Make Content People Actually Watch

Episode 99 · Feb 5, 2026 · 1h 22m

Watch on YouTube · Spotify · Apple Podcasts · RSS

About this episode

Are you tired of hearing that the "algorithm" is keeping you down? In this episode, Neel drops a massive reality check: the algorithm isn't a person—it's a mirror of your content. If people are scrolling past, it’s not a glitch; it’s your fault. We dive deep into what it actually takes to build a personal brand that scales, why "building in public" is the only way to start if you have zero experience, and the specific "70% Rule" that separates successful entrepreneurs from those who stay broke. Neel also shares the unbelievable story of how he bought 5,000 pairs of K-Swiss just to get in a room with Gary Vee, and how that one "asymmetric" investment changed the trajectory of his business forever. In this episode, you’ll learn: The Reality of Content: Why your "BS meter" needs to be high and why case studies beat theory every time. The 70% Rule: Why waiting for 100% certainty is the fastest way to fail. Networking Hacks: The "Customer First" strategy to connect with multi-millionaires like Gary Vee and Alex Hormozi. Buying Back Time: Why the first thing you should buy isn't a luxury car, but your own freedom. Building in Public: How to turn "cringe" content into a seven-figure brand by simply being honest about where you are. Stop doing chores, stop paying bills, and start building. It’s time to decide what your "payoff window" looks like. #Entrepreneurship #PersonalBrand #GaryVee #Algorithm #WealthMindset #BusinessGrowth #BuildingInPublic #NeelDhingra #KassidyWarren https://www.instagram.com/kassidy.warren https://www.linkedin.com/in/kassidywarren #NeelDhingra https://www.instagram.com/neelhome/ Watch #ForYourOwnGood on YouTube: https://www.youtube.com/@KassidyWarren

Key moments

0:00:00 “The truth is, nobody cares anymore.”
0:00:50 “I have this 70% rule though.”
0:13:23 “you want to add value, get in the room.”
0:14:13 “The best thing that you can do for anybody, whether you want to network with them...”
0:20:55 “it's because you've signaled to everybody that you want to do this, that you're doing it.”
0:21:46 “You don't wait for 100%.”
0:37:39 “for the best in the in the world.”
0:46:51 “Starting a new business, start this thing, do this thing.”

Read the full transcript

Auto-generated from the episode captions; may contain small errors.

0:00:00It's just your content. The algorithm is

0:00:02not some [music] freaking guy that's

0:00:03trying to keep you down. If somebody

0:00:05scrolls past your video, it's no one's

0:00:07fault. That's your fault. So, what are

0:00:08we doing to make our content better is

0:00:10the better question. People don't

0:00:11[music] want to drive this shitty Honda

0:00:13cuz they want to look to their friends

0:00:15like they already made it. The truth is,

0:00:16nobody cares anymore. The way I got rich

0:00:18was I bit off more than [music] I could

0:00:19chew and then I figured out how to chew

0:00:20it. Probably the easiest hack to connect

0:00:22with a highle person is to simply

0:00:24support their business. Before you can

0:00:25become a friend, become a customer. I

0:00:27[music] remember Gary Vee I wanted to

0:00:28connect with and he was pushing his new

0:00:30shoe with KSwiss. He wanted to be the

0:00:32number one shoe for KSwiss that year. I

0:00:34was like, "Dude, no-brainer." So, I

0:00:36bought like 5,000 pairs of KSwiss.

0:00:38>> If money is about freedom, what is the

0:00:40first freedom that people should be

0:00:43buying back?

0:00:44>> This is what I would say separates

0:00:45successful people from broke people is

0:00:48their [music] payoff window. So, broke

0:00:50people have a very short payoff window.

0:00:51So, I'm going to try this and if it

0:00:53doesn't work in 30 days, I'm done. I

0:00:54have this 70% [music] rule though. It

0:00:56says if you are 70% sure, go for it.

0:00:58Don't wait for 100%. You'll never get

0:00:59it.

0:01:00>> People don't realize how low the bar is.

0:01:02The true test of wealth is freedom.

0:01:04Money is not what you could buy all

0:01:06these things. It's whether you could

0:01:09leave at 2:00 today and do whatever you

0:01:10want to do.

0:01:10>> We're not here on this earth to [music]

0:01:12do chores and pay our bills and die. We

0:01:14are here to go build and create.

0:01:16>> Yeah. And that only comes through doing

0:01:17the thing.

0:01:18>> It only comes from doing. I think we've

0:01:20forgotten how to do. So then where are

0:01:23you at on YouTube as a platform?

0:01:26>> Yeah.

0:01:26>> Like informational content because I get

0:01:29stuck in this trap of is this good

0:01:31content?

0:01:33>> Am I just going to become this

0:01:34whiteboard real estate guy

0:01:37>> or what value am I actually adding to

0:01:38people's lives?

0:01:39>> The content actually needs to help

0:01:40people. So they should be able to watch

0:01:42one of your videos, go implement

0:01:44something, go try it in their business

0:01:46or try a strategy that you're teaching

0:01:47and actually see some improvement. So

0:01:50like your free content used to needs to

0:01:51be what used to be courses and stuff

0:01:54that people would sell in a community

0:01:55and things like that. Now it's okay to

0:01:57have more deeper like deep dive into it,

0:02:00but I think as far as giving people

0:02:03actual tactics and showing them it's

0:02:05that's what the YouTube video needs to

0:02:06do, but I think there's a there's a

0:02:08nuance there. You don't want to get too

0:02:09deep into here's the exact software and

0:02:12here's the thing. Like that becomes more

0:02:13of a tutorial and that's like super

0:02:16niche. But I think for broad appeal, you

0:02:17would just talk about the concepts and

0:02:19give them enough to get them excited

0:02:20about it.

0:02:21>> Okay? So, like we were talking about the

0:02:22short-term rental loophole, right? I

0:02:24>> I know about the taxes. I know how I can

0:02:26save everybody hundreds of thousands of

0:02:28dollars in their taxes, but I also just

0:02:30think like, oh, everybody already knows

0:02:31that. Or is that too technical? How do I

0:02:33how do I get this message across for

0:02:35people to understand? And this is this

0:02:37is meant to help people out there that

0:02:38are like wanting to create content and

0:02:41have information like how do I get my

0:02:43message across?

0:02:45>> Yeah. and help people in a more

0:02:48technical field like taxes and real

0:02:51estate.

0:02:51>> Well, I'll give you an example. Um, I

0:02:53was at a conference one time and and

0:02:55there was this guy Evan Carmichael who's

0:02:56like a YouTube genius guy who talks

0:02:58about he's helped all the big these huge

0:03:00names, celebrities, influencers build

0:03:02their YouTube presence. And I just ran

0:03:04up on him in the hallway after was like,

0:03:05"Hey, Evan, um, how could I grow my

0:03:07YouTube channel? Like, what's the number

0:03:08one thing you would give to me?" I gave

0:03:09him a little bit of background. He's

0:03:10like, "Well, Neil, if you and I just

0:03:12went and grabbed a beer right now, what

0:03:14could you talk about for an hour off the

0:03:17top of your head, no script, no notes,

0:03:19we could just talk because you're that

0:03:20interested in it and you have that much

0:03:21knowledge on it." And I was like,

0:03:22"Content marketing or building personal

0:03:25brand." He's like, "Okay, so that's what

0:03:26you need to talk about and go make an

0:03:27hourong video on this." So, I didn't

0:03:29know, this was years ago. I didn't know

0:03:31anything about packaging, YouTube, what

0:03:33works, tags, title, thumbnail. I didn't

0:03:35know any of that So, I literally

0:03:36just sat at my desk, turned the camera

0:03:38on, and talked for an hour. And that one

0:03:40video for an hour did like two or 30

0:03:42hund,000 views and I didn't even have

0:03:44any subscribers on YouTube at the time.

0:03:46So it just taught me like, okay, you you

0:03:48need to know what you're talking about.

0:03:50People can tell. I think they're like BS

0:03:52meter is really strong right now. So you

0:03:54need to be able to know what you're

0:03:55talking about. But then if you're coming

0:03:56from a good place, you're teaching

0:03:58people things and you're giving them

0:04:00true case studies. So the other thing I

0:04:01looked back because uh whenever

0:04:03something's successful, look back.

0:04:05Success leaves clues, right? So, why did

0:04:06that video do better and why did it blow

0:04:08up when I didn't even have it optimized?

0:04:10It's because I was talking about a real

0:04:12case study. So, I think today if you're

0:04:14talking about things in theory, pie in

0:04:16the sky, people are like, well, they

0:04:18don't really connect with it, but you

0:04:20feel like I just used this thing to save

0:04:22this much in taxes. Here's a client of

0:04:25mine, either your own case study, which

0:04:26is powerful, or one of your clients case

0:04:28studies, and you walk them through the

0:04:30real math, the real numbers. That's

0:04:32going to connect with people. So, I

0:04:33think a really powerful piece that

0:04:34everybody could make for this piece of

0:04:36content would be a case study. Like you

0:04:39walk them through a real example of how

0:04:40you used this, acquired this property.

0:04:43Here was the numbers on it. Here's how

0:04:44you saved on taxes.

0:04:45>> And what about people that haven't done

0:04:47anything yet?

0:04:48>> So then they could use somebody else's

0:04:50like a client. Um, you know, and that's

0:04:52a hard part like if you haven't done

0:04:54anything, the advice would be to go do

0:04:55something. You know, it's like uh what's

0:04:57the strategy for becoming a influencer

0:05:00is like go do stuff and then talk about

0:05:02it and then do bigger stuff and then

0:05:03talk about that and then it just, you

0:05:05know, but if you haven't done anything,

0:05:07I feel like it's going to be tougher to

0:05:09make the content. You could make the

0:05:10content about other people. So, you

0:05:13could do a case study on somebody else.

0:05:14I've seen people blow up using that. But

0:05:16ultimately, like if you want your brand

0:05:18to stand out and your personal brand to

0:05:19take off and you want to sell products

0:05:20and services and build a business off of

0:05:22that, I think you actually need to do

0:05:24it. like you have to be in it, you know,

0:05:26a product of your own advice.

0:05:27>> And so, who are the ideal people

0:05:31to start their personal brand right now?

0:05:34>> So, I would just say like if you have

0:05:36something to share, don't discount it.

0:05:38Like you just talked about this before

0:05:39we went on camera. You're like, "Bro,

0:05:41sometimes I I uh scarcity mindset. I'm

0:05:43like, who would really want to learn

0:05:44this? Is there enough people who want to

0:05:45learn from me?" So, don't say that

0:05:46because you are the most qualified to

0:05:49teach the person who is just like one or

0:05:51two steps behind you. I think there's a

0:05:52misconception. People think I need to be

0:05:54like big-time influencer with

0:05:56subscribers and followers in order to

0:05:58teach. No, you just have to have done

0:05:59something, gone from A to B so I can

0:06:01help you go from A to B. Now, so if

0:06:03you've gone from A to B in any area of

0:06:05life, you should have you can build off

0:06:07of that and talk about your experience

0:06:09as a personal brand. Now, if you've done

0:06:11nothing and you want to build the brand,

0:06:12then your strategy should be to build in

0:06:14public. So that would be like, "Guys,

0:06:17here's what I'm working on and come with

0:06:19me on this journey and then share your

0:06:21learnings and share the things along the

0:06:22way." I think people want to BS and say

0:06:25that they're already there when they

0:06:26haven't gotten there. Like why don't you

0:06:27just be honest and say, "Hey, I'm

0:06:29building this thing. Come along." Like I

0:06:31think people really get connected and

0:06:32they'll they'll follow along with that

0:06:34and support you.

0:06:35>> I want you to name names who failed. No

0:06:37kidding.

0:06:37>> Yeah, that's true. You see it all the

0:06:39time though. Like I remember a kid came

0:06:40up to me at a conference, a real estate

0:06:41conference, and he's like, "Bro, I loved

0:06:43your talk. Thank you so much. uh I'm

0:06:45really going to implement what you did

0:06:46and what's like your best advice. So I

0:06:48told him this build in public like talk

0:06:50about be honest that you're new to the

0:06:52business you're growing. And he's like

0:06:54well would you mind looking at my

0:06:55Instagram so we could like like you

0:06:57could give me some feedback. So I pull

0:06:58up his Instagram and the first line says

0:07:00top producer. I'm like didn't you just

0:07:02say you just started? So I'm like okay

0:07:04literally you're starting off by lying

0:07:06to the audience saying you've already

0:07:07made it when you just started. Like just

0:07:09be honest and be like I left this

0:07:11industry to join here. I'm bringing a

0:07:12unique perspective. I'm a fresh young

0:07:14energy to to an industry that I think is

0:07:15old and I'm going to like we're going to

0:07:17take off and follow along. Like people

0:07:19would want to support you without the

0:07:21experience if you're just straight up

0:07:22about it.

0:07:22>> And so what's stopping people from like

0:07:24why why do people feel the need to

0:07:27>> I think it's just insecurity. Like

0:07:29people think that like people don't want

0:07:31to drive this uh shitty Honda cuz they

0:07:35want to look to their friends like they

0:07:36already made it. The truth is nobody

0:07:37cares anymore. Like if you pulled up I

0:07:40pulled up in a Range Rover. If I pulled

0:07:42up in a freaking uh I don't know what

0:07:45what like whatever you know if I Yeah.

0:07:47Yeah. Would you think less of me? Would

0:07:49you guys think less of this content? No.

0:07:50Honestly, nobody cares anymore. I think

0:07:52it used to be flex years ago. So, if

0:07:55you're buying things to impress other

0:07:57people, it's really not impressing

0:07:58anyone anymore. You should be buying

0:08:00because it makes you feel good. You like

0:08:01those things. I wear a nice watch

0:08:03because I like it. I always wanted it.

0:08:04So, I bought it. But I'm not worried.

0:08:06Like, yes, people notice it, but if

0:08:08nobody notices, I don't care, you know?

0:08:10So, you have to just do it for yourself.

0:08:11But I think there's just this insecurity

0:08:13I see especially with men and

0:08:15entrepreneurs. Like guys are weird about

0:08:17it. They they really want to act like

0:08:20they've already done it. Like they want

0:08:21to be at a certain level. And if you

0:08:23would just humble yourself, the best

0:08:25part like you're skipping the growth

0:08:26part to look like you already made it.

0:08:28And that's the part that you learn

0:08:29everything. That's the part you make the

0:08:30valuable connections. That's the

0:08:31insights that you can share later. So I

0:08:34spent like 5 years on that. Like I'm

0:08:35still in it honestly. And uh that's been

0:08:37the most valuable part for me is I just

0:08:39share what I'm doing along the way. My

0:08:41best talks right now that I give

0:08:43publicly are simply me sharing an

0:08:45experience and what I learned from it

0:08:46and how you guys could apply it.

0:08:47>> Can you give me an example?

0:08:48>> So I'll give you example like um one of

0:08:50the this is a weird example and I just

0:08:52did it for my private mastermind. Um I

0:08:56wanted to have Alex Hermoszi speak at

0:08:58our annual event two years ago and our

0:09:01forward event. We do this huge event

0:09:02every summer. Well, Alex doesn't speak

0:09:04at events, you know, and if anybody's

0:09:05ever tried this, like it's impossible

0:09:07and it won't it doesn't work anymore

0:09:08either. But I remember just going

0:09:10through years of trying to like reach

0:09:12out to him, how he structured it, um how

0:09:15I got into his network and all these

0:09:17different things and failure after

0:09:19failure like getting shut down and then

0:09:21what did and then eventually it happened

0:09:22and how cool it was. But what did I

0:09:24learn from that whole experience? What I

0:09:26learned from him and then also how could

0:09:28you apply it? And the whole way it

0:09:30worked out was through a a shared

0:09:32connection. And so the purpose of the

0:09:35talk was everybody watching or listening

0:09:37right now is one connection away from

0:09:39changing your life and you don't realize

0:09:42it. Like you might meet someone through

0:09:43a video, through an event, through

0:09:46through networking that can connect you

0:09:47to an opportunity that changes the game

0:09:49for you, but you just have to be in the

0:09:51room. You have to put yourself in a

0:09:52position to win. And so that's the best

0:09:54part about personal brand is like it

0:09:56creates those type of opportunities for

0:09:58you. So when someone's like, "Well, why

0:10:00should I start doing this? I don't know

0:10:01what it's going to be ROI-wise." That's

0:10:03the coolest part. If you know exactly

0:10:06what the ROI is, then it's boring, bro.

0:10:08Like you do deals right now where you

0:10:10buy the property, you flip it, you're

0:10:11going to make this much money. It pro

0:10:13was it exciting for you in the

0:10:15beginning?

0:10:15>> Yes.

0:10:15>> It's not as exciting now.

0:10:17>> No,

0:10:17>> because you know what's going to be like

0:10:19that's the coolest part about these

0:10:20opportunities. And these are asymmetric

0:10:21opportunities. So symmetric opportunity

0:10:23is you put this much money in, you get

0:10:24this much return. You know it.

0:10:26asymmetric is you put this much time or

0:10:27money or whatever it is in the upside is

0:10:29uncapped. You don't know. It could be a

0:10:31hund00 million. It could be worthless.

0:10:33And so that's the cool thing about

0:10:35putting yourself in the room and doing

0:10:36that. So I taught that and I remember

0:10:39teaching this and people like I could

0:10:40see like a spark in their eye as you're

0:10:42teaching like, "Oh I didn't

0:10:44there's a guy I want to connect with.

0:10:45How could I connect with? How could I

0:10:47reverse engineer getting this person to

0:10:49do a podcast with me?" And you've gone

0:10:51through this too. How could you get

0:10:52someone to sit here with you? You have

0:10:54to find a shared person. You have to

0:10:56maybe see if they're launching a book.

0:10:57You have to figure out some angle to get

0:10:59in there. And then that person sits down

0:11:01with you for an hour. Now, if you do a

0:11:04great job, the content is good. Now, you

0:11:05have a connection with that person, they

0:11:07might offer you an opportunity now,

0:11:09maybe down the road. So, that's the

0:11:11whole point of doing this.

0:11:12>> One of the reasons I started the podcast

0:11:14was because I was getting bored.

0:11:15>> Yeah.

0:11:16>> And so, you talked about do cool

0:11:18and share it

0:11:19>> and talk about it.

0:11:20>> Yeah. That that's part of the like

0:11:22thesis behind this podcast is like I

0:11:24came from corporate. I was an engineer.

0:11:26Like how big and how expansive, how many

0:11:28cool people can I meet? Who can I go

0:11:30talk to? And can I be an inspiration to

0:11:31others to go do the same?

0:11:32>> Yeah. And it's also like anybody could

0:11:34do it. So that's a big part of my

0:11:36personal brand as well is like, hey, I'm

0:11:37just a nerd from Reno, Nevada. Like I'm

0:11:40doing it. My videos were terrible. I

0:11:43wasn't making any money from content. My

0:11:44business wasn't doing well. And then all

0:11:45of a sudden it started doing well

0:11:47because I stuck with it. And so there's

0:11:48I think there's just something to be

0:11:50said for doing something without uh with

0:11:53just with the goal of getting better at

0:11:55it, not necessarily wanting a huge

0:11:57outcome, but then in it's kind of weird

0:12:00like the way the universe works, you get

0:12:01the outcome.

0:12:02>> You do

0:12:02>> by not trying, you know? It's just kind

0:12:04of like when you're trying to get the

0:12:06girl, you're trying too hard and then

0:12:07she it pushes her away, you know? That's

0:12:08that's how it works with this stuff.

0:12:10>> Yeah. And like is my goal to be one of

0:12:13the top podcasts in the world? Yes. Am I

0:12:15there yet? No.

0:12:16>> Yeah. But look what I'm doing right now.

0:12:18I'm living in my dream right now. I'm

0:12:20living in the thing that I said that I

0:12:21wanted to do and I'm keeping commitments

0:12:22to myself and I'm learning and I'm

0:12:23growing and I'm expanding and these

0:12:25opportunities you and I you you were

0:12:27here because I interviewed Omar. He

0:12:29invited me back to an event that he was

0:12:30doing a live podcast which is

0:12:33>> think I do live podcasts also.

0:12:34>> Yeah.

0:12:35>> And literally walked in the door and

0:12:36just ran into you and you're like, "Hey,

0:12:37let's do the podcast together." Great.

0:12:39Yes. Please.

0:12:40>> Yeah. And and you don't know those

0:12:42things that are going to happen when you

0:12:44start to do the thing that you want to

0:12:45do. You just literally can't know. The

0:12:47universe hasn't given it to you yet. But

0:12:49that's what happens when you start doing

0:12:50the thing that you're meant to do.

0:12:51>> Yeah. And that's luck sometimes, but

0:12:53you're in the room to get luck, you

0:12:55know? So, I just think of um so he'll

0:12:57boom taught me this. He's like, increase

0:12:59the surface area of luck and then more

0:13:02luck happens. So, someone might be like,

0:13:03"Dude, that guy gets this opportunity.

0:13:04How did he's lucky he he knows all the

0:13:07right people and I don't." Well, how did

0:13:08you know all the right people? You just

0:13:10start putting yourself in these rooms.

0:13:12Start asking questions. Just talk. The

0:13:13other part is don't be scared to ask,

0:13:16you know, like you get more courage, but

0:13:18the more you want to connect with

0:13:20people. I have found that the most

0:13:22successful entrepreneurs, they love

0:13:23teaching. They love helping people. Like

0:13:25they love pulling people up and helping

0:13:26them along the way. That's why they're

0:13:28they're so passionate about what they

0:13:30do. That's what made them successful and

0:13:31they love teaching other people. Now,

0:13:32you have to do it with respect, of

0:13:34course. You can't just email DM people

0:13:36and say, "Hey, can I pick your brain?"

0:13:37Which is a terrible way to do that. Um,

0:13:39you want to add value, get in the room.

0:13:41Probably the easiest hack to connect

0:13:42with a high level person is to simply

0:13:44support their business.

0:13:45>> Yep.

0:13:46>> Number one way. So before you can become

0:13:48a friend, become a customer.

0:13:51>> It's the easiest thing. So I remember

0:13:52doing this with like everybody who I

0:13:54wanted to connect with. Grant Cardone,

0:13:55Gary Vee, what are they doing right now?

0:13:57I remember Gary Vee I wanted to connect

0:13:58with and he was uh pushing his new shoe

0:14:01with KSwiss at the time. This is like

0:14:03five years ago. And so he had this thing

0:14:05one day on Instagram where he wanted to

0:14:08be the number one shoe for KSwiss that

0:14:10year and he wanted to blow up. So he

0:14:12wanted his audience to help him reach

0:14:13this goal. And so if he bought a bunch

0:14:15of the sneakers, you could come to this

0:14:18private thing in his office. I was like,

0:14:19dude, no brainer. So I bought like 5,000

0:14:22pairs of case. And then I got to meet

0:14:24Gary and hang out. And then that led to

0:14:25a podcast, that led to a thing, led to

0:14:28another opportunity, led to some

0:14:29content. So it was a really cool

0:14:30opportunity. But, you know, it wasn't me

0:14:33cold DMing him like that could work too,

0:14:35but it was me buying something that

0:14:37supported his stuff. It's not about the

0:14:39money. It's about with these people.

0:14:40It's about supporting their products and

0:14:42services.

0:14:42>> That's right. I've done it for almost

0:14:44every single guest that I've had on

0:14:45podcast. Books. I bought stuff from

0:14:47Omar. I've bought courses and

0:14:50>> like everything that I can think of and

0:14:52I pay full price and I leave a good

0:14:54review. Right? The best thing that you

0:14:55can do for anybody, whether you want to

0:14:57network with them or not, is pay full

0:14:59price for their product or service.

0:15:01Dude, there was a guy who is a multi

0:15:03multi-millionaire and he's a in the

0:15:05financial space and he he provides

0:15:08consulting advice to like athletes and

0:15:10entrepreneurs and celebrities and I

0:15:13wanted to get him on a pod or do

0:15:16something with my mastermind and so I

0:15:18could message him cold like we knew each

0:15:19other bar we'd run into each other in a

0:15:21hallway essentially but we weren't

0:15:22really friends and so I noticed he was

0:15:24putting on an event in Nashville so I

0:15:26just bought a VIP ticket to the event

0:15:28and like as soon as he announced it paid

0:15:30full price. Don't ask for discount. Just

0:15:32pay full price. Buy the ticket. It was

0:15:33like 5K or something like that. And he

0:15:35DM'd me and he was like, "Dude, thanks

0:15:37for support. Really appreciate it." And

0:15:39I shared it, tagged him, you know. And

0:15:40so you would think, well, why does this

0:15:41person who's probably worth $50 million

0:15:43or I don't know, even more, who knows,

0:15:45care about a $5,000 purchase. Well, they

0:15:48do because it's their thing, you know,

0:15:49so it really connects with people. So, I

0:15:51think it's not necessarily about the

0:15:52dollar amount. It's about just you

0:15:54supporting them. And then what you can

0:15:56do with that, you can leverage it to

0:15:57meet, to talk more, and get in their

0:15:59circle.

0:16:00>> Exactly. Yeah. And people have this

0:16:02weird concept of like, oh, well, you're

0:16:03paying for friends, but you're not

0:16:05paying for friends.

0:16:06>> Yeah.

0:16:06>> You're paying to get in the room. You're

0:16:07paying for access. And nobody thinks

0:16:09about the cost of the ticket or the cost

0:16:11of the mastermind or whatever it is.

0:16:12Once you're in the room, everybody's

0:16:14there. Everyone's good people. You can

0:16:16just share ideas. I got a call from Rich

0:16:19Summers, my buddy Rich Summers. Yeah.

0:16:21And he's like, "Hey, we're flying a

0:16:22private jet down to Mexico. Do you want

0:16:24on?" That's five grand. I'm like, "Yeah,

0:16:26easy, of course." And then I got to meet

0:16:28Carlton. I already knew Mikey. There was

0:16:30a group of

0:16:30>> so much Yeah. So much networking.

0:16:32>> And I would like, who am I to be in that

0:16:34jet with them? But I made the

0:16:36investment. And that to me actually is

0:16:38something that I had to deprogram for

0:16:40myself is seeing those things as a

0:16:44asymmetrical return. Yes.

0:16:46>> That I don't quite know yet.

0:16:48>> Versus my engineer brain that looks at

0:16:49the symmetrical return. And that's why I

0:16:51got into real estate, right?

0:16:53symmetrical

0:16:55asymmetrical and it's 5 grand. And if

0:16:58you're sitting out there thinking five

0:16:59grand is a lot of money, then you should

0:17:00[clears throat] keep listening to the

0:17:01podcast and you should listen to Neil

0:17:02and like

0:17:03>> yeah, it's not like I'm not telling

0:17:04anyone to waste money or go into debt,

0:17:06but I kind of am sometimes telling you

0:17:07to, you know, what do you have to do to

0:17:09get in the room like and you should have

0:17:11a plan, you should have a business, you

0:17:13should have goals cuz you're not going

0:17:14in there with nothing. Like you have a

0:17:16podcast, you have a way for connections

0:17:18to benefit you. Like when I did that

0:17:20whole exercise with the group, they're

0:17:21like, "Who are you one connection away

0:17:23with?" Well, one guy was like, "Hey,

0:17:24there's this developer in my market. if

0:17:26I could team up with him, he's in

0:17:28mortgage, I'm or I'm in mortgage and

0:17:29he's in real estate, we could do some

0:17:31big things like I just want to be in his

0:17:33network because it would benefit my

0:17:34business and it would be a cool

0:17:35connection that I could leverage to get

0:17:36the next one. Cool. There's a reason why

0:17:38to meet you want to meet that person. So

0:17:40if you just want to meet him because

0:17:41you're a fan like that's not really

0:17:43going to benefit in. So you can

0:17:45definitely connect some of these

0:17:46opportunities to business goals. So that

0:17:49way you feed the engineer part of your

0:17:51brain too where you're like, "Hey, I'm

0:17:52going on this plane because I could get

0:17:54guests for the pod. I could, you know,

0:17:56do this. I could do bring that person

0:17:58into my community." Like whatever it is

0:18:00that your business is, it's going to

0:18:01help the business.

0:18:02>> Yeah. And sometimes it's just a hail

0:18:03Mary and it's an experience.

0:18:04>> Yeah. There you go.

0:18:05>> How do you feel about delayed

0:18:07gratification?

0:18:08>> So this is what I would say separates

0:18:09successful people from broke people is

0:18:12their payoff window. So broke people

0:18:14have a very short payoff window. So I'm

0:18:15going to try this and if it doesn't work

0:18:17in 30 days, I'm done. versus the most

0:18:19successful people I know, they have a

0:18:21long payoff window, delayed

0:18:22gratification. So, they might say, "I'm

0:18:24gonna start doing content. I'm gonna

0:18:25start a podcast. I don't know where it's

0:18:27going to lead. I don't even know if it's

0:18:28going to make money. It's probably going

0:18:29to lose me money." If you think about

0:18:30the time you put in, right? But I know

0:18:33this cool thing could happen down the

0:18:34road, so I'm going to do it. 5 years in,

0:18:36it turns into like, "Oh my god, I'm so

0:18:38glad I did that because it's made me $10

0:18:40million, $50 million." Who knows, right?

0:18:43But it could have been zero. So, like

0:18:44that is a long payoff window. That's

0:18:46delayed gratification. So the longer you

0:18:48can stick with something without getting

0:18:50paid for it, as long as you're on the

0:18:51right track, you you need to make sure

0:18:53you're running in the right direction,

0:18:54those are typically the biggest payoffs.

0:18:56>> And so how do you go from the broke

0:18:58mindset, short payoff window to the

0:19:01successful mindset in a longer payoff?

0:19:03>> So you would just pick some project

0:19:04that's going to take a long term and

0:19:06then not dedicate all your time. So

0:19:08somebody will misread this advice and

0:19:10they're in a W2, so they'll quit the job

0:19:12and go start the business or go start

0:19:14being a content creator. That's not what

0:19:15I'm saying to do. I'm saying keep the 9

0:19:17to5 but what are you doing after work?

0:19:20So for me my 9 to5 in the beginning 6

0:19:22years ago was in mortgage business and I

0:19:24still have that business but I would

0:19:26spend 9 8 hours 9 hours doing mortgage.

0:19:29Then I would come home eat dinner hang

0:19:31out with the kids and then from when my

0:19:33kids would go to sleep from 9:00 p.m.

0:19:35till 12:00 or 1:00 a.m. I would work on

0:19:38my personal brand work on content

0:19:39strategy research do all this stuff. So,

0:19:40I had like two jobs and uh I remember

0:19:43not getting a lot of sleep during that

0:19:44time, but I remember thinking, "Wow,

0:19:46this is really worth it years down the

0:19:47road." So, I was really bought in. I

0:19:49knew that this was going to pay off in

0:19:50the long term. I didn't quite know how,

0:19:51but I was doing it on top of this. I'm

0:19:53not saying quit, but dedicate some of

0:19:55your time. And in the beginning, it

0:19:57could just be your free time. Like,

0:19:58that's the biggest excuse I hear from

0:20:00people is I don't have time. But like,

0:20:02if you audited your time, you do have

0:20:04time. you need like two three hours a

0:20:06day or in the beginning two three hours

0:20:08a week to dedicate to something that

0:20:10would pay you off in the future. So

0:20:13majority of the time in the beginning

0:20:14you have to pay the bills. Like if you

0:20:15especially have a family you got to do

0:20:16that. Cool. You can't like not pay the

0:20:18mortgage. But what could you dedicate a

0:20:21few hours to and then graduate you know

0:20:23from there to keep leveling up?

0:20:25>> Then what's stopping people from

0:20:26auditing their time, shifting bad habits

0:20:29into good habits and going after what

0:20:32they want?

0:20:32>> It's uh indecision, right? So it's

0:20:34overthinking the number one thing. So

0:20:36this is why people get stuck in

0:20:38learning. So we should definitely you

0:20:39got to watch this podcast. you got to

0:20:41listen to what we're saying, but then

0:20:42what do you do afterwards? I think uh

0:20:45all this great content has tricked

0:20:47people into thinking that learning is

0:20:48doing. So you spend hours learning,

0:20:51you're doing all this stuff, you've got

0:20:53notes, you've got threads in GPT and

0:20:55claude about all these projects, but you

0:20:57haven't done anything. There's no

0:20:59business, there's nothing happening. And

0:21:00so I think people are waiting for

0:21:02certainty or they're waiting for

0:21:04confidence. And the problem is it

0:21:06doesn't come unless you do things. So,

0:21:07like you might think you need to gather

0:21:09more information and then you'll do the

0:21:10thing. The truth is you have to flip it.

0:21:13It's backwards. You have to do something

0:21:15and then you learn everything you need

0:21:17to know along the way. What's also

0:21:19interesting is when you decide to do

0:21:21something just by simply making a

0:21:22decision, the universe helps you. People

0:21:26help you just it it sounds kind of

0:21:28hokey, right? But all of a sudden,

0:21:30you're like this connection you need

0:21:32happens. like it's because you've

0:21:34signaled to everybody that you want to

0:21:36do this, that you're doing it. And

0:21:38people are afraid to take that jump

0:21:39because they're waiting for some

0:21:40confirmation that never comes. So I have

0:21:42this 70% rule, bro. It says if you are

0:21:4470% sure, go for it.

0:21:46>> Yeah.

0:21:46>> You don't wait for 100%. You'll never

0:21:48get it.

0:21:49>> Yeah. And even after taking this step

0:21:51and the universe is rewarding you, then

0:21:53you'll actually figure out what you need

0:21:54to go learn too. Yes. Right. You're

0:21:56going to learn along the way and you're

0:21:58like, "Oh, I actually need to go read

0:21:59this thing or now I need to go use

0:22:01chatbt or whatever because you've now

0:22:03figured out the next step or the next

0:22:05blockage that you need to uncover and

0:22:07you can use more information." Before

0:22:09you get to that point, you don't even

0:22:11know the information that you need to

0:22:12solve the next problem.

0:22:13>> Yeah. And that only comes through doing

0:22:15the thing.

0:22:16>> It only comes from doing, right? I

0:22:18>> I think we've forgotten how to do.

0:22:21>> Yeah.

0:22:21>> Like, unfortunately.

0:22:22>> Yeah. and coming from 9 to5 and and just

0:22:24being around people like I don't see a

0:22:28lot of people doing and it's not just

0:22:30about grinding it's about like making a

0:22:33decision and a commitment to yourself

0:22:35and then taking the steps that are

0:22:36required but we've and I've talked

0:22:38>> and I'll give you like some examples

0:22:39about how people can get out of that

0:22:41I've had several people work with me and

0:22:44then go on to launch things and so it

0:22:46doesn't necessarily mean that you have

0:22:48to do it you could go work with somebody

0:22:50and learn and just be upfront like hey

0:22:52my goal goal is to eventually do is to

0:22:54be a free to do my own business or do

0:22:56this. But I know I'm not there yet. And

0:22:59then again, this goes back to humbling

0:23:01yourself and putting in the work so that

0:23:04you can have the freedom in the future.

0:23:06People want to skip that step. That step

0:23:08for me was like, I'm going to pay to be

0:23:10in these rooms. I'm going to work for

0:23:12other people. I'm going to go shadow

0:23:14this person. I'm going to do this work.

0:23:16I'm going to work for free. Just put me

0:23:18in the room, bro. Put me to work. What

0:23:19do you need help with? This I just want

0:23:21to be around you. Cool.

0:23:22>> So, how long was that kind of ramp up

0:23:24period?

0:23:25>> Um, so for me, I I've been in the

0:23:27business in my first business for like a

0:23:28decade plus, stuck in mid- six figures,

0:23:30wanted to break out. So, that's what how

0:23:32got me to seven figures. And my first

0:23:33business, which was mortgage, was

0:23:35personal brand. I started putting out

0:23:36content. And then what I started doing

0:23:38is serving people in the industry who

0:23:40needed help so that they would refer me

0:23:43more business. And so, that's how that

0:23:44and then it started to lead to

0:23:46recruiting. Then it started to lead to

0:23:47like all kinds of different things.

0:23:49Through that I ended up launching

0:23:50another business to help people in u in

0:23:53my industry and and related industries

0:23:55and then I launched an event and a

0:23:56community and all these other things.

0:23:57These kind of happened by accident but

0:23:59it all came from just helping other

0:24:01people. So I think whatever it is you're

0:24:03doing you have to add value to other

0:24:05people. And so in the beginning it was

0:24:07like hey uh I'm not good at teaching but

0:24:10that was the thing that I needed to get

0:24:12good at because if you can teach other

0:24:14people they'll want to work with you.

0:24:15They'll want to refer you. They'll

0:24:16respect you. But I wasn't a good

0:24:18teacher. So, a I hired a coach to help

0:24:20me put together presentation cuz I

0:24:22sucked at public speaking. So, I got

0:24:24that. Then the next part was just doing

0:24:25it. There's nothing to replace doing the

0:24:27reps. So, how do you put on a good

0:24:29presentation or or training or class?

0:24:31You have to do a couple shitty ones

0:24:32first, right? So, I did some really bad

0:24:34ones. Like, if I watch the video, it's

0:24:36cringe, you know? But that's how I had

0:24:38to do that. So, I had to go through

0:24:39those phases of like, okay, I'm just

0:24:41going to do it. I'm going to announce

0:24:43the date. And so, this is the biggest

0:24:44thing that helped me is just setting the

0:24:46date. So, I'm going to do my first

0:24:48training or my first class for people in

0:24:50my industry on this day. What am I going

0:24:52to teach? I don't know. Let's come up

0:24:54with the packaging, the title. What are

0:24:56you going to get by coming to this? What

0:24:57are you going to present? I'll figure it

0:24:59out. You know, like you will figure it

0:25:01out. By the way, the the PowerPoint will

0:25:04be um timestamped the day before, the

0:25:06night before, but you'll figure it out,

0:25:08you know. So, I just think set the date

0:25:10and then start putting it together, get

0:25:11people in the room. And so, that's what

0:25:12I did. And then through that process, it

0:25:15just kept leveling up from there. and it

0:25:16turned into all this content as well.

0:25:18>> Yeah. And so how do you look at personal

0:25:20brand as leverage?

0:25:22>> So if you think about u it's the

0:25:24ultimate leverage because it's your

0:25:25reputation online, right? So you think

0:25:28about what are people saying about you

0:25:29when you're not in the room. What

0:25:30opportunities are there? And then it's

0:25:32the coolest thing because you know

0:25:34Warren Buffett says uh if you don't find

0:25:36a way to make money while you sleep,

0:25:37you're going to work until you die.

0:25:39>> And so right now I don't know if

0:25:41everybody realized this but we're going

0:25:43through a major shift in the economy.

0:25:45It's been happening and then people are

0:25:46starting to become aware of this and

0:25:48it's also true for most industries. So

0:25:50it used to be a bell curve distribution

0:25:52curve of like there's a lot of people

0:25:54who are doing okay you can make a decent

0:25:55living can make good money and then on

0:25:57the other side of the curve there's

0:25:58people making crazy amounts of money

0:26:00doing really big things but there's a

0:26:02big amount of people in the middle. Well

0:26:04what's shifted now is it's become

0:26:05inverted to a power curve. And so what

0:26:07this means like there's a bunch of

0:26:09people struggling. there's a bunch of

0:26:10people in this middle muck area and then

0:26:13as you get up into the curve there's

0:26:14people getting bigger benefits and then

0:26:16as you get higher in the curve there's

0:26:17people getting enormous benefits and so

0:26:20it's kind of it's kind of sad to say but

0:26:22like think about this stat that just

0:26:23came out this past summer there was a

0:26:26record set for the number of Americans

0:26:28taking a trip overseas to Europe like

0:26:31this is wealthy affluent people flying

0:26:33maybe even private who knows so record

0:26:35set the same year in the fall there's a

0:26:38record set for the number of people at

0:26:39food banks

0:26:41It's it's this power curve. There's so

0:26:43many people struggling and you could

0:26:44say, "Hey, this isn't fair. What's

0:26:46happening to the middle class? What's

0:26:48happening to average?"

0:26:50Well, it's just the way it is. Like, I'm

0:26:52not waiting for politicians to do

0:26:53anything. They're they seem to be

0:26:54dumber, like dumber than ever, and they

0:26:56can't agree on anything. So, who's going

0:26:58to help you? Nobody. You have to help

0:26:59yourself. And your goal should be to

0:27:01continue to move up that curve. And so,

0:27:03the best way to do that is through

0:27:04personal brand. So, the best way would

0:27:06be like, "Okay, what can you teach?"

0:27:07either you're building something or you

0:27:09have some expertise. You've gone from A

0:27:11to B. You don't need to be an expert yet

0:27:12to start this process. So, what could

0:27:14you help people with? Uh the best way to

0:27:16get rich is to help other people get

0:27:18rich. Like that. I don't know who said

0:27:19that but it's so true, right? So,

0:27:22what could you help people with? And how

0:27:24can you start that process? And then you

0:27:25start moving your way up. And you should

0:27:27be documenting along the way. And you

0:27:28should be honest and authentic along the

0:27:30way. Like I would tell people, hey, I'm

0:27:32doing my first class. I'm doing my

0:27:34second class. I suck at this. Anybody

0:27:35have any tips on public speaking? Let me

0:27:37know. I'm not trying to act like I'm the

0:27:38big- time guy. I'm just saying, "Hey,

0:27:39dude. I'm just trying this stuff." And

0:27:41then years later, people will come to

0:27:43our events and be like, "Hey, I've been

0:27:44following along since the beginning,

0:27:47dude. I'm just inspired by the journey.

0:27:48I just want to come and support." Like,

0:27:49that's really cool. So, you can talk

0:27:51about as you're building. And then you

0:27:53can launch things and do things. You

0:27:54you'll get things along the way. I

0:27:56remember uh Jesse Sler uh who's like a

0:27:58billionaire. He spoke at one of our

0:28:00events a few years ago and backstage he

0:28:01told me that the biggest wins for him

0:28:04were things that weren't on the road

0:28:05map. M

0:28:07>> like huge deals, big opportunities.

0:28:10Ziko, coconut water, this deal, that

0:28:12deal, Matt Damon story, like all these

0:28:13crazy things that happened because he

0:28:15was just building in the back room

0:28:18there's a conversation that leads to

0:28:19this meeting that leads to Coca-Cola.

0:28:21Like all these just crazy happened

0:28:23to him over the years because he was

0:28:25building his personal brand, you know,

0:28:27like he didn't plan on starting a

0:28:28private jet company or selling it to

0:28:31Warren Buffett or starting a coconut.

0:28:33like all these cool stories happened

0:28:35because he just was in the mode of

0:28:36building his brand, sharing what he's

0:28:38doing, talking to more people, and then

0:28:39it just levels up from there.

0:28:40>> I think the other piece of that and it's

0:28:42tied into personal brand is who you're

0:28:45being as a person.

0:28:47>> Yeah.

0:28:47>> Right. And so like Jesse Sler and and

0:28:49some other folks that you've mentioned,

0:28:50like the way that they're being and

0:28:52showing up is attractive to people. And

0:28:56so I I think about who I was before and

0:28:59also my co-workers and people I was

0:29:01surrounded by at my job and I'm like I

0:29:03think people have a fear of who they are

0:29:07and putting themselves out there,

0:29:08>> right?

0:29:09>> Yeah. They're not comfortable with

0:29:10themselves and so it's okay to start

0:29:13like I was there like you just said you

0:29:14were there and I think it's a matter of

0:29:15just getting over the hump through the

0:29:17reps. So you don't have to have it all

0:29:19figured out to get going. You don't need

0:29:20to know the whole road map in order to

0:29:22start the journey. So, it's going to be

0:29:23like, "Okay, where am I at now? I need

0:29:26more confidence. Like, I need more

0:29:28stuff." And you get it through the

0:29:29actual process. And what happens is if

0:29:32you have a if you're coming from a good

0:29:33place, like you're not trying to scam

0:29:36people. You're learning you're good.

0:29:38You're a good person, it'll come

0:29:39through. Like I said earlier, people are

0:29:41really good at viewing somebody's

0:29:42authenticity right now. They're their BS

0:29:44meter is like super high right now. So,

0:29:46you can tell when people are BSing. you

0:29:48can tell when um somebody's not doesn't

0:29:52know what they're talking about, but

0:29:53they're trying to pretend like they do.

0:29:54Uh I think right now we're in a trust

0:29:56recession because everybody's

0:29:58questioning everything. So when you see

0:30:00an image, you're like, is this AI? When

0:30:02you see somebody teach, are they lying?

0:30:04When you see somebody tell you that the

0:30:05expert, who are you to tell me this?

0:30:06Like everybody's just questioning

0:30:08everything. And you'll see it in the

0:30:09comments on anything that goes viral.

0:30:11You'll see a debate happening in the

0:30:12comments of people calling this a lie.

0:30:15This doesn't really work. And then so

0:30:17it's kind of like you find what you look

0:30:18for right now, right? So in that world,

0:30:20the only way to kind of get beyond that

0:30:22is to just be fully authentic and then

0:30:24to be consistent like sharing it on a

0:30:27consistent basis. So I feel like a huge

0:30:30mistake, I don't know if you've seen

0:30:31this too, is like people will start go

0:30:32really hard for two months, not see

0:30:34anything, and then stop.

0:30:35>> Yeah.

0:30:35>> They fall off for like six months. Then

0:30:37you run into them at an event, you're

0:30:38like, "Hey dude, what happened to your

0:30:39stuff? I don't see you on there. Oh

0:30:40dude, I I got busy. I'm not posting

0:30:42anymore." you know, so you have to stick

0:30:44with it and not fall off because that's

0:30:46where you lose the whole progress.

0:30:47>> So, how do people remain consistent?

0:30:50>> What is your thing going to be? So, for

0:30:51example, uh my I'll just give you my

0:30:53experience was I'm going to teach here's

0:30:56the uh main topics I'm going to teach

0:30:57and find the pillars of content I'm

0:30:59going to be putting out and then how

0:31:01often I am I going to do it. And I think

0:31:03there's something to be said for not

0:31:04trying to do everything at once. If you

0:31:06dilute your efforts, you really get

0:31:07nowhere. So, I would go into a focused

0:31:10thing of like which platforms do I want

0:31:12to go on? Like somebody's telling me

0:31:13right now I need to do LinkedIn.

0:31:14>> Mhm.

0:31:15>> Well, bro, I haven't logged into

0:31:16LinkedIn in a few years and I'm not

0:31:17going to right now, you know, cuz I'm

0:31:19focused on Instagram and which is

0:31:21connect to Facebook and then I'm now

0:31:22focused on YouTube and then I focused on

0:31:25writing on X and threads, right? So, I

0:31:27started to do them and then once you

0:31:29have some momentum and once it doesn't

0:31:31feel like a big lift, then you could add

0:31:32the next thing, then you can add a team

0:31:35member. I think a huge thing that would

0:31:37help people is getting help, you know,

0:31:40like hiring someone to help you with

0:31:41this because there's only so many hours

0:31:42in a day. So, I think I would ask you,

0:31:46would you be scared to hire someone at

0:31:48$70,000 a year right now to help you?

0:31:50Cuz I remember we walked in here with

0:31:52one of our content creators and like and

0:31:54maybe that's a six-figure investment for

0:31:56somebody. Would you be scared to invest

0:31:57that?

0:31:58>> Yeah, of course.

0:32:00>> But I think you're scared because you

0:32:01think you have to write a check all at

0:32:02once.

0:32:03>> That's right.

0:32:04>> You don't. you just pay this month

0:32:06>> and then if it doesn't work like you

0:32:08know for either party

0:32:10>> it can end like so I think you have to

0:32:11reduce the risk and just say okay I'm

0:32:13not committing to years of hundreds of

0:32:15thousands I'm committing to one month

0:32:17>> or 90 days see how this goes and then

0:32:19continue from there so that's how I

0:32:20started with hiring people because you

0:32:22need help nobody who's done anything

0:32:24major has done it on their own there's

0:32:26some level of help I know now there's AI

0:32:27and stuff to help you but still there's

0:32:29not enough hours in a day

0:32:30>> no there's not enough hours in a day and

0:32:31that's how I hired my assistant is

0:32:34>> it was probably scary at first.

0:32:36>> Yeah. Yeah. Of course. Yeah. And it it

0:32:37is funny that you say that. I pro I

0:32:39think I have to pay the whole amount up

0:32:40front, right?

0:32:41>> You're not kind of get

0:32:42>> like doing the math on my, you know,

0:32:43it's like wait.

0:32:44>> Well, also if you just do the math and

0:32:46say it's like $7,000 this month because

0:32:48it's not just the pay it's benefits,

0:32:50tax, payroll taxes, there's a lot more

0:32:52cost. I get it. So that's the cost.

0:32:54Okay. Well, is this person being in your

0:32:57business?

0:32:58>> Can you add that much revenue this

0:33:00month? And if the answer is yes, like

0:33:01it's a no-brainer. That's right. And if

0:33:03you're 70% sure, remember if you're 70%

0:33:05sure, go for it

0:33:06>> because you'll never get the 100%

0:33:07certainty. So just if you're like, you

0:33:09know what, I think this works, let's go

0:33:11then. Because what you'll find is

0:33:13anytime you bring somebody on, increase

0:33:16your overhead, you work harder.

0:33:18>> Mhm.

0:33:18>> You ever noticed that? Like you're like,

0:33:20I need to go make more content. I need

0:33:22to go get more deals because I need to

0:33:24cover this cost.

0:33:24>> Yeah. And it's a level of

0:33:26accountability. They're they're moving

0:33:28faster than I am or they should be

0:33:30moving faster than I am because they're

0:33:31off doing their stuff while I'm doing my

0:33:33stuff and they're like, "I need more. I

0:33:34need more. I need more." I'm like,

0:33:35"Okay, okay, okay." You know, and so

0:33:37then and then that does open up the door

0:33:39like, "Oh, I do need someone."

0:33:40>> Everyone's looking at me, the the shorts

0:33:42editor, longs editor. They're like,

0:33:43"Hey, what do you want to do about all

0:33:44this content?" I'm like, "I don't know.

0:33:46I need someone that actually knows."

0:33:47>> Yeah. It's about like I I'm where I'm at

0:33:50right now because I've had the benefit

0:33:51of working with great people along the

0:33:53way. I have great people I work with

0:33:54right now. Mhm.

0:33:55>> So, it's just a lie for people to be

0:33:57like the soloreneur. I do it all. Like,

0:33:59yeah, you do a lot and you're the

0:34:00brains, you're the you're the face, and

0:34:02maybe the talent, but there's a lot of

0:34:04other people you need help from.

0:34:06>> Yeah.

0:34:06>> You can't do it alone.

0:34:07>> No.

0:34:08>> Even think about Dan Martell. I know

0:34:09both of us have had him on the podcast.

0:34:10Well, who's Dan's right-hand guy? This

0:34:12dude Sam.

0:34:12>> Sam.

0:34:13>> Sam's a genius like in content if you

0:34:15think about it. And he he didn't start

0:34:17that way, but he got there because he's

0:34:18obsessed with content and he helped Dan.

0:34:20So Dan will tell you, "Hey, I wouldn't

0:34:23my channels and my content wouldn't be

0:34:25where it's at without Sam."

0:34:26>> Yeah. And it's true.

0:34:27>> Yeah,

0:34:28>> it's true. And I had Sam on, too. It was

0:34:30a great episode. It was the first

0:34:31episode that actually performed really

0:34:32well. And Sam laid it all out there. And

0:34:35he's still posting clips from that

0:34:36episode almost a year ago.

0:34:38>> Yeah.

0:34:39>> Because it's all still relevant and

0:34:40Sam's a genius

0:34:41>> and Sam knows his stuff. That's the

0:34:43whole point. Like he he lives, breathes,

0:34:44and eats content. And so when he talks

0:34:46about content, he knows the game. I

0:34:48think, and I can say this because this

0:34:49is where I've been in the past, is

0:34:51people

0:34:52have a hard time with their own

0:34:54leadership.

0:34:55>> Yeah.

0:34:55>> And not getting frustrated and being

0:34:58able to lead people and stay consistent

0:35:01in the vision and hold people

0:35:03accountable and be loving and, you know,

0:35:05all the things that it takes to be a

0:35:06good leader. Yeah.

0:35:07>> And so then they go and they hire VAS.

0:35:09>> Yeah.

0:35:09>> And they It doesn't work.

0:35:11>> It doesn't work. No, you can do some

0:35:12stuff, but it's it's just the same. It's

0:35:14like kind of the same thing with AI is

0:35:15like it can really only take you so far.

0:35:17>> Yeah. And I think some of the VA stuff

0:35:19is going to be removed through AI.

0:35:21>> Like it already is. If you have, for

0:35:23example, by the way, from just a quick,

0:35:25I know this isn't about AI, but anybody

0:35:26who's using AI right now. If you're

0:35:28still using Chat GPT, that's great, but

0:35:30like you need to move on to other things

0:35:32like Gemini or Claude and other tools.

0:35:34So, I still use chat for some stuff, but

0:35:36I've moved on and getting way more

0:35:38output out of Claude. And uh this past

0:35:40week, something that's gone super viral

0:35:42is this new tool called Cladbot or

0:35:45Claude I think it's called Cloudbot.

0:35:46Yeah,

0:35:46>> Cloudbot.

0:35:47>> Yeah. People are installing it on their

0:35:48computer, on their phone, and it's

0:35:50basically your VA, but it's AI.

0:35:53>> It connects to all your systems and APIs

0:35:54and it can do everything that a VA can

0:35:56do, but it's AI. And so that replaces

0:35:59that 3 thou 2,000 $3,000 VA. But then

0:36:03the real the person you can't replace is

0:36:04the boots on the ground person, the ear

0:36:06assistant, the person that you can talk

0:36:07to that's a real human that can get

0:36:08stuff done. And then that person can be

0:36:10using AI to increase their output.

0:36:12>> So I don't think like AI is going to

0:36:14replace anybody valuable. It just

0:36:17replaces the robots or the people who

0:36:19don't bring value.

0:36:20>> That's right. Yeah. The people that are

0:36:22not

0:36:23>> Yeah. And they're not building their

0:36:24skills and they're not improving.

0:36:25They're not growing. They're not adding

0:36:26value. Right. They're not changing with

0:36:28the times.

0:36:28>> Yeah. Yeah. So, that would be like one

0:36:29skill for I'll give you an example of

0:36:31this uh for people looking to level up

0:36:33and they're like, "Well, what am I going

0:36:34to do? I just have a job. I'm kind of

0:36:36interested in the real estate thing. I

0:36:38kind of like what Neil said about

0:36:39personal brand. I'm a content I I love

0:36:41content, but I don't know what I would

0:36:42make content about." So, I'll give you a

0:36:44great use case, and I've seen so many

0:36:46people make an insane amount of money in

0:36:48the last 12 months, and this is going to

0:36:49continue. They go deep on an AI tool.

0:36:53They just start spending their free time

0:36:56becoming an expert at this. It could be

0:36:58Cloudbot. It could be Cloud. It could be

0:36:59the new tools. Then you start sharing

0:37:02what you're learning. Not pretending

0:37:03like you're the expert. Just sharing

0:37:05what you're learning. At a certain

0:37:06point, relatively quickly, if you're

0:37:09interested in this, you will be close to

0:37:11an expert level in that thing compared

0:37:12to the average person. That person will

0:37:15pay you a lot of money.

0:37:16>> Mhm.

0:37:16>> Like [clears throat] if somebody came to

0:37:17me right now and told me they were

0:37:19expert at automations, AI, they could do

0:37:21this and this in my business, I would

0:37:23pay them right now. They could write

0:37:24their ticket. Those people don't exist.

0:37:27Like they're very rare and they're

0:37:29people are searching for them. I'm on X

0:37:30every day and founders, people,

0:37:33entrepreneurs, creators are looking for

0:37:35talent and they can't find it.

0:37:37>> Yeah. Zuck paid what, like 14 billion

0:37:39for the best in the in the world.

0:37:41>> Yeah, bro. It's this most insane

0:37:43opportunity of our life. So when when I

0:37:44talked about earlier, it kind of sounded

0:37:45doom and gloom where I'm like this power

0:37:46curve. People are struggling. They're in

0:37:48the middle. It's also never been easier

0:37:50to get into the top of the curve like

0:37:53because of technology. So use Yeah. Use

0:37:55tech to just shorten like it's the

0:37:58ultimate accelerator. You can go from

0:38:00zero to hero quick

0:38:01>> because what what you're really saying

0:38:02is like take a skill, take anything that

0:38:05you know, anything that you know and if

0:38:07you don't know anything, go learn it,

0:38:08right? Spend less than a month. You can

0:38:10probably in less than a month become an

0:38:11expert at one tool in AI or whatever

0:38:13whatever the thing is

0:38:14>> and then just go start posting about it.

0:38:17>> And those two things combined will allow

0:38:18you to go create a business or something

0:38:20where you're

0:38:21>> you could work you can work for

0:38:22somebody. I'll give you another use

0:38:23case. There was a guy who I saw speak at

0:38:25this uh school conference. So, school is

0:38:27a learning platform just like Circle or

0:38:29Kajjabi or any of these platforms where

0:38:31you could sell, you know, your

0:38:32community. You can host your community.

0:38:34You can host courses and learnings.

0:38:36Well, school uh was blown up over the

0:38:37past couple years because of Hormosi and

0:38:39a couple other things that they did. But

0:38:41this guy started from scratch, from

0:38:44dirt, his content strategy around AI.

0:38:47Then he started AI uh community. He is

0:38:51now the number one AI or the number one

0:38:54community overall on school platform and

0:38:56he makes over a million dollars a month

0:38:59from zero, bro. And he's start he's

0:39:01making seven figures a month. Like he

0:39:03makes way more than like he's making

0:39:05double what I make annually. This is

0:39:06crazy. And I'm like, dude, this is wild.

0:39:08And and I've been in business 20 years.

0:39:11>> And this dude looks like he could be my

0:39:12son, you know? Like, bro, this is crazy.

0:39:14I'm 44 years old. He's in his 20s and

0:39:16he's he's out earning me and he's

0:39:18probably on a trajectory he's going to

0:39:19make even more because he just got

0:39:21started.

0:39:22>> The bar is so low right now. People

0:39:24don't realize how low the bar is.

0:39:26>> But you just have to be obsessed. The

0:39:29reason why that guy makes a million

0:39:30dollars a month is because he he eats,

0:39:32breathes, and sleeps AI. He became an

0:39:35expert at it through his own curiosity.

0:39:38He's lucky cuz like he has all the free

0:39:40time in the world. He's probably a

0:39:41single guy. He doesn't have a family or

0:39:42whatever. So he can just spend literally

0:39:4418 hours a day if he wants on these

0:39:47things. And he did. And then he that

0:39:49comes through in his teachings, that

0:39:50comes through in his content. He's

0:39:51obsessed with all of it.

0:39:52>> Like people think $100,000 is a lot of

0:39:54money right now. And even $150,000 as a

0:39:56salary is a lot of money. You could get

0:39:58to that level in a couple months with

0:40:00the right amount of dedication and

0:40:03leveraging the skill set that you have

0:40:04and sharing content online.

0:40:06>> Yeah. You just have to be that type of

0:40:07person. And then also, you know, there's

0:40:09other things like he became good at

0:40:11speaking on camera. He became good at

0:40:12content. Like

0:40:13>> that's all for the journey though.

0:40:14That's what it is.

0:40:15>> And there's talent involved too. Like

0:40:17I'm sure some people for me it took me

0:40:19two years to get good at public

0:40:22speaking. For somebody else that's more

0:40:24talented than me, it might take you two

0:40:26months.

0:40:27>> So everybody's learning curve is going

0:40:28to be different. It took me over a year

0:40:31just to get comfortable doing a selfie

0:40:32video, bro. Like I would literally like

0:40:35do 20 30 takes. Still to this day I'll

0:40:37do like 10 takes sometimes, but I would

0:40:39be afraid of everybody. Is anybody

0:40:40seeing me? I would second guess myself,

0:40:43lack of confidence, not want to hit

0:40:44post, all the you know, the dumb

0:40:46stuff in our head that stops us from

0:40:48executing.

0:40:49>> So, what was it that kept you going,

0:40:51kept pushing and and 20 takes?

0:40:53>> Getting the feedback from a few people.

0:40:55So, if you're on the right track, people

0:40:57you'll get little hints of success. It

0:41:00won't be a lot, but someone will be

0:41:01like, "Hey, dude, your video helped me."

0:41:03Or you go to an like a local industry

0:41:05thing and they're like, "Dude, I love

0:41:06your videos, man. Keep going." You're

0:41:08like, "Okay, I'm on to something now."

0:41:10You know, I remember teaching a shitty

0:41:11what I thought was a shitty class to six

0:41:14people, bro. Only six people showed up.

0:41:17And one of the per people in the class

0:41:18came up to me afterwards. He's like,

0:41:19"Hey, bro. I learned more with you today

0:41:21than I've learned the whole month here

0:41:22at this company."

0:41:23>> And I was like, "Oh I'm on to

0:41:24something." You know? So those little

0:41:26hints give you, it's gold. Like I I

0:41:29still to this day screenshot every DM,

0:41:32every message. I'm sure you get messages

0:41:33like, "Hey dude, this podcast really

0:41:35helped me from a dark place." That is

0:41:37the most inspiring thing to I get so

0:41:39much fulfillment from the feedback and

0:41:41it's it's not like they're paying you

0:41:42either. They just gave you their

0:41:43attention.

0:41:44>> Yeah. It means a lot to me. It means the

0:41:45world to me when people reach out and

0:41:47message and tell me how it's helped.

0:41:48>> Yeah. So, that's what drives you to make

0:41:50the next 20 episodes.

0:41:51>> That dude's one DM, which is also why

0:41:55people should let creators know if your

0:41:58stuff is helping. Like, bro, you never

0:42:00know the impact of just letting someone

0:42:01know you appreciate what they did.

0:42:03>> Nobody does it anymore.

0:42:04>> No. Yeah. Yeah, I think it's less and

0:42:05less, but that was what kept me going

0:42:07for a long time in the beginning was the

0:42:09the people, the core audience, the the

0:42:11ones that were

0:42:12>> Yeah. And it's and it's hard today for

0:42:13creators than it was a few years ago.

0:42:15It's also easier because of tech and

0:42:16because of AI and you know, all these

0:42:18things that can help you scale, but it

0:42:20is harder because you get less feedback.

0:42:22So, less people hit the heart button on

0:42:24Instagram, the less people hit the

0:42:26follow button, less people hit the

0:42:27subscribe button on YouTube, there's

0:42:28less people in comments. But you can't

0:42:30get deterred there. You just have to

0:42:32keep going and it starts to get going.

0:42:34Uh, nothing attracts a crowd like a

0:42:35crowd. So, I noticed I didn't get any

0:42:37comments for a while and then all of a

0:42:38sudden you got two comments. Well, that

0:42:39leads to 12. That leads to 24, right?

0:42:41So, you just have to get the the ball

0:42:43rolling.

0:42:44>> I did want to talk about the gap that

0:42:46you talked about, the power curve or the

0:42:48wealth curve, whatever it is, because

0:42:51>> I started noticing this the last decade

0:42:54really with the wage gap.

0:42:56>> Yeah.

0:42:56>> Right.

0:42:56>> And and just by the way, before you get

0:42:58into the question, the same is true for

0:43:00podcasts. How many are in the middle

0:43:01muck? How many are winning? The same is

0:43:03true for people in real estate. How many

0:43:05people make ungodly amounts of money and

0:43:06how many are struggling? So just apply

0:43:08this same curve to anything and it's

0:43:10true.

0:43:10>> So what do we do?

0:43:12>> Well, what what like let's just look at

0:43:14your example right now. You're on your

0:43:16way up for sure. Um what is your

0:43:18expertise right now is short-term

0:43:20rentals. We were just talking about

0:43:21this, right? So you want to teach more

0:43:23people. You want to make an impact

0:43:24there. You also are helping I would say

0:43:27a young audience level up, leave their

0:43:30W2, exit the rat race. And so you kind

0:43:33of can have both of these things going.

0:43:35Your mechanism for getting out of the

0:43:37rat race could be buying properties,

0:43:39short-term rentals, tax advantage. It

0:43:41could also be um other things like from

0:43:44guests that you bring on, right? You

0:43:45were just talking about Yeah. We're

0:43:46talking about uh other things that we

0:43:48could teach people, how we could help

0:43:49people. So I would just find out like

0:43:52what is the thing that really lights you

0:43:53up? I don't know if you you you

0:43:55mentioned that getting feedback from

0:43:56people gave you a certain level of

0:43:58fulfillment. That's the same for me. Um

0:43:59that's why I loved speaking. I used to

0:44:01hate it, but I love it now because

0:44:02people afterwards will tell you how much

0:44:04of an impact you made and they'll

0:44:06literally change the course of it sounds

0:44:08cheesy, but they'll change the course of

0:44:09their business or their life based on 30

0:44:11minutes they spent with you in a live

0:44:13room. That's huge impact and that

0:44:15becomes like a drug. So, I'm like, I

0:44:17want to do more of that. even if it

0:44:18doesn't pay me as much as some of the

0:44:20other things, I spend more my time doing

0:44:21that cuz I know it'll lead to something

0:44:23big in the long term. So, I would just

0:44:25find out like, okay, 7030 maybe for you,

0:44:28like 70% of the time is spent on doing

0:44:30things, you know, like you can move the

0:44:32needle and then 30% is kind of a

0:44:33moonshot thing. It could be the podcast,

0:44:35could be something with huge up

0:44:37unlimited upside, jumping on the private

0:44:39jet with the rich, all those kinds of

0:44:40activities, whatever you want to do. But

0:44:42then like what's the core thing going to

0:44:44be? And so what how do you monetize your

0:44:47thing? Right now

0:44:48>> I have a community. It's called Escape

0:44:49Velocity. It's because you need the push

0:44:51to get out of your get out of the trap.

0:44:53>> Okay.

0:44:54>> And and so there's community help people

0:44:55buy the right type of real estate to

0:44:57quit their job.

0:44:57>> Okay. Cool. So exit your 9 to5 or start

0:45:00this as a side hustle and then

0:45:01eventually exit through real estate.

0:45:03>> Yes.

0:45:03>> Okay. Cool. And then um so that would be

0:45:06is your goal of yours to grow that to a

0:45:08bigger level?

0:45:09>> Yes. 100%.

0:45:10>> Okay. So then that should be the focus

0:45:12of you know a lot of the content a lot

0:45:14of the time is like I don't know if

0:45:15you're in being intentional about adding

0:45:18people to that community. Do you run

0:45:19ads? Do you do webinars? Anytime?

0:45:21>> I don't do ads. I've done a webinar. Uh

0:45:23I talk to people in the DMs and uh I'll

0:45:27have calls.

0:45:28>> Okay.

0:45:28>> But it's but it's been less intentional.

0:45:31>> Yes. So I would like you just would get

0:45:33serious. You'd be like, "Look, man. My

0:45:35goal is to double the size of this group

0:45:37or triple it or whatever it is." Cool.

0:45:39and um big goals, but then small plans.

0:45:43So big goal is like you wanted to have

0:45:46this podcast reach this many millions of

0:45:47people. Big goals is like I think you

0:45:50even said you want to be Joe Rogan.

0:45:52Cool. That's big. Small action it's

0:45:55Today is Wednesday. We're shooting this

0:45:56video. So big goal that we need to

0:45:58double the the community, the paid

0:46:00community and double the revenue. Small

0:46:01goal is what are the things we could do

0:46:03to do that? Well, if you've had success

0:46:05with the webinar, why don't we do

0:46:07another one? You know, I do this all the

0:46:09time where you have success with

0:46:10something and then you're like, move on

0:46:12to the next thing. Yeah.

0:46:13>> Well, why don't you run that play again?

0:46:14And so, I had this really uh me crazy

0:46:17meeting with Daniel Priestley. He was

0:46:18just on Diary of a CEO. He's been on

0:46:20he's been blowing up on YouTube. He's

0:46:22he's been an author, all these kind of

0:46:23cool things. And I had the privilege of

0:46:25just connecting with him through a

0:46:26mutual friend, Luck. And then he flew

0:46:28out to Vegas to hang out with us. And

0:46:30so, um I got to talk to him and I was

0:46:32asking him and he was doing the same

0:46:33thing with me. He's like, "Hey, how do

0:46:35your events and your systems grow?" And

0:46:36I was like, if I had to look at it, it's

0:46:38events and webinars. He's like, well,

0:46:39what's the recurring thing that you're

0:46:41doing? Like, what's the repeatable

0:46:42process every week or every month? And I

0:46:45was like, well, I kind of just do it

0:46:46when I feel like it. And he's like,

0:46:47Neil, are you dumb? You know, you found

0:46:50success with this. Why don't you redo

0:46:51it? I was like, well, when I get tired

0:46:52of doing the same webinar, he's like, do

0:46:54you think Coldplay gets tired of playing

0:46:55their set tonight? Like, they're getting

0:46:57paid. It's a lot of energy. It's fun.

0:46:59Like, just have some perspective.

0:47:00Somebody's outside right now digging a

0:47:02ditch and you have to host a webinar.

0:47:04>> Oh, yeah. That's I can push buttons on a

0:47:07computer, you know?

0:47:07>> I don't The only way I take this

0:47:09seriously is that I love it. I'm having

0:47:11fun and I'm helping people. Otherwise,

0:47:12it's like I'm so grateful that

0:47:14>> Yeah. So, just getting that play getting

0:47:15back to a place of gratitude for what we

0:47:17get what we get to do for a living and

0:47:20then let's just do more of the things

0:47:22that work. Run the plays that work

0:47:24instead of just dabbling and

0:47:25experimenting and getting distracted. So

0:47:27I think Hermosi's been talking a lot

0:47:29about this lately like you know your

0:47:30success in entrepreneur is going to be

0:47:32determined by what you say no to because

0:47:34we've never been this distracted. People

0:47:36are vying for our attention. Starting a

0:47:38new business, start this thing, do this

0:47:40thing. I get I get a new idea in my head

0:47:42every day, every morning.

0:47:43>> Yeah.

0:47:43>> And do I have the ability to shut that

0:47:44down and focus on my plan? So that's

0:47:47okay. Like you can spend some of your

0:47:48time, but there's got to be something

0:47:50repeatable that's growing the business.

0:47:53So that way when you get to the end of

0:47:54the year or the end of two years, you'll

0:47:56notice the the thing kept growing

0:47:58because of that repeatable thing. So for

0:48:00some people it's paid media. But what

0:48:02does the paid media send them to? You

0:48:04know, lead magnet, buy the offer

0:48:06directly. If you've noticed people don't

0:48:08buy directly, they need to come on a

0:48:09webinar. Then that would be the process.

0:48:11It would be organic and paid. That leads

0:48:13to a paid webinar that grows your email

0:48:15list. And then the webinar uh not a paid

0:48:18webinar. Um it would be a free webinar

0:48:19in your case. And then you would offer

0:48:21the community at the end of it and you

0:48:23would just continue to do that. You can

0:48:25automate webinars as well through like

0:48:27webinar jam or webinar fuel. So that way

0:48:29some of this can be on autopilot. I do

0:48:32think that some of these automation

0:48:33things are starting to fade. People are

0:48:36actually like less they're they're

0:48:39reluctant to buy when it's a

0:48:40pre-recorded thing. They want it to be

0:48:42live. So I found success lately on

0:48:44webinars of just make sure people know

0:48:46that this is live. M

0:48:48>> so did you guys see what did you guys

0:48:49think about the Seahawks when last on

0:48:50Sunday I had money on on so and so to

0:48:53score you know like whatever it is the

0:48:54weather whatever and talk about like

0:48:56this is live ask questions in the chat

0:48:58I'm here to teach like I'm here to to to

0:49:00give value and I do have something

0:49:03special to offer you at the end of this

0:49:05but um so stick around for that and then

0:49:07so it's not like coming from left field

0:49:09that you have a paid thing that you want

0:49:10to offer them but the main goal of it is

0:49:13you're going to be better off by coming

0:49:14to this you're going to learn it's

0:49:16actually valuable for And then that

0:49:17thing can scale and then now the

0:49:19business is going, you're making more

0:49:20money doing all the things, you know,

0:49:22plus you have the content, plus you have

0:49:24all the things going, but there's got to

0:49:25be just some basics that are just

0:49:26happening on autopilot.

0:49:28>> I got a message from an old friend uh

0:49:31this week saying that he's going to

0:49:34unfollow me because all my content is

0:49:36about money. And I I actually looked

0:49:40through my content and I was like, well,

0:49:42there's only a couple pieces that are

0:49:43like specifically about money. And one

0:49:45of them is about saving on taxes.

0:49:46>> Yeah.

0:49:47>> The other is being able to go to Japan

0:49:49and ski with my friends, you know, and

0:49:51have that flexibility. And

0:49:52>> I I chatted with him a little bit and he

0:49:55he said, "Yeah, well, it's an

0:49:57interpretation." And it reminded me of

0:49:58how I was when I was just chasing money

0:50:00and

0:50:00>> Yeah.

0:50:01>> and all this stuff. And And

0:50:04what do you what do you say to people

0:50:06that have a negative interpretation

0:50:08about making money?

0:50:10>> Well, I noticed this like when you're

0:50:11leveling up. when I wanted to be a

0:50:14better speaker, a a guy who's really

0:50:16good at it will like want to help you,

0:50:18pull you up. Uh when you wanted to talk

0:50:20about making more money and like the

0:50:21things you talked about, the things you

0:50:23aspire to do, people are going to be

0:50:25inspired by that. Wealthy people,

0:50:27successful people will be like, "Man,

0:50:28that's a great goal." Anybody on the

0:50:30journey is going to be inspired, but a

0:50:33few people along the way will talk

0:50:35But it's always people who are just mad

0:50:37at themselves. It's a mirror, you know?

0:50:40So like the hate never comes from above.

0:50:42It's always somebody who's mad at

0:50:43themselves and just angry at the world.

0:50:46And so you just kind of have to ignore

0:50:48those people. And the other thing I

0:50:49realized is we are really good at

0:50:52changing what we're doing to accommodate

0:50:54these people who will never do business

0:50:56with you. They're just mad at the world.

0:50:58They're mad at themselves. So I remember

0:51:00hosting an event and I get all this all

0:51:02these people buying tickets and and and

0:51:04having great feedback. And then we did

0:51:06an anonymous survey at the end and

0:51:07hundreds of people are like, "This is

0:51:08the best thing. here are some things I I

0:51:10can improve on, but like this was

0:51:12awesome. And then somebody wrote in

0:51:13there like, "Hey, uh, this event's too

0:51:16loud. Um, I heard cursing and I just

0:51:20feel like, you know, you just don't

0:51:22respect the audience." I'm like, "What?"

0:51:24You know, I put my heart, soul, and

0:51:26money. I put like over a half million

0:51:27dollars into that event that year. And

0:51:29somebody's complaining about, you know,

0:51:30these little ticky tacky things. And I

0:51:32was like, "Well, should I next year?

0:51:34Should I make sure that we don't curse

0:51:36by accident? Should I make sure that we

0:51:37don't do this and be perfect?" And I'm

0:51:39like, well, hold on a second. That

0:51:40person isn't even coming back. They

0:51:43weren't even like, it's not even my

0:51:45people. So, why would I cater to that

0:51:47person? So, you have to think about like

0:51:48that guy, he's on his own journey. He's

0:51:51probably has some issues with money

0:51:52based on his upbringing and what he's

0:51:54been programmed. That's why I always say

0:51:56like if you came from a low or middle

0:51:58class family, that's fine. I did too.

0:51:59Like middle class all the way. The first

0:52:02thing you need to do before you learn

0:52:03how to make money, what business,

0:52:04content, strategy, the first thing you

0:52:06need to do is deprogram your mind

0:52:08because you are programmed in a scarcity

0:52:10mindset. And when you see success, you

0:52:13actually are maybe even angry that you

0:52:15don't have that success or they must

0:52:17have it easy and you must have it hard.

0:52:18You have to unwind that thinking

0:52:20otherwise you'll never break out no

0:52:21matter what business you get into.

0:52:23>> The words that he used actually were

0:52:24that I was putting my faith in money.

0:52:27>> Yeah.

0:52:27>> And I was like, I don't put my faith in

0:52:29money at all. And I told him what my

0:52:31purpose was to to help people live their

0:52:33true purpose. That's my purpose is to

0:52:35help people live their true purpose,

0:52:37right? My community, that's what it's

0:52:38about. The money is a tool so that you

0:52:41can go live your dream life.

0:52:43>> I don't care if you become a full-time

0:52:44real estate investor. That doesn't

0:52:46>> screw real estate. Like I don't even

0:52:48care. Yeah.

0:52:48>> I want you to have a platform and a

0:52:51foundation of assets that you can then

0:52:53leverage to go live your true purpose.

0:52:55>> Yeah. And I think as as you get older,

0:52:56you'll find this too, that uh the whole

0:52:59money game, it's just like a scoreboard.

0:53:01People want to make this much money,

0:53:02that much money. The true test of wealth

0:53:04is freedom. So like money is not what

0:53:08you could buy all these things. It's

0:53:10whether you could leave at 2:00 today

0:53:12and do whatever you want to do. Whether

0:53:14I could just take the weekend to do this

0:53:15with the kids or uh if I want to not

0:53:18work out in the morning because the gym

0:53:19is crowded, I could go do it at in after

0:53:21lunch. Like you do what you want to do

0:53:23on your terms.

0:53:24>> Mhm. And then you're free. You you

0:53:27that's the true definition of exiting

0:53:28the rat race is you have freedom. Now

0:53:31you need money to do that. You need

0:53:33money to have healthcare. You need money

0:53:35to have a, you know, to put my kids in

0:53:37the school I want them to go to. Like

0:53:39there's money is a tool for many of

0:53:40these things. When we travel, we want to

0:53:41stay in place. You need money. Like you

0:53:43said, you want to go to Japan. That's

0:53:44not free.

0:53:45>> But like the it's about the freedom and

0:53:48the experience. And so when you make it

0:53:49about that, I think it changes the goal

0:53:51because I had this experience where like

0:53:53we were thinking about upgrading to some

0:53:55crazy house like that we always wanted

0:53:58in this area, but it was so expensive

0:53:59and we could afford it technically on

0:54:01paper, but I just knew the level of

0:54:03stress it would put me in in terms of

0:54:05like I don't want to be house poor.

0:54:07>> Yeah.

0:54:07>> At the time, you know, so I'm like,

0:54:09well, what if we did this other house?

0:54:11It's still like kind of it's almost what

0:54:13we wanted, but it's way more manageable

0:54:15even though we could afford both

0:54:16technically. So we did it the other way,

0:54:18but it just opened up like a just this

0:54:21whole anxiety it just left of like I

0:54:23don't have to be house poor. I don't

0:54:24have to worry about that. So I think

0:54:25there's and you could be rich. So the

0:54:26guy living in the other nicer house

0:54:28that's double the price, he could be

0:54:30richer than me on paper, but I'm richer

0:54:33in time, you know? So like everybody has

0:54:35to define their own definition.

0:54:36>> It's why we started renting our primary.

0:54:39>> Yeah. my amount the amount of energy I

0:54:41think about my house now that I rent

0:54:43versus own is like zero compared to

0:54:47looking for everything that I need to

0:54:48update and you know and and that like

0:54:50you said you have to reprogram the first

0:54:51thing you should do if you want to start

0:54:52a business is work on reprogramming your

0:54:54mind and 100% [snorts] agree and I just

0:54:56posted about that this morning on my

0:54:58stories

0:54:59>> someone asked what books uh I read and I

0:55:01was like well the last couple years I

0:55:03needed to deprogram my mind from

0:55:06corporate and scarcity and lower middle

0:55:08class middle class. And so I listed all

0:55:10the books that I read that helped me do

0:55:11that because that was the goal that I

0:55:12needed to be able to just start spending

0:55:14money. And now I see money as a tool to

0:55:17go create what I want to go create. I'm

0:55:20like, "Oh, I got big dreams. I got big

0:55:21goals. I want to go do things not for

0:55:24making more money only or specifically.

0:55:27It's I want to go have fun. I want to go

0:55:29create things." And you need resources

0:55:31and money is a resource to be able to go

0:55:33do that.

0:55:33>> Yeah. And you can you can tell these

0:55:35people as well like one of the best ways

0:55:38to learn this whole process and

0:55:40reprogram your mind is to start an

0:55:42entrepreneur journey or start your

0:55:44business and you may not have all the

0:55:46tools and like so you might be like okay

0:55:47I'm starting this deprogramming thing

0:55:49and now I'm going to put something out

0:55:51there. You'll learn from the potential

0:55:52customers. You'll learn from the

0:55:54audience how you don't want to be. So, I

0:55:57remember like people reaching out with

0:55:58this broke mindset thing and then you're

0:55:59like, "Well, you know what? I'm kind of

0:56:01like that now. I see it from this side

0:56:03of the aisle." I'm like, "Man, that's

0:56:05not good." So, now I'm learning. I don't

0:56:07want to be like that person. I remember

0:56:09a guy recently bought into one of our

0:56:12programs online. And then he he uh he

0:56:15bought into it. And then he's like,

0:56:16"Hey, by the way, um you know, I can't

0:56:18afford this right now, but I'm really

0:56:20motivated to do this. and if there's

0:56:22anything you guys could do to help me, I

0:56:24know this is a program that only allows

0:56:26an annual commitment. And he's like, "If

0:56:27there's anything you could do to get me

0:56:28in on a monthly, I would really

0:56:30appreciate it. Like, I I I think of the

0:56:32world of you guys content, whatever."

0:56:34I'm like, "Okay, well, let me try and

0:56:35help you out, bro." Like, so we put

0:56:36together something custom for me to

0:56:38happen. And then 30 days in, he's like,

0:56:40"Hey, um, is there a guarantee because I

0:56:43found out like it's not for me and I

0:56:44would like a refund." I'm like, "What?

0:56:46You didn't even show up. You didn't even

0:56:47do anything." So this guy who I bent

0:56:49over backwards for was the wrong person,

0:56:52you know, like the guy who just signed

0:56:54up and put in the work is the customer,

0:56:56not this person who wants you to. So I

0:56:58thought I was being nice and honestly

0:57:00like it just ended up backfiring, you

0:57:02know. So I learned something from that

0:57:03interaction of like I don't want to be

0:57:04like that person. also where you should

0:57:07focus your energy on, you know, like

0:57:08somebody like that maybe there's signs

0:57:10like you try and help everybody, but

0:57:12sometimes people they'll they'll tell

0:57:14you things that would indicate to you

0:57:15that this isn't something that you want

0:57:17to do, you know, and so you start to see

0:57:18that only through doing it.

0:57:20>> Yeah. There's been a lot of mirrors in

0:57:22the last couple years since I started

0:57:24going out on my own. And it's great. I'm

0:57:25I'm grateful for it. Feedback is a gift,

0:57:27right? Feedback is a gift. And that is

0:57:29feedback when you're around certain

0:57:30people like, "Oh, I am like that. I

0:57:33still have that." whether it's as bad or

0:57:35as extreme, but there's things.

0:57:37>> Yeah. And just on this thing of

0:57:38feedback, I think this is a great thing

0:57:39you should do. I think everybody could

0:57:41learn so much from this. Uh the best way

0:57:43to have a better marriage is to ask your

0:57:46wife for feedback. Like, hey, what could

0:57:48I do to be a better husband? Right? The

0:57:49best way to be a better boss is like ask

0:57:50the people, hey, what could I do as a

0:57:52leader to help you with your job?

0:57:54Anything I could do to help you out?

0:57:56Like, I know we're telling you things

0:57:57you need to do, but like what could I do

0:57:58as a leader? How about the same is true

0:58:01with your community? What if you asked

0:58:03the people in the community, "What do

0:58:04you guys like? What do you not like? I'm

0:58:05putting together how we could make this

0:58:06thing 10 times more valuable next year.

0:58:09What do you guys want? What do you like?

0:58:11And what's one thing I could do to

0:58:12improve?" Because people are really uh

0:58:14they feel reluctant to give you negative

0:58:15feedback. They It's just awkward. But if

0:58:18you give them permission, they will. So

0:58:20the way thing I do this is like say I'm

0:58:21speaking at an event and you're there

0:58:22and then I come off the stage, you're

0:58:23like, "Hey dude, great job. You d me up.

0:58:25It's awesome. Cool." I would ask you,

0:58:28"Bro, what is one thing I could do to

0:58:29improve that talk?" and you'd be like,

0:58:31"You know what, Neil, in the middle, you

0:58:33lost me here." I'm like, "So, you

0:58:35weren't even going to tell me that

0:58:36You were just going to let me continue

0:58:37the next 12 talks because you don't want

0:58:39to give negative feedback." So, you have

0:58:40to give them permission. Ask them for

0:58:42the feedback.

0:58:42>> Yeah. I actually just learned this

0:58:45lesson of feedback being a gift. And

0:58:48that true love between friends, between

0:58:52partners, whoever, if you love somebody

0:58:54or if you care about somebody,

0:58:56>> giving them that feedback is actually

0:58:58showing them love and being a good

0:59:00friend, being a good husband, being a

0:59:01good wife. Yeah.

0:59:02>> Because Yeah. Like you said, I was just

0:59:04going to let you go and you had this

0:59:06thing going on. And then you get to

0:59:08decide whether you keep it or not,

0:59:10right? You don't have to take my opinion

0:59:12and do anything with it at all, but it's

0:59:14feedback for you.

0:59:14>> Yeah. this guy in our community, he's

0:59:16like, "My fiance is is such a b- word

0:59:18and like she's treating me like this and

0:59:20I don't even know if this is the right

0:59:20thing anymore and I just want to like

0:59:22get out." And I'm like, "Well, hold on.

0:59:23Hold on a second. Just pump the brakes."

0:59:25Like, "What about your stuff? What are

0:59:26you doing?" And you know, what feedback

0:59:29do you need? You know, cuz people are

0:59:31always quick to blame everybody else,

0:59:32but like what about yourself? And that's

0:59:34a hard thing to do, but that's the thing

0:59:35that's led to the most growth for me in

0:59:37all areas of life. And so and anybody

0:59:39watching listening like ask people your

0:59:41mentors ask um people you work with hey

0:59:45what I want my goal is to make more

0:59:47money next year what could I do like

0:59:49what could I do to drive more revenue

0:59:51what could I do to make more money so

0:59:52like you know a lot of people who are W2

0:59:54that want to get into exiting that and

0:59:56get freedom cool there's some steps

0:59:59along the way I'm sure like you can't

1:00:00just quit and then start buying homes

1:00:02and then be rich right you you probably

1:00:04have a process for this right well one

1:00:06of the things that I noticed people

1:00:08can't exit is they don't have enough of

1:00:10a cushion like a liquid savings or

1:00:12investments or things. So, one of the

1:00:14things you could do before you exit W2

1:00:16would be to start making more money so

1:00:18you can put some cash like start

1:00:20investing and do a little thing on your

1:00:21own. Well, how could you make more

1:00:22money? What if you talk to the people

1:00:24you work with and ask them how you could

1:00:25add more value? I'm guaranteed they

1:00:27would be happy to pay you more money.

1:00:29Like they need more help and if you're

1:00:31driving revenue, they'll pay you more

1:00:33money. It's like those are the things

1:00:34like nobody asks. They're just like, you

1:00:36know, so that's that's the process of

1:00:38exiting W2 eventually and actually serve

1:00:41like, hey, I'm going to lock in. I'm

1:00:42going to do this for the next couple

1:00:43years. My goal is to do something bigger

1:00:45in the future, but for now, I'm going to

1:00:46lock in and do this.

1:00:47>> It's what I teach on how to quit your

1:00:49job is actually get better at your job

1:00:51and get a promotion and make more money.

1:00:53So,

1:00:54>> best way to quit your job is don't quit

1:00:55your job.

1:00:55>> Yes. Like literally like keep working

1:00:57your job, go make more money, and go use

1:00:58that money to go buy short-term rentals,

1:01:00save on taxes, and keep doing that as

1:01:02long as you can can withstand it.

1:01:04>> Yeah. And then you can then now you get

1:01:05because you paid that cost you get to

1:01:07live freedom in your 40s 50s 60s like

1:01:10you can do whatever you want like

1:01:11Cardono always says that pay the cost

1:01:12now so you can pay any cost in the

1:01:14future.

1:01:14>> Yeah. Delayed gratification doing doing

1:01:16the long term the long-term win is

1:01:19always better than the short-term win.

1:01:21And if you have a purpose behind it. So

1:01:23I I teach people use your job as your

1:01:27purpose to quitting your job and

1:01:29becoming free. Right? When you change

1:01:32your mindset and reframe your current

1:01:34job that you can't stand,

1:01:35>> yeah,

1:01:35>> into, oh, this is actually the thing

1:01:37that's going to create my freedom, then

1:01:39it changes everything. You just didn't

1:01:40have any focus. You were just buying

1:01:41and you were drinking and smoking

1:01:43and you're doing all this on on the

1:01:45weekends that you shouldn't be. And now

1:01:47you have a purpose and you show up to

1:01:49work at 6 a.m. every day. You leave at 6

1:01:50PM. You get raises, you get promotions,

1:01:52and you're funneling all that money into

1:01:53real estate. And you and your wife and

1:01:55your partner having better relationships

1:01:56because you have a purpose towards

1:01:58creating a better life for yourself. But

1:02:00now what I see in that gap is people are

1:02:03lost. They're confused. They don't know

1:02:05what to do. They were promised something

1:02:06that they don't have. They racked up the

1:02:08debt. They got the cars. They have all

1:02:10this stuff and they're completely

1:02:12unfulfilled and they don't have a

1:02:13purpose and they don't have a why behind

1:02:15why they're living, why they're

1:02:17breathing.

1:02:17>> Yeah. Just imagine like uh when you go

1:02:19buy something super dope and you spend a

1:02:21bunch of money like for a car for

1:02:22example and you sign yourself up for

1:02:23some high payment. Dude, the the the

1:02:26drop off from how cool it is is so quick

1:02:29now. like it might happen the next day.

1:02:31Used to be like it would make me happy

1:02:32for weeks, maybe months. Now it's like,

1:02:34dude, the next day I'm like, you know

1:02:36what? I'm over like that's how quick the

1:02:38whole gratification thing happens. So, I

1:02:41think you're not going to get

1:02:42fulfillment. You're not going to be

1:02:44happy buying things. Now, if you want it

1:02:46and you can afford it, cool. Go for it.

1:02:48Like, I I have nice things. Awesome.

1:02:50But, I don't think that that's the path.

1:02:51Like the path would be to take that

1:02:54money and build and then like you like

1:02:57people like let them think you're broke

1:02:58while you're stacking and then all of a

1:03:00sudden you come back surprising

1:03:02everybody. You're like, "Bro, how'd you

1:03:04do that?"

1:03:04>> Well, I've been building for the last

1:03:06two years. You just didn't see it. Yeah.

1:03:08>> You know, that's the key. Like, and then

1:03:09they will ask you, "How did you do it?"

1:03:12>> That's another business now. You can

1:03:14launch your community. You know, like

1:03:15how help me and jump on a call with me.

1:03:18I remember um my first offer was like

1:03:20jump on a call with Neil, run anything

1:03:22by Neil, like let's do a coaching call.

1:03:24I wasn't a coach, but I was just getting

1:03:26too many free requests. So then we

1:03:27chared charging $500. Then it went to

1:03:29$1,000. Then now it's like $2,500.

1:03:31Whatever. But I remember in the

1:03:33beginning it was just like that's a

1:03:34that's a product. That's an offer.

1:03:36>> Mhm.

1:03:37>> Your time's not free. You want to jump

1:03:38on an hour call? I'm happy to help.

1:03:40>> And when I launched my community, guess

1:03:41who the majority of the people that

1:03:44launched with me were? They were the

1:03:45ones that I did the free one-on-one

1:03:47calls with. Yeah.

1:03:48>> Yeah.

1:03:48>> You can plant those seeds and then now

1:03:50you know. But I

1:03:51>> It was fun. It was fun though. It wasn't

1:03:52me trying to sell them anything. It was

1:03:53like you're learning.

1:03:54>> Yeah. Learning. Yeah.

1:03:54>> So that's that's another cool thing that

1:03:56uh that we should make this point. I

1:03:59remember speaking at an event recently

1:04:01and um I went out there.

1:04:03>> I spoke for the and we so I got done. I

1:04:06spoke for 45 minutes. I did 15 minutes

1:04:08of like Q&A and we took some pictures

1:04:11with people like that were from

1:04:12Instagram. Like there was cool thing

1:04:13vibes. And then I had to leave cuz we

1:04:15had to go catch a flight. So we we did

1:04:16it. We left. My video guy who was with

1:04:18me at the time is like, "Hey, how much

1:04:20did they pay you for that?" And I

1:04:21remember this company paid me $20,000.

1:04:23And he goes, "Neil, bro, that was the

1:04:25easiest 20k you ever made. It was like

1:04:28an hour. We were in and out. That was so

1:04:29dope. And it was fun." And I was like,

1:04:31"Easy, bro. You weren't there when I was

1:04:34doing this for free. Not only free, I

1:04:36was paying my own way." Or how about

1:04:38this? you weren't there when I paid

1:04:40$8,000 to get a booth at a event so that

1:04:44they would give me seven or eight

1:04:46minutes on stage. So just so I could get

1:04:47the rep in the footage that I could

1:04:48leverage to get another speaking

1:04:50opportunity like so let you have to put

1:04:52in that work to get these things. But

1:04:54what it taught me is that the thing that

1:04:56you're doing for free today, if you

1:04:59stick with it and get good at it, you'll

1:05:01be paid for it in the future. And not

1:05:03only paid, you'll be highly compensated

1:05:05for it. So like speaking is just a side

1:05:07thing for me cuz I enjoy it. But now I

1:05:08make a quarter million dollars a year

1:05:09just for doing that for fun. It also

1:05:11leads to content and so many other

1:05:12business opportunities that are six

1:05:14figure seven figure opportunities for

1:05:15me. But that thing alone I get paid for

1:05:17now in the be for many years I didn't

1:05:19get paid for it. Like podcast is free

1:05:22right now for you for me too. But

1:05:24there's opportunities coming for us if

1:05:26we stick with it. So think about like

1:05:28that whole long journey of whatever it

1:05:31is you're doing for free content

1:05:32speaking teaching like you did the free

1:05:34calls that led to a paid community. So

1:05:36do it for free for first at first so you

1:05:38can get good at it before you charge for

1:05:40it is the whole premise there.

1:05:42>> Yeah. And then charge more than you

1:05:44think you should.

1:05:44>> Yes. Yes.

1:05:45>> Yeah. And then you'll figure it out.

1:05:46>> Yeah. I remember wanting to offer a

1:05:48workshop for people. And my business

1:05:50coach at the time is like, "Hey, Neil,

1:05:52here's what you're going to do. It's

1:05:53it's a day and a half workshop. You're

1:05:54going to do this, this, this for people.

1:05:55It's going to be awesome. And so I want

1:05:57you to price this at $5,000 per person."

1:06:00I was like, "What? Are you kidding me,

1:06:01bro? I'm not charging five." Like I was

1:06:03scared to put that out there. This was

1:06:05in 2021. And I was like, well, he's

1:06:07like, Neil, hold on a second. You're

1:06:10someone who's going to give them the

1:06:11blueprint. You're going to do it

1:06:13hands-on with them in person. You're

1:06:15going to take a full day and do this.

1:06:16Your team's going to be there. You guys

1:06:18are going to do this. They're going to

1:06:19leave with this deliverable. They're

1:06:20going to leave with this. They're going

1:06:21to And it's going to be amazing. If you

1:06:24were coming up, put yourself in their

1:06:25shoes, but you three years ago, and

1:06:27somebody would have sat down and spent

1:06:28the time that's already gone through all

1:06:30the mistakes so you don't have to, and

1:06:31they did this for you, how much would

1:06:32you pay for it? And I was like probably

1:06:34like 10k plus. He's like so 5k is a

1:06:36deal. And I was like it just

1:06:37reprogrammed my mind like okay this is

1:06:40that valuable. I am confident in the

1:06:42offer being worth this or more. So for

1:06:44me now whenever I sell something it's

1:06:46worth multiples more sometimes 5x 10x

1:06:49more than what I'm selling it for. And

1:06:51then I have complete confidence to offer

1:06:52it to people because I'm like ro like

1:06:55you're you're getting the better end of

1:06:57the deal here. Trust me on this one you

1:06:59know.

1:06:59>> That's right. Yeah. I've got a buddy

1:07:01Brian Lubin. He's got a similar uh he

1:07:03calls it action academy, similar

1:07:04community as me.

1:07:05>> He says you got to give them a,000x on

1:07:08their on their dollar.

1:07:09>> That's his goal is to give them a,000x

1:07:10and he he he does the math between like

1:07:12cash flow and equity and like

1:07:13>> Yeah. Or even think about this podcast

1:07:15like this is free. They're paying with

1:07:16their attention.

1:07:17>> Yeah.

1:07:18>> Their time, but you're getting a return

1:07:19on your time spent with with you on the

1:07:22podcast. Well, cool. That's that's a

1:07:24huge multiple. It could be 100x like you

1:07:26said, a thousandx on just free time that

1:07:28turned into thousands of dollars,

1:07:30hundreds of thousands of dollars. Who

1:07:31knows? So, that's the new bar is like,

1:07:33is the thing actually valuable for you

1:07:35to charge? And it should be worth way

1:07:37more than what you're charging.

1:07:39>> Mhm.

1:07:39>> And then you'll have easy success

1:07:41because now you have confidence. The

1:07:42other thing that it gives you is this

1:07:44thing called with or without you energy,

1:07:47right? The best people are the people

1:07:49who don't need the sale. They're the

1:07:51best salesmen because like, dude, I'm I

1:07:54would love for you to join and it's

1:07:55going to be awesome. I'm going to help

1:07:56you, but if not, no worries, man. Like,

1:07:58no pressure at all. and they're like,

1:08:00"Wait a second." You know, they're used

1:08:01to like being hard closed and it's like

1:08:04that has a new energy about it. So, I

1:08:05remember doing this at an event and and

1:08:07we just invited people. It wasn't even a

1:08:08sales pitch and the program was full

1:08:11just off of invitation because I think

1:08:13people are getting over the whole salesy

1:08:16blowing up their phone hard closing. I

1:08:19just think that that that ship is sailed

1:08:20or sailing right now. So, how did you

1:08:22get to that point where it was the

1:08:25>> So, first time I had to do it, be

1:08:27scared, put yourself like jump in the

1:08:29pool and then you learn how to swim, you

1:08:31know, I I just posted uh two days ago

1:08:33that the way I got rich was I bit off

1:08:35more than I could chew and then I

1:08:36figured out how to chew it.

1:08:37>> Yep.

1:08:38>> You know, that's literally what I did. I

1:08:40started doing bigger things. So, I was

1:08:41like doing a small event. I'm like, why

1:08:42don't we do a thousand person event?

1:08:44Like, who told you that you have to go

1:08:46in steps 100, 200? I did a podcast with

1:08:48Grant Cardone. Like, who told you, Neil,

1:08:50that you have to keep buying single

1:08:51family, then eventually you could buy

1:08:53duplex, and then eventually you could

1:08:54buy a forplex, and then you can buy

1:08:56apartment building. Did you know that

1:08:57you can skip straight to the apartment

1:08:59building? That's right.

1:09:00>> And I was like, "Oh,

1:09:01>> yeah. Who told us this that you

1:09:03have to go like step by step, baby step,

1:09:05baby step?"

1:09:06>> It's old corporate, right? Yeah. You

1:09:07start as a janitor and you work your way

1:09:09up to CEO over 40 years. That's

1:09:10>> Yeah. But think about everybody else.

1:09:11They just skipped a few steps.

1:09:13>> That's it.

1:09:13>> They They took the freaking elevator.

1:09:15>> Mhm.

1:09:16>> You know, and so where's the elevator

1:09:17for you? So I said, I'm going to go from

1:09:1970 people to 700 to a,000 at our event.

1:09:23It turns out I'm going to spend the next

1:09:246 months putting this thing together and

1:09:26promoting it. It's the same amount of

1:09:28time whether it's for 60 people or 600.

1:09:31Might as well take a swing. Now, if I

1:09:33come short on the 600, I'm still way

1:09:35ahead of the game.

1:09:36>> Yeah.

1:09:37>> So, what's the thing for you that would

1:09:39make you uncomfortable? Whether it's a

1:09:41new business venture, whatever, like

1:09:43raise the target, swing. Even if you

1:09:46miss, you're still way ahead.

1:09:48>> Yeah. I went through an exercise

1:09:49recently. We had to like kind of de make

1:09:51a declaration, right? We were we were

1:09:53helping feed the homeless.

1:09:54>> Yeah.

1:09:54>> And we had to declare how many we were

1:09:56going to feed in a three-hour window at

1:09:58night. It was a fun exercise actually.

1:10:00And we started at like oh like 200, 250.

1:10:03It kind of low. And then we ended up at

1:10:051500. We were like we're going to do

1:10:061500. And guess what? We did about 1,400

1:10:09that night in three hours.

1:10:10>> Dang.

1:10:11>> Pizza, you know, all the thing. I

1:10:12reflected on the exercise and I said, I

1:10:15think if we would have stuck to like the

1:10:17300 target, I don't think we would have

1:10:19hit it.

1:10:19>> Yeah.

1:10:20>> Because it was too small and too

1:10:21quoteunquote easy, but having that 1500

1:10:24target at the end

1:10:25>> made you push harder.

1:10:26>> Yes. 100%. We were all in. It was like

1:10:28this energy, right? And so having a

1:10:30moonshot vision is really important in

1:10:33your life. Not just for the reason that

1:10:35you said of if you fall short, you're

1:10:37still going to be way past. It's for

1:10:39like the energy and actually getting

1:10:41people on board with your vision, right?

1:10:43Yes. Brian Lubman also told me, I I buy

1:10:45properties in Tucson, Arizona because my

1:10:47wife and I love it and that's we've had

1:10:48a lot of success there. But he gave me

1:10:50He's like,

1:10:51>> if your vision is just to keep buying

1:10:53Airbnbs in Tucson, he's like, I'm not on

1:10:54board with that. Like, give me something

1:10:55bigger. Give me something more exciting.

1:10:57And I'm like, yeah, that's really good

1:10:58feedback.

1:10:59>> Maybe you start Airbnb park. You ever

1:11:00see these things?

1:11:01>> Yeah.

1:11:02>> Piece of land like 12 on one, you know,

1:11:03or a building or something like that.

1:11:05>> Exactly. And like there's

1:11:07>> Or the hotels like Rich does.

1:11:08>> Yes. How did Rich go from small-time

1:11:10real estate investor to buying actual

1:11:12hotels, boutique hotels?

1:11:13>> He's got six now. It's crazy. In like

1:11:15three years, he bought six hotels,

1:11:17right? Because he set a vision and he

1:11:18and he started the community and he has

1:11:20a big team.

1:11:22>> Yes.

1:11:22>> And what that does that creates

1:11:23accountability and motivation and

1:11:25momentum and he gets to hold the vision.

1:11:27>> Yeah.

1:11:27>> Right. So creating the moonshot I think

1:11:29is really really important for people.

1:11:31>> Yeah. And I guess when he first wanted

1:11:33to do that, people probably were like,

1:11:34"Are you crazy, bro?"

1:11:36>> Yeah. you know, like even his family or

1:11:38maybe somebody in his circle or that guy

1:11:39that DM'd you like you can't do that.

1:11:41>> Yeah.

1:11:42>> But look, like you said, look, fast

1:11:44forward, he's got six of these things

1:11:45now, which is wild.

1:11:46>> If money is about freedom, what is the

1:11:49first freedom that people should be

1:11:51buying back?

1:11:53>> This is from Dan Martell, but the first

1:11:55hire is an executive assistant or just

1:11:58an assistant. It could be a VA, but like

1:11:59I said, AI is becoming your VA. So, it

1:12:02could be that assistant that can help

1:12:03you do things. Now, I'll I'll give

1:12:06people the hack. In the beginning, it

1:12:08could be you like in your free time and

1:12:10you could set up another Gmail. You

1:12:12know, I remember getting inquiries and

1:12:14then I didn't want to respond. So, I

1:12:16have Tanya respond. Well, Tanya was

1:12:17freak, you know, it's just another email

1:12:19address. Like, you don't have to like

1:12:21So, but it does give you more

1:12:22credibility and more things. So, like um

1:12:25you can hire somebody and then start

1:12:27delegating. That's going to open unlock

1:12:29so much more time. So, if you're on the

1:12:31journey already, I think that's the

1:12:32first hire if you haven't made it yet.

1:12:33that buys you back the task time that

1:12:35you're just thinking because a good

1:12:37assistant

1:12:39will not just take on tasks, they'll

1:12:41like take on a little bit of your uh

1:12:43mind space. They'll like take some stuff

1:12:45off your plate so you don't have to

1:12:47think about it anymore.

1:12:48>> That frees you up to do things that are

1:12:50in your highest and best use of time,

1:12:51which is like creativity, new business,

1:12:54getting more clients. That's what you're

1:12:55uniquely qualified for, but you're

1:12:57spending your time doing some BS, you

1:12:59know? So, that would be the first thing

1:13:01I would do. It also can create more time

1:13:03for you to do things you want to do in

1:13:04your life, like outside of work, which

1:13:07would be awesome because then you could

1:13:08be more fulfilled. People want to work

1:13:10with you because you have better energy.

1:13:12You're not always burnt out. There's so

1:13:13many other benefits, you know.

1:13:14>> Yeah. And even let's say you don't have

1:13:16a business yet, but you're W2.

1:13:18>> Yeah.

1:13:19>> Get a housekeeper. Get someone to

1:13:23assistant. Yeah. House assistant

1:13:24essentially because

1:13:26>> we have someone that does meal prep,

1:13:27they cook, they clean, they run errands,

1:13:29they return Amazon packages. I haven't

1:13:31had to do any of that stuff. I mean, I

1:13:33still cook, you know, and clean

1:13:34occasionally, but like and it's not as

1:13:36expensive as you think it is, right? But

1:13:38if you're trying to start something new

1:13:39or like create something, like go get

1:13:41someone to help around the house

1:13:42>> and give them everything you can, right?

1:13:45And and you will get your time back. You

1:13:47will get your energy back.

1:13:48>> Yeah. We had a gal in our community, I'm

1:13:49glad you brought this up, she was um

1:13:51saying she didn't have time to dedicate

1:13:52the three hours for content. And so,

1:13:54it's really hard for me to tell her cuz

1:13:56she's already running her business and

1:13:58she has kids and a family. So, I'm like,

1:14:00"Okay, well, it's hard for me to tell

1:14:01her to add three hours that don't exist.

1:14:04Like, there's only so many hours in a

1:14:05day." So, I said, "Look at the time that

1:14:08you're doing at work and see if there's

1:14:09a way you can delegate something that

1:14:11you're doing that's robotic that you

1:14:13could give to somebody on the team."

1:14:14Well, she's like, "Well, Neil, I'm a

1:14:15soloreneur. I can't give anything away."

1:14:17I'm like, "Well, look at the whole

1:14:18schedule, including personal." She found

1:14:20that she spends 3 hours doing laundry.

1:14:24>> Yeah. So there's literally a service in

1:14:26North Carolina, Charlotte, North

1:14:27Carolina, that is a bus that somebody

1:14:29converted into like a laundromat mobile.

1:14:31They come and park on a street, bro.

1:14:34They take all your clothes, they wash

1:14:36them, they dry them, they hang, and then

1:14:38they give it back to you and your

1:14:40laundry is done and it's affordable.

1:14:42>> Yeah.

1:14:42>> And I'm like, "Wow." Like, what a great

1:14:44business idea for whoever started that

1:14:45bus. But on top of it, it freed up the

1:14:47three hours she needed to do this.

1:14:48>> We were not created, we're not here on

1:14:51this earth to do chores and pay our

1:14:53bills and die. Yeah, it's true.

1:14:54>> We are here to go build and create and

1:14:57spend more time with our families,

1:14:58right? That's part of my purpose is like

1:15:00if all you want to do is spend more time

1:15:02with your family. I want to help you do

1:15:04that. You should be able to spend more

1:15:06time with your kids, not doing laundry,

1:15:08not doing the dishes, not just cooking,

1:15:10not all this. And I know there's people

1:15:12out there that are hearing me say that.

1:15:13They're like, "Yeah, that'll never

1:15:14happen." As they're like washing the pan

1:15:16right now.

1:15:17>> Yeah.

1:15:17>> Right. Or they're driving in their car

1:15:18to their job that's an hour away from

1:15:20where they work. Like, no, it is

1:15:22possible. Well, the first one is the

1:15:24housekeeper. Just literally ask your

1:15:25friends and like everybody's got a seam

1:15:27one.

1:15:27>> They just don't talk about it because

1:15:29they might feel weird about it.

1:15:30>> Yeah. Say, "Who cleaned your house? I

1:15:31need someone to help clean." Like that's

1:15:33the easiest way right now. Number one

1:15:34thing you can do that frees up that time

1:15:36off through your plate. So you can start

1:15:38working and actually executing. Then the

1:15:40next thing could be the thing I want to

1:15:41do right now and this is what I've heard

1:15:43from several wealthy people. They said

1:15:45their number one hire as they've gotten

1:15:47to more wealth and they could have done

1:15:48it long time. Their biggest regret is

1:15:49they should have done it earlier is

1:15:50getting a chef.

1:15:51>> Yeah. someone to cook the food because

1:15:53right now like we cook but it takes up a

1:15:56lot of time and we got kids and we're

1:15:57running around all the time and then

1:15:58once in a while we just eat out and then

1:16:00you start eating out a little bit more.

1:16:02The food that we get from outside has

1:16:04never been worse these days. It's

1:16:06garbage, you know, like every day I see

1:16:08a new Instagram reel about I'm being

1:16:09poisoned, you know, with these

1:16:10ingredients that every day I find out

1:16:12what I'm eating and drinking is bad for

1:16:14me by the way. So like I'm going to die

1:16:16soon. But from the from our diet

1:16:18basically is what I'm being told on

1:16:19Instagram. So, so essentially what we

1:16:21would love to do is just cook, eat more

1:16:23at home and use the right food and do

1:16:25that, but we just don't have the time

1:16:27every single night. So, what if somebody

1:16:28came and did that? So, I'm literally

1:16:30going to go this week, I have it on my

1:16:32list to like post and ask my friends, my

1:16:34entrepreneur friends in Vegas or even

1:16:36online like who do you guys use? Cuz

1:16:37nobody, like you said, nobody talks

1:16:38about because maybe it's like taboo.

1:16:40They don't want to say that they have a

1:16:41chef, but I know friends in Vegas that

1:16:43have someone come once or twice a week

1:16:45to cook their meals for the week.

1:16:46>> Yeah. And we found ours not even as a

1:16:48chef. We we found her as a meal prepper

1:16:51and does our laundry, cleans the house,

1:16:53support the kids, right? So like

1:16:55>> you don't need a chef. Like you you go

1:16:57get a chef, but like for most people,

1:16:59you don't need a chef.

1:17:00>> It doesn't need to be like chef makes it

1:17:01sound like we're going to get a world

1:17:02class meal.

1:17:02>> Exactly. No, you need a meal prepper and

1:17:05they can they can make good food and

1:17:06then you just and and this goes to the

1:17:09other thing that you said about the

1:17:10first thing that people should be doing

1:17:12is reprogramming

1:17:13>> is reprogramming their money mindset.

1:17:15>> Yeah. If you as a W2 worker, you go to

1:17:18your job every day, you got kids, you

1:17:20want to start to create something for

1:17:22yourself, go hire this person, feel the

1:17:26effects of having all that time and

1:17:27energy back and what you get to do with

1:17:29that time and energy with your family or

1:17:31your hobbies or now if you want to go

1:17:33create something and it starts to

1:17:35reprogram your money mindset by hiring

1:17:37people.

1:17:37>> Yes, 100%, man.

1:17:39>> Cool.

1:17:39>> This is the way to go. But thanks for

1:17:41having me, bro. This is

1:17:41>> Neil, appreciate you being here, man.

1:17:43Thank you so much.

1:17:43>> Yeah. And one thing I just want to leave

1:17:45you with and anybody else and you

1:17:46probably went through this. Did you ever

1:17:48have someone tell you that what or did

1:17:50you ever the feeling that your stuff was

1:17:52cringe?

1:17:53>> Oh my god. Yeah. There's specific videos

1:17:55I'm like are rolling through my mind

1:17:57right now that I remember.

1:17:58>> Okay. Same with me. I have these I wish

1:17:59they don't exist but they like or these

1:18:01classes I did. But um I just want to

1:18:03tell people like man it's all cringe

1:18:06until it works. Like think about every

1:18:08single entrepreneur, creator, us,

1:18:10anybody you look up to, celebrity,

1:18:12whatever. They all gave a talk that

1:18:14sucked. They did a performance that

1:18:15bombed. They made videos that were

1:18:17totally cringe until it starts working.

1:18:19And so people like the guy will message

1:18:21you, he's probably a hater. Somebody's

1:18:23going to leave a nasty comment. But you

1:18:25your ability to like push through that

1:18:26even when you're not certain is

1:18:28literally the thing that determines your

1:18:30success. So I would just tell people to

1:18:31keep pushing forward, man.

1:18:32>> Yeah, that's right. You don't know

1:18:33what's going to work until you keep

1:18:34doing it and trying it. And the great

1:18:36thing is if it didn't work then nobody

1:18:37saw it. I'd like to simplify this down.

1:18:40Just start and don't stop.

1:18:43>> Yeah.

1:18:43>> Just start and don't stop. Keep going.

1:18:45So that's it, bro.

1:18:46>> Yeah. Appreciate you, bro. Thank you for

1:18:47being here.

1:18:47>> Yeah. You're welcome. Thank you.

1:18:48>> Yeah. Can we do a quick rapid fire?

1:18:50>> Yeah.

1:18:50>> Cool. What's the fastest way to make

1:18:52money in real estate?

1:18:53>> The fastest money to make money in real

1:18:54estate is through sales.

1:18:55>> Cash flow or appreciation?

1:18:57>> I would say for my goals, appreciation.

1:19:00Like I just I've built a portfolio and I

1:19:04just think about that total asset value

1:19:07of that entire portfolio over decades

1:19:10and the fact that it's not going

1:19:11anywhere. People always need a place to

1:19:13stay and so that can pay me to if the

1:19:15whole world goes to absolute and

1:19:16all my investments crash and burn and my

1:19:18business like I still have that

1:19:20portfolio.

1:19:20>> What's the worst business decision

1:19:22you've ever made?

1:19:23>> The worst decision I would I've made is

1:19:26listening to my gut. You know how

1:19:28someone say trusting your gut. So I

1:19:30think there's two different things.

1:19:31There's trusting your gut, but there's

1:19:33also like your gut will mislead you.

1:19:35Yeah.

1:19:35>> So you have to know the difference. So

1:19:36like if I meet you and have a bad

1:19:37feeling about doing business with you,

1:19:38that's my gut. Like maybe I lean into

1:19:40that. But on the other hand, when I'm

1:19:42supposed to go somewhere and do

1:19:44something that I know is beneficial for

1:19:45me, my gut tells me to stay on the

1:19:46couch. It tells me to not put myself in

1:19:49a in an uncomfortable situation.

1:19:51>> Yep.

1:19:51>> So for me, trusting my gut all the time

1:19:53was leading to me staying broke. Mhm.

1:19:56>> So I'm like, man, maybe I should start

1:19:57listening to something else, you know,

1:19:58besides my internal mechanism, which was

1:20:00telling me to stay small. Don't put

1:20:02yourself out there. Don't put yourself

1:20:04in uncomfortable situations. And that

1:20:06was what was keeping me below the

1:20:08ceiling.

1:20:08>> Yeah, I love that. I've talked about

1:20:09that a lot actually or not enough that

1:20:12you got to trust your gut. And then in

1:20:13those moments, if it's telling you to be

1:20:14afraid, you got to push past it. Yeah,

1:20:17exactly.

1:20:18>> What's the best business decision you've

1:20:19ever made?

1:20:20>> Investing in myself, my brand, uh like

1:20:23my education. I talk about this like I

1:20:25put money in the S&P 500. I put money in

1:20:28homes and everything, but the number one

1:20:30investment by far that's paid me the

1:20:31most is investing in my knowledge skill

1:20:34set. So, I don't know who said it, but

1:20:35like I call it the SNME 500, right? Like

1:20:39that skill has paid me multiple seven

1:20:41figures and it's going to continue to be

1:20:43the thing that brings me the most

1:20:44revenue and then I could take that money

1:20:46and put it into things.

1:20:47>> Is the American dream dead?

1:20:48>> No, it's not dead. It's alive ever than

1:20:51before, more than ever. But I think it's

1:20:52just you just need to have skills and

1:20:54the right mindset and then push harder.

1:20:58So like 80% effort gets you 80% results.

1:21:01100% effort gets you thousand% results.

1:21:03And that last 20% and nobody's doing.

1:21:06And so I believe right now the

1:21:07competition has never been weaker. So I

1:21:10think it's an incredibly easy time. It's

1:21:12hard but it's also easy because you

1:21:14think about the like you said the bar is

1:21:15very low for people in business

1:21:17entrepreneurship. You just have to push

1:21:19harder than everybody else and be like

1:21:21almost legit obsessed with what you're

1:21:23doing and you'll just notice that

1:21:24nobody's in that category. It gets

1:21:26really lonely there.

1:21:26>> What do you say to people that blame the

1:21:28algorithm?

1:21:29>> It's just your content. Like you know

1:21:31like the algorithm is not some mis like

1:21:34some freaking guy that's trying to keep

1:21:36you down. It's literally the will of the

1:21:38people. Like if people are watching that

1:21:41type of video then they'll watch more of

1:21:43it. Like yes, they make shifts and

1:21:44people get screwed up in like tweaks

1:21:46sometimes. But over the long run, I've

1:21:47noticed if your content is good, it'll

1:21:49get in front of more people and if it's

1:21:50not, people don't watch it. Like

1:21:52literally, if somebody scrolls past your

1:21:54video, it's no one's fault. They just

1:21:57didn't want to watch it. So then like

1:21:58that's your fault. It's not like the

1:22:01Instagram didn't do that to you.

1:22:02They sc the user scrolled past you. So

1:22:04what are we doing to make our content

1:22:06better is the better question.

1:22:08>> Perfect. Neil, thank you so much. Yeah,

1:22:09man.

The systems behind these conversations — the deal underwriting, the tax strategy, the operators doing it live — are in Escape Velocity.

Join Escape Velocity Subscribe on YouTube