all never comment when I post Ruby and

0:32:37Russell. Like, where are y'all at? You

0:32:39know, and uh

0:32:42long story short, I'm like, that's what

0:32:44they've been seeing. They're they're

0:32:46just seeing me post strong opinions. And

0:32:49and with content, bro, the reason why

0:32:52content goes viral is because you pick a

0:32:56side. And if you if you have to pick a

0:33:00side, you don't have time for context.

0:33:03So, because there's no context in short

0:33:06form content for a a a series of time,

0:33:10you're just going to see somebody and I

0:33:12I may appear a little arrogant in my

0:33:16content because I'm so confident with

0:33:17what I'm saying. But there's nuance,

0:33:21bro. Of course, there's a conversation

0:33:23that can be yielded from a clip like

0:33:25this. And it's why content breeds

0:33:27content. And reaction content is Did you

0:33:30know reaction content does better than

0:33:33the actual video? Yeah. You know, like

0:33:35>> just a guy sitting there watching

0:33:36>> and breaking the thing down. Like I was

0:33:38watching a another one that just came up

0:33:40on my feed with like, you know, all the

0:33:42stuff with um uh with um I'm drawing a

0:33:47blank edit Charlie Kirk. Yeah.

0:33:49>> So this guy that's showing like the DJI

0:33:52mic and he's like or he uses the word

0:33:54road. I was like dang this guy knows his

0:33:56mic brands.

0:33:56>> Yeah. Yeah. [laughter]

0:33:57But I'm like, look, crazy views, crazy

0:33:59comments. Um, yeah, like the content on

0:34:03content. I think the tracks NYC right

0:34:05now. You see that guy with the watch?

0:34:07The watches tracks NYC.

0:34:08>> Oh, yes. Oh, yeah. Hitting. Yeah. Yeah.

0:34:11Yeah.

0:34:11>> 80 million views. And then I'm I'm now

0:34:14becoming a trend where you can just, you

0:34:15know, knock on a thing and say and

0:34:17demand something. Um anyway,

0:34:19>> I want to say one last thing on

0:34:22like your transformation, who you become

0:34:24as a person, because

0:34:26I realized as I was like stepping into

0:34:29all this that it's like, oh, my life is

0:34:32going to be more exposed, what I really

0:34:33believe in, what are my values, how am I

0:34:35showing up every day? You know, that

0:34:37concept of like if you had a camera crew

0:34:38following you around, what would your

0:34:40life look like? Would you be leading in

0:34:42the way that you say you are? And you

0:34:44have a camera crew following you around.

0:34:47>> Like literally. Literally

0:34:48>> two dudes.

0:34:49>> Two dudes that are following you around

0:34:51and to like to do that.

0:34:55>> Two men

0:34:55>> that I'm very proud of.

0:34:57>> Sons. Thank [laughter] you, sons.

0:35:00>> But what was the decision like for you

0:35:04as a man, as a father, as a husband to

0:35:07now say, "I'm going to be content. I'm

0:35:11going to be followed around. I'm not

0:35:13going to get my head in the clouds. I'm

0:35:14doing this to provide value." What was

0:35:16it like for you to say, "I'm going to be

0:35:18content and I'm going to live my morals.

0:35:19I'm going to live my daily values and

0:35:22live up to it."

0:35:23>> I made the

0:35:27decision to take my personal brand very

0:35:29serious

0:35:31in May of 2022.

0:35:35Um, I didn't have someone I was paying

0:35:37at the time necessarily, but I did know

0:35:40that I was showing up and giving value.

0:35:42In many cases, I was doing Zoom calls. I

0:35:45was on the phone with people. Uh I was

0:35:47meeting people. And I realized that on

0:35:50my feed, this is at the time. At the

0:35:52time on my feed, there was like four or

0:35:54five people that I saw every day. And

0:35:57the thought I had to myself was, what if

0:35:59I can just be the four or five people to

0:36:02the people that follow me? That was the

0:36:04simple thought. Well, the answer is, I

0:36:07just need to post every day. Well,

0:36:09you're not going to be able to post

0:36:11every day if you feel like you need to

0:36:14create every day. What I found was

0:36:18we're all already doing what we want

0:36:21people to see. We're already having the

0:36:24client meetings. We're already doing

0:36:26hopping on Zoom and doing the discovery

0:36:27calls. We're already picking up the kids

0:36:30from school and showing this aspect to

0:36:32our life. Like so

0:36:35just realizing that the inherent value

0:36:39of just capturing stuff with no real

0:36:43plan on everything that's being

0:36:45captured. Um it kind of just came from

0:36:47that. Like let me just let me just show

0:36:49up consistently and provide value. And

0:36:51one way to do that is to offload that

0:36:52and then just have somebody film. And

0:36:55here's what's crazy about that. I'm so I

0:36:57am so glad

0:36:59that I was capturing stuff. Like at

0:37:03[snorts] a bare minimum, you need to be

0:37:05recording audio for every conversation

0:37:08you're having because you can use it for

0:37:10AI. And we recently created a chatbot.

0:37:15That's Omar's chatbot.

0:37:17>> And [clears throat] right now, I think

0:37:18it's at 8 million words. It has every

0:37:20coach call, every Q&A call, every

0:37:23podcast, every hallway conversation

0:37:27that was captured is in this chatbot.

0:37:31Now, if today I wanted to start a

0:37:33chatbot and I had no content to even

0:37:34start with, so it it will always you

0:37:38always get more than what you pay for

0:37:40when it comes to just stepping out and

0:37:42like documenting even if you can figure

0:37:44it out later. So, but that was a simple

0:37:47that was it. I I don't want to over

0:37:49communicate that idea. I just wanted to

0:37:51be I wanted I wanted to essentially go

0:37:55to church and then people be like,

0:37:56"Dang, dude. Every time I open up the

0:37:58app, you show up."

0:37:59>> Mhm.

0:37:59>> There you go. As a marketer, that's the

0:38:02goal.

0:38:02>> Yeah.

0:38:03>> So, like it's the social medias are

0:38:05working.

0:38:05>> Yeah. Cuz I mean, how many people are

0:38:07really doing it? You, Ryan, Dan, Alex,

0:38:11Cody, you know, there there's What a

0:38:14guy. Thank you for putting me in the

0:38:15sentence with those names.

0:38:18I don't know. I'm just saying like what

0:38:19do you mean, dude?

0:38:20>> I'm not even calling that false

0:38:21humility. I just uh I think in my world

0:38:23I'm doing a pretty decent job. Uh but

0:38:26all that to say, um I don't know. I

0:38:29don't see myself in that Mount Everest

0:38:31or Rushmore.

0:38:32>> Rushmore.

0:38:33>> Mount Rushmore shows how much I know

0:38:35geography. Shows how much I paid

0:38:37[clears throat] attention. Um yeah,

0:38:39dude. I appreciate that.

0:38:40>> And so what was the conversation like

0:38:41with your wife around like, "Hey, we're

0:38:43going to have these cameras around."

0:38:46That's funny. Sorry, I haven't asked her

0:38:48her permission yet. I [laughter] have um

0:38:52you know, honestly,

0:38:54I've been doing video since high school

0:38:59and my wife and I were in the same

0:39:01elective, broadcast journalism, and I

0:39:03was vlogging

0:39:05in high school. And then when we

0:39:08reconnected in our young adult life when

0:39:10I was 19 and 20 and she was 22, 23, I

0:39:15married up, you know, she's older,

0:39:17little little baddy. Uh [laughter]

0:39:21uh anyway, no, video has always been a

0:39:23part of our lives and even so even her

0:39:27like she she kind of, you know, did

0:39:30church news when we first started

0:39:31dating, so she was really good on

0:39:33camera. uh she she she also went to

0:39:36college we both went to college for

0:39:38journalism and media studies so it's

0:39:40kind of like always kind of been

0:39:41lingering it's been a part of us like we

0:39:43you know just social media evolution

0:39:45with Twitter and Instagram and posting

0:39:48outfits and stuff so that it wasn't

0:39:50foreign and I I would say she just

0:39:53trusts what

0:39:55God's called me to do and um and it's

0:40:01crazy because like I was always behind

0:40:03the scenes And it's weird to think that

0:40:06I'll spend today I'll probably talk for

0:40:09eight hours.

0:40:10>> Mhm.

0:40:11>> Just just yap for eight hours, you know.

0:40:14Um but all those years when no one was

0:40:16looking, I was working on myself and I

0:40:19was serving the house and and asking my

0:40:22wife what she needed and but it's always

0:40:24just that dual partnership and I

0:40:26wouldn't say I asked for permission.

0:40:28Whereas now, I mean, I guess I guess uh

0:40:31>> I didn't ask that by the way. I didn't

0:40:33ask if you asked for permission.

0:40:34[laughter]

0:40:34>> I said, "What was the conversation

0:40:35like?"

0:40:36>> Oh,

0:40:36>> yeah.

0:40:36>> I don't even know.

0:40:38>> That just been It's been a I think an

0:40:40evolution

0:40:41>> Yeah.

0:40:42>> of a conversation. Um,

0:40:44>> is that a Is that a byproduct of you

0:40:45just being like all in on the vision and

0:40:48like being a leader of your household

0:40:49and being a leader of the family?

0:40:50>> Uh, I don't I mean, I think maybe as

0:40:52just like a man, like I feel like I do

0:40:55feel like the podcast was

0:40:58something I needed to do to step into

0:41:00the next season of our lives, which, you

0:41:03know, I had it really good making

0:41:04content for Think Media. Um, it was like

0:41:07a part-time multiple six-figure

0:41:09situation and anyone who's anyone would

0:41:12would kill for that. But again, when

0:41:14it's not when God puts a desire in your

0:41:15heart, sometimes it's bigger than um

0:41:18what's at face value. And I had a lot of

0:41:20insecurities that I had to work through,

0:41:22but I I went with the podcast route

0:41:25because I knew it was probably the the

0:41:27best way that most aligned with the kind

0:41:29of way I like to teach and educate.

0:41:32>> Yeah. You've said that most men want the

0:41:36opportunity before they've built the

0:41:38capacity.

0:41:40Can you speak more into that about the

0:41:41desires of men, men and women, the the

0:41:44desires when something's called on your

0:41:45heart, like

0:41:46>> Yeah. but wanting something maybe before

0:41:48they're ready.

0:41:49>> Yeah. The dude, the Bible says an

0:41:51inheritance claimed too soon won't be

0:41:53blessed in the end. Meaning a good thing

0:41:57that you get that you're not that you're

0:41:59not ready for could actually be a bad

0:42:01thing.

0:42:03Now, I've just found that the best thing

0:42:05you can do is always be in a season of

0:42:08preparation. You should always be

0:42:11preparing. Uh Myin would say, Myron

0:42:14Golden says, "A prepared messenger is

0:42:16better than a prepared message. I didn't

0:42:19have to I didn't prepare to get on this

0:42:21podcast,

0:42:23but I'm I'm in a constant perpetual

0:42:25state of preparing for an opportunity."

0:42:28And so

0:42:31Jim Ran says, "Work on yourself more

0:42:34than you do your own job." I think I

0:42:36think it's a very 1%

0:42:40concept to invest in yourself and to get

0:42:44better in your skills, get better in

0:42:46your capacity, get better in your

0:42:49mindset, um, which I'm finding that once

0:42:52I made that jump from the 99 to the 1%,

0:42:55which is simply just investing in

0:42:57yourself, that's that's how you make the

0:42:58jump. How do you make the jump from

0:42:59being 99% of everybody else to being in

0:43:01the 1% of human beings that are really

0:43:04pushing the country and the and the

0:43:06world forward? By just knowing

0:43:10that you can actually spend money on

0:43:12your you and you becoming more. And when

0:43:16you become more, you'd be surprised what

0:43:17you end up doing. And then when you do

0:43:19more, you just end up having more. It's

0:43:21just it's be do have. It's a biblical

0:43:23principle found in Genesis. Um, dude,

0:43:26I'm I'm actually uh reluctant to do

0:43:29things that a lot of regular people do.

0:43:31And I know this sounds so stinking

0:43:34arrogant.

0:43:34>> No, let's hear it. Uh,

0:43:36>> people need to hear this.

0:43:37>> I don't go to concerts because a lot of

0:43:39broke people go to concerts.

0:43:42I I don't sit in the crowd

0:43:46because I'm not in the crowd. I mean,

0:43:49I'm I'm building stages. Um, that sounds

0:43:54very Kanye. That was a very Kanye Omar

0:43:56moment. No, but my my my wife went to

0:43:58dinner with her with my with my sister

0:44:01and uh another sister-in-law and a

0:44:03friend from out of town and they had

0:44:05dyong and it was a great night and I

0:44:06took care of the kids and that and I

0:44:08love taking care of the kids and then

0:44:10she texted me. She's like, "You want to

0:44:11go to Backstreet Boys tomorrow at the

0:44:12Sphere?"

0:44:14>> And I just put broke people activities.

0:44:16Now, that was just my response. Uh, but

0:44:20there's just something psychological for

0:44:22me. This this is why this is a me thing.

0:44:24This doesn't have to be anyone thing. I

0:44:26saw Ryan Sirant was at the Backstreet

0:44:27Boys concert. I'm like, Ryan Sir's doing

0:44:29his thing. So, like, you know, but it's

0:44:31just the me thing. I I don't there there

0:44:33is a uh,

0:44:36you know, I I like to think of myself in

0:44:38the in the form of transforming or

0:44:40becoming the person or creating the

0:44:41capacity. You could shrink back to your

0:44:43old self.

0:44:44>> You you can you could succumb to safety

0:44:46and comfort.

0:44:48But if you put yourself in environments

0:44:50where it just constantly call you higher

0:44:52and challenge your thinking and show you

0:44:54opportunity like then then you stay at a

0:44:56perpetual state of you know leveling up.

0:44:59We recently watched a movie. I haven't

0:45:01watched a movie in so long.

0:45:02>> I haven't either.

0:45:03>> But because of the marketing I had to

0:45:05watch Marty Supreme.

0:45:06>> Yeah.

0:45:06>> Okay. I mean based on all the marketing

0:45:09I'm like bro has Aura. The way he's

0:45:11marketing this thing is sick. My friends

0:45:13got the merch. I'm like okay this is

0:45:15going to be this the coolest movie in

0:45:16the world. Um, and [clears throat] I I I

0:45:18made a deal

0:45:20to the people we watched the movie with,

0:45:22and I said, "I'm just not going to look

0:45:23at my phone." I don't remember the last

0:45:24time I watched a movie without just like

0:45:26looking at the time or opening up

0:45:27Instagram while I'm watching a movie.

0:45:29So, I like literally put the phone down

0:45:31and I I finished the movie and I was

0:45:32like, "This is why I don't watch

0:45:34movies."

0:45:35Mhm. I [clears throat] I don't know. I'm

0:45:36sorry. Like, that could sound boring,

0:45:38but I don't I mean, I don't mind

0:45:40throwing on a movie in the background or

0:45:42something. Um, but I don't know. I just

0:45:44love learning. And and what's crazy is I

0:45:46didn't love learning when I was going to

0:45:48school. I was actually a very um below

0:45:52average student. And I think it's just

0:45:54because the scholastic educational

0:45:56system rewards

0:46:00memory.

0:46:00>> Mhm.

0:46:01>> And creative people don't typically have

0:46:04the best memory, but we're very

0:46:06innovative. And if you give us freedom,

0:46:08we can build something significant. And

0:46:11so anyway, like all my life I didn't get

0:46:12into the university I originally wanted

0:46:14to get into. I eventually got into it

0:46:16because I did community college then

0:46:18transfer my credits. Um but I in in in

0:46:22my later years, my adult years, I just

0:46:25love love love learning. It's like a

0:46:29I go home, YouTube TV, boom, and I'm

0:46:31watching something. And even when I

0:46:33watch YouTube golf or I'm watching Mark

0:46:36a Matt Armstrong who's a car channel or

0:46:39YouTube golf, it's because there's so

0:46:41much education in that content and it's

0:46:44I don't know. Maybe it's creating more

0:46:47of an interesting dynamic of my the way

0:46:50I communicate. It's just I'm learning.

0:46:51I'm not always trying just trying to

0:46:53learn business or just trying to learn.

0:46:54It's all kinds of things. Just I'm a

0:46:56student of life, bro.

0:46:57>> Yeah. There's um there's creators and

0:46:59consumers.

0:47:00>> Yes.

0:47:01>> Right. And we do consume, right? You're

0:47:03talking about learning and consuming

0:47:04that sort of education. But when you're

0:47:06talking about broke people activities,

0:47:08there's people that create things and

0:47:09there's people that consume things.

0:47:10>> 99% of people are just consuming all the

0:47:13time. They're living life by default.

0:47:16They don't have a purpose. They don't

0:47:17know what drives them. For example,

0:47:20after I landed uh in Vegas, it was

0:47:24Sunday night. I used I used to watch

0:47:25football all the time. I used to spend

0:47:26my Sundays. It was an all day affair and

0:47:29then there's Thursday night football and

0:47:30then oh playoffs you got Saturday and

0:47:32Sunday like and I realized I like man

0:47:34this is a lot of time. This is a lot of

0:47:36especially when the team's not doing

0:47:36well. You're like what am I doing?

0:47:39>> Yeah.

0:47:39>> But I landed and the Raiders were in the

0:47:41playoffs. They weren't even at home but

0:47:45the streets were filled with Raider fans

0:47:48drunk all geared out. I think there's

0:47:51something to be said for people that

0:47:53haven't created anything in their life

0:47:56and they've just been living life by

0:47:58default and they get the job and they

0:48:00have the family and they get all the

0:48:01debt and the cars and the house and

0:48:03they're just drinking and they're

0:48:04smoking and they're they're gambling

0:48:06like everything, right? Versus what

0:48:08you're saying is really truly the

0:48:09difference between the 99% and the 1%.

0:48:12>> Yeah. And I'm not here to dog or make us

0:48:15feel like because we got a podcast,

0:48:17[laughter] you know, and cuz I could see

0:48:19how like some people would feel that.

0:48:21When I think about people who know more

0:48:24sports statistics than even Bible

0:48:28scripture, I'm like,

0:48:31why? Like the way you can debate LeBron

0:48:36versus MJ.

0:48:39I wish you can do that about something

0:48:41that is actually moving the world

0:48:43forward, you know?

0:48:44>> Yeah, it's a waste of talent.

0:48:46>> Honestly,

0:48:46>> I think there's a part in Robert

0:48:48Kiyosaki's book, Rich Poor Dad, he talks

0:48:50about how many just people working

0:48:52regular jobs that he's met that are just

0:48:54like miraculous people, but they might

0:48:56be a mechanic, they might be a plumber.

0:48:58Well, there nothing wrong with those

0:48:59jobs. We need those jobs. I'm just

0:49:00saying like there's these individuals

0:49:02that have incredible talent, but it's

0:49:05wasted on learning sports statistics or

0:49:09whatever the thing is.

0:49:10>> When if you applied that to

0:49:13>> improving yourself and growing and

0:49:15learning and becoming the best version

0:49:16of yourself, like you can change the

0:49:17world.

0:49:18>> Literally,

0:49:18>> that's what people don't realize is they

0:49:19can change the world. They can change

0:49:21the world. They can change their life.

0:49:22They can become any version of

0:49:23themselves that they want to be. But and

0:49:26I talked to Ryan. And I was on a podcast

0:49:27earlier like

0:49:29people in like the $150 to $300,000

0:49:32salary range. It's a really tough spot

0:49:35to be in because they make enough money

0:49:37that they've created a very comfortable

0:49:39life for themselves. They have

0:49:41everything that they've probably ever

0:49:42wanted. Their main mode of entertainment

0:49:44is going out to dinner every night or

0:49:45ordering Door Dash every night. And

0:49:47they've got the cars, they buy fancy

0:49:49whiskey, like whatever it is. And the

0:49:51thought of going and learning and

0:49:54growing and doing something for

0:49:55themselves is too hard because one,

0:49:57they're probably out of cash because

0:49:58they spent it all. And then two, they

0:50:00have to step out of their comfort zone

0:50:03versus someone that's making $30,000 a

0:50:05year. They got nothing to lose. They got

0:50:07time because the 30,000 doesn't mean

0:50:09anything. And they can just go all in

0:50:11without fear. But this$100 to $300,000

0:50:15range is a very comfortable life that

0:50:17they've created. No, I I have a handful

0:50:19of those kinds of people in my coaching

0:50:21program. You know, I I found the the

0:50:24people that succeed the fastest

0:50:29in my coaching program are people who

0:50:32have

0:50:34hired help or somebody is responsible

0:50:37for you to make decisions. Um

0:50:41there's there's a lot of people that are

0:50:43very comfortable

0:50:45in the program. maybe like they're

0:50:47keynote speakers and they get, you know,

0:50:51uh 20 keynotes a year, they make 300,

0:50:54250k, no video person, maybe an admin,

0:50:57maybe, you know, but like that's that's

0:51:00yeah, it's a comfortable life, which is

0:51:02fine. Like I mean, my thing is like,

0:51:04dude, don't don't don't do something

0:51:06you're not supposed to do because the I

0:51:09think the I don't believe success means

0:51:13more always. like I you know if that is

0:51:17always the driver you'll never feel

0:51:19rested. Um I think success is actually

0:51:23you know finding your essence

0:51:25in what you're supposed to focus and do.

0:51:28And um and so I say all that to say

0:51:34one thing I would encourage somebody who

0:51:35has excess money

0:51:38is to just make a hire. hire somebody to

0:51:41help you and the information you get to

0:51:44implement, you won't have time to

0:51:46overthink because somebody has to get to

0:51:48work. And then what you see is the

0:51:50benefit of somebody doing something

0:51:5410x better and faster than you because

0:51:57they had the full opportunity to be

0:52:00creative in their way of solving a

0:52:02problem. freelancers who get multiple

0:52:04six figures and you know have a dude

0:52:05this is great or or if you high income

0:52:08W2 dude that's incredible like sometimes

0:52:12I sometimes I think about like the last

0:52:14job I had was working in ministry I was

0:52:17making $34,000 in my salary full-time

0:52:20and

0:52:22something I did experience was

0:52:27freedom I experienced I did experience

0:52:31freedom at nights and I experienced

0:52:33weekends and vacations. I got paid to go

0:52:35on vacation, you know. Um, when somebody

0:52:39has a high salary and they do really

0:52:42well, uh, don't take that for granted

0:52:46because what you actually do when you

0:52:48step into real entrepreneurship and

0:52:51building a business is you trade time

0:52:53freedom

0:52:54for mental bondage.

0:52:57So although I have time freedom, I can

0:53:00golf if I want. I can go home if I want.

0:53:03I could do whatever I want when I want.

0:53:06There's that there's beauty in that. But

0:53:09I believe the 24/7 mental thinking

0:53:13around the business and what it is, not

0:53:16everyone's supposed to experience. You

0:53:19know, that's why seeing how uh Sean Kel

0:53:22built Think Media with the help of

0:53:24Heather Torres and her being the

0:53:26integrator and him being the visionary

0:53:28and I saw the dynamic and how it scaled

0:53:30from just like us three to 28 people W2s

0:53:35and like it was a whole thing. Um it

0:53:38gave me a lot of insight to realize that

0:53:40there are some people that are supposed

0:53:42to work you know underneath a vision and

0:53:45support a vision. And I I I I still

0:53:48think of myself as a supporter of

0:53:50vision. Like I support people's business

0:53:52vision in my form of coaching. Like my

0:53:55podcast comes from a place of service to

0:53:57support people. So it's it's always

0:53:59pushing. But yeah, never yeah, if your

0:54:02life is good, just make sure you're

0:54:03investing your money so that uh you can

0:54:07actually do something fulfilling. But

0:54:08everything comes down to just if you if

0:54:10you're not fulfilled,

0:54:12you know, then what do you you know, you

0:54:14got to you got to consider something. I

0:54:16have this

0:54:18theory and it's sort of already

0:54:20happening that jobs won't exist in the

0:54:23way that they do today and that your

0:54:27personal brand will be the way that you

0:54:30get jobs in the future. Like essentially

0:54:32everyone will be a freelancer in the

0:54:34future, right? You're going to have a

0:54:35bunch of people that own companies. AI

0:54:36is going to do a lot of things. We

0:54:38haven't gotten quite there yet, but then

0:54:41most people will actually just be

0:54:43freelancing in some capacity and running

0:54:45their own business or or whatever that

0:54:46might be absent of of LinkedIn. And so,

0:54:51I don't know. Do you agree with that? Is

0:54:53that like in the back of your mind like

0:54:55how to make money or how to help people

0:54:57make money in the future with content?

0:55:00>> Yeah, I mean that that's kind of I I

0:55:01guess that's why people pay me the big

0:55:03bucks um is to help them in that.

0:55:06I I didn't know when I was creating

0:55:09helpful videos that by creating helpful

0:55:13videos online long form I was

0:55:17passively building trust on automation

0:55:20so that when it was when it came time to

0:55:21launch something the the response was

0:55:23crazy. People people were waiting for me

0:55:26to invite them into the next step.

0:55:30I think it's and it's not just my

0:55:32opinion. I think the the most wealthiest

0:55:35individuals like a Kevin Olirri or the

0:55:39Shark Tanks like they they all are like

0:55:41man I need to take my personal brand

0:55:42serious and they're posting long form

0:55:43YouTube videos. Um it's funny because it

0:55:47says in Proverbs in the Bible it says um

0:55:52it's better to have a great name than it

0:55:54is to have great riches.

0:55:58So we should be focusing on

0:56:01building our name. Our name should when

0:56:05people hear your name, do they think

0:56:07trustworthy? Do they think consistent?

0:56:10Do they think brilliant? Do they think

0:56:12gifted? Do they think best? Like when we

0:56:16think about names of, you know, you got

0:56:17a Cardier vintage, like that's card,

0:56:21it's Cardier. It's got a name. The

0:56:23reality is that we can do this with our

0:56:25faces and our names right now. And

0:56:28you know, it's only going to get more

0:56:29difficult to break through. But I I

0:56:32would say,

0:56:34you know, something, you know, this is

0:56:36actually a funny insight. You know, my

0:56:38friend Neil went to the Hermosi workshop

0:56:41a little over a year ago, and Neil Neil

0:56:45makes a couple million dollars part-time

0:56:48um in his coaching and consulting

0:56:51mastermind business and stuff.

0:56:53And they said his biggest flaw of his

0:56:56business is key man risk.

0:57:00>> And then you got Daniel Priestley making

0:57:02a book called Key Person of Influence.

0:57:04It's like what are we doing here? Keyman

0:57:06Risk or Key Person of Influence. Here's

0:57:08what I found that

0:57:11to make a lot of money upfront, a

0:57:15personal brand can allow you to do that

0:57:16because people resonate with the name of

0:57:18a human and a face of a human. If your

0:57:21objective isn't to build a company and

0:57:23scale it and then to sell it, then I'm

0:57:26talking to you. You can make so much

0:57:29money in the next 5 years in tandem

0:57:32while building your personal brand. I

0:57:35would argue that I'm getting the upfront

0:57:39cost of what it would be like trying to

0:57:41sell my business later. And and so

0:57:45I'm okay with keyman risk because my the

0:57:48owner's intent of my business is to

0:57:51leverage who I am and what I know to

0:57:54help people move faster. I mean, you

0:57:57know, so but most people are really good

0:57:59at what they do or they they they they

0:58:01understand a process better than

0:58:03everybody else or they have an a

0:58:04framework that can like get people

0:58:06somewhere

0:58:07like build build on your name.

0:58:09>> That's right. And what you're basically

0:58:11saying is you can't sell a personal

0:58:14brand, right? And so if you have a

0:58:16coaching business or basically cash flow

0:58:18business with no assets, it's really

0:58:19hard to sell that when Neil or whoever.

0:58:22>> Yeah. But I will say I was verbally

0:58:25yapping to get to this point cuz I

0:58:27realized I forgot until I just

0:58:29remembered. So here we go. What we're

0:58:32what I don't realize I'm doing, but I do

0:58:34realize it is that I'm creating

0:58:37opportunity.

0:58:39when somebody knows you like I get DMs

0:58:42and messages all the times of people

0:58:43starting new literally speaking of

0:58:45Daniel Priestley I had a guy reach out

0:58:46he said hey Daniel your name came up in

0:58:48a room and he's working on this new

0:58:51thing can we get a call we'd like for

0:58:53you to be a part of this in some

0:58:54capacity

0:58:56why

0:58:57>> cuz your name is in the ether now your

0:58:59name is

0:59:00>> so now my name is being brought up in

0:59:02rooms I'm not in that's a personal brand

0:59:05what are people saying when you're not

0:59:07in the room And here's my thing. My I

0:59:11feel like my big exit, if that even is a

0:59:13thing, cuz I don't even think about

0:59:14retiring. I'm going to literally podcast

0:59:15till forever. So, but the big exit could

0:59:19literally just be an opportunity that I

0:59:21got invited into. Literally Christmas

0:59:24Eve, my friend David Chans calls me.

0:59:26He's like, "Hey, we've been doing this

0:59:28conference every year. It's he's grown

0:59:30it to uh 2,000 people and it's growing

0:59:33every year. Podcast Summit in Atlanta."

0:59:36and he's like, "I want you to be a

0:59:37partner because I really want to get

0:59:38this thing like let's talk." So, is

0:59:41there keyman risk in building a personal

0:59:42brand? Maybe directly in the business,

0:59:45but is there unlimited upside and

0:59:47opportunity because your name is known

0:59:49and you're trusted and people know? Yes.

0:59:52So, I think that was a very linear way

0:59:54of looking at Neil's business and saying

0:59:57that, you know, there's too much key man

0:59:59risk. You got to figure this out. Now,

1:00:00you said you can't really sell a

1:00:02personal brand. If you build it right,

1:00:04you can. The way you sell a personal

1:00:07brand is that you actually remove

1:00:09yourself and you lift up the frameworks

1:00:12or the processes. So, two people I know,

1:00:17well, one person I know that sold a

1:00:18personal brand, second person I know can

1:00:21sell a personal brand. I don't know if

1:00:22they want to. The first person is John

1:00:24Maxwell. He sold his name for like $150

1:00:27million. So, the John Maxwell books and

1:00:31the John Maxwell certification. Notice

1:00:33that he's like created frameworks and

1:00:35certification and curriculum and

1:00:37subproducts that have his name but could

1:00:40be fulfilled by somebody else because

1:00:42he's dialed it down.

1:00:45[snorts] So, so he gets to sell that and

1:00:46then he gets to do what he wants now,

1:00:48right? So, he sold his name.

1:00:50>> Dave Ramsey would be the next person.

1:00:52>> Yeah.

1:00:52>> What? But what's crazy is he used his

1:00:55name to create a network of subpersonal

1:00:58brands, which I think is the future of

1:01:01people like me, people like Dan Martell

1:01:03and Alex. It would be them having

1:01:06subbrands

1:01:08within the brand to help more

1:01:10specifically with different areas.

1:01:12>> Well, that's the thing. Even with Alex,

1:01:14you're not when you work with Alex,

1:01:15you're not buying Alex. buying

1:01:18acquisition.com or whatever product

1:01:20they're using or like Pace Pace Morby.

1:01:22>> If you're in his community,

1:01:24>> love Pace.

1:01:24>> Yeah, love Pace. And so if you're in

1:01:27Pace's community, it's a lifetime option

1:01:30to get in. And then he owns every

1:01:32company that provides a service into the

1:01:35community, the title company, the

1:01:36lending, like every service that's in

1:01:38there is a company that he owns that he

1:01:40technically could sell if he wanted to,

1:01:41right? So there's and and that's what I

1:01:43I have my community and I've been

1:01:44thinking about this.

1:01:45>> If if I'm thinking 10 years in the

1:01:47future, how do I want to build it now?

1:01:48Right.

1:01:49>> Right. And making sure that I'm doing

1:01:50that. And also to your point and this is

1:01:52who these are the people that I speak

1:01:54to. Not everyone wants to run a $100

1:01:55million company. Right. The people that

1:01:57I talk to is like let's get you out of

1:01:58your job if that's what you want to do.

1:02:00Let's get you posting. Let's get you

1:02:01buying real estate. Let's get you some

1:02:03cash flow outside so there is no keyman

1:02:05risk of you being you know an employee

1:02:09>> and then go like do what you want to go

1:02:10do. And with personal brand, you can

1:02:12make money along the way like you said.

1:02:14>> And then like I was describing when you

1:02:15asked me that question, all these

1:02:17opportunities, all these doors are

1:02:18opening that wouldn't have existed had I

1:02:20not done this before versus if I tried

1:02:22to start a company 5 years ago, day one,

1:02:25I might be still be trying. Nobody knows

1:02:27who I am, right? Like would I have

1:02:28gotten as creative? You you don't know.

1:02:30And so sometimes it's even just

1:02:32>> take the path. Like

1:02:33>> you don't need to be perfect.

1:02:35>> No. in this

1:02:36>> and and what's cool is I believe and I'm

1:02:39finding a lot of people because I'm in

1:02:40I'm in Russell Brunson's world and um

1:02:44and in his world it's a lot of people

1:02:46who've built their businesses solely on

1:02:48paid ads. There's no real brand. It's

1:02:50just marketing. Um and then they've been

1:02:54seeing my like cost per lead and like

1:02:57the conversions and things that and my

1:02:59numbers are they they don't make sense.

1:03:02But it's because brand is the easy

1:03:04button to business

1:03:06in a recession of trust or a trust

1:03:10recession.

1:03:12The more known it's like this is why it

1:03:15doesn't matter if you're good at what

1:03:17you do. It matters if people know you're

1:03:19good at what you do. Um

1:03:21>> and so

1:03:24my life is easy. Business is easy

1:03:26because I have a brand. And what people

1:03:30don't realize, like what you're doing by

1:03:31having a podcast, dude, is you're

1:03:33bringing down your ad cost down when you

1:03:36decide to start running ads. Like my um

1:03:40my return on ad spend, rorowaz with the

1:03:43first round of ads I ran in 2024, which

1:03:46is like the first time I kind of went

1:03:48ham on ads to my level ham. Um dude, it

1:03:51was 1,400%.

1:03:53For every dollar I put into the ad

1:03:55machine, I got back $1,400.

1:03:58Now the question is how many times would

1:04:00you make that trade?

1:04:01>> Infinite.

1:04:02>> Now the question is if there's an

1:04:04activity you can do on a weekly basis or

1:04:05daily basis, would you do that activity

1:04:08so that you had a machine where you put

1:04:09a dollar in and you get $1,000 back

1:04:11>> all day every day?

1:04:13>> But we we can't quantify it because we

1:04:15care about what people think.

1:04:16>> Yeah. So uh the power of just and you

1:04:20don't even need the views to do that. By

1:04:22the way, if if if you have like my thing

1:04:25is your goal for 2026, if you're

1:04:27listening or watching this, should be

1:04:29that when somebody hops on your

1:04:30Instagram, your Tik Tok, your email,

1:04:34your YouTube video, your YouTube

1:04:35channel, is that they can do this.

1:04:38How tell me you can be trusted online

1:04:42without telling me you need can be

1:04:43trusted online. is that you're this is a

1:04:46and then if you click one

1:04:49it leads you to start then you start

1:04:50binging and it's like wa this person's

1:04:53the real deal

1:04:54>> and and and they did that on their own

1:04:56time.

1:04:57>> So this is this is the power of being

1:04:59able to create trust on automation in a

1:05:02trust recession.

1:05:04And so if someone listens to this

1:05:07episode

1:05:08and changes nothing, what do you still

1:05:11hope that they take away from this

1:05:14conversation?

1:05:15>> Keep consuming

1:05:17until you automatically start doing.

1:05:22You know something that Myin has said,

1:05:24and I say a lot of myinisms because he's

1:05:26been responsible for a lot of the

1:05:27transformation.

1:05:29He says success and failure are both

1:05:31automatic.

1:05:33No one necessarily is trying to fail,

1:05:37but also when you look at people

1:05:38succeeding, no one's really trying to

1:05:41succeed. It's just happening.

1:05:44And so the key is to get your mind in a

1:05:48position where you automatically

1:05:51are successful.

1:05:52And you do that by actually doing what

1:05:55you're listening to. Like I mean it's

1:05:57not going to happen without

1:05:58implementation,

1:05:59but that's like sometimes you know a

1:06:03skill that I've really tried to get

1:06:05better in in the last three years is the

1:06:07skill of teaching and selling at the

1:06:09same time. The ability to when somebody

1:06:13hears me talk that they are so persuaded

1:06:17by my words that they feel like they can

1:06:19trust me with their wallet.

1:06:21>> And so

1:06:23that happens. I didn't like again back

1:06:25to the prepared messenger that that just

1:06:27happened by by changing my operating

1:06:30system to operate automatically

1:06:35in

1:06:37toward success. So

1:06:40at some point there there will be a

1:06:42breaking point if you're just consuming

1:06:43consuming where it's just like okay I'm

1:06:45done consuming and I'm going to do you

1:06:48know and by the way you're doing isn't

1:06:50just buying the gear like this is what

1:06:52people thought I used to have this offer

1:06:54called dialed in a day. It was like 30

1:06:56grand for a day. People bought it and

1:06:58I'd fly out and we'd set up and they

1:07:00thought they were doing the work by

1:07:02getting the work

1:07:03>> done.

1:07:05Uh and that wasn't the case. you still

1:07:07had to show up on camera, bro. And it's

1:07:09all like when people were like, "Can I

1:07:11see, you know, people's YouTube channels

1:07:13of all the studios you set up?" I'm

1:07:14like, "I don't have examples because

1:07:16once they got it, it wasn't the thing

1:07:18they needed to get going." They thought

1:07:20is what they needed. Um,

1:07:23we all have a smartphone. We all have a

1:07:25car. It's a great studio to get started

1:07:28with. Um, we all can drive over to a

1:07:31park if the weather permits and you can

1:07:34just make videos and just get get it out

1:07:36there. You referenced a video I posted

1:07:4013 years ago on a podcast

1:07:4413 years after the fact.

1:07:47Like make the video that 13 years from

1:07:50now somebody will bring up and be like,

1:07:52"Dude, you posted that video at the

1:07:53park. It was snowing that day.

1:07:56>> Dang, I'm so glad I made that video."

1:07:57You know,

1:07:58>> the other point to this about people's

1:08:01decision to go all in on content and

1:08:04whatever they're going to do,

1:08:05self-improvement, that's my, you know,

1:08:07that's my kind of thing. That's what

1:08:08you're doing talking about now. Whether

1:08:10you're a tech nerd or whatever you

1:08:11decide to go all in on or whatever the

1:08:13thing that's on your mind and your in

1:08:14your soul.

1:08:16There was this misbelief that I had that

1:08:20there was other people already doing it.

1:08:23There was the Myinsn, there was the

1:08:24Dans, there was the Alex's. there's

1:08:26enough people out there that someone

1:08:27everyone's gonna find their person,

1:08:29right?

1:08:31And then Dan, and I reference Dan a lot

1:08:33because Dan is my, right? Dan had a lot

1:08:36to do with my transformation.

1:08:39Dan was like,

1:08:41Cassidy, if I didn't decide to go all in

1:08:44and write the book, start my coaching

1:08:46program, have the hike, which we met on,

1:08:49would you be where you are right now?

1:08:51And I said, absolutely not. If

1:08:54specifically Dan did not, if Omar did

1:08:57not, if Myron did not, if the person

1:08:59that's listening right now that has 100

1:09:01followers did not decide, there are

1:09:04millions of people out there that will

1:09:07not find their person that gives them

1:09:11their transformation.

1:09:12You specifically, Omar, you

1:09:15specifically, Cassidy, me specifically,

1:09:18find their specific people and those

1:09:20specific people find us. or they may

1:09:22never find them and may never go through

1:09:23the transformation. And so for everyone

1:09:26listening, you have a special gift. You

1:09:28have a talent and actually I think

1:09:30Edmlet said this, there are millions of

1:09:33people out there waiting for you to make

1:09:35the decision to go all in on yourself.

1:09:38So please, please do it. Omar, thank

1:09:41you.

1:09:41>> Decisions beat intentions eight days out

1:09:44of the week.

1:09:44>> Yeah.

1:09:45>> Thanks for having me, bro. This is

1:09:46great,

1:09:46>> dude. This is insane. Can we do a uh a

1:09:49rapid fire real quick? Let's rapid fire.

1:09:51>> Worst way to make money in content

1:09:53creation,

1:09:53>> Google ads.

1:09:54>> Why?

1:09:55>> Because it's too little. Like, don't

1:09:57make that the goal. That's the worst

1:09:59goal to have making money online. Sell

1:10:02something.

1:10:03>> Short form or long form content?

1:10:05>> Long form all day.

1:10:07>> I'd rather have a thousand people watch

1:10:10an hourong video than 100,000 people

1:10:12watch a short form.

1:10:14>> Why? Because trust is built with time

1:10:17and you can't replicate time spent.

1:10:21>> Does manifesting work?

1:10:22>> I don't think we can like call things

1:10:24into existence.

1:10:26Um I don't think I do think you could

1:10:29think your way into something, right?

1:10:32Like the Bible says as a man thinks in

1:10:35his heart so he is. So you are a

1:10:39reflection of your thoughts. And if you

1:10:42could change your thought life, you can

1:10:43change your actual life. That I believe.

1:10:45>> What's the worst business move you ever

1:10:47made?

1:10:48>> Investing into a Ponzi scheme [laughter]

1:10:51of I lost $100,000. Sounded like

1:10:53>> Is it a famous one?

1:10:54>> Maybe it'll be famous one day. I mean,

1:10:56there was like 280 300 people that were

1:10:59invested in this. I think there was 12

1:11:01to$15 million. Uh it was supposed to

1:11:04yield a 20% return in 6 months.

1:11:07If four months in, it looked like the

1:11:09emails weren't coming in anymore. And

1:11:11then people started going crazy and it

1:11:12actually was the very reason why I

1:11:15buckled down and went all in is because

1:11:18I wasn't going to be a loser. But I'm so

1:11:21glad that it happened because it created

1:11:24that fire. Everybody else kind of

1:11:26willowed in their self-pity and I was

1:11:28like I here's what happened in my mind.

1:11:33I thought before that $100,000 was a lot

1:11:36of money.

1:11:37losing it and seeing nothing in my life

1:11:40changed. Still put food on the table.

1:11:42Still paid our mortgage. Still woke up

1:11:44the next day. Still had a pulse. Family

1:11:46was was good.

1:11:48I realized $100,000 isn't a lot of

1:11:51money.

1:11:51>> And [clears throat]

1:11:52maybe a million dollars isn't a lot of

1:11:54money. Maybe money is literally a tool.

1:11:57>> Like what God says it is. And the Bible

1:12:01actually says you can't serve God and

1:12:05money

1:12:07You have to pick one.

1:12:10>> How do you know you serve money? You

1:12:12serve money when money stresses you out.

1:12:14The idea of losing it stresses you out

1:12:16or the idea of making more of it

1:12:18stresses you out. When you become none,

1:12:21numb to money. I like to say the pursuit

1:12:24of financial increase must be met with

1:12:28learning how to become numb to money.

1:12:31Whether you make it or lose it, it's

1:12:32just money. There's always more of it.

1:12:35You can always get more of it. You can

1:12:36always make more of it. So, like, uh,

1:12:39I'm glad that that was the worst

1:12:41business move in my life. I don't even

1:12:43know if that's a business move.

1:12:44>> I I had a similar experience like same

1:12:46>> lost money. It was about $100,000. It

1:12:48was in a partnership in a real estate

1:12:49deal, but same like process and story in

1:12:53my inside myself. I was like, "Oh, it's

1:12:55not that much money."

1:12:56>> Yeah.

1:12:57>> And there's the limitless possibilities

1:12:58out there. And I'm not serving money.

1:13:00I'm serving the greater good and a

1:13:02purpose now. And as a byproduct, money

1:13:04will flow.

1:13:05>> Exactly.

1:13:05>> Yeah.

1:13:06>> What's the best business decision you've

1:13:07ever made?

1:13:08>> The best business decision I have ever

1:13:09made is investing a lot of money in

1:13:12myself.

1:13:13>> How much have you invested in yourself?

1:13:14>> In the last three years, it's it's over

1:13:17250K.

1:13:19Uh it's actually Let's go. My in two

1:13:22years that's 110. David's like 220.

1:13:25>> And then I just joined Russell that's

1:13:2650.

1:13:27>> Yeah,

1:13:28>> it's kind of crazy.

1:13:29>> Can you calculate the return on that?

1:13:31Well, the return is I will forever have

1:13:34the skills and awareness of what they've

1:13:36showed me and who I've become in the

1:13:38process. So, they got the short end of

1:13:40the deal. [laughter] And yeah, uh I

1:13:44can't, bro. And here's why. It's funny

1:13:47because you pay them one. You you pay a

1:13:49you pay a coach once and then you get

1:13:52the information that you can use

1:13:54forever.

1:13:56And I've just run two plays that Russell

1:14:01just in one sentence has told me to do.

1:14:04Um I've never said this but publicly. So

1:14:07he said number one create us a downell

1:14:10offer. I've always sold just one offer.

1:14:13I create a downell offer the week after

1:14:15he says it. I create a downell offer. I

1:14:16sell it and made 105k.

1:14:19Just cold. Would you trade 50k for 105k?

1:14:22Yeah.

1:14:23>> How many times?

1:14:24>> Infinite.

1:14:24>> Okay. Uh, and then the next time we met

1:14:27up for a mastermind, he said, I told

1:14:31him, I was like, I'm going to take

1:14:32December off. He's like, why? I like

1:14:35because I'm trying to take December off,

1:14:38you know, time freedom, bro. Um, he

1:14:40said, how did you think you did on your

1:14:42last challenge? The last challenge we

1:14:44did, we made over 700 grand

1:14:47um in five days. And then I said, I

1:14:50thought I did pretty well. He said, just

1:14:52run an automated challenge. I said, "But

1:14:55what?" But but you know, all this stuff

1:14:58which is all in here. We run an

1:15:01automated challenge

1:15:03and 20 people bought my 20k offer. I

1:15:06made 400k on the golf course.

1:15:11>> So the question is,

1:15:13have you seen the ROI in that? I mean,

1:15:16you you'll get the ROI if you become an

1:15:18implementer of what somebody

1:15:20you paid tells you to do. Yeah. John

1:15:23Maxwell says leaders see more and

1:15:25leaders see before. What we don't

1:15:27realize is there are people we're not

1:15:29like there's nothing new under the sun.

1:15:32We're no spe nothing special. So if you

1:15:35paid somebody and they told you to do

1:15:36something and you didn't do it, there's

1:15:39a girl in my program, her name's Addie.

1:15:41She would say that's called expensive

1:15:43entertainment.

1:15:44>> Yeah.

1:15:45>> Just pay Netflix, bro, at that point.

1:15:47>> Yeah.

1:15:48>> So

1:15:48>> shelf help, too.

1:15:50>> Yeah. Shelf help. I like that. the book

1:15:52and you put it back on the shelf, right?

1:15:53But now you're like

1:15:54>> spending a lot more money.

1:15:56>> You know what? I wrote this. I wrote I

1:15:58don't know why, but a couple weeks ago,

1:15:59I wrote down things I would tell my

1:16:0120-year-old self. Um, but one of the

1:16:04things because I'm going to speak I'm

1:16:05going to speak it to a big uh young

1:16:07adult ministry at the end of the month.

1:16:10But one of the things was if you want

1:16:13the outcome of a book, just read it now

1:16:17and the outcome will have happen. like

1:16:20I'm I'm living in the fruit of the books

1:16:25I read from 26 to 31 and I think about

1:16:29them often. So when when guys that I

1:16:31know turn that that age, I'm like read

1:16:33books because the fruit of whatever

1:16:35you're going to read right now is not

1:16:37going to happen in the year. It's not

1:16:38going to happen the year after. It's

1:16:39just it's just going to you're going to

1:16:41automatically

1:16:43have a morning routine. You're going to

1:16:45automatically

1:16:46have a 4-hour work week. you're going to

1:16:48automatically like it's just it'll just

1:16:50happen because you you put it in you.

1:16:52>> Yeah. You're feeding your mind,

1:16:53>> right?

1:16:53>> So, give me give me one of those books

1:16:55that you recommend anyone read right

1:16:56now.

1:16:57>> Read the Bible. Read the book of

1:16:58Proverbs. There there's a there's a book

1:17:01in the Bible. It's a subbook. It's

1:17:03called Proverbs. There's 31 of them. How

1:17:05many days in the month are there?

1:17:06>> So, you just read one a day. It's called

1:17:09the book of wisdom. The wisest man who

1:17:11ever walked this planet, his name was

1:17:13King Solomon. He wrote the book of

1:17:14Proverbs. So, I would say read a proverb

1:17:17a day. I've been doing that for 12

1:17:18years.

1:17:19>> All right, a couple more.

1:17:20>> Yeah.

1:17:21>> YouTube, LinkedIn, Instagram, or Tik

1:17:22Tok?

1:17:23>> YouTube. [laughter]

1:17:24>> It's owned by Google.

1:17:27It's going nowhere. There's more

1:17:29streamers on Google or there's more

1:17:32users and consumers on YouTube than

1:17:35there is on any other platform to

1:17:38include Netflix and Hulu and all that

1:17:40stuff. So, here's my question. If you

1:17:42could post your podcast on Netflix and

1:17:43Hulu, would you do it?

1:17:44>> Yeah.

1:17:44>> Okay. then post it on YouTube.

1:17:45>> You don't think I have this little

1:17:46vision of like, oh, what if I got a

1:17:47Netflix contract?

1:17:48>> And I think that that's going to happen.

1:17:50>> Yeah.

1:17:50>> Uh but I'm just saying with YouTube

1:17:52being even more right now, that already

1:17:55is a reality.

1:17:56>> That's right.

1:17:57>> So, you don't need to buy the FX6

1:18:00>> or the whatever whatever the Netflix

1:18:02certified thing. You you can literally

1:18:04just garner the audience. And dude, I

1:18:08love seeing Ryan Sirant's situation,

1:18:10bro. Like, we're talking a postcoid

1:18:12business. Obviously, he's had decades of

1:18:15experience and uh building a personal

1:18:18brand to the place where he would land a

1:18:21series that I'm a fan of. Um

1:18:24>> that's just that that that should get

1:18:26entrepreneurs who are creating pretty

1:18:28excited. And and also, yeah, podcasters,

1:18:30you know, I think about comedians were

1:18:33probably the first wave of like, okay,

1:18:36you're producing your own comedy show.

1:18:37Well, what if we just like paid you to

1:18:39produce the next one? Deal. Hey, it

1:18:42looks like you're producing your own

1:18:43podcast. Like, what if we what if we

1:18:45paid you? That's that's gonna happen.

1:18:46>> Yeah. Chappelle went around and he he

1:18:48paid to have like four standups.

1:18:51>> And then he got what, like 50 $150

1:18:53million from Netflix.

1:18:55>> Matt Matt Refe paid for his own YouTube,

1:18:58you know, stuff. Uh, what's the other?

1:19:00Um, dude, honestly, all the comedians,

1:19:03that's the that's the the comedian

1:19:05framework for success is have a small

1:19:08show where you've tested the jokes and

1:19:11pay a production company to capture it

1:19:13really well, upload it to YouTube.

1:19:15>> Yeah.

1:19:15>> And then cut clips and then run that

1:19:18mug.

1:19:18>> Are podcasters just want to be comedians

1:19:20then? [laughter] Is that what we're

1:19:22saying? No, I mean I I would say people

1:19:24are just into conversations or opinions

1:19:27or observations and so um I I I wouldn't

1:19:31be surprised if like Patrick Bet David

1:19:33got a deal because of the the form of

1:19:35his podcast. You know [clears throat]

1:19:38>> Yeah. All right. Final final rapid fire

1:19:40question. Does God want you to be broke?

1:19:44>> No. Do you want your kids to be broke?

1:19:47>> No. Why not? because there's no there's

1:19:51no reason to be and there's no

1:19:54>> what can you do about it

1:19:55>> and I love them. Yeah.

1:19:56>> And you do everything in your power to

1:19:57make sure that wouldn't be the case.

1:19:59>> Yeah. And that they figure it out on

1:20:00their own too, right? Like Yeah.

1:20:01>> Uh so

1:20:04based on what God's put in your heart as

1:20:07as of are you a father?

1:20:09>> Yeah.

1:20:09>> Yeah. As God what God has put in your

1:20:11heart as a father. But also

1:20:14there is just biblical backing of

1:20:16scripture where it says test me in the

1:20:18tithe and see that I won't open up the

1:20:20floodgates of heaven. There there are

1:20:23literal scriptures that people who are

1:20:25actual believers hate and it's

1:20:27scriptures like uh

1:20:31you know God will make you successful

1:20:35like the word successful does that mean

1:20:37broke to you?

1:20:38>> Does open up the floodgates of heaven

1:20:39sound broke to you?

1:20:40>> No. It sounds like a lot of money to me.

1:20:42Does God can do exceedingly abundantly

1:20:44above all you can ask, think or imagine.

1:20:46Does that sound broke to you? So, I

1:20:49don't think God's desire for us is to be

1:20:51broke. The Bible does say

1:20:54uh you know, the love of money is the

1:20:57root of all kinds of evil. And the Bible

1:20:59also says in the same sermon on the

1:21:01mount, it says uh blessed are those who

1:21:04are poor in spirit. Means that are

1:21:08humble. Don't don't allow the the thing

1:21:11to guard or lord over you. Um but God is

1:21:16a rewarder for those who diligently seek

1:21:18him. And when I hear the word reward,

1:21:21it's not just money, but it is to

1:21:23include money.

1:21:24>> Omar, this has been absolutely

1:21:26incredible. I thank you so much for

1:21:27being here, being a part of my journey,

1:21:28and sharing all this with the audience.

1:21:31>> Let's go, bro.

1:21:31>> Let's go. Thank you.

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